Data retrieval from online social media networks for defining business angels’ profile

2019 ◽  
Vol 14 (1) ◽  
pp. 57-75
Author(s):  
Gustavo Morales-Alonso ◽  
Guzmán A. Vila ◽  
Isaac Lemus-Aguilar ◽  
Antonio Hidalgo
Keyword(s):  
Social Media ◽  
Early Stage ◽  
Data Retrieval ◽  
Business Angels ◽  
Informal Finance ◽  
Content Type ◽  
Highly Educated ◽  
Social Media Networks ◽  
Retrieval Technique ◽  
Online Social Media

Purpose Entrepreneurship is the basis of economic development but is somehow limited by the lack of access to financing sources, especially in the crucial moments of start-up early-stage development. For crossing the so-called “valley of death,” start-ups need to access informal finance sources, such as business angels. This study aims at defining the profile of business angels and comparing it with the existing literature. Design/methodology/approach A novel methodology for sampling the business angles population has been used, which extracts data from online social media networks. This allows taking a closer look at informal sources of entrepreneurial finance. A total of 500 real business angels, acting worldwide, from the LinkedIn and Crunchbase databases has been retrieved for this study. Findings Results point out that younger investors seem to be entering the entrepreneurial informal finance market. They are mainly males between 40 and 50 years of age, with a previous entrepreneurial record, and more highly educated than previously stated. They tend to have studies from Business Administration and Economics, although they prefer to invest in the ICT sector. Originality/value Besides the novel data retrieval technique for analyzing the informal sources of finance, the originality of the work lies in updating the archetype for business angels.

Enhancing brand experience in the online social media network context: a contingency perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geeta Marmat
Keyword(s):  
Social Media ◽  
Environmental Influence ◽  
Complex Nature ◽  
Brand Experience ◽  
Holistic View ◽  
Content Type ◽  
Social Media Networks ◽  
Online Social Media ◽  
Contingency Model ◽  
Social Media Network

Purpose Marketing and branding literature has provided important insights into the context, environment and individual factors that shape customer brand experience. However, a holistic view on context and environmental influence on enhancing brand experience, specifically in the online social media network context, has not been considered. In addition, main focus of the previous research is on antecedent and consequence of brand experience rather strategy for enhancing brand experience. This paper aims to propose a contingency model for enhancing brand experience to provide a more holistic framework in the uncertain and complex nature of online social media network. Design/methodology/approach The proposed framework is based on previous literature that is identified and integrated to propose effectiveness of the contingent determinants on brand experience in different interactional circumstances. Findings The proposed framework implies that brand characteristics and interactive complexities of online social media networks cause contingency to the marketers or brands’ strategic attempt in delivering superior brand experience in online social media network context. These forces are as follows: online social media network characteristic (interactivity); brands’ co-creation characteristics (consumers’ and stakeholders’ participation); brand’s technical and operational competency (brands’ knowledge, ease of interactive platform); internal human resource characteristics (employees’ behaviour, brands culture, brands reputation); and customer interactive characteristics (customer demographic characteristics, customer motivation, customer attitude). These identified forces can be optimized to formulate strategies in the interactive medium for enhancing brand experience. Research limitations/implications This paper proposes a contingency model as well as research propositions that need to be validated and confirmed empirically. While narrowing down the current identified gap in brand experience literature by proposing a novel perspective to the concept, this research broadens and deepens understanding of the concept of brand experiences, how it is linked to the context and contextual factors. This contingency framework elucidates the resources that marketers, practitioners can use to enhance, limit or maintain all the dimensions within brand experience. Originality/value A holistic view on context and environmental influence on enhancing brand experience, specifically in the online social media network context, has not been considered so far. Although literature demonstrates the positive outcome of brand experience, little attention has been paid to enhancing customer brand experience, specifically in the context of online social media networks with various complex forces acting and influencing the way customers experience a brand.

Birds of a feather: the geographic interconnection of Australian universities on Twitter

2016 ◽  
Vol 8 (1) ◽  
pp. 88-100 ◽  
Author(s):  
Stuart Palmer
Keyword(s):  
Social Media ◽  
State Level ◽  
Strong Relationship ◽  
Physical Geography ◽  
Research Literature ◽  
Content Type ◽  
Social Media Networks ◽  
Online Social Media ◽  
Use Of Social Media ◽  
Australian Universities

Purpose – Regardless of their virtual nature, research suggests that social media networks are still influenced by geography. The purpose of this paper is to investigate the connections between Australian universities on the Twitter social media system. Design/methodology/approach – This research employs network analysis and visualisation to characterise the connections between Australian universities on Twitter. Findings – A strong relationship to geography, both at the intra-state level and the inter-state level, was observed in the connections between Australian universities on Twitter. A relationship between number of followers and time since joining Twitter was also observed. Research limitations/implications – The research presented is limited to Australian universities only and represents a snapshot in time only. Practical implications – Australian universities have the opportunity to reach beyond the geographically restricted connections observed here, to actively seek new audiences, and to realise the cited benefits of online social media relating to increased connection across physical and digital frontiers. By capitalising on the strong “locality” observed in social media connections, a university could become a desirable source of information that is likely to be of interest to, and valued by, local constituents. Originality/value – This paper contributes to the research literature on university use of social media by addressing the so far largely silent area of inter-institutional connections via social media, and the influence of physical geography on the connections between universities on Twitter. It also offers a practical methodology for those interested in further research in this area.

scholarly journals Classification of unlabeled online media

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Sakthi Kumar Arul Prakash ◽  
Conrad Tucker
Keyword(s):  
Social Media ◽  
Real World ◽  
Graphical Model ◽  
Ground Truth ◽  
Classification Problem ◽  
Machine Learning Algorithms ◽  
Social Media Networks ◽  
Online Social Media ◽  
Wide Range

AbstractThis work investigates the ability to classify misinformation in online social media networks in a manner that avoids the need for ground truth labels. Rather than approach the classification problem as a task for humans or machine learning algorithms, this work leverages user–user and user–media (i.e.,media likes) interactions to infer the type of information (fake vs. authentic) being spread, without needing to know the actual details of the information itself. To study the inception and evolution of user–user and user–media interactions over time, we create an experimental platform that mimics the functionality of real-world social media networks. We develop a graphical model that considers the evolution of this network topology to model the uncertainty (entropy) propagation when fake and authentic media disseminates across the network. The creation of a real-world social media network enables a wide range of hypotheses to be tested pertaining to users, their interactions with other users, and with media content. The discovery that the entropy of user–user and user–media interactions approximate fake and authentic media likes, enables us to classify fake media in an unsupervised learning manner.

Private club members’ perceptions of social media

2017 ◽  
Vol 8 (1) ◽  
pp. 119-132 ◽  
Author(s):  
MiRan Kim ◽  
Ronald Cichy
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Media Usage ◽  
Online Social Media ◽  
Usage Behavior ◽  
Perceived Enjoyment ◽  
Beliefs And Attitudes

Purpose Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study aims to examine the relationships among private club members’ perceptions of social media regarding perceived ease of use, perceived usefulness, perceived enjoyment, attitude toward social media involvement and behavioral intention toward social media usage. Design/methodology/approach An online survey was conducted among private club members across the USA (n = 571). The data were analyzed using structural equation modeling. Findings The findings of this study center on the perceptions of club members and their beliefs and attitudes associated with their social media usage behavior. This study extends the social media literature by supporting previous studies that suggest a causal flow from perceived ease of use to intrinsic and extrinsic motivations (perceived usefulness, perceived enjoyment) based on a motivational model. Research limitations/implications This study is meaningful for revealing the perceptions of private club members and their beliefs and attitudes associated with their social media usage behavior. It is untested whether this study’s model applies to other hospitality businesses. Future research could examine other segments and add other variables such as perceived security and trust. Practical implications This study can provide private club managers, and the members of the clubs that they lead, with a better understanding of online social media. Originality/value This study is one of a few empirical online social media studies in the area of the private club industry. This study seeks to provide baselines regarding social media perceptions and usage in the hospitality literature by providing a comprehensive model.

scholarly journals Why people use online social media brand communities

2018 ◽  
Vol 42 (2) ◽  
pp. 205-221 ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Risto Rajala ◽  
Yogesh Dwivedi
Keyword(s):  
Social Media ◽  
Social Values ◽  
User Participation ◽  
Activity Levels ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Online Social Media ◽  
Consumption Values ◽  
Intention To Continue

Purpose The success and survival of any form of online community relies on the presence and active participation of its users. Hence, ensuring active user participation and retaining existing users is a key concern of the moderators of online communities. To address these challenges, the purpose of this paper is to investigate the epistemic, emotional, and social values that influence users’ intention to continue using an online social media brand community. Moreover, the study also investigates the differences in the influence of the investigated constructs and users’ various activity levels. Design/methodology/approach This study utilized the consumption value theory framework for testing the relationship between different measures. An empirical analysis of the consumption values of 577 users in an online social media brand community was accomplished using structural equation modeling. Findings The study findings revealed that emotional and social values exert partial influence in predicting users’ intention to continue using online social media brand communities. In particular, social enhancement and playfulness predict users’ continuation intentions. Moreover, the results show that the influence of the investigated constructs (except playfulness) is consistent across users with various activity levels in online social media brand communities. Research limitations/implications These findings pave the way for further theoretical and practical considerations of the role of consumption values in resolving challenges of user participation and retention. However, there are still some open gaps concerning the generalizability of the findings as well as other factors that could potentially influence the user intentions. Future studies should validate the findings by recruiting diverse users in terms of their age and cultural background. Practical implications The study findings are of special relevance for the service operators interested in practicing user-centric innovation. Moreover, the findings can help online social media brand community managers to kick start user-centric innovation activities in their community. Originality/value The study provides a novel perspective on the challenges of assessing users’ consumption behavior. The perceived values have been conceptualized using the constructs of social influence, problem solving, playfulness, social enhancement, and social interaction.

Online brand communication and building brand trust: social information processing theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geeta Marmat
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Trust Building ◽  
Brand Trust ◽  
Brand Communication ◽  
Content Type ◽  
Processing Theory ◽  
Online Social Media

Purpose The purpose of this paper is to present the mechanism of online customer brand trust building through the lens of Walther’s Computer Mediated Communication (CMC) – Social Information Processing Theory (SIPT). Design/methodology/approach This paper integrates a range of theoretical and empirical works across branding and marketing, including concept of brand trust, use of online social media in brand communication and customer brand relations and CMC-SIPT theory and relational marketing literature other relevant information which were found useful in the given context were reviewed. The aim was to collect a broad spectrum of ideas, based on their relevance to the research purpose to propose effective online brand trust building framework. Findings This paper proposes three different developmental stages in brand trust building on online social media networks. Each stage is guided by the components of CMC-SIPT. Stage I is interaction and compliance of the brand communication clues which suggest that the aggregated level of interaction and compliance in online brand communication on social media determine the movement of the customer to the next level. Stage II suggests information processing at three successive layers by the customer as identification, internalization brand information and bonding, which eventually prompt the customer to the next level of brand trust building. Stage III is related to trust building which is the critical stage as customer internal states of arousal are experienced, which reduces the emotional risk of decision-making and increases confidence and trust of the customers in brands. Research limitations/implications The proposed framework of brand trust building has not been tested empirically. Future research could test and validate the proposed model tracking intrinsic changes in the customer in different brand trust development stages. This research is important for marketers or brands who wish to move beyond the notion of merely satisfying customers, to establishing more powerful emotional bonds between their brands and customers. It fills a gap in brand-trust literature and provides marketers and researchers a means to understand and draw strategies for consumers’ attraction toward brands (Patwardhan and Balasubramanian, 2011). The proposed framework has the capacity to revolutionize the way business and brands engage with society by enhancing and establishing trusting relationship. Originality/value To date, this research has not been done specifically from the SIPT perspective. This research is the first to examine brand communication strategies in an effort of building brand trust in the context of online social media network from the CMC-Social information theory perspective. It highlights the peculiarities of online brand communication on social media networks and customer information processing in presenting three stages of customer brand trust development to explain the development and flow of events.

A Literature Review on the Viral Advertising Narrative Structure

2019 ◽  
pp. 1363-1379
Author(s):  
Murat Koçyiğit
Keyword(s):  
Social Media ◽  
Early Stage ◽  
Narrative Structure ◽  
Viral Marketing ◽  
Stage Of Development ◽  
Online Social Media ◽  
Central Platform ◽  
Social Messages ◽  
Advertising Content ◽  
Viral Advertising

Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by consumers and is less under the control of advertisers and brands (Petrescu, 2014). Consumers receive the link or the advertising content and pass it along through e-mail or posting it on a blog, microblog, podcast, wiki, form, webpage, and social media profile. Advertising narrative in traditional media has changed with viral ads. In the narrative of viral advertising is more emotional, romantic, humorous, sexual and contains social messages. This study was conducted to examine the Brands' viral advertising narrative. Viral advertising is at an early stage of development and much of the current viral marketing communication literature research is concerned with understanding the motivations and behaviours of those passing-on email messages. No longer the preserve of offline communication strategists, it is becoming a central platform for interactive marketing communications (Cruz & Fill, 2008).

Awareness and Use of Social Media

2015 ◽  
pp. 263-278
Author(s):  
S. Thanuskodi ◽  
A. Alagu
Keyword(s):  
Social Media ◽  
Social Media Networks ◽  
Online Social Media ◽  
Online Tools ◽  
Level Of Use ◽  
Social Media Tools ◽  
Use Of Social Media

ABSTRACT In this chapter, Social Media Networks (SMNs), a subset of ICTs, are defined as online tools and utilities that allow communication of information online and participation and collaboration. Additionally, social media tools are websites that interact with the users, while giving them information. It is this two-way nature of SMNs that is central to this argument, and the role they played in the Egyptian uprisings. This chapter further defines the four most widely and effectively used SMNs: Facebook, Twitter, YouTube, and blogging. It is observed that only 81.75% of the respondents have their own blog, 73.64% of the respondents read blogs, while 74.32% of respondents add posts to blogs. The study shows the respondents' extent of level of use of specific online social media by gender.

Effectiveness of social media for weight reduction on overweight undergraduate students in Thailand

2019 ◽  
Vol 34 (2) ◽  
pp. 90-99
Author(s):  
Tummatida Pattanapongsa ◽  
Wiroj Jiamjarasrangsi ◽  
Piya Hanvoravongchai ◽  
Dumrongsak Pekthong
Keyword(s):  
Social Media ◽  
Weight Loss ◽  
Health Education ◽  
Undergraduate Students ◽  
Support Services ◽  
Control Group ◽  
Content Type ◽  
Online Social Media ◽  
The Mean ◽  
Experimental Group

Purpose Addressing overweight in the population is an important public health challenge. Use of social media such as Facebook has been proposed as a platform to deliver weight loss interventions to influence behavior change to tackle obesity. The purpose of this paper is to compare the effectiveness of weight loss education and support interventions delivered through online social media (experimental group) vs conventional method (control group). Design/methodology/approach The six-month experimental study comprised of a four-month intervention and a two-month follow up from May 2016 to October 2016. All faculties in a university were randomly selected into the experimental or control group. Then, undergraduate students (n=66) were randomly recruited from each faculty into the corresponding groups (experimental group=33 and control group=33). Both groups received health education and support services through either Facebook or the offline support system. The mean differences of main outcomes including body mass index (BMI) and waist to height ratio (WHtR) between groups at baseline and fourth month and baseline and sixth month were compared using t-test. Findings The results show those in the experimental group had significantly better outcomes in term of BMI and WHtR at the end of four-month intervention with the mean difference (95% CI) at 0.7 (0.1, 1.3) and 0.01 (0.00, 0.01), respectively. The differences at the end of the study, however, became insignificant. Originality/value The health education and support services through Facebook can be used in a weight loss promotion program for BMI and WHtR reduction. On a larger scale to replace conventional programs, a long-term continuous measure is needed.

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