Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes

2020 ◽  
Vol 37 (5) ◽  
pp. 521-532
Author(s):  
Dave Centeno ◽  
Jeff Jianfeng Wang
Keyword(s):  
Social Distance ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Consumer Attitudes ◽  
Social Categories ◽  
Celebrity Endorsements ◽  
Content Type ◽  
Relational Approach ◽  
Close Relationship ◽  
Celebrity Endorsers

Purpose This paper aims to examine the effects of narrowing social distance with celebrity endorsers (i.e. via close relationship social categories) and their origin (i.e. local or international) on consumer attitudes about advertisements. It is proposed that using such a relational approach to celebrity endorsement, where celebrities are framed as socially close social categories, leads to more favorable attitudes toward the advertisement. Design/methodology/approach A pilot test on actual advertisements and three laboratory experiments tested the proposed hypotheses on the effects of varying celebrity social distance levels, with self-referencing as mediator, on attitudes toward the advertisements. Findings Celebrity endorsements are more effective when the advertisement features celebrities as socially close social category; furthermore, these effects are more pronounced when the celebrity is local as opposed to foreign. The study also proposes that consumer self-referencing vis-a-vis celebrities’ social distance through framed social categories mediates these effects. Originality/value Anchored in the identity and social identity theories, implications on relational approaches to celebrity endorsements and international marketing communications are discussed together with the fact that Asian culture inherently subscribes to relational celebrity endorsements.

Promoting authenticity through celebrity brands

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amanda Kennedy ◽  
Stacey M. Baxter ◽  
Alicia Kulczynski
Keyword(s):  
Design Methodology ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Consumer Perceptions ◽  
Positive Outcomes ◽  
Content Type ◽  
Monetary Compensation ◽  
High Level ◽  
Practical Implications

Purpose This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the positive outcomes associated with celebrity brands. Design/methodology/approach Study 1 examines the effect of brand situation (endorsement versus celebrity brand) on consumer attitudes and intentions. Studies 2 and 3 investigate the role of celebrity authenticity in explaining the effects observed in Study 1. Study 4 examines celebrity investment as a bound of the phenomenon. Findings Study 1 demonstrates that consumers report heightened attitudes and intentions towards celebrity brands when compared to endorsements. Studies 2 and 3 provide evidence that authenticity explains the effects observed in Study 1. Results of Study 4 show that when consumers are aware of low-celebrity investment, the celebrity is viewed as inauthentic regardless of brand situation. Research limitations/implications This research is limited as it focuses only on known celebrity endorsers who were matched with products that had a high level of fit. In addition, purchase intentions were measured as opposed to the study of actual purchase behaviour. Practical implications This research has important implications for the development of endorsements and celebrity brands by demonstrating that consumers view celebrities as authentic when they are involved with brands for reasons other than monetary compensation. Originality/value This research shows that consumers have heightened attitudes and intentions towards celebrity brands compared to endorsements. This research identifies celebrity authenticity as the process underlying the observed phenomenon. However, celebrity investment is identified as a boundary condition demonstrating that knowledge of low investment results in a celebrity being viewed as inauthentic.

Deposition-induced effects of isotactic polypropylene and polycarbonate composites during fused deposition modeling

2017 ◽  
Vol 23 (5) ◽  
pp. 869-880 ◽  
Author(s):  
Ying-Guo Zhou ◽  
Bei Su ◽  
Lih-sheng Turng
Keyword(s):  
Mechanical Properties ◽  
Design Methodology ◽  
Fused Deposition Modeling ◽  
Content Type ◽  
Fused Deposition ◽  
Close Relationship ◽  
Molded Parts ◽  
Deposition Modeling ◽  
Injection Molded ◽  
First Time

Purpose Although the feasibility and effectiveness of the fused deposition modeling (FDM) method have been proposed and developed, studies of applying this technology to various materials are still needed for researching its applicability, especially with regard to polymer blends and composites. The purpose of this paper is to study the deposition-induced effect and the effect of compatibilizers on the mechanical properties of polypropylene and polycarbonate (PP/PC) composites. Design/methodology/approach For this purpose, three different deposition modes for PP/PC composites with or without compatibilizers were used for the FDM method and tested for tensile properties. Also, parts with the same materials were made by injection molding and used for comparison. In addition, different deposition speeds were used to investigate the different deposition-induced effects. Furthermore, the behavior of the mechanical properties was clarified with scanning electron microscope images of the fracture surfaces. Findings The research results suggest that the deposition orientation has a significant influence on the mechanical behavior of PP/PC composite FDM parts. The results also indicate that there is a close relationship between the mechanical properties and morphological structures which are deeply influenced by compatibilization. Compared with injection molded parts, the ductility of the FDM parts can be dramatically improved due to the formation of fibrils and micro-fibrils by the deposition induced during processing. Originality/value This is the first paper to investigate a PP/PC composite FDM process. The results of this paper verified the applicability of PP/PC composites to FDM technology. It is also the first time that the deposition-induced effect during FDM has been investigated and studied.

Examining attitudes on pay for low level workers: do consumers care?

2019 ◽  
Vol 36 (1) ◽  
pp. 136-145 ◽  
Author(s):  
Nora Moran
Keyword(s):  
Design Methodology ◽  
Public Support ◽  
Consumer Attitudes ◽  
Well Being ◽  
Firm Reputation ◽  
Content Type ◽  
Low Level ◽  
Positive Attitudes ◽  
Corporate Social ◽  
Practical Implications

Purpose This paper examines whether decisions to improve pay for low-level employees lead to more positive attitudes toward firms, depending on firm’s service reputation. Design/methodology Four experiments examine whether information on compensation decisions for employees affects consumer attitudes toward firms. Findings Results show attitudes toward firms providing raises are more positive when firms are known for high quality (vs average) service. This occurs because individuals use information about firm reputation as a cue to make inferences about employees, and fairness of firm pay procedures. Moderators are introduced to show how these effects can be altered. Research limitations/implications Drawing from research on the representativeness bias, this work extends theories on justice and equity and contributes to the literature on corporate social responsibility. Practical implications This research provides firms with insight on how to promote their efforts to improve employees’ financial welfare. Social implications Findings provide guidance on how to increase public support of initiatives to improve financial well-being for low-wage workers. Originality/value This research is the first to examine how specific firm factors affect reception of initiatives to improve employee financial welfare and to delineate the process.

scholarly journals Race and place

2019 ◽  
Vol 39 (11/12) ◽  
pp. 913-922
Author(s):  
Karim Murji ◽  
Giovanni Picker
Keyword(s):  
Design Methodology ◽  
Space And Place ◽  
Special Issue ◽  
Short Account ◽  
Content Type ◽  
Relational Approach ◽  
Sociological Work ◽  
Race And Place

Purpose The purpose of this paper is to introduce the special issue on race and place. Design/methodology/approach The approach used by the authors is to combine an overview of sociological debates on place within a framework that makes the case for a relational approach to race, space and place. Findings The overview provides an account of place in sociology, of the relationality of race and place, and the making of race and place in sociological work. Originality/value The Introduction sets the papers in context, providing a short account of each of them; it also aims to present an argument for attention to race and place in sociology in a setting characterized by racism and reaction.

Thinking orientation and preference for research methodology

2016 ◽  
Vol 33 (6) ◽  
pp. 437-446 ◽  
Author(s):  
Feisal Murshed ◽  
Yinlong Zhang
Keyword(s):  
Research Methodology ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Qualitative Methodology ◽  
Marketing Research ◽  
Cross Cultural ◽  
The Other ◽  
Content Type ◽  
Holistic Thinking ◽  
Practical Implications

Purpose This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers. Design/methodology/approach Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants. Findings Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation. Practical implications Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research. Originality/value This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

The Mexican consumer, reluctant or receptive to new foods?

2016 ◽  
Vol 118 (3) ◽  
pp. 734-748 ◽  
Author(s):  
Lizbeth Salgado Beltrán ◽  
Dena M. Camarena Gómez ◽  
Jonathan Díaz León
Keyword(s):  
Design Methodology ◽  
Consumer Attitudes ◽  
Demographic Variables ◽  
Monthly Income ◽  
Urbanization Level ◽  
Content Type ◽  
Novel Foods ◽  
Degree Of Acceptance ◽  
Low Levels ◽  
Made In

Purpose – The purpose of this paper is to measure the relative degree of rejection or reluctance to try new foods of the Mexican consumers. Design/methodology/approach – To measure the degree of acceptance or rejection that individuals have for foods that are unusual in their diets, a phobia scale was used to new foods developed by Pliner and Hobden (1992) Food Neophobia Scale (FNS). The authors also distinguished between individuals’ predisposition to taste new foods, “neo-phobic” (lower bias) and “neo-philic” (predisposition). Additionally social and demographic variables such as age, gender, monthly income level and marital status to discuss relations with the FNS scale were incorporated. Findings – The results have shown that Mexican consumers show relatively low levels of phobia toward new foods, but there may be differences in accordance with the characteristics of the environment, the proximity of another culture or urbanization level have a significant influence on consumer attitudes. Originality/value – In Mexico the development of new foods has increased, in a recent study 83 percent of respondents indicated they are interested in buying new foods on the market. Studies of novel foods phobia have been made in various international contexts, in Mexico, however, the exploration and understanding of consumer attitudes toward foods that are unusual in their diets is incipient. This study represents one of the first contributions in this regard and more so to focus specifically on the Mexican consumer.

scholarly journals On men, organizations and intersectionality

2014 ◽  
Vol 33 (5) ◽  
pp. 414-428 ◽  
Author(s):  
Jeff Hearn
Keyword(s):  
Design Methodology ◽  
Research Field ◽  
Social Implications ◽  
Social Categories ◽  
Organization Studies ◽  
Content Type ◽  
Historical Changes ◽  
Diversity And Inclusion ◽  
Policy Interventions ◽  
Practical Implications

Purpose – The purpose of this paper is to reflect, personally, regarding work, politically and theoretically, on 40 years of involvement in organization studies, profeminism and intersectionality. Design/methodology/approach – The paper uses autoethnography. Findings – The paper shows the need for a broad notion of the field and fieldwork, the development of intersectional thinking, the complexity of men's relations to feminism and intersectionality and the need to both name and deconstruct men in the research field. Research limitations/implications – The paper suggests a more explicit naming and deconstruction of men and other intersectional social categories in doing research. Practical implications – The paper suggests a more explicit naming and deconstruction of men and other intersectional social categories in equality practice. Social implications – The paper suggests a more explicit naming and deconstruction of men and other intersectional social categories in social, political and policy interventions. Originality/value – The paper points to recent historical changes in the connections between feminism, gender, profeminism, organizations and intersectionality in relation to equality, diversity and inclusion.

scholarly journals Librarians and scientists partner to address data management

2016 ◽  
Vol 32 (3) ◽  
pp. 142-152 ◽  
Author(s):  
Andrea Medina-Smith ◽  
Kimberly A. Tryka ◽  
Barbara Silcox ◽  
Robert J. Hanisch
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Strategic Decisions ◽  
Service Model ◽  
Content Type ◽  
Address Data ◽  
Close Relationship ◽  
High Level ◽  
The Relationship ◽  
Management Issues

Purpose This study aims to look at the changing way in which the Information Services Office (ISO) at the National Institute of Standards and Technology (NIST) provides services to NIST scientific and technical staff throughout their research and publishing cycles. These services include the more traditional services of a research library and publishing NIST technical reports and The Journal of Research of NIST and preserving and exhibiting scientific instruments and other artifacts. ISO has always prided itself on having a close relationship with its customers, providing a high level of service and developing new services to stay in front of NIST researcher needs. Through a concerted, strategic effort since the late 1990s, ISO has developed and promoted relationships with its key customers through its Lab Liaison Program. Design/methodology/approach This paper discusses the relationship ISO has developed with the Office of Data and Informatics (ODI), how this relationship was forged and how this collaboration will serve as a model for working with the other labs and programs at NIST. It will also discuss the risks and opportunities of this new collaborative service model, how ISO positioned itself to become an equal partner with ODI in the exploration of solutions to data management issues and the benefits of the relationship from ODI’s perspective. Findings A pattern of strategic changes to the services and activities offered by the Lab Liaison program has put ISO in the position to collaborate as peers with researchers at NIST. Originality/value This study provides an overview of how ISO made strategic decisions to incorporate non-traditional services to support data management at NIST.

Is a smiling model better? A study based on apparel e-retailers

2020 ◽  
Vol 3 (1) ◽  
pp. 81-98
Author(s):  
Ruijuan Wu ◽  
Xiaoqian Ou ◽  
Yan Li
Keyword(s):  
Facial Expression ◽  
Boundary Conditions ◽  
Facial Expressions ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Human Model ◽  
Moderating Effects ◽  
Approach Behavior ◽  
Content Type ◽  
The Relationship

PurposeThe objective of this study is to examine the effect of human model facial presentation (a smiling facial expression vs a neutral facial expression vs no facial presentation) on consumers' approach behavior and to determine the mechanism and boundary conditions behind such effects.Design/methodology/approachThe research consisted of four laboratory experiments.FindingsThe results of four studies showed that a smiling facial expression led to the highest score for approach behavior. Pleasure and arousal mediated the effect of facial presentation on approach behavior. In the relationship between facial presentation and approach behavior, the moderating effects of emotional receptivity and the situation were significant. To be specific, for participants with high emotional receptivity, smiling facial expressions led to the highest approach behavior; for participants with low emotional receptivity, neutral expressions led to the highest approach behavior. In a browsing situation, the approach behavior of participants in response to a smiling facial expression was the highest. However, no significant differences were found in approach behavior under the three conditions regarding a purchasing situation.Originality/valueThis study supplements the literature on human model presentation and enriches the study of facial expressions.

Urbanization and the organization of territorial cohesion – results from a comparative Danish case-study on territorial inequality and social cohesion

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anja Jørgensen ◽  
Mia Arp Fallov
Keyword(s):  
Case Studies ◽  
Collective Efficacy ◽  
Present Article ◽  
Design Methodology ◽  
Social Economic ◽  
Content Type ◽  
Relational Approach ◽  
Territorial Cohesion ◽  
Corporate Social

PurposeThere is a growing importance for public facilitation of corporate social responsibility and involvement of civil organizations in securing territorial cohesion and development. In the present article, the authors focus on how we are to understand a locally sensitive organization of territorial cohesion in the Danish context. Traditional sociological concepts and standardized area-types used for administrative purposes have turned out not being very helpful in understanding the interrelation between inequality, urbanization and territorial cohesion. The authors argue for a processual and relational approach to urbanization.Design/methodology/approachThe present article is based on interview material and policy documents from three Danish case studies representing urban, suburban and rural forms of settlement. The case studies are part of a cross-European research project.FindingsThe authors show how territorial governance play a key role in the strategies of densification/de-densification facilitating shielding capacities of collective efficacy, and reversely that bottom-up innovations are crucial for the ability of territorial governance to mobilize territorial capital and mediate in effects of territorial inequality. Spatial imaginaries legitimize these efforts to organize cohesion. The spatial imaginaries work as common frame of references for the interplay between strategies of (de)densification and collective efficacy, and they activate particular balances between growth agendas and everyday life.Originality/valueThese findings represent an original perspective on how and why urbanization impact on places in a more specific and variated way than often portrayed as it highlight how social capacities tied to place might work with or against existing social, economic and cultural structures shaping territorial cohesion.

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