Dimensions of wine hotel experiences shared online

2019 ◽  
Vol 32 (1) ◽  
pp. 59-77 ◽  
Author(s):  
Ana Brochado ◽  
Mike Troilo ◽  
Helena Rodrigues ◽  
Fernando Oliveira-Brochado
Keyword(s):  
Market Segmentation ◽  
Food Service ◽  
Online Reviews ◽  
Tourism Industry ◽  
Content Type ◽  
Wine Tourism ◽  
Tourism Experience ◽  
Hotel Managers ◽  
Practical Implications ◽  
Present Understanding

Purpose The purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists’ narratives shared online, and to investigate whether these narratives vary according to traveler type. Design/methodology/approach Content analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World. Findings The analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main dimensions as follows: wine, lodging (i.e. hotel, area and room), food service (i.e. restaurant and breakfast), scenery (i.e. views and vineyards), staff, transportation and recommendation. The main narratives vary according to traveler type. Practical implications Improving the present understanding of wine tourists’ experiences should help wine hotel managers find new approaches to enhancing visitors’ satisfaction. As the dimensions of wine tourism experiences shared online vary according to traveler type, wine managers can design their offer to target families, couples, friends, solo and corporate clients. Originality/value Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony as opposed to more common surveying are additional contributions for both academics and managers.

World trends and the state of Portuguese tourism – round table on opportunities for businesses development

2016 ◽  
Vol 8 (6) ◽  
pp. 670-676 ◽  
Author(s):  
Jorge Costa ◽  
Silva Carvalho
Keyword(s):  
Round Table ◽  
Tourism Industry ◽  
Public And Private ◽  
Content Type ◽  
Effective Strategies ◽  
Current State ◽  
Tourism Sector ◽  
Tourism Experience ◽  
Challenges And Opportunities ◽  
Practical Implications

Purpose This paper aims to identify the current state of the Portuguese tourism, its opportunities and challenges based on the conclusions of the International Tourism Forum (ITF)/Worldwide Hospitality and Tourism Themes (WHATT) Round Table attended by representatives of the main public and private entities of the tourism sector in Portugal. Design/methodology/approach This paper presents and discusses the main conclusions resulting from the ITF/WHATT Round Table. The event was organized by the Institute for Tourism Planning and Development, under the theme “Tourism in 2016: from trends to results”. Findings The ITF/WHATT Round Table concluded that the tourism industry worldwide and in Portugal, in particular, is facing major challenges that call for innovative ways of managing the tourism experience. On the other hand, world tourism growth was seen as a reality that will remain, and destinations will have to continue working to achieve better tourists instead of getting more tourists. Practical implications This analysis provides knowledge about the current state of the Portuguese tourism, its challenges and opportunities while identifying innovative ways and likely solutions to improve the experience of tourists visiting Portugal. Originality/value The profiling of the current state of the Portuguese tourism, its opportunities and challenges contributes to the design of more effective strategies to improve the Portuguese tourist offer and the experience of tourists visiting Portugal.

Wine tourism signage programs in the USA

2017 ◽  
Vol 29 (4) ◽  
pp. 457-483
Author(s):  
Erick T. Byrd ◽  
Joyendu Bhadury ◽  
Samuel P. Troy
Keyword(s):  
Best Practices ◽  
Secondary Data ◽  
Tourism Industry ◽  
Wine Industry ◽  
Primary Data ◽  
Regulatory Environment ◽  
Content Type ◽  
Wine Tourism ◽  
The Usa ◽  
Practical Implications

Purpose Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under in regards to highway signage programs. The goal then is to compare wine tourism-related highway signage programs in the USA and identify best practices for the programs. Design/methodology/approach Twenty-six programs from 13 US states are included in this study. Research collected both primary data (through interviews with 30 officials and representatives) and secondary data (from websites, government publications) to identify the costs, regulations and rules of each program. Findings A review of these programs shows that while there are many common elements in these programs, all are managed differently, have different operational and facility requirements for participation and vary in cost. Practical implications Highway signage programs related to winery tourism are best administered by a single state-wide governmental agency or foundations/trusts. Second, highway signage program should link with a separate certification program for the wineries which guarantees a certain minimum amount of local content. Winery owners and officials interviewed also emphasized the need for synergy among neighboring wineries to facilitate winery tourism. Originality/value Limited research has been conducted about the regulatory environment of signage programs that are specific to the wine industry in the USA. This study begins to address this gap in the literature by presenting an overview and best practices of 26 wine tourism-related highway signage programs from 13 different states across the USA.

Winescape through the lens of organized travel – a netnography study

2020 ◽  
Vol 32 (4) ◽  
pp. 477-492
Author(s):  
Ilinka Terziyska ◽  
Radina Damyanova
Keyword(s):  
Major Elements ◽  
Specific Aspect ◽  
Tourism Industry ◽  
Specific Product ◽  
Content Type ◽  
Wine Tourism ◽  
Independent Travel ◽  
Tour Guiding ◽  
Practical Implications

Purpose Winescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the tourism industry. The purpose of this study is to define the attributes of winescape as seen from the perspective of organized travel. Design/methodology/approach The study uses the netnography approach by analyzing online user-generated content. A total of 118 TripAdvisor reviews for a wine tour company in Piemont, Italy, were coded using NVIVO12 software. Findings Six major elements of winescape were identified: tour guiding, core wine product, tour planning and logistics, complementary activities, food and dining and nature and scenery prominent. When compared to previous research, the findings show that the type of travel (organized versus independent travel) has a significant impact on the perceived winescape. Research limitations/implications As the study refers to a particular type of destination (Piedmont, Italy), and a specific product (private or small group tours), findings may not fully apply to wine regions and market segments of a different kind. Practical implications The proposed winescape model can be used by both practitioners (for enhancing the quality of their products) and researchers (for comparative studies or as a basis for customer satisfaction models specifically tailored to wine tours). Originality/value Organized wine tours as a specific aspect of wine tourism have been neglected in research so far. To the authors’ knowledge, this is the first study to focus on winescape as seen through the lens of organized wine tourists, and the resulting model differs significantly from the existing ones.

scholarly journals Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities

2019 ◽  
Vol 15 (3) ◽  
pp. 349-360 ◽  
Author(s):  
Giuseppe Festa ◽  
S.M. Riad Shams ◽  
Gerardino Metallo ◽  
Maria Teresa Cuomo
Keyword(s):  
Tourism Industry ◽  
Point Of View ◽  
Validity And Reliability ◽  
Content Type ◽  
Wine Tourism ◽  
Business Opportunity ◽  
Stakeholder Networks ◽  
Points Of View ◽  
Perceived Relevance ◽  
Practical Implications

Purpose The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the municipality engaged in promoting the wine tourism industry insisting on the territory. Design/methodology/approach The survey, proposing a theoretical/empirical framework, has investigated, through an electronic platform, the municipalities belonging to the National Association of “Wine Cities.” Findings The research has demonstrated a substantial trustworthiness of the model, with further evidence about the underestimation of stakeholder networks on behalf of Italian small municipalities. A clear difference of perception between non-small municipalities and small municipalities has emerged with regard to the perceived relevance of the collaboration with the territorial wine tourism players/stakeholders. Practical implications A recent legislation in Italy, just focused on small municipalities, might help overcome these gaps, between non-small municipalities and small municipalities, releasing in the territories new energies for the development of wine tourism, from both planning and financing points of view. Originality/value Italy as country is the largest producer of wine in the world. Similarly, wine tourism, as additional wine business opportunity, is a successful phenomenon in Italy, even though with great margins of development (especially with comparison to the New World of Wine). One of the main limits of this delay is the lack of public-private collaboration, at widespread level, among the players/stakeholders of the sector. The model that has been proposed in this research contributes scientifically and practically to fill this gaps.

The effect of management response similarity on online hotel booking

2019 ◽  
Vol 31 (7) ◽  
pp. 2739-2758 ◽  
Author(s):  
Zili Zhang ◽  
Hengyun Li ◽  
Fang Meng ◽  
Yuanshuo Li
Keyword(s):  
New York ◽  
Secondary Data ◽  
Online Reviews ◽  
Hotel Management ◽  
Initial Attempt ◽  
Content Type ◽  
Hotel Managers ◽  
Hotel Booking ◽  
First Time ◽  
Practical Implications

Purpose This paper aims to examine the influences of the number of hotel management responses and especially the textual similarity in hotel management responses to online reviews on hotel online booking. Design/methodology/approach This study used the data from 437 hotels in New York City on Expedia. The data specifically include online reviews, management responses and real-time number of online hotel bookings, which were merged to create one dataset for this study. To calculate the management response similarity, three widely recognized text mining functions of calculating textual similarity were adopted in this model. Fixed-effect panel data model was then used to examine the influence of management response to consumer online reviews on online hotel booking volume. Findings The empirical results demonstrate that the number of management responses to consumer online reviews does not significantly affect hotel booking; compared to none or only one management response, or management responses with low similarity, management responses with high similarity can significantly reduce the hotel booking on Expedia. Practical implications This study suggests that the similarity of management responses influences customers’ hotel booking, and hotel managers should avoid providing too similar management responses. Originality/value First, this study, for the first time, proposes the concept of management response similarity and its measurement methods. Second, this study takes an initial attempt to empirically test the influence of response similarity on hotel booking by using secondary data online.

Motives for writing online reviews in post-vacation phase

2019 ◽  
Vol 13 (2) ◽  
pp. 244-256 ◽  
Author(s):  
Dusan Mladenovic ◽  
Anida Krajina ◽  
Ivana Milojevic
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Online Reviews ◽  
Opinion Leaders ◽  
Online Review ◽  
Web Survey ◽  
Men And Women ◽  
Content Type ◽  
Tourism Marketing ◽  
Practical Implications

Purpose This quantitative study aims to examine background motives that navigate individuals to share their opinions, in the context of an individual’s post-vacation phase and its relation to the destination of Serbia, from the standpoint of age, gender and nationality. Design/methodology/approach The data were collected throughout six weeks via a self-administered Web survey. The survey was adopted and based on the scale developed by Bronner and de Hoog (2011). Findings Results indicate that the dominant driver to submit an online review after a trip is to help vacationers (altruism) and that men and women display differences in this, but not in other motives. Both age and nationality do not influence the particular motive to leave an online review. Research limitations/implications The main limitation of this study is the total number of answers. However, sampling was rather purposive, which gives us a good indicator of the population behavior. Practical implications Understanding these drivers is essential in formulating strategies for managing the interaction with opinion leaders. On a larger scale, the results can contribute the market segmentation and customer communication approaches in Serbian tourism marketing. Originality/value Motives that trigger individuals to compose an online review have not been investigated and thematic studies are still missing, in the case of Serbia in particular.

Segmentation of wine tourism experience in Mexican wine regions using netnography

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Laura Hernández ◽  
Silverio Alarcón ◽  
Lino Meraz Ruiz
Keyword(s):  
Design Methodology ◽  
Analysis Tool ◽  
Tourism Research ◽  
Content Type ◽  
Wine Tourism ◽  
Data Collection And Analysis ◽  
Tourism Experience ◽  
And Cluster Analysis ◽  
The Aesthetic ◽  
Practical Implications

Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model. Findings The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment. Research limitations/implications The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish. Practical implications The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings. Originality/value The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.

Food waste in tourist households: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 235-238 ◽  
Author(s):  
Ulrike Gretzel ◽  
Jamie Murphy ◽  
Juho Pesonen ◽  
Casey Blanton
Keyword(s):  
Food Waste ◽  
Design Methodology ◽  
Food Service ◽  
Tourism Industry ◽  
Cultural Norms ◽  
Economic Costs ◽  
Content Type ◽  
Visitor Experiences ◽  
Tourism Activity ◽  
Practical Implications

Purpose This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future. Design/methodology/approach This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist household settings. Findings In tourism, food is more than nourishment and extends to visitor experiences and attractions. Yet food waste arising from tourism activity is a major environmental and societal issue. Festive moods and holiday spirits – synonymous with over-sized portions, bountiful buffets and entertainment excess – exacerbate food waste. Cultural norms that portray food waste as a sign of good hospitality further aggravate the problem. This paper argues that efforts to reduce food waste in tourism require new conceptualizations of tourist households, and where food waste occurs in relation to tourism, and of who should be responsible for preventing and managing food waste. Research limitations/implications The tourism industry faces ever-growing economical, societal and legislative reasons to address food waste, which are dynamic and difficult to predict. Practical implications Savvy meal providers will migrate towards reducing their food waste or turning it into assets. However, a focus on preventing food waste only in traditional food service and accommodation establishments ignores the reality of growing tourist households and will stifle sustainability efforts unless theoretically unpacked and practically addressed. Social implications A third of food produced globally is lost or wasted. Stark facts, proclamations and regulations underscore food waste as a burgeoning global problem with major environmental, social and economic costs. Originality/value Food waste, in general, and by tourists, is a burgeoning environmental, social and economic challenge. This is one of the first articles to focus on this topic and introduces the concept of tourist households.

scholarly journals Research on comment target extracting in Chinese online shopping platform

2018 ◽  
Vol 2 (3) ◽  
pp. 247-258
Author(s):  
Zhishuo Liu ◽  
Qianhui Shen ◽  
Jingmiao Ma ◽  
Ziqi Dong
Keyword(s):  
Association Rule ◽  
Online Shopping ◽  
Low Frequency ◽  
Online Reviews ◽  
Content Type ◽  
Pos Tagging ◽  
Part Of Speech ◽  
Frequency Feature ◽  
Practical Implications ◽  
Data Reading

Purpose This paper aims to extract the comment targets in Chinese online shopping platform. Design/methodology/approach The authors first collect the comment texts, word segmentation, part-of-speech (POS) tagging and extracted feature words twice. Then they cluster the evaluation sentence and find the association rules between the evaluation words and the evaluation object. At the same time, they establish the association rule table. Finally, the authors can mine the evaluation object of comment sentence according to the evaluation word and the association rule table. At last, they obtain comment data from Taobao and demonstrate that the method proposed in this paper is effective by experiment. Findings The extracting comment target method the authors proposed in this paper is effective. Research limitations/implications First, the study object of extracting implicit features is review clauses, and not considering the context information, which may affect the accuracy of the feature excavation to a certain degree. Second, when extracting feature words, the low-frequency feature words are not considered, but some low-frequency feature words also contain effective information. Practical implications Because of the mass online reviews data, reading every comment one by one is impossible. Therefore, it is important that research on handling product comments and present useful or interest comments for clients. Originality/value The extracting comment target method the authors proposed in this paper is effective.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

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