Storm – the story of OrangeInc

2014 ◽  
Vol 4 (7) ◽  
pp. 1-10
Author(s):  
Rahul Thakurta ◽  
Umesh Hodeghatta Rao
Keyword(s):  
Information Technology ◽  
Work Experience ◽  
Subject Area ◽  
It Infrastructure ◽  
Content Type ◽  
Information Technology Security ◽  
Comprehensive Information ◽  
Technology Process ◽  
Virus Attack ◽  
Management Students

Subject area Information Technology Security. Study level/applicability The case adds value for management students at all levels, as well as for practitioners. Work experience is not a requirement, as the case will expose some of the fundamental concepts pertaining to the scenario described. Assignment questions are designed from the perspective of teaching this case to a business student audience. The case could certainly be adjusted to fit the needs of students in more technical disciplines. Case overview Set in October 2008, the case begins with the dilemmas facing Mr Ramanuj as he and his team from E-Infra Solutions prepared to address the damages caused by a major virus attach at OrangeInc headquarter at Bangalore, India. The virus attack destroyed all the important organizational documents residing on the computer systems and brought its business to a standstill. The catastrophe indicated the need for a comprehensive information technology (IT) security solution which was earlier overlooked by OrangeInc's management. Expected learning outcomes To teach the basic concepts of information security, in particular malware, and its impact on the business. To introduce the concepts and the importance of security awareness program. To teach the importance of IT infrastructure technology, process and procedures. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Aavaran: creating niche through contemporary traditional textiles

2013 ◽  
Vol 3 (2) ◽  
pp. 1-12
Author(s):  
Jagriti Mishra
Keyword(s):  
Supply Chain ◽  
Raw Materials ◽  
Subject Area ◽  
Rural India ◽  
Content Type ◽  
Governmental Organization ◽  
Business Administration Students ◽  
Textiles And Clothing ◽  
Set Up ◽  
Management Students

Subject area Marketing. Study level/applicability The case is aimed at Business Administration students. Case overview Udaipur based Aavaran – the echos of rural India – is a concept by COS-V, a leading non-governmental organization (NGO), which aims at connecting the tribal women of rural India with the mainstream. The NGO, set up in 1988 by Smt. Girija Vyas, was initially involved in imparting vocational training to the rural poor. Later, COS-V was taken up by Alka Sharma, a graduate from the Indian Institute of Crafts and Design, Jaipur, who completely changed the direction of the NGO. Her interest in textiles and crafts led to the genesis of the concept “Aavaran”. Aavaran is a retail outlet which was opened with a vision to provide the Indian market with traditional yet contemporary textiles and clothing. It offers a collection of women's and children's clothing and home textiles using a variety of traditional textiles and crafts. It is an artisan driven concept where the supply chain incorporates the essence of Indian textiles and crafts at every level. From the dyeing, printing, sampling and assembly of garments everything is done by the local women trained by COS-V with the support of DC-Handicrafts. The raw materials – the textiles, grey fabrics, etc. – are sourced directly from the rural weavers and artisans across India. The case study discusses how Aavaran developed the unique positioning of a retail platform for contemporary products made from traditional techniques, skills and hand-based processes; how it could revive the diminishing arts of Dabu and Phetia and how it carved a niche through its channelized marketing efforts. Expected learning outcomes The case will familiarize management students with the concept of niche marketing with Udaipur based firm Aavaran as an example which developed a unique positioning through its traditionally developed products. It will also acquaint students with a basic understanding of a supply chain with a cooperative firm in focus. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

A model to investigate the effect of information technology and information systems on the ease of managers’ decision-making

Kybernetes ◽  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tian Ming ◽  
Wang Teng ◽  
Susan Jodaki
Keyword(s):  
Decision Making ◽  
Information Technology ◽  
Information Systems ◽  
Expert Systems ◽  
Equation Modeling ◽  
It Infrastructure ◽  
Statistical Population ◽  
Content Type ◽  
Organizational Variables ◽  
The Impact

Purpose Decision-making and problem-solving are ongoing progressions of evaluating situations or problems, considering substitutes, making choices and following them up with the necessary actions. The relationship between managers’ decision-making and information technology (IT) has long been of interest to researchers. This study aims to examine the changes in novel technologies in facilitating managers’ decisions that influence the quality and timeliness of information and decision-making. Design/methodology/approach The present paper is a descriptive-correlative study in terms of the data collection method and is applicable in terms of purpose. In addition, the library-field method was used to collect information. Because of the target and subject of the research of the statistical population, this research contains all managers of a management organization that are 100 people. The present study is used in the structural equation modeling method to examine causal models and evaluate the reliability and validity of the measurement model. The presented model and the gathered information from the questionnaires were analyzed through SmartPLS software. Findings The results indicate that the IT infrastructure, expert systems, marketing information systems (ISs) and organizational variables significantly influence the ease of managers’ decision-making and considering these dimensions is a step in the success of managers’ decisions. Research limitations/implications This study used a questionnaire to collect information, which may result in some people refusing to provide a real answer and giving an unrealistic answer. This study is also cross-sectional, and therefore, makes it difficult to conclude about causality. In addition, access to statistics and information is one of the significant pillars of research. Practical implications The paper presents useful advice for improving decision-making. In addition, the topic is relevant to the ease of managers’ decisions. A better understanding of the impact of IT infrastructure, expert systems, marketing ISs and organizational variables could significantly enhance managers’ success. Originality/value The ideas and topics discussed are equally applicable to libraries and can provide new insights into the impact of IT infrastructures, expert systems, marketing ISs and organizational variables on the ease of decision makers as a source of competition.

YC Company: decreasing profit margin in overseas market

2013 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Zhuo Jun ◽  
Huang Yingrui ◽  
Li Lele ◽  
Mark J. Greeven
Keyword(s):  
Strategic Management ◽  
Learning Outcomes ◽  
Mainland China ◽  
Subject Area ◽  
Profit Margin ◽  
Content Type ◽  
Postgraduate Students ◽  
Sales Revenue ◽  
Management Students ◽  
Rate Of Profit

Subject area Strategic management. Study level/applicability This case is suitable for graduate students, postgraduate students and MBAs. Case overview YC Company is a foreign trade SME operating in the lighting fixtures export business in Ningbo City, a major outdoor lighting products manufacturing base in mainland China. Established by Li Lele in 2008, the sales revenue and gross profit of YC Company have been increasing every year, reaching $ 4.06 million and ¥ 1.00 million, respectively, by the end of 2011. However, the growth rate of profit lagged far behind the growth of sales revenue. If this situation were not controlled, YC Company would hardly survive in this increasingly competitive market. Li Lele, the CEO of the company, was trying to find a way to enlarge the profit margin. Expected learning outcomes This case lets students learn more about strategic management. Students are expected to learn: how to precisely identify and map a problem; and how to select a better solution by analyzing the context and using some strategic analysis tools, such as Porter's Five Power, Smile Curve, SWOT. In the learning process, students are expected to acquire a better knowledge of some strategic management theory/method, international business, the condition of small and medium trading companies in China. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Managing the women managers: a case study of paper bag makers

2015 ◽  
Vol 5 (2) ◽  
pp. 1-17
Author(s):  
Anupma Srivastava ◽  
Amita Marwha
Keyword(s):  
Women Workers ◽  
Human Resource ◽  
Informal Sector ◽  
Urban Poor ◽  
Subject Area ◽  
Point Of View ◽  
Content Type ◽  
The World ◽  
Management Students

Subject area Human resource management. Study level/applicability It is appropriate for graduate students majoring in human resource or business management. Students who are interested in studying Asian economies in the world, as they are the most growing economies in the world and at the same time have a shocking number of people employed in the informal sector. Case overview This case study talks about women workers who face a glass ceiling at the management level and deplorable working conditions at the informal level. This case involves women in the paper bag-making business, a part of the urban informal sector. The paper bag-making business provides employment and income generation for the urban poor. The focus in this study is on women production workers, rather than entrepreneurs or professional managers. Focus of the study will be on the change in the pattern of income distribution within the family-based household, the degree of bargaining power derived from productive work and income and impact of technology on the plight of unskilled women force and how technology and vocational training can lead to utilization of manpower being wasted because of lack of synergy between technology and the informal sector in India. Expected learning outcomes Four key points of selection, training, assessment and leadership all have been addressed in this case study, and the relevance of these points is important from the point of view of management students who have to understand the linkages and the hidden costs these informal sector occupations come with and then to device an appropriate strategy to bring and use these human resources to their full capacity by utilizing the existing resources instead of adding new ones, which in development economics is known as Solow residual. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Dainik Bhaskar: live no negative

2017 ◽  
Vol 7 (3) ◽  
pp. 1-22
Author(s):  
Chandan Parsad ◽  
Sanjeev Prashar ◽  
Vinita Sahay
Keyword(s):  
Brand Management ◽  
Subject Area ◽  
Primary Objective ◽  
Good News ◽  
Common Belief ◽  
Content Type ◽  
Newspaper Industry ◽  
Negative News ◽  
The Common ◽  
Management Students

Subject area Strategic Marketing Management. This case is also relevant for discussion in other courses like brand management. Study level/applicability Postgraduate Management students. Case overview Just before the official launch of “no-negative” news edition by Dainik Bhaskar Corp. Ltd, there was widespread speculation that the group was risking too much by going against the set convention of the newspaper industry. The common belief in the industry was “If it bleeds, it leads” and “good news is no news”. While endeavoring to do away with this perception, the management needed answers to questions like “Would it really be an attractive proposition for the readers?”, “Was the group compromising the role and responsibilities of press in presenting the truth to the world?” and “How would it add value to the brand?” The entire debate was pivoted around the sustainability of positive marketing strategy and “Is it a good idea to go forward with No Negative?” For decades, Dainik Bhaskar was known for its strategy of capturing untapped markets or denting into monopolistic markets and become a leader. This case is an odyssey of moving away from the “me-too” to category (positive newspaper) positioning. The main objective of this case is to build the concept and rudiments of positive marketing in practical perspectives using the backdrop of the Hindi newspaper industry and its largest player breaking the myth “only negative news sell”. Besides this, the case also evolves the process of institutionalizing positive marketing in organizations. Expected learning outcomes The primary objective of teaching through this case is to make students aware and understand the emerging strategy of positive marketing and its ability to break through the present clutter in the market. It also elaborates on how companies can use this tool for differentiating themselves from others. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

Tata Power Ltd: innovation in financing growth

2013 ◽  
Vol 3 (3) ◽  
pp. 1-10
Author(s):  
Mayank Joshipura ◽  
Vasant Sivaraman ◽  
Sameer M. Nawani
Keyword(s):  
Financial Management ◽  
Credit Rating ◽  
Capital Expenditure ◽  
Subject Area ◽  
Global Market ◽  
Fund Raising ◽  
Content Type ◽  
Regulatory Constraints ◽  
Management Students ◽  
The Cost

Title – Tata Power Ltd: innovation in financing growth. Subject area – Corporate finance, strategic financial management, financial innovation and financial engineering. Study level/applicability – The case is suitable for graduate level management students. Case overview – In early April 2011, Mr Ramakrishnan, the CFO of Tata Power Ltd and members of his team were busy re-evaluating fundraising options for financing Tata Power's capital expenditure requirements, for refinancing of debt, for working capital related to current projects and for liquidity to support potential acquisition bids. The team had the task of evaluating different innovative funding options as the challenge was to strike a fine balance between maintaining the owners' equity without dilution of control and avoiding any adverse impact on credit rating that could increase the cost of capital; these constraints reduced flexibility for fund raising. Keeping in mind the global market scenario and estimating the investor appetite were factors critical to the structuring of a funding instrument. Expected learning outcomes – The case will help students to be comfortable in thinking about evaluating markets, financial instruments and weigh rating considerations and regulatory constraints for taking capital structure decisions. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

The democratization of intangible luxury

2019 ◽  
Vol 37 (6) ◽  
pp. 660-673 ◽  
Author(s):  
Zahy Ramadan
Keyword(s):  
Information Technology ◽  
Design Methodology ◽  
Service Providers ◽  
Digital Marketing ◽  
Technological Innovations ◽  
Consumer Experience ◽  
Content Type ◽  
Information Technology Security ◽  
Personalized Services ◽  
Exploratory Approach

Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected to further democratize luxury services and consumer experience; indeed, this camera-based device acts as a personal consultant as it provides fashion advices based on the pictures of its users. Nonetheless, as the Echo Look proliferates the market, concerns around its potential disruption to the marketplace alongside usage-related issues, such as privacy, will arise. The paper aims to discuss these issues. Design/methodology/approach The research adopted an exploratory approach using elite interviewing. The sample included 17 experts in the fields of digital marketing, fashion consulting, information technology security and retailing. Findings The study pioneers the discussion on how interactive voice-activated assistant (IVA) devices can potentially outweigh concerns around safety and privacy through providing luxury-like personalized services. To that end, the Echo Look device was taken as the key example based on the unique features and benefits it provides to its users, namely, in being perceived as a personal fashion consultant. Originality/value The literature on intangible luxury based on IVA devices is still nascent. This study fills a considerable gap in the literature related to retailers’ technological innovations aimed at democratizing luxury-like personalized experiences.

Footprints in the cloud: the hidden cost of IT infrastructure

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Information Technology ◽  
Big Data ◽  
Carbon Footprint ◽  
Design Methodology ◽  
It Infrastructure ◽  
Content Type ◽  
Hidden Cost ◽  
Data Infrastructures ◽  
Subjective View

Purpose The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation. Design/methodology/approach It is based on a subjective view of the literature on this topic, selecting relevant examples. Findings The authors found that consciousness within corporations of the carbon footprint of their own information technology infrastructures is low and only a few companies have a strategy for identifying it. Originality/value To the best of the authors’ knowledge, this is the first treatment of this subject from the perspective of the corporate owner of ESG and reputation.

Dilemma in hiring

2012 ◽  
Vol 2 (8) ◽  
pp. 1-5
Author(s):  
Seema Bhatt
Keyword(s):  
Manufacturing Sector ◽  
Selection Process ◽  
Resource Planning ◽  
Subject Area ◽  
Content Type ◽  
Manufacturing Organization ◽  
Set Up ◽  
Recruitment And Selection ◽  
The Right ◽  
Management Students

Subject area The recruitment and selection process, human resource planning, talent management and succession planning. Study level/applicability The case has been tried and tested in the classroom setting with management students pursuing a Post Graduate Diploma in Business Management (PGDBM). Case overview The case is set in the southern part of India in a manufacturing organization, Plomsom Ltd (a disguised organisation). Plomsom Ltd manufactures tractors and has a pan-India presence. The sale of tractors in India fluctuates over time. Sales are largely dependent on the seasonal harvests which in turn are heavily dependent on the monsoon rains. The case is designed for understanding the importance and necessity of finding the right man at the right time with the right skills in a manufacturing set up where production output is a factor of many interdependent variables. Expected learning outcomes The learning objectives of the case are: critical analysis of recruitment and selection; importance of job analysis in recruitment and selection; understanding the role of HR planning in running the operations; understanding problems in the manufacturing sector in an Indian context. Supplementary materials Teaching notes are available. Consult your librarian for access.

Sonalika’s foray into passenger vehicles

2018 ◽  
Vol 8 (4) ◽  
pp. 1-27
Author(s):  
Deepak Pandit ◽  
Shalini Rahul Tiwari ◽  
Arun Sahay
Keyword(s):  
Learning Outcomes ◽  
Dynamic Capabilities ◽  
Subject Area ◽  
Passenger Vehicle ◽  
Business Decision ◽  
Content Type ◽  
Vehicle Segment ◽  
Operational Capabilities ◽  
Vehicle Category ◽  
Management Students

Subject area This case is most suited for the course on Strategic Management. Study level/applicability The case can be used for post graduate management students and executive education participants. It should be used in the section dealing with capabilities of an organization. Case overview Sonalika Group, situated in Punjab, India, started its operations in 1969 by manufacturing agricultural implements and equipment’s. By 1990, the firm graduated into manufacturing tractors. It gradually expanded its wings in countries like Nigeria, Argentina and Brazil and became the third largest tractor manufacturer of India in FY 2012. The year 2005 was a landmark year when it entered the passenger vehicle segment through its subsidiary International Cars and Motors Limited that launched a multi-utility vehicle (MUV) named Rhino. The vehicle was expected to fill up the vacant spot created by the withdrawal of “Qualis”, which was a highly popular MUV manufactured by Toyota. However, the enthusiasm of launching Rhino waned with time because its sales did not pick up as expected. After selling around 5,000 units of Rhino, the company stopped its production as the product had started showing up teething problems. The marketers and designers burnt midnight oil to bring out an improved version of Rhino. This version was christened “Extreme” and launched in 2012. Despite all marketing, sales and service efforts, “Extreme” also failed to take off. The group is wondering when it was so successful in tractors why it has not been successful in passenger vehicle category. It has to work out a strategy to be successful in passenger vehicle segment as well. Expected learning outcomes Expected learning outcomes are as follows: to analyse the external and internal environment for a business and understand its impact on business decision-making; to understand the relationship between operational capabilities and dynamic capabilities; to identify opportunities and match it with internal capabilities; to analyse the reasons for product failure and identify remedial measures; to understand the process of technology diffusion and thereby strategic planning. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject Code: CSS 11: Strategy

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