scholarly journals “Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939

2016 ◽  
Vol 50 (3/4) ◽  
pp. 358-376 ◽  
Author(s):  
Michael Heller
Keyword(s):  
Historical Analysis ◽  
Corporate Identity ◽  
Market Model ◽  
British Society ◽  
Historical Case Study ◽  
Post Office ◽  
Historical Case ◽  
Corporate Brand ◽  
Content Type ◽  
Historical Approach

Purpose This paper aims to examine the development of an iconic corporate brand by the General Post Office (GPO) in Britain in the 1930s by adapting the work of Douglas Holt (2004). Design/methodology/approach The paper uses a historical approach by developing a historical case study. It combines this historical approach with Holt’s theory and writing on iconic branding and the current literature on corporate identity, corporate branding and corporate communication. Findings The study argues that the GPO was able to construct an iconic brand in the interwar period (1918-1939) by responding to anxieties in British society generated by social tension and fears of decline. This was facilitated by the establishment of a public relations department, which created “myths” of national identity and imperial unity through telecommunications, and national strength through technology. These myths assuaged social anxieties and enabled the GPO to construct an iconic corporate brand. Originality/value This paper provides an important insight into iconic branding. It examines corporate rather than product branding, where research has predominantly focused. It also combines cultural branding theory with historical analysis and provides an adapted approach to Holt’s myth market model (1994, p. 58).

scholarly journals Transitioning business school accounting from binary divide to unified national system

2017 ◽  
Vol 23 (3) ◽  
pp. 337-367 ◽  
Author(s):  
Maryam Safari ◽  
Lee David Parker
Keyword(s):  
Business School ◽  
Global Education ◽  
Early Stage ◽  
Historical Analysis ◽  
Accounting Education ◽  
Historical Case Study ◽  
Historical Case ◽  
Analytical Methodology ◽  
Content Type

Purpose This paper aims to provide a historical case study of strategic changes in accounting at an Australian university’s business school department during 1972-1992 when it was repositioning itself in the early stages of major changes in the Australian and international tertiary accounting education environment. The study is conducted within the context of the university history within which the department operated as well as major government policy and global education shifts shaping university structures and focus. Design/methodology/approach This study offers a historical analysis of early stage changes in university focus at the business school’s accounting department, developed through departmental and university reports and oral history interviews. A narrative analytical methodology is adopted to portray a history of an academic accounting department in transition. Findings This case study illuminates the impacts of and responses to the beginning of marketisation and globalisation of higher education, and the commercialisation of universities and explains the strategic implementation processes in one university’s business school departmental during a period of significant formative change in the Australian accounting education landscape. Originality/value This study deepens our understanding of environmental, structural, educational and research changes at the operational departmental level of academic institutions, paying particular attention to the organisational culture and human capital dimensions.

“In spite of everything?” Female entrepreneurship from a historical perspective

2017 ◽  
Vol 23 (4) ◽  
pp. 436-451 ◽  
Author(s):  
Francesca Picciaia
Keyword(s):  
Single Case ◽  
Historical Analysis ◽  
Historical Case Study ◽  
Historical Case ◽  
Female Entrepreneurs ◽  
Content Type ◽  
Personal Perceptions ◽  
Chocolate Factory

Purpose This paper provides a historical case study, through the analysis of Luisa Spagnoli’s entrepreneurial life. Luisa Spagnoli was one of the most famous Italian businesswomen of the twentieth century, founder of “Perugina” chocolate factory and creator of “Luisa Spagnoli” fashion firm. The study aims particularly to examine the role of Luisa in the development of her businesses within the wider context of Italy of the 1900s, and to verify if and how gender has influenced the meaning and the shape of her entrepreneurial initiatives over time. Design/methodology/approach This study offers a historical analysis of entrepreneurial life of Luisa Spagnoli, developed through an archival study in a synchronic view. An interpretive historical method is adopted to deepen and better understand the links among personal, cultural, social and institutional domains. Findings This study contributes to the scholarship on businesswomen’s role in history and underlines the role of personal perceptions of female entrepreneurs to overcome external barriers. Research limitations/implications The limitations of this study concern the nature of the analysis itself, which is a single-case study. Originality/value This analysis highlights the centrality of personal self-perceptions to face up to the difficulties of an unfavourable context, contributing to create the pre-conditions necessary to become an entrepreneur.

The gay archival impulse: the founding of the Gerber/Hart library and archives in Chicago

2019 ◽  
Vol 68 (8/9) ◽  
pp. 689-702
Author(s):  
Aiden M. Bettine ◽  
Lindsay Kistler Mattock
Keyword(s):  
Design Methodology ◽  
Historical Context ◽  
Historical Analysis ◽  
Community Control ◽  
Historical Case Study ◽  
Historical Case ◽  
Content Type ◽  
Community Archives

Purpose This paper aims to provide a more comprehensive understanding of the concept of community archives, offering a critique of the community archives discourse through a historical case study focused on the origins of the Gerber/Hart LGBTQ library and archives in Chicago. Design/methodology/approach This study explores the archival collections of the founders of the Gerber/Hart library and archives and the librarians that have worked there as a means for understanding the origins of the archival impulse, the rationale for building the collections and the practices that shaped the collections during the first decade of the organization’s history. Findings The historical analysis of the Gerber/Hart library and archives situates community archives and LGBTQ collections within the broader historical context that lead to the founding of the organization and reveals deep connections to the information professions not previously considered by those studying community archives. Originality/value The paper offers a reconceptualization of community archives as archival projects initiated, controlled and maintained by the members of a self-defined community. The authors emphasize the role of the archival impulse or the historical origins of the collection and the necessity for full-community control, setting clear boundaries between community archives and other participatory archival models that engage the community.

From Souqs to Emporiums: The Urban Transformation of Abu Dhabi

2013 ◽  
Vol 38 (4) ◽  
pp. 58-69
Author(s):  
Yasser Elsheshtawy
Keyword(s):  
Urban Growth ◽  
World Trade Center ◽  
Historical Analysis ◽  
Primary Sources ◽  
Historical Case Study ◽  
Urban Centers ◽  
Historical Case ◽  
Study Approach ◽  
Trade Center

This paper in its first part aims at contextualizing Abu Dhabi's urban development and understanding the factors that have governed its urban growth through a historical case study approach. Relying on archival records and primary sources five stages of urban growth are identified. Data mining of media archives allows for a first hand account of developments taking place thus grounding the depictions. The second part contextualizes this review through a case study of the Central Market project — also known as Abu Dhabi's World Trade Center. The paper concludes by elaborating on the significance of such a historical analysis as it shifts the discourse away from a focus on the ‘artificiality’ of cities in the Gulf to one that is based on a recognition about the historicity of its urban centers, however recent it may be. Additionally the pertinence of such an analysis for cities worldwide is discussed as well.

Colonial governance and state incorporation of Chinese language: the case of the first Chinese language movement in Hong Kong

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chi Keung Charles Fung
Keyword(s):  
Hong Kong ◽  
Mother Tongue ◽  
Chinese Language ◽  
Historical Case Study ◽  
Official Language ◽  
Historical Case ◽  
Content Type ◽  
Colonial State ◽  
Role Of The State ◽  
Symbolic Process

Purpose Despite the importance of the first Chinese language movement in the early 1970s that elevated the status of Chinese as an official language in British Hong Kong, the movement and the colonial state’s response remained under-explored. Drawing insights primarily from Bourdieu and Phillipson, this study aims to revisit the rationale and process of the colonial state’s incorporation of the Chinese language amid the 1970s. Design/methodology/approach This is a historical case study based on published news and declassified governmental documents. Findings The central tenet is that the colonial state’s cultural incorporation was the tactics that aimed to undermine the nationalistic appeal in Hong Kong society meanwhile contain the Chinese language movement from turning into political unrest. Incorporating the Chinese language into the official language regime, however, did not alter the pro-English linguistic hierarchy. Symbolic domination still prevailed as English was still considered as the more economically rewarding language comparing with Chinese, yet official recognition of Chinese language created a common linguistic ground amongst the Hong Kong Chinese and fostered a sense of local identity that based upon the use of the mother tongue, Cantonese. From the case of Hong Kong, it suggests that Bourdieu’s conceptualisation of state formation paid insufficient attention to the international context and the non-symbolic process of state-making itself could also shape the degree of the state’s symbolic power. Originality/value Extant studies on the Chinese language movement are overwhelmingly movement centred, this paper instead brings the colonial state back in so to re-examine the role of the state in the incorporative process of the Chinese language in Hong Kong.

scholarly journals Maintaining business relationships: resilience through institutional work

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilkka Tapani Ojansivu ◽  
Jan Hermes
Keyword(s):  
Relationship Maintenance ◽  
Historical Case Study ◽  
Business Relationships ◽  
Business Relationship ◽  
Historical Case ◽  
Content Type ◽  
Codes Of Practice ◽  
The Relationship ◽  
Over Time

Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What is the source of resilience in business relationships, and how are these relationships maintained over time? Design/methodology/approach To unravel these questions, the authors conducted an historical case study of a business relationship between a government buyer and a software seller extending over two decades. Findings The authors found that while the network around the business relationship is crumbling and all odds are in favor of relationship dissolution, the active maintenance work of key individuals in the relationship prevented detrimental effects and resulted in not only its continuation but also an increased degree of institutionalization. Research limitations/implications The authors contribute to the Industrial Network approach (INA) by providing a non-deterministic approach to the typically taken-for-granted end phase of business relationships. Practical implications The findings illustrate that the process of institutionalization is manageable but requires hard work, highlighting managers as the principle vehicle of relationship maintenance. Originality/value The authors provide construct clarity around the process of “institutionalization”. In fact, they regard the process as reverse compared to the early interpretation in the INA literature in which a business relationship is assumed to start as a “clean slate” and then begins to represent the industry codes of practice over time. They found that “institutionalization” implies that a business relationship is no longer compared with nor is comparable to the institutional prescriptions; in contrast, the relationship has established its own rules and norms, which have been taken for granted by the buyer and seller organization.

scholarly journals Testing the precautionary argument after the Lucky Dragon incident

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matthias Dörries
Keyword(s):  
Scientific Reasoning ◽  
Scientific Data ◽  
Asia Pacific ◽  
Historical Study ◽  
Historical Case Study ◽  
Historical Case ◽  
Systematic Analysis ◽  
Content Type ◽  
The 1950S ◽  
Energy Argument

PurposeThis paper uses a historical case study, the controversy over the possibility of climatic extremes caused by hydrogen bomb tests on Pacific Ocean atolls during the 1950s, to show how, in a context of few scientific data and high uncertainty, political affiliations and public concerns shaped two types of argumentation, the “energy” and the “precautionary” arguments.Design/methodology/approachSystematic analysis of publications 1954–1956: scientific and semiscientific articles, publications of C.-N. Martin and contemporary newspaper articles, especially from the Asia–Pacific region.FindingsFirst, epistemological and scientific reasoning about the likelihood of extreme natural events aligned to political convictions and pressure. Second, a geographical and social distribution of arguments: the relativizing “energy argument” prevailed in English-language scientific journals, while the “precautionary argument” dominated in popular journals and newspapers published worldwide. Third, while the “energy argument” attained general scientific consensus within two years, it lost out in the long run. The proponents of the “precautionary argument” raised relevant research questions that, though first rejected in the 1950s, later exposed the fallacies of the “energy argument” (shown for the case of the climatologist William W. Kellogg).Originality/valueIn contrast to the existing secondary literature, this paper presents a balanced view of the weaknesses and strengths of two lines of arguments in the 1950s. Further, this historical study sheds light on how once-discarded scientific theories may ultimately be reconsidered in a completely different political and scientific context, thus justifying the original precautionary argument.

Corporate branding: an exploration of the influence of CRE

2010 ◽  
Vol 12 (1) ◽  
pp. 47-59 ◽  
Author(s):  
Rianne Appel‐Meulenbroek ◽  
Dave Havermans ◽  
Ingrid Janssen ◽  
Anneke van Kempen
Keyword(s):  
Real Estate ◽  
Corporate Branding ◽  
Service Providers ◽  
Field Research ◽  
Corporate Identity ◽  
Theoretical Background ◽  
Small Sample ◽  
Corporate Brand ◽  
Content Type ◽  
Branding Strategies

PurposeThe purpose of this paper is to understand how corporate real estate (CRE) can add value to corporate branding and how corporate branding strategies for CRE can be determined.Design/methodology/approachThe paper presents a theoretical background for corporate branding and real estate and links these two concepts through interviews with 19 CRE managers of service providers.FindingsAnalysis of the relationship between CRE and the corporate brand brings forward two links: CRE influences the perception of the corporate brand directly and indirectly (via employee behaviour). Corporate identity and its six characteristics (structure, strategy, culture, communication, behaviour and design) formed a useful tool to determine the proper branding strategy for an organization. Especially, “design” and “communication” define the way CRE should communicate the corporate brand. Two location issues are seen as the most important CRE aspects to support branding strategies.Research limitations/implicationsThe field research is explorative, so it only studies a small sample of four types of service providers: real estate brokers, architects, lawyers and multinationals.Practical implicationsUnderstanding the key factors of CRE that orchestrate the direct and the indirect influence on the corporate brand provides guidelines for CREM for designing CRE that supports a successful corporate brand.Originality/valueResearch done so far on corporate branding highlights the importance of CRE for corporate branding, but does not explicitly discuss the importance of (all) different CRE aspects.

scholarly journals Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

2017 ◽  
Vol 51 (9/10) ◽  
pp. 1462-1471 ◽  
Author(s):  
John M.T. Balmer
Keyword(s):  
Practical Implication ◽  
Corporate Identity ◽  
Philosophical Approach ◽  
Corporate Brand ◽  
Corporate Marketing ◽  
Content Type ◽  
Corporate Heritage ◽  
The Usa ◽  
Brand Concept ◽  
Corporate Brands

Purpose This article introduces the special symposium entitled “Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship” and provide a synopsis of the five articles constituting this symposium. By means of context, this article celebrates the anniversaries of four marketing milestones apropos the formal introduction of the corporate brand concept (1995), the formal introduction of the corporate heritage notion (2006), the first special edition (in this journal) devoted to corporate identity (1997) and the formal introduction of the corporate marketing philosophical approach (1998). The latter – corporate marketing – can be viewed as a revolution in marketing thought by noting that mutually beneficial company–stakeholder relationship can be based on corporate identities and corporate brands are not restricted to products and/or services. Design/methodology/approach Taking a retrospective, this paper explains the four marketing milestones detailed above and notes the revolutionary notion of corporate marketing. All of the aforementioned have meaningfully advanced marketing scholarship over the last 20 years. Findings This study provides 18 reflections of developments with the corporate brand and corporate identity fields. It also shows the seminal importance of European Journal of Marketing (EJM) special editions on the territory dating back to 1997. Practical implication This paper discusses how corporate identity, corporate branding, corporate heritage, corporate identity and corporate marketing have, increasingly, become mainstream marketing concerns. Originality/value In marking these milestones, this celebratory EJM symposium comprises cutting-edge scholarship on the aforementioned areas, penned by renowned and prominent scholars from Australia, England, Germany and the USA.

What does the way crime was organised yesterday tell us about the way crime is organised today and will be tomorrow?

2015 ◽  
Vol 18 (2) ◽  
pp. 220-233 ◽  
Author(s):  
Bill Tupman
Keyword(s):  
Civil Society ◽  
Case Studies ◽  
Organised Crime ◽  
Historical Case Study ◽  
Historical Case ◽  
Content Type ◽  
Study Material ◽  
The Past ◽  
The Way

Purpose – The purpose of this paper is to assess what an overview of theoretical literature and case study material can tell us about the different ways crime has been organised in the past in different cultures and whether this has any impact on the ways in which crime may be organised in the present and the future. Design/methodology/approach – The analysis is based on an examination of Mcintyre’s work on how crime is organised and later political, economic and civil society views of criminality. Brief discussion of case studies involving the UK, The Netherlands, the Arab world, Ethiopia and Russia is used to see how crime was organised there in the past. Findings – There is a greater variety of variables in the way crime was organised historically than McIntyre suggests, and an examination of civil society might pay greater dividends than even looking at politics or economic aspects of organised crime. Research limitations/implications – The study is preliminary. More historical case study material needs to be accessed. Originality/value – There are many research case studies, particularly at PhD level and in subjects other than criminology, such as history, language studies and cultural studies generally, which have not been brought together to present an overall picture. This paper is a first step in that direction.

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