Social media use and its impact on intrinsic motivation in Generation Z: a case study from Poland

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Karol Król ◽  
Dariusz Zdonek
Keyword(s):  
Social Media ◽  
Intrinsic Motivation ◽  
Full Time ◽  
Content Type ◽  
Media Usage ◽  
Generation Z ◽  
Part Time Students ◽  
Part Time ◽  
Brand Perception ◽  
Use Of Social Media

Purpose Activities on social platforms affect the audience. They may impact brand perception, purchasing decisions or motivation to act. Motivation makes people behave in certain ways. The purpose of this paper is to analyse the use of social media and its impact on intrinsic motivation, with a focus on Generation Z users (born between 1994 and 2002). Design/methodology/approach The authors conducted multifaceted survey research among full-time and part-time students of one of the largest universities in Poland. The survey was carried out on students of three major fields of study. The analysis involved 427 questionnaires. The data was analysed both with unidimensional and two-dimensional statistical analysis. Findings Although the respondents indicated some “motivational aspects” of social media usage, most of them were characterised by a passive attitude and infrequent activity on such websites. Not many of the respondents published actively. The respondents expected valuable content but were not inclined to disseminate it. Originality/value Publishing of own content and ability to view others’ content in social media may not be enough to increase the user base of a social platform. One way to do this may be narrowing down or diversification of the array of additional services and functionalities that induce users to increase the use rate.

Restaurant social media usage in China

2015 ◽  
Vol 7 (3) ◽  
pp. 251-265 ◽  
Author(s):  
Richard Ghiselli ◽  
Jing Ma
Keyword(s):  
Social Media ◽  
Consumer Preferences ◽  
Payment Systems ◽  
Strategic Choices ◽  
Content Type ◽  
Chinese Context ◽  
Media Usage ◽  
Special Events ◽  
Computer Mediated ◽  
Use Of Social Media

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach – A questionnaire for consumers was developed and social media usage data were collected from restaurants; the results were compared to determine whether there is a difference between practices and preferences. Findings – Based on the results of this paper, restaurants may want to consider committing resources and efforts to improve their presence on Dianping, Baidu and Meituan, and to utilize WeChat. Also, they may want to send non-personalized updates, especially coupons, discounts and information about special events, through the above-mentioned channels two to three times a month. Additionally, restaurants may want to improve engagement with frequent users so that they will recommend to others. Finally, restaurants may want to evaluate and invest in online ordering and payment systems if they haven’t done so already. Research limitations/implications – Strategic choices should be based on understanding of consumers. Unless the gaps between practices and preferences are identified and understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China’s social media market – the largest in the world – differs considerably from other countries; it presents unique opportunities and challenges. Social media is always a function of the technology, culture and government of a particular country or context; for this reason, it is very important to study social media in its “context”. While the need is pressing, there are limited studies on restaurant consumer preferences in a computer-mediated environment, not to mention in the Chinese context. This study examined consumer preferences and potential gaps between preferences and practices in the Chinese context; the results will help to direct restaurants in China to make better use of social media.

Using social media for innovation – market segmentation of family firms

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramakrishnan Raman ◽  
Preetha Menon
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Family Firms ◽  
Family Firm ◽  
Indian States ◽  
Content Type ◽  
Media Usage ◽  
Indian Family ◽  
The Family ◽  
Use Of Social Media

PurposeThe purpose of this study is to understand the strategy adopted by family firms in using social media for their business. Based on the social media usage, this paper attempts to segment family firms. To do so, a reactive – proactive – innovative (RPI) scale was developed for the study. Then, the family firms were categorised as reactive, proactive or innovative social media users. Further, based on the scale developed, clusters were created. Family firms were placed into different clusters based on the strategy that they had for using social media platforms for their business.Design/methodology/approachA pilot sample of 50 family firms and a main study of 256 Indian family firm entrepreneurs were surveyed through self-administered questionnaires. Factor analysis reduced the 12 scale-based questions to three distinct factors. Confirmatory factor analysis was then conducted on the main sample to confirm the constructs identified using exploratory factor analysis. Cluster analysis was used to build clusters of entrepreneurs who use social media as part of their digital marketing strategy.FindingsFindings reveal that the Indian family firm market is largely divided into four main segments. These segments represent distinct behaviours with respect to the use of social media. The four segments of family firm entrepreneurs were named as high rollers, ignorant inhabitants, trend-setters, combative crowd based on their social media usage behaviour. These clusters give deep insights into the strategic usage of social media by family firms.Research limitations/implicationsThe limitation of this study is that entrepreneurs from all Indian states were not considered in the sample because of cost implications. This research study has only created the segmentation of the family firms as reactive, proactive or innovative social media users and also has created the clusters as high rollers, ignorant inhabitants, trend-setters and combative crowd. Also, the reasons for their behaviour and root cause for the strategic usage have not been studied.Practical implicationsThis study reflects on current practices of family firms with respect to usage of social media and groups them into large identifiable clusters. Equipped with the findings from this study, the RPI scale developed for the study and the clusters created, entrepreneurs can now move towards better use of social media for innovation.Originality/valueAlthough past studies have advocated the use of social media to spur innovation in firms, this study segments the current market based on their practices. It allows readers to gauge the proportion of family firms using social media for innovation and paves the way for a change in behaviour amongst these firms.

Student use of social media, academic performance, and creativity: the mediating role of intrinsic motivation

2020 ◽  
Vol 17 (4) ◽  
pp. 403-415
Author(s):  
Muhammad Jawad Malik ◽  
Mudaser Ahmad ◽  
Muhammad Rizwan Kamran ◽  
Komal Aliza ◽  
Muhammad Zubair Elahi
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Intrinsic Motivation ◽  
Primary Data ◽  
Content Type ◽  
Mediating Role ◽  
Positive Study ◽  
Survey Strategy ◽  
Use Of Social Media

Purpose The purpose of this paper is to investigate the relationships between students’ use of social media, their academic performance and creativity in the digital era. Design/methodology/approach This research used a survey strategy for collecting primary data required for this study from 334 students of undergraduate programs at Chinese universities who were sampled through a non-probability convenience approach. Findings The findings of the study reveal that students’ use of social media is positively associated with students’ academic performance and creativity. In addition, intrinsic motivation was found to be a mediating reason in the relationships between students’ use of social media and students’ academic performance and creativity. Originality/value This study explored an important role of intrinsic motivation as a mediator in the relationships between students’ use of social media and their positive outcomes. Studying the use of social media by students to their positive study outcomes is also practically important for students, educationalists and other policymakers.

A university library’s use of social media during a time of crisis

2017 ◽  
Vol 66 (6/7) ◽  
pp. 456-467
Author(s):  
Sabelo Chizwina ◽  
Benford Rabatseta ◽  
Siviwe Bangani ◽  
Mathew Moyo
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Content Type ◽  
Media Usage ◽  
Study Approach ◽  
Library Users ◽  
Twitter Account ◽  
Use Of Social Media ◽  
University Setting

Purpose The purpose of this paper is to highlight how North Western University (NWU) Library used Facebook and Twitter to inform, educate and communicate with library users during the students’ protests #FeesMustFall Campaign. Design/methodology/approach This paper follows a case study approach to examine how Facebook and Twitter were used to inform, educate and communicate with library users during the #FeesMustFall Campaign. Data was obtained from the NWU Library’s Facebook Insights, the Facebook page itself and Twitter account, after which content was analysed. Findings The paper provides insights that the teaching and learning (educational) aspect still lags behind on social media usage in libraries. Given the period in question, the expectation would have been a higher percentage of posts that could be categorized as educational. Research limitations/implications The study is confined to one campus library of the NWU Libraries and the results cannot be generalised to the NWU. Practical implications Social media use policies should be developed and awareness created on their availability and meaning/implications to users. Originality/value This paper fulfils an identified need to study how social media can be used by academic libraries. The literature currently focuses on how Twitter has been used in library campaigns. This paper shows how Facebook can be used in a university setting during crises time.

The Generation Z and their Social Media Usage: A Review and a Research Outline

2017 ◽  
Vol 9 (2) ◽  
pp. 110 ◽  
Author(s):  
Gyan Prakash Yadav ◽  
Jyotsna Rai
Keyword(s):  
Social Media ◽  
Decision Makers ◽  
Personal Factors ◽  
Media Usage ◽  
Generational Difference ◽  
Generation Z ◽  
Present Generation ◽  
The Social ◽  
The Us ◽  
Use Of Social Media

The paper tries to explore the awareness of how the present Generation Z is using the social media as well as to review its repercussion on them as an individual’s, organization and society as a system. The paper demarcates Generation Z from other branches of generation with a systematized differentiation in the behaviour, principles and choices which are constant over the time. It outlines their social media usage and intra-generational difference springing from environmental factors and personal factors. Personal factors are divided into steady and driving factors. The paper brings forward how the futuristic Generation Z’s use of social media influences them as an individual’s, organization and society. It also attempts to bring forward certain managerial repercussions and to them and a research outline. Earlier researches on access of social media by Generation Y as well as Generation Z give rise to certain queries which are yet to be answered. They laid focus mainly on the US & UK, ignoring other regions and countries (including nation like India which comprises of 28% of youths) with huge and rapidly increasing share of Generation Y’s & Z’s populations; and where the determinants of social-media usability would vary considerably; the customer set under these studies are those whose behaviour are inclined to vary as they move on the different phases of their life cycle; they tried to understand Generation Z’s social media use but misses to look at the controllers as well as aftermaths of social-media usage. The theoretical frame of reference brought forward in this paper harvests a thorough set of investigation questions and designs the pathway for considering the predecessors & outcomes of social networking used by Gen Z. It tries to identify certain ignored queries regarding Gen Z’s and their social media usability, along with also sketches practical insights for various decision makers.

scholarly journals Do firms still need to be social? Firm generated content in social media

2019 ◽  
Vol 32 (2) ◽  
pp. 387-404 ◽  
Author(s):  
Athanasios Poulis ◽  
Ioannis Rizomyliotis ◽  
Kleopatra Konstantoulaki
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Brand Awareness ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
Brand Perception ◽  
Use Of Social Media

PurposeThe purpose of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention.Design/methodology/approachIn order to test this conceptual framework, statistical analysis was carried out employing structural equation modelling.FindingsThe findings indicate that FGC has a positive impact on brand awareness, brand loyalty, eWOM and purchase intention. Furthermore, the results reveal that a link exists between consumer eWOM behaviour and brand awareness and loyalty. This study also demonstrates that company communication through Facebook and Instagram has a positive effect on consumer purchase intention. Finally, it has been shown that, regarding eWOM and purchase intention, FGC posted on Instagram has a greater impact on its users than that posted on Facebook.Originality/valueConsumer purchase intention is increasingly impacted by the growing use of social media by companies and marketers. This changing environment has opened up new challenges. However, there is still much work to be done in understanding the full effects of FGC communication, and how this influences consumer brand perception and purchase intention.

Three-way interaction effect of social media usage, perceived task interdependence and perceived participative leadership on employee creativity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lifan Chen ◽  
Bowen Zheng ◽  
Hefu Liu ◽  
Manting Deng
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Task Interdependence ◽  
Hierarchical Regression ◽  
Participative Leadership ◽  
Employee Creativity ◽  
Content Type ◽  
Media Usage ◽  
Creativity Research ◽  
Use Of Social Media

PurposeDespite the growing use of social media in many organizations, managers face the challenges of how to effectively manage social media usage (SMU) in the workplace to ensure employee creativity. This study combined task-technology fit theory and the interactional perspective of employee creativity to understand the three-way interaction of SMU, perceived task interdependence, and perceived participative leadership on employee creativity.Design/methodology/approachA questionnaire survey was designed to test our hypotheses. The sample consisted of employees who use social media in the workplace. A total of 402 valid questionnaires were used for the hierarchical regression analysis.FindingsSMU had the strongest positive relationship with creativity when perceived task interdependence and perceived participative leadership were high. However, we did not find two-way interaction effects of SMU and perceived task interdependence on employee creativity.Originality/valueOur findings are aligned with the emergent view that the benefits of SMU can be better realized when it coexists with a set of complementary team contextual factors. The current study helps extend the contingency perspective and related studies in social media literature and employee creativity research.

Comparison of study motivation and job expectations of Russian full-time and part-time university students

2019 ◽  
Vol 34 (3) ◽  
pp. 549-561
Author(s):  
Martin Sikyr ◽  
Nina Ivanovna Basmanova ◽  
Mikhail Abrashkin
Keyword(s):  
Higher Education ◽  
University Students ◽  
Questionnaire Survey ◽  
Point Of View ◽  
Full Time ◽  
Current Generation ◽  
Content Type ◽  
Part Time Students ◽  
Part Time ◽  
Russian Universities

Purpose The purpose of this paper is to present the results of the authors’ questionnaire survey focused on the comparison of study motivation and job expectations of full-time and part-time students of Russian universities and identify main problems of higher education and graduate employment and suggest their possible solutions. Design/methodology/approach The authors’ questionnaire survey was conducted from March to October 2018. The respondents were full-time and part-time bachelor’s and master’s students from 30 regions across Russia. The relevant data were obtained from 1,051 students. The data analysis was based on the calculation of relative frequencies (as a share from the total number of respondents) and the evaluation of the dependence of responses on the form of study (full-time students and part-time students) using contingency tables and χ2 tests of independence. Findings The results of the authors’ questionnaire survey support the assumption that the current generation of full-time and part-time students of Russian universities studies to succeed in the future. Surveyed university students certainly have a high motivation to study, but at the same time, they seem to have too high expectations about their future work and career, which can negatively affect their future success in their jobs if they do not have appropriate knowledge, skills and abilities. Originality/value The results of the authors’ questionnaire survey show some unique tendencies in the Russian university students’ attitudes to study, work and career that are worth attention both from the point of view of universities and from the point of view of employers and their current approaches to the education and the employment of the current generation of young people. The results open up new possibilities for further research focused on the higher education and the employability of the new generation of work force.

scholarly journals Experiences of using the researching professional development framework

2019 ◽  
Vol 10 (1) ◽  
pp. 54-68 ◽  
Author(s):  
Hilary Lindsay ◽  
Alan Floyd
Keyword(s):  
Professional Development ◽  
Doctoral Students ◽  
First Year ◽  
Full Time ◽  
Content Type ◽  
Development Framework ◽  
Initial Questionnaire ◽  
Part Time Students ◽  
Part Time ◽  
New Framework

Purpose The purpose of this paper is to report on a longitudinal study that explored the perceptions and experiences of part-time doctoral students using the researching professional development framework (RPDF) as they progressed through the first year of their EdD programme at a research-led English University. Design/methodology/approach Following an initial questionnaire completed by students and supervisors (n = 18), six students were interviewed at the beginning, middle and end of the year. Findings The findings suggest that students found the RPDF had been of particular value early in their studies and had helped them realise that they were developing their identity as researching professionals, ready to make a difference to professional practice through their research. Originality/value While Doctorate in Education (EdD) courses have been around for some time, supporting frameworks have tended to be based on traditional PhD routes of study, with the unique development needs of part-time students (who are often working full-time and undertaking research into their professional context) often being ignored. To fill this gap, the authors recently proposed a new framework – the Researching Professional Development Framework – which was specifically developed to support EdD students by offering them an opportunity to reflect on key areas of their professional development as they progress through their studies.

Voluntary part-time and mandatory full-time telecommuting: a comparative longitudinal analysis of the impact of managerial, work and individual characteristics on job performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohd Tariq Jamal ◽  
Imran Anwar ◽  
Nawab Ali Khan
Keyword(s):  
Job Performance ◽  
Intrinsic Motivation ◽  
Individual Characteristics ◽  
Full Time ◽  
Job Autonomy ◽  
Content Type ◽  
Part Time ◽  
The Impact ◽  
Support Work ◽  
Three Phases

PurposeBased on self-determination theory (SDT), the present study aims to assess the effect of managerial (manager trust and support), work (job autonomy) and individual (intrinsic motivation) characteristics on job performance of telecommuters in a pre- and post-coronavirus disease 2019 (COVID-19) outbreak period and is further studied longitudinally after six months of continued mandatory telecommuting.Design/methodology/approachData were collected from information technology (IT) sector employees in three phases and model fitness, reliability and validity of the data for all three phases were assessed through CFA models, while the hypotheses were tested through path analysis.FindingsPerceived manager trust and support increases job performance and the effect strengthens with an increase in telecommuting extent. Job autonomy had similar effects with the exception that employees did not enjoy autonomy when mandatory telecommuting arrangement was initially introduced. Lastly, intrinsic motivation fades away as employees continue to work permanently from their homes.Practical implicationsPermanent full-time telecommuting is expected to continue for the unforeseeable future; the present study suggests that while ensuring increased trust, support and job autonomy to employees, managers must also ensure that employees do not feel professionally isolated and attempt to keep individuals intrinsically motivated.Originality/valueThe authors assess the effect of managerial (manager trust and support), work (job autonomy) and individual (intrinsic motivation) characteristics on job performance under three different types of telecommuting arrangements (voluntary part-time, mandatory full-time and continued mandatory full-time) by collecting data in three different time frames from the same individuals.

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