Professional and Non-Professional Social Media as Recruitment Tools: The Impact on Job Seekers’ Attraction and Intention to Apply

2017 ◽  
pp. 109-135 ◽  
Author(s):  
Francesca Mochi ◽  
Rita Bissola ◽  
Barbara Imperatori
Keyword(s):  
Social Media ◽  
Job Seekers ◽  
The Impact

scholarly journals COMPANY IMAGE IN SOCIAL NETWORK AS PREDICTOR OF INTENTION TO APPLY FOR A JOB POSITION

2019 ◽  
pp. 209-222
Author(s):  
Neringa Vilkaite-Vaitone ◽  
Ugne Lukaite
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Labour Market ◽  
Positive Impact ◽  
Research Problem ◽  
Job Seekers ◽  
Scientific Discussion ◽  
The Impact ◽  
Job Position

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of employer attractiveness on social networks, organizational image impact upon intentions to apply for a job position in banking industry. The main purpose of the research is to theoretically and empirically evaluate the impact of attractive workplace communications on social networks and image of a bank as an employer upon intentions to apply for a job position. Systematization of literary sources and approaches for solving the research problem indicates that there exist sufficient scientific background to expect a positive impact of workplace attractiveness on the image of employer. Usage of social media is also supposed to have a positive impact on the image, while the image might be a predictor of intentions to apply for a job. The relevance of the decision of this scientific problem is that social media has a huge potential to strengthen employer’s image, however, it also might destroy a carefully formed employer’s image. Such a potential stresses the role of banks’ communications on social network for building efficient employer image. A questionnaire research of students is carried out in Lithuania. The paper presents the results of an empirical analysis, which showed that job seekers in a labour market behave similarly to consumers in a marketplace. Banks should put efforts in order to present themselves as attractive working places on social networks in order to form a favourable employer’s image and encourage job seekers to apply for positions. Results of this study indicate that usage of social networks for the formation of image of employer can be a helpful tool. This is important because there are clear links between workplace attractiveness, usage of social networks and image of an employer. The latter construct is positively related to intentions to apply for a job. The results of the research can be useful for commercial banks. This study provides banks with useful insights of the factors that determine their image in labour market. Such insights give banks a perceptible information of how to become more attractive in labour market with the help of communications on social networks.

scholarly journals A STUDY ON NEW HIRING STRATEGIES TO MANAGE TALENT CRISIS AT ENTRY LEVEL FROM THE PERSPECTIVE OF RECRUITERS AND FRESH GRADUATE ENGINEERJOB SEEKERS

2016 ◽  
Vol 4 (9) ◽  
pp. 14-29
Author(s):  
Sufia Rehman ◽  
S.Shahid Mazhar
Keyword(s):  
Social Media ◽  
Job Seekers ◽  
Recruitment Methods ◽  
Entry Level ◽  
Secondary Sources ◽  
Job Opportunity ◽  
Recruitment Tool ◽  
The Impact ◽  
Industry Professionals ◽  
New Strategies

Internet apart from influencing life of people has also emerged as a key HR tool for acquiring talent. Traditional HR strategies are being modernized, driven by technology and innovations. The remarkable popularity of internet & Social Media Sites, lower hiring cost & res ponce time and competitive advantage has allured the recruiters not only to use it for effective branding but also for hiring. They offer a great source of talent pool, as almost every fresh graduate / professional has Social Media account. Professional networking with social media as a recruitment tool is influencing with offer of better platform to both recruiters and this study discusses the Impact & effectiveness of New Hiring Strategies. Their advantages and limitations over traditional methods and their role in making or breaking the job opportunity. The study used data from secondary sources also personal interviews with industry professionals and Job seekers were conducted. A comprehensive analysis of the new trends has been done and described through various graphs and diagrams. The findings of the survey show a significant change in trend from traditional recruitment methods to modern techniques. However there remains good scope for improvement in utilizing the various benefits of the new strategies

scholarly journals The Effect of Information Technology on the Recruitment Process in Healthcare Organization in Makkah City

2019 ◽  
Vol 11 (2) ◽  
pp. 123
Author(s):  
Zamil Khadija ◽  
Alsharqi Omar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Healthcare Sector ◽  
Healthcare Industry ◽  
Job Seekers ◽  
Recruitment Process ◽  
Traditional Methods ◽  
The Government ◽  
Makkah City ◽  
The Impact

As technology advances in recruitment and selection, it provides job seekers with more options for finding a career in the healthcare industry. At the same time, it helps organizations to streamline the hiring process. Internet job sites like CareerBuilder, Monster and Hot Jobs allow job seekers to post resumes which employers can view online and select qualified candidates. In addition, online candidate-tracking systems are helpful to employers. Social media forums like Facebook and LinkedIn are useful sources when selecting proper candidates for the healthcare industry. This research set aims to analyse the role of information technology in the healthcare recruitment process. The literature review demonstrates the impact of IT on the recruitment process in the healthcare sector. Literature from different secondary sources, such as books and journals, are discussed in this research. The methodology applied in this research takes a descriptive analytical and deductive approach. In the data collection and analysis part, the data were collected from 130 human-resource employees from different healthcare organizations in Makkah city. A quantitative data analysis method has been followed in order to analyse the raw data obtained in the survey. This helps to get appropriate outcome for the research by fulfilling its research aims and objectives. The outcome results from this study were as follows: First, that using information technology will be very useful in the recruitment process, because it will provide a better outcome than traditional methods. Second, there will be improvement in the quality of recruitment when using information technology in the recruitment process. Third, there will be a small improvement in communication when IT is used in the recruitment process rather than traditional methods. Finally, using IT in the recruitment process will be much more effective than the traditional way. The recommendations made from this study are the following: As outcome is one of the major components in the healthcare industry recruitment system, the applications for providing care must not vary between institutions. In order to improve quality in the healthcare recruitment process, it is necessary to apply IT in the proper way. For instance, those applications that have security issues and may lead to data leakage of candidates must be avoided. Using social media could be useful in enhancing communication in the healthcare recruitment process. The government has an important role to play in setting up standards for organizations. In turn, following these standards could be helpful in guaranteeing the effectiveness of the system.

The Impact of Social Media on Work

2012 ◽  
Author(s):  
Richard N. Landers ◽  
Gordon B. Schmidt ◽  
Jeffrey M. Stanton
Keyword(s):  
Social Media ◽  
The Impact

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

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