scholarly journals Effectiveness of customer social participation for academic purposes: a case of informal WhatsApp groups

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
A.A.I. Lakmali ◽  
Nalin Abeysekera ◽  
D.A.C. Suranga Silva
Keyword(s):  
Social Media ◽  
Social Participation ◽  
Sampling Technique ◽  
Community Context ◽  
Customer Participation ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Content Type ◽  
Positive Effects

PurposeCustomer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as “CSP”. Although CSP has been investigated in the online brand community context in social media, it has been little investigated in the context of student customers using WhatsApp – a highly trending social media platform among learners. Thus, this study aims to investigate the effectiveness of CSP in informal WhatsApp groups for academic purposes among undergraduate students of management studies.Design/methodology/approachThe study adopted a single cross-sectional survey design. A structured online questionnaire was employed. Using convenience sampling technique, data were collected from 170 undergraduates of the Bachelor of Management Studies programme at the Open University of Sri Lanka.FindingsThe results revealed significant positive effects of functional, social and hedonic benefits with CSP. Meanwhile, the relationship between psychological benefits and CSP was insignificant. Furthermore, there is no influence of age and level of study on CSP among the learners in informal WhatsApp groups. Moreover, at present, the level of CSP in WhatsApp for academic purposes among students is moderate.Originality/valueThe role of the student as the customer and student behaviour in informal WhatsApp groups established for academic purposes have been little investigated in the field of open and distance education services. In this context, this study empirically validated the model of participation benefits and CSP in WhatsApp groups informally established for academic purposes.

Consumers’ attitude towards social media advertising and their behavioural response

2015 ◽  
Vol 9 (4) ◽  
pp. 299-312 ◽  
Author(s):  
Henry Boateng ◽  
Abednego Feehi Okoe
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Survey Design ◽  
Sampling Technique ◽  
Behavioural Response ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Convenience Sampling ◽  
Social Media Advertising

Purpose – The purpose of this study is to examine the relationship between consumers’ attitude toward social media advertising and their behavioural response and the moderating effect of corporate reputation in this relationship. Social media advertising is gradually gaining grounds among practitioners and researchers. Design/methodology/approach – Survey design was used and the respondents totaled 441. They were selected using convenience sampling technique. Questionnaires were used to collect the data and analyzed using hierarchical regression. Findings – Findings indicate that there is a significant relationship between consumers’ attitude toward social media advertising and their behavioural responses. Again, it was noted that corporate reputation moderates this relationship. Research limitations/implications – This study relied on convenience sampling and a cross-sectional survey design, which makes it difficult to generalize the findings and account for changes that occurred in the attitude of consumers. Originality/value – This study contributes to the understanding of the moderating role of corporate reputation in consumers’ attitude toward social media advertising.

scholarly journals How COVID-19 is Affecting Apprentices

BioMedica ◽  
2020 ◽  
Vol 36 (2S) ◽  
pp. 265-269
Author(s):  
Shamaila Hassnain ◽  
Naureen Omar
Keyword(s):  
Survey Design ◽  
Demographic Data ◽  
Sampling Technique ◽  
World Health ◽  
Snowball Sampling ◽  
Physical And Mental Health ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
The World

<p><strong>Background and Objective:</strong> Coronavirus induced disease (COVID-19) is affecting people all around the world. The rising number of deaths due to COVID-19 is not only harassing people but also causing strong emotions in adults as well as in children due to anxiety, fear and stress. The objective of this study was to assess the fears, anxiety and stress due to COVID-19 pandemic and related issues among the apprentices at various levels in different parts of world. <strong>Methods: </strong>It was a cross sectional survey design to assess the students/trainee&rsquo;s immediate psychological response during COVID-19 outbreak by using an anonymous online questionnaire. A snowball sampling technique was conducted focusing general public all around the world from 3rd April 2020 till 7th April 2020. A total of N=354 participants filled the form completely. The structured questionnaire collected information on demographic data and psychological aspect of this outbreak, including extreme fear and uncertainty. <strong>Results:</strong> A total of N = 354 participants completed the questionnaire; majority were from the age group of 21&ndash;30 years. Approximately 66.4% were females and 33.6% males. Participants from Asia were 83.6% while 9.9%, 3.4%, 2.8% and 1% from America/Canada, Europe, Africa and Australia respectively. Out of n = 354 participants 59.3% were relying on health professionals for authentic source of information regarding COVID-19 while 16.4%, 15% and 5.4% considered social media, television and World Health Organization (WHO) website respectively as their authentic guide. Out of the (n = 354) participants 80.5% were afraid about health status during COVID-19 most predominantly females (66.3%) (P = 0.000). A total of 65.8% participants felt agitated or irritated in this outbreak. <strong>Conclusion:</strong> COVID-19 lockdowns are affecting both physical and mental health of students and apprentices enrolled at different levels of education. Females are more affected and concerned to their loved ones and themselves. Working norms are being maintained and responsibilities are being fulfilled despite this grave situation.</p>

scholarly journals Supply disruption in the wake of COVID-19 crisis and organisational performance: mediated by organisational productivity and customer satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ekpenyong Ekpenyong Udofia ◽  
Bimbo Onaolapo Adejare ◽  
Gbemi Oladipo Olaore ◽  
Etete Ekpenyong Udofia
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Survey Design ◽  
Manufacturing Sector ◽  
Sampling Technique ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Supply Disruption ◽  
Content Type ◽  
The Impact

Purpose This study aims to test the impact of the coronavirus (Covid-19) pandemic on large firms, with regard to a supply disruption, productivity, customer satisfaction and firm performance. Design/methodology/approach A cross-sectional survey design and stratified sampling technique were implemented for employee selection and data gathering. Confirmatory factor analysis (CFA) was used to examine the data and model fitness, while the structural equation model was used for hypotheses testing. Findings The pandemic triggered supply disruptions, but did not significantly impact the productivity of manufacturing firms directly. However, supply disruption positively and significantly impacted productivity. Organisational productivity had no significant impact on customer satisfaction, however, when mediating the relationship between Covid-19 and customer satisfaction, it produces a positive indirect effect. Finally, Covid-19 and supply disruption when mediated by organisational productivity both had negative significant relationships on performance. Research limitations/implications Having a unique model, it creates a trail for future researchers to explore further. Though customer satisfaction was expected to be affected by the pandemic, it is interesting to find out that customer satisfaction when mediated by organisational productivity was positively influenced. Practical implications Disruptions are inevitable, managers must balance the pursuit of customer satisfaction and productivity so that one does not erode the other. Emphasis must be channelled towards managing the productivity of the firm to maintain customer satisfaction during these uncertain times. Deliberate steps like manufacturing flexibility investments should be initiated. Originality/value The first study to examine Covid-19, supply disruption, customer satisfaction, organisational productivity and performance in the Nigerian manufacturing sector.

scholarly journals Impact of e-servicescapes on student engagement: mediating impact of experience quality

2018 ◽  
Vol 13 (2) ◽  
pp. 203-222
Author(s):  
Hansani Chathurika Dassanayake ◽  
Asanka Senevirathne
Keyword(s):  
Student Engagement ◽  
Structural Equation ◽  
Survey Design ◽  
Student Experience ◽  
Sampling Technique ◽  
Research Approach ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of design of e-servicescapes on student engagement in distance education (DE), and examine whether this impact is mediated by student experience quality. Design/methodology/approach Quantitative research approach based on cross-sectional survey design was adapted where data were collected using a structured questionnaire. Sample consisted of 252 undergraduates registered in the DE platform in Sri Lanka and was drawn using a simple random sampling technique. Collected data were analysed using the structural equation modelling. Findings Data analysis revealed that there is a direct significant impact of e-servicescapes on student engagement while this impact is partially mediated by student experience quality in the Sri Lankan context. Meantime, the social presence feature of e-servicescapes has the highest impact on student engagement. Practical implications Findings of the study provide an empirically validated model to boost up the student engagement and significantly contribute to the designing of the e-servicescapes of the DE institutes in order to offer a superior service to a wide array of stakeholders. Originality/value Even though e-servicescapes have been recognised as a driver of customer behaviour, the concept is fairly unexplored in the educational context. Due to its practical applicability in the DE context, this study contributes to the existing knowledge by presenting a novel conceptual model developed based on multiple theories to identify its impact on student behaviour.

Construction and validation of the customer social participation in brand communities scale

2018 ◽  
Vol 28 (1) ◽  
pp. 46-73 ◽  
Author(s):  
Shampy Kamboj ◽  
Bijoylaxmi Sarmah
Keyword(s):  
Social Media ◽  
Social Participation ◽  
Empirical Studies ◽  
Reliability And Validity ◽  
Customer Participation ◽  
Survey Method ◽  
Future Research ◽  
Student Sample ◽  
Content Type ◽  
Brand Communities

Purpose The purpose of this paper is to construct and validate customer social participation (CSP) scale in the context of brand communities on social media. Design/methodology/approach In this study, various tests for reliability and validity have been performed to confirm scale structure. Data were collected using survey method from the student and non-student sample. Findings The results confirm a multi-dimensional scale with nine items for measuring customer participation in social media brand communities. Research limitations/implications The results of this study present several implications for online brand communities managers and are likely to support future research in the context of social media brand communities. Originality/value This paper is the first to develop a multi-dimensional scale of customer participation in social media brand communities. This is a new addition to existing literature, as the majority of empirical studies in this field are from participation other than CSP, and contexts different from social media brand communities.

Financial literacy and quality of life of consumers faced with cancer: a moderated mediation approach

2020 ◽  
Vol 38 (5) ◽  
pp. 1009-1031
Author(s):  
Saeed Pahlevan Sharif ◽  
Navaz Naghavi ◽  
Hamid Sharif Nia ◽  
Hassam Waheed
Keyword(s):  
Quality Of Life ◽  
Chronic Diseases ◽  
Financial Literacy ◽  
Financial Distress ◽  
Sampling Technique ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship

PurposeThe purpose of this paper is to investigate whether financial distress explains the relationship between financial literacy and quality of life (QoL) among consumers who have faced life-threatening cancer. To extend this line of research, the moderating role of social supports in the relationship between financial distress and QoL is examined.Design/methodology/approachA cross-sectional survey was utilized to collect quantitative data through a self-administered questionnaire. A total of 223 consumers diagnosed with cancer in Iran participated in the study by means of a convenience sampling technique. Using a forward–backward method the questionnaire was translated from English into Persian.FindingsThe findings highlight the importance of financial literacy in managing direct and indirect costs of chronic diseases that in turn can improve consumers' QoL. Moreover, while perceived social support improves QoL of consumers diagnosed with cancer, it strengthens the negative association between financial distress and QoL. Consequently, solely receiving of emotional support from acquaintances with no financial support might be bothersome.Practical implicationsThe findings highlight the need for interventions that target financial literacy and perceived financial distress for consumers with chronic diseases. These consumers can benefit from interventions that offer support based on accurate assessments of their needs and priorities.Originality/valueThe present study is the first of its kind to highlight the importance of financial literacy in improving the QoL of consumers with chronic diseases.

Influences of customer participation and customer brand engagement on brand loyalty

2016 ◽  
Vol 33 (5) ◽  
pp. 332-342 ◽  
Author(s):  
Birgit Andrine Apenes Solem
Keyword(s):  
Social Media ◽  
Longitudinal Study ◽  
Brand Loyalty ◽  
Customer Participation ◽  
Short Term ◽  
Cross Sectional ◽  
Content Type ◽  
Brand Engagement ◽  
Short Term Effects

Purpose Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer participation on brand loyalty, through brand satisfaction. Participation effects were also examined among social media-using customers with the additional explanatory factor of brand engagement. Design/methodology/approach Two studies were conducted among insurance customers: a cross-sectional study using a nationwide sample (N = 954) and a subsample of social media users (N = 145) to examine short-term effects, and a longitudinal study using data from three assessment timepoints (N = 376) to enable empirical long-term testing. Findings The cross-sectional study showed positive short-term effects of customer participation on brand loyalty, mediated by satisfaction. Among customers using social media, positive participation effects gained from brand engagement strengthened brand satisfaction. The longitudinal study did not show similar positive long-term effects of customer participation. Practical implications These findings help deepen service marketers’ understanding of the possible short-term effects of customer participation and customer brand engagement, and caution them to not expect that customer participation will have long-term positive satisfaction and loyalty effects. Originality/value This research provides interesting short- and long-term findings, due to the complementary cross-sectional and longitudinal study designs.

Measuring customer social participation in online travel communities

2017 ◽  
Vol 8 (3) ◽  
pp. 432-464 ◽  
Author(s):  
Shampy Kamboj ◽  
Zillur Rahman
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Participation ◽  
Reliability And Validity ◽  
Mobile App ◽  
Social Networking Site ◽  
Customer Participation ◽  
Content Type ◽  
Brand Communities ◽  
Service Companies

Purpose The purpose of this paper is to develop and validate a scale to measure customer social participation in brand communities, specifically e-travel companies’ communities. Design/methodology/approach A qualitative research has been undertaken to generate a pool of items. Based on Churchill’s (1979) scale development process, numerous reliability and validity tests have been conducted to confirm the scale structure. Data were collected through online and field surveys from the students and hotel guests who have either subscribed, liked or joined any e-travel service companies’ community brand page using any social networking site or have ever posted or considered reviews and ratings of any e-travel service companies via their official site or via a mobile app while planning their travel. Findings The findings depict nine items on a three-dimensional scale for measuring customer participation in travel brand communities created on social networking sites. Research limitations/implications The findings provide important implications for hotel and travel managers and are likely to encourage future studies in the field of social media and travel brand communities. Originality/value This paper contributes to the literature by providing refinement to the distinct operationalization and conceptualization of customer online participation, specifically in social media-based travel brand communities. This paper is the first to develop a multidimensional scale of customer social participation in e-travel companies’ communities. This is a new addition to existing literature, as the majority of empirical studies in this field are from participation other than customer social participation and contexts different from e-travel companies.

scholarly journals THE EFFECTS OF SOCIAL MEDIA ON POLITICAL AWARENESS: CASE OF DERA ISMAIL KHAN DISTRICT

2020 ◽  
Vol 01 (02) ◽  
pp. 155-165
Author(s):  
Muhammad Imran Khan ◽  
Shahid Ullah ◽  
Asghar Ullah Khan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Descriptive Analysis ◽  
Sample Selection ◽  
Sampling Technique ◽  
Cross Sectional Survey ◽  
Political Awareness ◽  
Cross Sectional ◽  
Significant Information ◽  
Data Collections

This research study was conducted to measure people rely more on social media will have more knowledge about their favorite political party than the users of other types of media. Scholar drawn 400 sample from population of district Dera Ismail Khan using non-probability sampling technique through Curry & John in 2007 method for the sample selection. The researcher used convenient sampling techniques for the data collections. The study adopted cross sectional survey research method with the closed-ended questionnaire. The initial descriptive analysis shows that PTI supporters comprised majority of the portion of the sample in this study, compared to the supporters of the other parties and independent candidates, and also majority of respondents used television as source for political information. Similarly, the supporters of political parties and their reliance on media have significant relationship. The results offered significant information in reaching conclusion and thereby producing the desired outcomes.

scholarly journals Investigating knowledge, attitudes, and practices related to COVID-19 outbreak among Bangladeshi young adults: A web-based cross-sectional analysis

2020 ◽  
Author(s):  
Rajon Banik ◽  
Mahmudur Rahman ◽  
Tajuddin Sikder ◽  
Quazi Maksudur Rahman ◽  
Mamun Ur Rashid Pranta
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Health Crisis ◽  
Good Practices ◽  
Attitudes And Practices ◽  
Adequate Knowledge ◽  
Knowledge Attitudes And Practices

Abstract Aim: This study aimed to assess knowledge, attitudes, and practices (KAP) towards COVID-19 among young adults in Bangladesh. Subject and Methods: A cross-sectional survey was conducted from 5th May to 25th May 2020. Young adults aged between 18-35 years were approached via social media to complete an online questionnaire consisted of socio-demographic characteristics and KAP towards COVID-19. Descriptive statistics, t-tests, one-way analysis of variance (ANOVA), and multiple logistic regressions were conducted. Results: Of the 707 survey participants, the majority were male (57.1%), with a mean age of 25.03 (SD: 4.26) years, 60.3% were students, 57% had a bachelor's degree, and 64.4% urban residents. Participants gather information on COVID-19 mostly through Social media (70.4%). Overall, 61.2% had adequate knowledge with 78.9% having a positive attitude towards COVID-19 and only 51.6% had good practices. Most (86.8%) of the participants were confident that COVID-19 will be successfully controlled and Bangladesh was handling the COVID-19 health crisis well (84.20%). Only 75.2% of participants always washed hands with soap or hand-sanitizer and 70.6% wore a mask when going outside the home in recent days. Factors associated with adequate knowledge were being female, having a master's degree and above, and living in an urban area (𝑝 < 0.05). Participants having adequate knowledge of COVID-19 had higher likelihood of positive attitudes (OR: 6.41, 95% CI = 2.34-25.56, 𝑝 = 0.000) and good practices (OR: 8.93, 95% CI = 3.92-38.42, 𝑝 = 0.000). Conclusion: Introducing effective COVID-19 Health campaigns incorporating factors to influence KAP is urgently needed.

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