From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies

2020 ◽  
Vol 37 (7) ◽  
pp. 883-894
Author(s):  
Michael A. Erskine ◽  
Stoney Brooks ◽  
Timothy H. Greer ◽  
Charles Apigian

Purpose The purpose of this paper is to inform researchers who are examining the adoption of autonomous vehicle technology and to provide marketing insights for developers and manufacturers of such vehicles and their ancillary technologies. Design/methodology/approach This study assesses consumer attitudes and behavioral intentions regarding autonomous vehicles (AV) by applying the consumer version of the unified theory of acceptance and use of technology (UTAUT2). We validate the model through a behavioral research study (n = 1,154). Findings The findings suggest that attitude toward AV is primarily formed through performance expectancy, effort expectancy, social influence and hedonic motivation. Furthermore, the level of autonomy has limited effects on attitude. Originality/value This is the first study to examine attitudes toward AV through the theoretical lens of UTAUT2. Additionally, this study provides insights into consumer perceptions and the corresponding effects on attitude by moderating the level of autonomy.

2018 ◽  
Vol 20 (1) ◽  
pp. 103-127 ◽  
Author(s):  
Pável Reyes-Mercado

Purpose This paper aims to analyse the adoption of fitness wearables by using the unified theory of acceptance and use of technology (UTAUT). The study analyses the relative weights and causal combinations of antecedent variables on use and intention to use fitness wearables. Design/methodology/approach The study design involves two stages: first, from the perspective of variable-oriented analysis, a structural equation model is tested using partial least squares (PLS) technique on a sample of 176 adopters and a second sample of 187 non-adopters. Second, from the perspective of case-oriented analysis, a fuzzy set qualitative comparative analysis (fsQCA) identifies causal combinations of variables that lead to use of wearables by adopters and intention to use by non-adopters. Findings PLS results show that performance expectancy and effort expectancy have high net effects on use and intention to use for adopters. FsQCA analysis shows that current users follow a streamlined path to adoption. High beliefs on performance expectancy and effort expectancy are the main influences of intention to use a fitness wearable for non-adopters. In contrast to adopters, non-adopters may follow a number of paths to intention to use through performance expectancy, effort expectancy or facilitating conditions. This insight was apparent only after analysing the data sets by using fsQCA. Research limitations/implications For sake of parsimony, this paper tested UTAUT model instead of the more complex unified theory of acceptance and use of technology 2. Practical implications Marketers in the fitness category can enhance use and intention to use by utilising not one but a combination of causal factors such as performance expectancy, effort expectancy and facilitating conditions. Wide societal deployment of wearables depends on performance and expectations. Social implications The widespread use of mobile devices depends on performance expectancy and effort expectancy. To transit to a real knowledge economy, co-creation should occur at early stages of product development so that these expectations are shared and better products be developed. Originality/value This paper offers a nuanced understanding of fitness wearable adoption by analysing adopters and non-adopters through variable- and case-oriented techniques. It complements the one-linear-path perspective with a number of alternative causal combinations of variables that lead to use and intention to use fitness wearables. While the causal path for adopters is unique, there are a number of causal combinations of antecedents that lead to high intention to use in potential adopters.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alvedi Sabani

Purpose The purpose of this paper is to extend and validate the unified theory of acceptance and use of technology (UTAUT) for investigating the effect of transparency on the adoption of e-Government in Indonesia from the perspective of citizens. Design/methodology/approach A comprehensive review of the related literature leads to the development of a transparency-focused conceptual model to better understanding the adoption of e-Government. Structural equation modelling is used for analysing the data collected from the citizens in Indonesia. Findings This study confirms that performance expectancy, effort expectancy, social influence, facilitating conditions and transparency are the critical factors for evaluating the citizen adoption of e-Government in Indonesia. In addition, transparency is found to be the strongest factor that influences the decision of Indonesian citizens to adopt e-Government. Research limitations/implications From the theoretical perspective, the use of the UTAUT model is extended by incorporating the transparency factor that is vital to the adoption of e-Government in developing countries such as Indonesia. Practical implications In terms of managerial and policy implications, this research offers the Indonesian Government suggestions on how the adoption of e-Government can be improved. Originality/value This is the first study that extends and empirically validates the UTAUT model with transparency for evaluating the adoption of e-Government from the perspective of citizens in Indonesia. It demonstrates how the transparency factor can be incorporated to better understand the adoption of e-Government in such a context.


Sensors ◽  
2021 ◽  
Vol 21 (11) ◽  
pp. 3850
Author(s):  
Bastien Vincke ◽  
Sergio Rodriguez Rodriguez Florez ◽  
Pascal Aubert

Emerging technologies in the context of Autonomous Vehicles (AV) have drastically evolved the industry’s qualification requirements. AVs incorporate complex perception and control systems. Teaching the associated skills that are necessary for the analysis of such systems becomes a very difficult process and existing solutions do not facilitate learning. In this study, our efforts are devoted to proposingan open-source scale model vehicle platform that is designed for teaching the fundamental concepts of autonomous vehicles technologies that are adapted to undergraduate and technical students. The proposed platform is as realistic as possible in order to present and address all of the fundamental concepts that are associated with AV. It includes all on-board components of a stand-alone system, including low and high level functions. Such functionalities are detailed and a proof of concept prototype is presented. A set of experiments is carried out, and the results obtained using this prototype validate the usability of the model for the analysis of time- and energy-constrained systems, as well as distributed embedded perception systems.


2021 ◽  
Vol 11 (11) ◽  
pp. 5057
Author(s):  
Wan-Yu Yu ◽  
Xiao-Qiang Huang ◽  
Hung-Yi Luo ◽  
Von-Wun Soo ◽  
Yung-Lung Lee

The autonomous vehicle technology has recently been developed rapidly in a wide variety of applications. However, coordinating a team of autonomous vehicles to complete missions in an unknown and changing environment has been a challenging and complicated task. We modify the consensus-based auction algorithm (CBAA) so that it can dynamically reallocate tasks among autonomous vehicles that can flexibly find a path to reach multiple dynamic targets while avoiding unexpected obstacles and staying close as a group as possible simultaneously. We propose the core algorithms and simulate with many scenarios empirically to illustrate how the proposed framework works. Specifically, we show that how autonomous vehicles could reallocate the tasks among each other in finding dynamically changing paths while certain targets may appear and disappear during the movement mission. We also discuss some challenging problems as a future work.


2021 ◽  
Vol 13 (8) ◽  
pp. 4264
Author(s):  
Matúš Šucha ◽  
Ralf Risser ◽  
Kristýna Honzíčková

Globally, pedestrians represent 23% of all road deaths. Many solutions to protect pedestrians are proposed; in this paper, we focus on technical solutions of the ADAS–Advanced Driver Assistance Systems–type. Concerning the interaction between drivers and pedestrians, we want to have a closer look at two aspects: how to protect pedestrians with the help of vehicle technology, and how pedestrians–but also car drivers–perceive and accept such technology. The aim of the present study was to analyze and describe the experiences, needs, and preferences of pedestrians–and drivers–in connection with ADAS, or in other words, how ADAS should work in such a way that it would protect pedestrians and make walking more relaxed. Moreover, we interviewed experts in the field in order to check if, in the near future, the needs and preferences of pedestrians and drivers can be met by new generations of ADAS. A combination of different methods, specifically, an original questionnaire, on-the-spot interviewing, and expert interviews, was used to collect data. The qualitative data was analyzed using qualitative text analysis (clustering and categorization). The questionnaire for drivers was answered by a total of 70 respondents, while a total of 60 pedestrians agreed to complete questionnaires concerning pedestrian safety. Expert interviews (five interviews) were conducted by means of personal interviews, approximately one hour in duration. We conclude that systems to protect pedestrians–to avoid collisions of cars with pedestrians–are considered useful by all groups, though with somewhat different implications. With respect to the features of such systems, the considerations are very heterogeneous, and experimentation is needed in order to develop optimal systems, but a decisive argument put forward by some of the experts is that autonomous vehicles will have to be programmed extremely defensively. Given this argument, we conclude that we will need more discussion concerning typical interaction situations in order to find solutions that allow traffic to work both smoothly and safely.


Author(s):  
Frederick Pobee

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.


Author(s):  
Daniel Palac ◽  
Iiona D. Scully ◽  
Rachel K. Jonas ◽  
John L. Campbell ◽  
Douglas Young ◽  
...  

The emergence of vehicle technologies that promote driver safety and convenience calls for investigation of the prevalence of driver assistance systems as well as of their use rates. A consumer driven understanding as to why certain vehicle technology is used remains largely unexplored. We examined drivers’ experience using 13 different advanced driver assistance systems (ADAS) and several reasons that may explain rates of use through a nationally-distributed survey. Our analysis focused on drivers’ levels of understanding and trust with their vehicle’s ADAS as well as drivers’ perceived ease, or difficulty, in using the systems. Respondents’ age and experience with Level 0 or Level 1 technologies revealed additional group differences, suggesting older drivers (55+), and those with only Level 0 systems as using ADAS more often. These data are interpreted using the Driver Behavior Questionnaire framework and offer a snapshot of the pervasiveness of certain driver safety systems.


Author(s):  
Adam Haroun Omer, Fathi Ahmed Ali Adam

The objective of this paper is to identify the moderator role of age in the unified theory of acceptance and use of technology: Intention to Use internet banking in Sudan. To achieve this objective the researchers adopted the questionnaire to data collection. A total of 375 questionnaires are distributed 207 respondents are well-responded. Used SPSS, Excel, SmartPLS to analysis the data collected. The results indicate that the age (34yrs and less) does prove as a moderator in effort expectancy, social influence, and intention to use Internet banking. Also, the age generally does not prove as a moderator in internet banking awareness and intention to use internet banking. The study recommended to study the effect of income and education level on acceptance of e-banking services.


Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT


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