Social media and the spread of COVID-19 infodemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Clement Ola Adekoya ◽  
Joseph Kehinde Fasae
Keyword(s):  
Social Media ◽  
Health Sector ◽  
The Body ◽  
Health Providers ◽  
Fake News ◽  
Content Type ◽  
Health Related ◽  
The Usa ◽  
Use Of Social Media ◽  
Descriptive Survey

Purpose The purpose of this paper is to investigate the social media application and the spread of COVID-19 infodemic in Nigeria. Design/methodology/approach A descriptive survey research design was used for this study. A total of 1,200 social media users, regardless of their professions, were randomly selected for the study betweenmid-June and July 2020. Stratified and purposive sampling techniques were used for this study. The questionnaire was designed using Google form and administered using WhatsApp and Telegram to social media users above 18 years old in Nigeria. The data generated was analyzed using descriptive (frequency count) and inferential (mean) statistics, and was presented in tables. Findings It was found that people make use of social media during COVID-19 pandemic for diverse reasons such as listening to announcement to be informed, knowing the necessary measures to take by those infected and spreading up-to-date information on the pandemic. Social media tools were highly used during the COVID-19 pandemic, especially WhatsApp and Zoom. Findings reflected that misinformation was spread on social media. This study also showed that the infodemic associated with COVID-19 is managed by confirming the source of the information before sharing it and trusting information from reliable sources. Research limitations/implications The result of this research will contribute to the body of knowledge on social media application, fake news and the spread of COVID-19 infodemic in Nigeria and beyond. Practical implications Infodemic is a disaster in the health sector. The spread of infodemic is capable of misleading people, losing trust in government, health providers and health regulatory authorities. This study will help social media users to know how to properly manage social media infodemic during a pandemic or any health-related situations. Originality/value This study is novel as it approaches fake news from a COVID-19 perspective. Very few articles emanate from the developing countries in this area. This was because most of the narrative around fake news previously centered around the Western occurrences such as the Iraqi invasion by the USA, the US presidential elections and BREXIT. COVID-19 has demonstrated that the developing world is not immune from fake news as well. This study, therefore, assessed the management of infodemic associated with COVID-19 in Nigeria.

Brand crisis communication through social media

2016 ◽  
Vol 21 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Yan Wang
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Brand Management ◽  
The Body ◽  
Advertising Campaign ◽  
Content Type ◽  
Negative Effect ◽  
Brand Crisis ◽  
Use Of Social Media ◽  
Corporate Crisis

Purpose – The purpose of this paper is to investigate how companies make use of social media communication to turn crises into opportunities and how consumers respond to this brand management strategy, and evaluate the effects of this kind of advertising campaign. Design/methodology/approach – This study uses the textual analysis method to examine the verbal fight between two brand competitors on Sina Weibo. An interpretative analysis approach is adopted to analyze a series of micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on this case. Findings – The brand crisis due to trademark dispute has been successfully turned into an advertising campaign, which received eager and favorable responses from the consumers. In the name of making apologies, the company in crisis availed itself of the Weibo platform to make a veiled protest against the verdict of the Court. The technique “acting cute” was proved to be effective in diminishing the negative effect of a brand crisis and winning public sympathy and support. Research limitations/implications – The research findings may provide insights into the interplay between brand advertising and corporate crisis communication on the platform of social media. Practical implications – This study can inform practitioners of useful techniques to deal with brand crises via social media. Originality/value – The value of this study lies not only in its contribution to the body of knowledge on online crisis management with a case of Chinese companies, but also in its validation of the interplay between crisis communication and advertising.

Burnout in emergency medical technicians and paramedics in the USA

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Celia Sporer
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Maslach Burnout Inventory ◽  
Personal Accomplishment ◽  
Screening Tools ◽  
Content Type ◽  
Emergency Medical ◽  
The Usa ◽  
Individual Variables ◽  
Use Of Social Media

PurposeThis study was designed to examine burnout in US emergency medical services (EMS) providers. It examined burnout scores measured using the Maslach Burnout Inventory (MBI) on a convince sample of US EMS providers as well individual variables associated of burnout in this population.Design/methodology/approachThis study used a convince sample, recruited using social media, of EMTs and paramedics and engaged them in an online survey to obtain information on burnout in this population. The responses were analyzed using stand statistical approached in order to determine MBI burnout scores, as well as which individual variables were influential in contributing to burnout in EMS.FindingsThis study found that most EMS providers had high levels of depersonalization and medium levels of personal accomplishment and emotional exhaustion. Gender differences were found as they were differences based on agency type and response area.Research limitations/implicationsThe main limitation is the nature of sample recruitment. The use of social media for the recruitment of this type of study has not been done before. Furthermore, it is a convince sample. This issue has limited impact on the results and the ability to apply them more generally because despite the convince nature of this sample, the sample is similar to those used in other studies as well as reflect that national statistics on the make of this population. The second major limitation of this study is that it does not include job specific and organization specific factors that may contribute to burnout. The findings for the variables used in this study suggest that future works should encompass these variables as well.Practical implicationsThis study sets a clear foundation for further examination of US EMS providers and burnout. It helps to establish key ideas that can be followed up. Difference and key issues among US EMS providers need to be understood on a more comprehensive level before the assertion that they are similar to EMS providers worldwide. Ultimately, there is a need to develop better screening tools to assess burnout in EMS as well as to develop prevention and intervention programs based on clear empirical data.Social implicationsBurnout EMS provides are a harm to themselves as well as the organization that employ them. The cost of burnout EMS provider crosses over to patient care and provision of care.Originality/valueThis study is one of the first to examine such a large US-based sample of EMS providers using the MBI. Other studies have used smaller sample or other tools to assess burnout in providers

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

2018 ◽  
Vol 19 (4) ◽  
pp. 396-414 ◽  
Author(s):  
Sunil Hazari
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Participation ◽  
The Body ◽  
Purchase Behavior ◽  
Media Consumption ◽  
Content Type ◽  
Social Media Networks ◽  
And Gender ◽  
Use Of Social Media

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor patronage, sports enthusiasm, and social media consumption. Design/methodology/approach Data were collected using an online survey of 265 participants. Questions regarding demographics, viewing habits, sports participation, enthusiasm, attitude toward Olympic events were included in the survey. The four sub-scales were sponsorship attitude, sponsor patronage, social media consumption, and sports enthusiasm. Findings The findings of the study showed that social media consumption is positively related to attitude toward event and sports patronage. There was a significant gender difference on attitude toward event, social media consumption, and sports enthusiasm. Predictors for making a purchase as a result of seeing a social media advertisement were gender, playing competitive sport, and social media consumption. Practical implications This study will add to the body of academic and practitioner research on sponsorship outcomes, and provides an opportunity for marketers to leverage social media networks for sponsorship communication. Originality/value As the use of social media networks has increased over the past few years, no previous study has investigated association of sports enthusiasm, gender, or social media consumption toward sponsor patronage which relates to consumers seeking out sponsors and being influenced to make a purchase as a result of marketing communication of sponsors.

Health-related fake news during the COVID-19 pandemic: perceived trust and information search

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lei Zheng ◽  
Jon D. Elhai ◽  
Miao Miao ◽  
Yu Wang ◽  
Yiwen Wang ◽  
...  
Keyword(s):  
Perceived Control ◽  
Search Behavior ◽  
Fake News ◽  
Content Type ◽  
News Stories ◽  
Internet Users ◽  
Health Related ◽  
The Usa ◽  
Time Lagged ◽  
Pandemic Severity

PurposeHealth-related online fake news (HOFN) has become a major social problem. HOFN can lead to the spread of ineffective and even harmful remedies. The study aims to understand Internet users' responses to HOFN during the coronavirus (COVID-19) pandemic using the protective action decision model (PADM).Design/methodology/approachThe authors collected pandemic severity data (regional number of confirmed cases) from government websites of the USA and China (Studies 1 and 2), search behavior from Google and Baidu search engines (Studies 1 and 2) and data regarding trust in two online fake news stories from two national surveys (Studies 2 and 3). All data were analyzed using a multi-level linear model.FindingsThe research detected negative time-lagged relationships between pandemic severity and regional HOFN search behavior by three actual fake news stories from the USA and China (Study 1). Importantly, trust in HOFN served as a mediator in the time-lagged relationship between pandemic severity and search behavior (Study 2). Additionally, the relationship between pandemic severity and trust in HOFN varied according to individuals' perceived control (Study 3).Originality/valueThe authors' results underscore the important role of PADM in understanding Internet users' trust in and search for HOFN. When people trust HOFN, they may seek more information to implement further protective actions. Importantly, it appears that trust in HOFN varies with environmental cues (regional pandemic severity) and with individuals' perceived control, providing insight into developing coping strategies during a pandemic.

Understanding public libraries’ challenges, motivators, and perceptions toward the use of social media for marketing

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Namjoo Choi ◽  
Soohyung Joo
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Public Libraries ◽  
Public Library ◽  
Content Type ◽  
The Public ◽  
Current State ◽  
The Usa ◽  
Use Of Social Media ◽  
Library Marketing

Purpose The purpose of this paper is to identify challenges and motivators to social media adoption for marketing purposes in public libraries and to investigate how these libraries perceive the importance of social media marketing. Design/methodology/approach A nation-wide online survey on public libraries in the USA was conducted to carry out this study, and a total number of 470 responses were used for data analysis. Findings This study determined a range of challenges and motivators to implementing social media for marketing in public libraries. The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use. Practical implications The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes in their libraries. Originality/value This study assessed the current state of social media use for marketing in the public library context, a context that has been under-researched in the literature, from three perspectives: challenges, motivators, and perceptions.

Working with communities on social media

2017 ◽  
Vol 41 (6) ◽  
pp. 782-796 ◽  
Author(s):  
Mengyan Dai ◽  
Wu He ◽  
Xin Tian ◽  
Ashley Giraldi ◽  
Feng Gu
Keyword(s):  
Social Media ◽  
Statistical Tests ◽  
Police Departments ◽  
Content Type ◽  
Hampton Roads ◽  
Local Police ◽  
Police Agencies ◽  
The Usa ◽  
Use Of Social Media ◽  
American Police

Purpose American police departments are beginning to implement social media as a strategy to engage the surrounding communities through various methods, including Facebook and Twitter. The purpose of this paper is to examine the varieties in the use of Facebook and Twitter by local police departments. Design/methodology/approach This study collected all data between October 1, 2013 and March 31, 2014 from Facebook and Twitter accounts of seven city police departments in the Hampton Roads area of Virginia. These agencies resemble many police departments in the USA, and in total serve a diverse population of approximately 1,435,000. Content analysis and statistical tests are conducted. Findings Results show that specific types of posts are more engaging for the community. Facebook and Twitter interactions vary depending upon the type of posts, demonstrating that citizens are using Facebook and Twitter to interact in different ways. Research limitations/implications The findings presented here give police agencies’ insight on how to appropriately adjust their use of social media to fulfill the needs of the citizens and optimize interactions with the community. Originality/value This is the first study to systematically examine and analyze the varieties in the use of social media by traditional American local police departments and their interactions with citizens.

scholarly journals Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse

2020 ◽  
Vol 22 (2) ◽  
pp. 145-159
Author(s):  
Nihar Amoncar
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Online Communities ◽  
Political Discourse ◽  
The Political ◽  
Fake News ◽  
Political Debate ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Use Of Social Media

Purpose The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM). Design/methodology/approach The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014). Findings The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit. Research limitations/implications The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts. Practical implications The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate. Social implications The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda. Originality/value The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.

scholarly journals The global rise of “fake news” and the threat to democratic elections in the USA

2019 ◽  
Vol 22 (1) ◽  
pp. 15-24 ◽  
Author(s):  
Terry Lee
Keyword(s):  
Social Media ◽  
News Media ◽  
Negative Impact ◽  
Selective Exposure ◽  
Political Campaigns ◽  
Individual Responsibility ◽  
Fake News ◽  
Content Type ◽  
The Usa ◽  
Democratic Elections

Purpose Since the end of 2016, “fake news” has had a clear meaning in the USA. After years of scholarship attempting to define “fake news” and where it fits among the larger schema of media hoaxing and deception, popular culture and even academic studies converged following the 2016 US presidential election to define “fake news” in drastically new ways. The paper aims to discuss these issues. Design/methodology/approach In light of the recent elections in the USA, many fear “fake news” that have gradually become a powerful and sinister force, both in the news media environment as well as in the fair and free elections. The scenario draws into questions how the general public interacts with such outlets, and to what extent and in which ways individual responsibility should govern the interactions with social media. Findings Fake news is a growing threat to democratic elections in the USA and other democracies by relentless targeting of hyper-partisan views, which play to the fears and prejudices of people, in order to influence their voting plans and their behavior. Originality/value Essentially, “fake news” is changing and even distorting how political campaigns are run, ultimately calling into question legitimacy of elections, elected officials and governments. Scholarship has increasingly confirmed social media as an enabler of “fake news,” and continues to project its potentially negative impact on democracy, furthering the already existing practices of partisan selective exposure, as well as heightening the need for individual responsibility.

Getting acquainted with social networks and apps: combating fake news on social media

2018 ◽  
Vol 35 (3) ◽  
pp. 1-6 ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Media ◽  
Fake News ◽  
Content Type ◽  
Political News ◽  
Media Companies ◽  
Inaccurate Information ◽  
Long Time ◽  
The Usa ◽  
Official Definitions ◽  
The Media

Purpose The purpose of this paper is to provide a general overview of how the major social media companies are addressing the problem of fake news and the spread of digital disinformation. The fight against bad sources and false authorities is one that librarians have been engaged in for a very long time. Design/methodology/approach While the inaccurate information may not always have been called “fake news,” misinformation, propaganda, conspiracy, exaggeration, manipulated facts and out and out lies have always been combated by librarians through information literacy. It is nearly impossible to go a day in this current news climate without reading or hearing the term “fake news”; whether it is being tweeted by the 45th president of the USA, discussed in the media, detailed in articles about social media or addressed by librarians in literature, conversation, conferences, tweets and blog posts. Findings The inescapable phrase was named word of the year for 2017 by both the American Dialect Society (“Fake News,” 2018) and Collins Dictionary (Meza, 2017). While the official definitions provided by a number of different sources may vary, the gist of what is meant by fake news is that it is information that is largely inaccurate, misleading, unsubstantiated, manipulated or completely fabricated that is being passed off as truthful, authoritative and accurate. Originality/value Though the phrase “fake news” may seem to be a recent term, it has actually been around since the end of the nineteenth century and it is not limited to just discussing political news according to Merriam-Webster.

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

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