scholarly journals The use of product scarcity in marketing

2020 ◽  
Vol 54 (2) ◽  
pp. 380-418 ◽  
Author(s):  
Xiaohui Shi ◽  
Feng Li ◽  
Pattarin Chumnumpan
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Future Research ◽  
Key Factors ◽  
Research Papers ◽  
Diverse Range ◽  
Content Type ◽  
The Core ◽  
New Directions ◽  
Business And Management

Purpose As a frequently observed business phenomenon, the use of product scarcity to improve a product’s market performance has received increasing attention from both academics and practitioners. The resulting literature has covered a wide variety of issues based on various theories, using different research methods, in a diverse range of settings. However, this diversity also makes it difficult to grasp the core themes and findings, and to see the outstanding knowledge gaps. This paper aims to review previous studies on the use of product scarcity in marketing and identifies new directions for future research. Design/methodology/approach A systematic review was conducted to identify and analyse 66 research papers published in business and management journals between 1970 and 2017. Findings The authors examined the underlying theories of scarcity-based marketing, and developed a conceptual framework that describes the key factors of product scarcity and how they influence both consumers and the market. They also highlighted some key achievements in modelling the processes involved in using product scarcity in marketing. Originality/value This analysis of the identified papers suggests that there are substantial gaps in our knowledge of this field, which opens up new paths for future research. For future research, the authors identified three directions aimed at: addressing the practical needs of firms in understanding product scarcity; guiding the implementation of scarcity-based strategies; and measuring, monitoring and predicting the level of product scarcity and its impacts during implementation.

Relationality in negotiations: a systematic review and propositions for future research

2017 ◽  
Vol 28 (3) ◽  
pp. 295-321 ◽  
Author(s):  
Junjun Cheng ◽  
Yimin Huang ◽  
Yong Su
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Future Research ◽  
Research Topics ◽  
Content Type ◽  
Negotiation Research ◽  
New Directions ◽  
New Research ◽  
Future Negotiation ◽  
Negotiation Literature

Purpose The purpose of this paper is to systematically review and analyze the important, yet under-researched, topic of relationality in negotiations and propose new directions for future negotiation research. Design/methodology/approach This paper conducts a systematic review of negotiation literature related to relationality from multiple disciplines. Thirty-nine leading and topical academic journals are selected and 574 papers on negotiation are reviewed from 1990 to 2014. Based on the systematic review, propositions regarding the rationales for relationality in negotiations are developed and future research avenues in this area are discussed. Findings Of 574 papers on negotiations published in 39 peer-reviewed journals between 1990 and 2014, only 18 papers have studied and discussed relationality in negotiations. This suggests that relationality as a theoretical theme has long been under-researched in negotiation research. For future research, this paper proposes to incorporate the dynamic, cultural and mechanism perspectives, and to use a qualitative approach to study relationality in negotiations. Originality/value This paper presents the first systematic review of the negotiation literature on relationality, and identifies new research topics on relationality in negotiations. In so doing, this research opens new avenues for future negotiation research on relationality.

Value co-creation: a review of literature and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Victor Saha ◽  
Praveen Goyal ◽  
Charles Jebarajakirthy
Keyword(s):  
Systematic Review ◽  
Future Research ◽  
Review Of Literature ◽  
Relevant Research ◽  
Research Papers ◽  
Future Directions ◽  
Content Type ◽  
Extant Literature ◽  
Future Research Agenda ◽  
Theoretical Perspectives

Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature. Findings The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain. Research limitations/implications The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC. Originality/value This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

Sport in business studies: a state-of-the-art literature review

2018 ◽  
Vol 8 (5) ◽  
pp. 529-546
Author(s):  
Christofer Laurell ◽  
Sten Soderman
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategy ◽  
Design Methodology ◽  
State Of The Art ◽  
Future Research ◽  
Content Type ◽  
Business Studies ◽  
Current State ◽  
State Of Research

PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journalsvis-à-vissport sector-specific journals and offer avenues for future research.

The relationship between work engagement and workaholism: a systematic review and meta-analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunsoo Lee ◽  
Jae Young Lee ◽  
Jin Lee
Keyword(s):  
Systematic Review ◽  
Work Engagement ◽  
Design Methodology ◽  
Meta Analysis ◽  
Future Research ◽  
Content Type ◽  
Extant Literature ◽  
Heavy Work ◽  
Person Centered Approach ◽  
The Relationship

Purpose The purpose of this study is to clarify the relationship between two sub-constructs of heavy work investment: work engagement and workaholism. Design/methodology/approach The authors conducted a systematic review and meta-analysis to synthesize and critically assess existing research on the relationship between these concepts. Findings The review revealed three major shortcomings of the extant literature: a dichotomous perspective, variations in measurements and the unaddressed complexity of the relationship. Originality/value Based on these findings, this study provides a discussion on the limitations and suggestions for future research on work engagement and workaholism, including using a person-centered approach.

Entrepreneurial selling in context

2019 ◽  
Vol 21 (2) ◽  
pp. 103-125
Author(s):  
Linden Dalecki
Keyword(s):  
Design Methodology ◽  
Early Stage ◽  
Marketing Research ◽  
Future Research ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Customer Feedback ◽  
The Core ◽  
Four Quadrant ◽  
Practical Implications

Purpose The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate major entrepreneurial selling practices, patterns and principles that lead to entrepreneurial success and to propose two four-quadrant matrices. Design/methodology/approach The paper explores commonalities and distinctions in the entrepreneurial selling concepts articulated by Deutsch and Wortmann and Onyemah and Rivera-Pesquera – and relevant writings by Blank as well as Sarasvathy – are explored and analyzed. Findings It was found that the early stage entrepreneurial selling activities of founders – as a means of gleaning prospective customer feedback for product prototyping – form the core of contemporary entrepreneurial selling conceptualizations. Two provisional four-quadrant entrepreneurial selling matrices are proposed corresponding to the literature reviewed. Research limitations/implications It is hoped that the two four-quadrant matrices might serve as a springboard for future researchers interested in exploring entrepreneurial selling. The notion of preliminary selling as a valuable form of marketing research is also worthy of future research. Practical implications Given the extent to which the perspectives of entrepreneurship practitioners, clinical professors and consultants are cited and explored, manifold aspects of entrepreneurial selling are put forth. The various approaches to preliminary selling that are explored are of especially high value to practitioners. Originality/value This is the first paper to fully explore the commonalities and distinctions across the entrepreneurial selling conceptualizations developed by Deutsch and Wortmann, as well as by Onyemah and Rivera-Pesquera, and the first to propose a conceptual framework focused specifically on entrepreneurial selling.

First evidences from “lean & safety” projects

2015 ◽  
Vol 7 (2/3) ◽  
pp. 245-259 ◽  
Author(s):  
Maria Crema ◽  
Chiara Verbano ◽  
Maria Laura Chiozza
Keyword(s):  
Design Methodology ◽  
Health Care Systems ◽  
Future Research ◽  
Successful Implementation ◽  
Key Factors ◽  
Content Type ◽  
Academic Literature ◽  
Integrated Methodology ◽  
Care Systems ◽  
Sustainable Health

Purpose – The purpose of this paper is to investigate the significant features that characterize these projects: organizational aspects, phases and activities, tools, techniques, practices and key factors for successful implementation. No studies in the academic literature have yet focused on the relation between healthcare lean management (HLM) and clinical risk management (CRM) to enhance multiple aspects of performance, although the possibility of implementing “lean & safety” projects has been highlighted. Design/methodology/approach – Two significant projects have been selected from the same Italian hospital in two different fields of application. Within- and cross-case analyses have been performed to obtain useful findings. Findings – The results suggest that HLM can provide support for CRM, and an integrated methodology should be considered. The first indications concerning how this new synergistic methodology may be developed are provided and these should stimulate future research, testing and exploiting the methodology in other contexts. Originality/value – From the results of this paper, guidelines for the implementation of a “lean & safety” project could be developed to improve the management of clinical processes pursuing multiple objectives. This study could contribute to the development of safer and more sustainable health care systems for the benefit of the entire community.

Tourism and on-site humour: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 65-68
Author(s):  
Anja Pabel ◽  
Philip L. Pearce
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Future Research ◽  
Relevant Research ◽  
Content Type ◽  
Theoretical Concepts ◽  
Research Opportunities ◽  
Early Stages ◽  
Practical Implications

Purpose This paper aims to outline major theoretical concepts relating to the tourism-humour relationship and provide commentary on opportunities for further research in this area. Design/methodology/approach Papers for this perspective research were sourced by conducting a systematic review which critically appraised relevant research on this topic to provide evidence on humour and its current use in tourism settings. Findings Humour has received attention from many academic tribes and disciplines; however, investigations in the context of tourism are only in its early stages. Research limitations/implications The paper is based on a select number of peer-reviewed literature studies on the topic of tourism and humour. Practical implications The paper outlines some of the challenges that tourism operators face regarding authenticity, i.e. when the delivery of scripted humour is performed in such a way that it is considered spontaneous and meaningful. Originality/value The paper provides a brief overview of how humour is currently used in tourism settings and recommends future research opportunities to guide further studies into this topic.

Criteria for selecting actors for the value co-creation in startups

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrei Bonamigo ◽  
Adrianne Alves da Silva ◽  
Beatriz Pereira da Silva ◽  
Steffan Macali Werner
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Web Of Science ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Future Studies ◽  
Value Cocreation ◽  
Practical Implications ◽  
Selection Of

Purpose The purpose of this paper is to identify the main criteria for selecting actors to compose these business platforms and addressing the co-creation of value and improve the performance of startups. Design/methodology/approach The methodology is based on the search for key factors for the selection of actors and the understanding of co-creation of value and the concept of startups. The content of this paper is substantiated on an extensive review of the literature related to the subjects’ value-cocreation and new startups, and the review is based on the articles found in the databases of Ebsco, Emerald, Science Direct, Scopus, Village and Web of Science. Findings This paper identifies the main key-factors found in the literature for selecting actors to co-create value in startups and organizes the findings in five categories: value creation, interaction, actor behavior, client and partnership. It also presents the possibility of future research that will be able to put the study in practice. Research limitations/implications The results of this research have not been tested empirically, which opens the door for future studies that can prove the effectiveness of the findings. It is also important to mention that there are few articles in the literature that directly address this topic, and some definitions of actor/co-creation of value/business model may also change. Practical implications The selection criteria of the actors listed are useful for service entrepreneurs and managers to assist in decision-making at the stage of choosing their partners for value co-creation in startups. Furthermore, it involves mitigating waste in startups and maximizing the economic gains of partners through value co-creation in startups. Originality/value This study is one of the first attempts to recognize the key factors for selecting actors to co-create value in startups, aiming at their success in the market.

Consumer imagination in marketing: a theoretical framework

2017 ◽  
Vol 51 (11/12) ◽  
pp. 2138-2155 ◽  
Author(s):  
Barbara J. Philips
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Theoretical Framework ◽  
Future Research ◽  
Mental Process ◽  
Marketing Theory ◽  
Content Type ◽  
Marketing Literature ◽  
Meta Analyses ◽  
Marketing Messages

Purpose Imagination is a complex mental process where consciousness departs from reality to create new content not currently found in existence. Imagination is key to marketing persuasion, but studies that examine consumer imagination in response to marketing messages illustrate confusing and sometimes contradictory perspectives about consumers’ mental processing. This paper aims to provide a review of the existing literature on consumer imagination relevant to marketing scholarship, and builds a new theoretical framework to organize and explain these papers. Design/methodology/approach A systematic review of the marketing literature was undertaken to identify all papers related to consumer imagination and its role in marketing persuasion. A focus was placed on empirical papers, review papers and meta-analyses. Findings A new conceptual framework was created to classify the consumer imagination literature based on both the characteristics and the content of imagination. The existing marketing literature was then organized into the framework. The framework helps to explain seeming contradictions between different studies as well as helps to collect similar studies together to summarize schools of thought. Originality/value The imagination framework presents an entirely new way of conceptualizing imagination research in marketing. This new categorization structure not only clarifies consumers’ use of imagination in response to marketing messages but also identifies questions for future research in this area of marketing theory.

Content analysis of metadata, titles, and abstracts (CAMTA): application of the method to business and management research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
William E. Donald
Keyword(s):  
Content Analysis ◽  
Design Methodology ◽  
Theory Development ◽  
Future Research ◽  
Critical Examination ◽  
Management Research ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Potential Applications ◽  
Business And Management

Purpose This paper offers a “content analysis of metadata, titles, and abstracts” (CAMTA) method underpinned by a newly evolved metadata, title, abstract, introduction, methodology, results, analysis, and discussion (M-TAIMRAD) Framework. Design/methodology/approach Draws on innovations of content analysis from the field of health- care to offer a pragmatic and transparent method for conducting rigorous and valid research within the field of business and management. Findings Replicable and valid guidelines for conducting the CAMTA method are offered, including an illustration. This is followed by a critical examination of the potential applications and benefits of the method to the field of business and management research. Originality/value The CAMTA method enables researchers to assimilate and synthesise metadata, titles and abstracts as a means of identifying grounds for future research and theory development. This will help to advance the field and subsequently benefit the wider readership including fellow academics, practitioners and policymakers. The flexibility of the CAMTA method means that it can be used as a stand-alone method or combined as part of a mixed-methods approach.

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