scholarly journals Radicalization and attenuation in the construction of tourism employment images: a multi-level frame analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andreas Mölk ◽  
Manfred Auer ◽  
Mike Peters

Purpose Tourism employment is very diverse ranging from precarious, exploitative study to high-quality workplaces. However, poor employment images dominate the tourism industry, which makes attracting employees difficult. This study aims to examine the processes that lead to such image construction. Design/methodology/approach Using a qualitative methodology, the study develops a multilevel framing cycle comprising a media analysis of newspapers and magazines (macro-level), a conversation analysis of peer communication/negotiations (meso-level) and a content analysis of single employee/manager interviews (micro-level); and a comparative analysis of the macro-, meso- and micro-level findings. Findings The multilevel frame cycle identifies image-construction processes that pass through working conditions, payment, seasonality and human resource problems. These processes are shaped by the two cross-level dynamics of radicalization and attenuation. The latter consists of rationalized and repressed framings of tourism employment images (TEI) and the former consists of ideological and emotional framings. Practical implications Tourism stakeholders should support and participate in a pragmatic and open dialog to overcome the radicalization and attenuation of tourism employment. The key players require a new deal to end the “information warfare” on tourism employment, inaugurating a new era of collaborative and constructive employment relations. Originality/value This study develops a holistic and dynamic understanding of TEI by exploring how media products, peer groups and employees/managers jointly construct these images. It demonstrates how attenuation and radicalization shape poor employment images in tourism. It argues that these dynamics “lock in” the status-quo, create mutual recrimination between employers and employees and counteract common strategies that could otherwise improve employment structures and the image of tourism.

2014 ◽  
Vol 7 (3) ◽  
pp. 189-205 ◽  
Author(s):  
Staci M. Zavattaro

Purpose – The purpose of this paper is to explore how US cities are communicating a sustainability narrative. Based on an analysis, cities are using a sustainability narrative focusing on environmental sustainability and consumption. Critical theory is introduced as a means to imagine alternative narratives. Design/methodology/approach – Exploratory in nature, this study relied on qualitative media analysis to analyze documents and images gathered from 22 US city websites. Critical theory is then introduced to provide a conceptual way forward from the status quo narrative form. Findings – Cities are utilizing environmental narratives largely, rather than including social and economic interests inherent within holistic sustainability practices. Moreover, cities are promoting sustainability as consumption, a practice that is inherently not sustainable. Critical theory explains that marketers are relying on the “status quo” when it comes to crafting a sustainability narrative. Practical implications – Destination marketing managers can think outside of given narratives to create their own sustainability stories that might help the place achieve a competitive advantage. Originality/value – Knowledge into sustainability marketing practices is extended by revealing a consumption narrative and utilizing critical theory to move beyond this status quo.


2020 ◽  
Vol 12 (6) ◽  
pp. 671-678
Author(s):  
Carmen Pardo ◽  
Ana Ladeiras

Purpose This paper aims to report on a post-confinement reflection (not post-COVID-19) resulting from a series of online forums that took place during the peak moments of the pandemic, with the intention of raising awareness and mobilising tourism agents for the development of tourism planning and tourism intelligence, taking advantage of the period of stagnation of the tourism industry. The project was named “Tourism in flight mode: Thinking together the post COVID-19 tourism”. Design/methodology/approach The project was based on the sharing of information and experiences in virtual forums where participants from all over the world had the opportunity to explain how the pandemic was influencing their work/business, the regional or national tourism activity, GDP and jobs and how they and their regions were preparing for the recovery of tourism. On a biweekly basis, virtual forums were organised, with participants from three continents and 12 countries. The results were contextualised by carrying out a review of the most recent literature and authors’ tourism know-how in the field. Findings The results of the discussions allowed for an identification of new potential successful tourism products and new proposals for the design of basic pillars for destinations planning. Practical implications This paper offers practical recommendations for public administration and others on dealing with unexpected crises in the tourism sector and how to respond through the development of new and adapted products and approaches to tourism. Originality/value This paper creates awareness in public administration and other agencies about the opportunities and the needs for this “new era”.


2021 ◽  
Vol 63 (2) ◽  
pp. 271-291
Author(s):  
Kim Hoe Looi ◽  
Alex Maritz

PurposeThis study aims to examine the status of entrepreneurship education (EE) in Malaysia and entrepreneurship education programmes (EEPs) offered by Malaysian public and private higher education institutions (HEIs), against the backdrop of macro-level context of Malaysian government institutions related to entrepreneurship.Design/methodology/approachThis study replicates and extends the research by Maritz et al. (2015, 2019). The study expands a nascent archetype regarding an iterative and systematic open-ended emergent enquiry, together with data collection from Malaysian HEIs.FindingsThe findings suggest significant emergence of EE (programmes and research) in Malaysia, despite EEPs being sparsely distributed across HEIs in the bottom half of Table 1. The top ten HEIs (12% of all HEIs in Table 1) accounted for 35% of all EEPs. This study highlights the significant influence of Malaysian government institutions related to entrepreneurship on EE and EEPs.Research limitations/implicationsThe findings are subject to the availability and accuracy of information and documents available on official websites of HEIs. This limitation has been mitigated with telephone and email inquiries and other sources of information.Practical implicationsThe findings provide critical grounding and inferences on the status of EE and EEPs in Malaysia for researchers, practitioners, HEIs, governments and other stakeholders.Originality/valueThis study is first of its kind on emergent enquiry into the status of EE in Malaysia and EEPs offered by 19 public HEIs and 67 private HEIs in Malaysia. Moreover, this study links macro-level context of the Malaysian government institutions related to entrepreneurship with micro-level context of EE and EEPs.


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Petranka Kelly ◽  
Jennifer Lawlor

Purpose The global tourism industry is continuing to experience a change from high-touch to high-tech with the increasing implementation of self-service technologies (SSTs) such as hotel reservation websites, kiosk technologies at airports and smartphone applications. SSTs require active customer involvement in the service delivery process and as such, the customer serves as a co-creator of value along with the tourism provider. Although there are benefits to customer involvement in service provision, there is a risk that SST usage may also detract value from the service experience. Therefore, the purpose of this paper is to explore customer perspectives on their experiences of SST usage in a tourism context, through the theoretical lens of the service–dominant logic framework. Design/methodology/approach This interpretivist study employs a two-stage qualitative methodology of short interviews with 133 participants at an international airport, followed by 32 in-depth interviews with SST users in a tourism context. Findings Six diverse customer SST experiences are identified and then classified in terms of being either value-creating or value-destroying. The first two experiences accruing from SST usage, namely accomplishment and supportiveness, are deemed to be value-creating, while the experiences of lack of control, manipulation, concern about discrimination and social tension are deemed to be value-destroying. Originality/value The study responds to a gap in the literature regarding the concept and nature of customer value co-creation pertaining to the use of SSTs in a tourism context. The research findings indicate that value is not only created but may also be destroyed in the SST encounter. The study also illustrates that SST usage may have a strong social element in terms of the presence and role of other customers and employees. This challenges the consensus in the literature that SST usage reduces or removes human interaction.


Author(s):  
Jamaica Gayatin Ona ◽  
Leticia Susan Lagmay Solis

Purpose The Ibaloy is an indigenous ethnic group in the Northern Philippines. Due to modernization, changes in lifestyle, livelihood and spiritual inclination many have forgotten about their culture. Income-generating activities such as handicraft businesses and food security are among their needs and aspirations. With the potential that indigenous entrepreneurship has in improving their cultural and economic status, this study aims to identify which crafts in their material culture can be publicly shared as tourism products and to assess the landscape within which indigenous entrepreneurship can be undertaken. Design/methodology/approach The study utilized a qualitative methodology which involved a combination of participant observation and semi-structured interviews. An interview guide which consisted of open-ended questions that focused on themes such as identification of Ibaloy crafts, the crafts’ various categorization and significance, the challenges and opportunities and their perceptions on what they want done for their crafts and material culture in general was developed for this purpose. The primary respondents were the Ibaloys themselves and other key informants from government and other stakeholders. Findings Other than serving their purpose in an Ibaloy household and as objects used for special occasions, Ibaloy crafts have the potential to be developed as tourism products. While many challenges abound, availability of resources and collaborative support by the government and other institutions can bring opportunities that will lead Ibaloy crafts to become prime tourism products. Social implications The findings point to a compelling need for policymakers and concerned authorities to take immediate action to ensure the culture and heritage of the Ibaloys are protected. Originality/value The study adds to the literature about Filipino indigenous peoples, particularly the Ibaloys of Cordillera, and their aspirations for the inclusion of their material culture to the tourism industry. It can serve as a guide in addressing issues and concerns related to indigenous entrepreneurship that may be addressed through policy intervention and support from stakeholders.


2012 ◽  
Vol 67 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Marco Valeri ◽  
Silvia Baiocco

PurposeThe purpose of this paper is to explore whether the integration of minorities into the hotel industry stimulates innovation by promoting competitiveness in the tourism industry.Design/methodology/approachThe analysis uses the co‐evolutionary perspective of firms and the environment: firms co‐evolve with the environment in the search for competitive advantage. This paper follows the qualitative methodology of case study research.FindingsEmpirical evidence demonstrates that the Riva del Sole company has been able to grasp the tangible and intangible factors that distinguish the multifaceted Tuscan territory, and enhance them through its own business strategy, transforming them into a competitive advantage.Research limitations/implicationsThe interpretation of the survey is limited by being the observation of a single unit of analysis. Further improvements could result from the use of statistical models of analysis results, the use of analysis of information which emerged from the interviews on the strategic behavior of local actors and clients.Practical implicationsThe innovative offering of Swedish minority entrepreneurship (Riva del Sole) was the offering of a hotel service articulated on various inhabitable units that comprised the hotel and which were nourished by the typical resources of the territory, offering a hospitality service strong in experiential content and rich in local flavor.Originality/valueThe paper offers a novel approach (co‐evolutionary perspective between firms and the environment) to see and understand newly‐emerging dynamics in the tourism business sector.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanja Pekovic

Purpose The environmental sensitivity of consumers has played an important role in shaping the tourism industry. Although the green trend is an ongoing concern within the tourism industry, empirical research examining the link between green motivation and tourist satisfaction has been lacking in the tourism literature. The study bridges this research gap by examining the relationship between green pull motives and overall tourist satisfaction using empirical data from 28 Member States of the European Union and Turkey, North Macedonia, Iceland, Montenegro and Moldova. Moreover, the framework incorporates both macro- and micro-level analyses, thus offering an unbiased approach compared to analyses based on a single-level perspective. The purpose of this paper is also to compare the relationship between green pull motives and tourist satisfaction across different generational cohorts, thus offering new insights into tourist satisfaction across life-courses. Design/methodology/approach Through an examination of 7,450 tourists from 28 Member States of the European Union and Turkey, North Macedonia, Iceland, Montenegro and Moldova derived from the Flash Eurobarometer survey called “Preferences of Europeans towards tourism,” the authors used a Tobit model to test the proposed framework. Findings The obtained findings demonstrate that the green pull motives at the macro level are negatively associated with overall tourist satisfaction. In contrast, the green pull motives at the micro level are positively related to overall tourist satisfaction. In addition, the results show that the relationship between green pull motives and overall tourist satisfaction diverges between different generational cohorts. Practical implications These results have wide implications for tourism marketers across different European countries, suggesting that adequately managing attributes associated with green motives at both the macro and micro levels, as well as across life-course, considerably contributes to overall tourist satisfaction. Originality/value The novel findings increase understanding of the impact of green trends within the tourism sector by providing unbiased analysis of the relationship between green pull motives and overall tourist satisfaction that involves both a multilevel approach and generational cohort comparisons across life-course.


2019 ◽  
Vol 11 (2) ◽  
pp. 194-203 ◽  
Author(s):  
Kandappan Balasubramanian ◽  
Neethiahnanthan Ari Ragavan

Purpose Globally, the hospitality industry has entered a new era of growth and transformation due to the Industrial revolution 4.0 and generational change among the consumers. The Malaysian hospitality industry is facing some issues and challenges due to this shift in the global economy, game-changing service innovation, increasing alternative service providers and the disruption of technology. The study aims to identify the issues faced by industry experts and to provide some practical solutions for industry. Design/methodology/approach The paper identifies the key issues and challenges faced by the hospitality industry by using an open-ended question-based approach among senior industry practitioners and the management representative of the Malaysian Association of Hotels. Findings A number of innovative recommendations are offered from an industry perspective (including best practices and benchmarking) that if adopted would be beneficial to all stakeholders and encourage tourists to embrace the Malaysian hospitality industry. Originality/value The paper underscores issues and challenges stemming from rapid tourism growth and some operational issues relating to hospitality development. The paper also identifies some recent innovations that hoteliers could implement in their respective hotels.


Author(s):  
Mireya Chapa-Chapa

The transformation of mexican escuelas normales in institutions of higher education in which educational research is a substantive activity is one of the current requirements to the formation of elementary education teachers (INEE, 2015). This study represents an initial effort to make truth this premise and describes the results of a systematization and analysis process of the diagnostic process made as part of the course Trabajo docente e innovación, which is part of the 5º semester of the Bachelor degree of Elementary Education. This process generated knowledge in two ways: the skills brought into play by student teachers as well as obtaining an overview of the status of 24 groups of elementary education in reading and problem solving, among others. The study is based on a literature review that considers the training course of professional practice in teacher education, diagnostic and innovation concepts and the educational model of the Plan 2012 for the initial training of elementary school teachers. From qualitative methodology for analyzing the results, the study concludes with the idea that educational research has an important role as a strategy for improvement and opens the possibility of starting a new era in the history of teacher education in Mexico.


Author(s):  
Vladimir VASILIEV

The debate between Russian TV journalist D.K. Kiselev and his American vis-a-vis N.V. Zlobin in the book “The Battle for Deeply Personal” (“Bitva za gluboko lichnoe”, Moscow, 2019) may well claim the status of a policy document of the new era of information warfare. It reflects basic patterns of ideological confrontation between Russia and the "collective West”; strengths and weaknesses of the platforms, on which broad sectors of Russian and American public have entered into "the battle for the deeply personal"; and an emerging discursive atmosphere in both countries. After analyzing this polemic and its context, the author concludes that the information war between Russia and the United States would be lengthy and in many ways would even surpass the ideological conflict of the Cold War in intensity and sharpness.


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