Awareness and Use of Social Media

Author(s):  
S. Thanuskodi ◽  
A. Alagu

ABSTRACT In this chapter, Social Media Networks (SMNs), a subset of ICTs, are defined as online tools and utilities that allow communication of information online and participation and collaboration. Additionally, social media tools are websites that interact with the users, while giving them information. It is this two-way nature of SMNs that is central to this argument, and the role they played in the Egyptian uprisings. This chapter further defines the four most widely and effectively used SMNs: Facebook, Twitter, YouTube, and blogging. It is observed that only 81.75% of the respondents have their own blog, 73.64% of the respondents read blogs, while 74.32% of respondents add posts to blogs. The study shows the respondents' extent of level of use of specific online social media by gender.

2016 ◽  
Vol 8 (1) ◽  
pp. 88-100 ◽  
Author(s):  
Stuart Palmer

Purpose – Regardless of their virtual nature, research suggests that social media networks are still influenced by geography. The purpose of this paper is to investigate the connections between Australian universities on the Twitter social media system. Design/methodology/approach – This research employs network analysis and visualisation to characterise the connections between Australian universities on Twitter. Findings – A strong relationship to geography, both at the intra-state level and the inter-state level, was observed in the connections between Australian universities on Twitter. A relationship between number of followers and time since joining Twitter was also observed. Research limitations/implications – The research presented is limited to Australian universities only and represents a snapshot in time only. Practical implications – Australian universities have the opportunity to reach beyond the geographically restricted connections observed here, to actively seek new audiences, and to realise the cited benefits of online social media relating to increased connection across physical and digital frontiers. By capitalising on the strong “locality” observed in social media connections, a university could become a desirable source of information that is likely to be of interest to, and valued by, local constituents. Originality/value – This paper contributes to the research literature on university use of social media by addressing the so far largely silent area of inter-institutional connections via social media, and the influence of physical geography on the connections between universities on Twitter. It also offers a practical methodology for those interested in further research in this area.


2019 ◽  
Vol 33 (3) ◽  
pp. 145-148
Author(s):  
Marie Ennis-O-Connor ◽  
Rosarii Mannion

Social media has penetrated intrapersonal and professional communication, particularly among a younger generation of healthcare professionals and patients who have grown up in the digital age of communication. Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health leaders navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society. This article describes the changing parameters of professional conduct in digital environments and proposes a set of considerations and recommendations for health leaders to navigate this new frontier.


2020 ◽  
Vol 08 (01) ◽  
pp. 1-21
Author(s):  
Pooja N Jain ◽  
Archana S Vaidya

With the ever-growing number of online social media platforms, the world has shrunk even further with regards to communication and knowledge-sharing perspective. However, communication, at times, can be deterrent when misused using such widespread social media tools. The acts of terrorism become seemingly convenient as the barrier of communication is nullified. This propagation of hateful content becomes much more easier and even recruiting anti-socials gets easier. Oddly, these social media platforms are the ones that prove essential during such crisis situations. This paper reviews most of the works reported by various authors in the last 10 years on the use of social media during a time of terrorist attack to addressing how to use social media for public communication with the emergency organization and military or police during terrorist attack, how to perform post-attack social media analytic and how to detect acts of terrorism, unrest, and hatred using social media analytic. With this objective, the authors also hope to inspire other researchers to work in this direction and use this review as a guide for instigating future research to counter-attack terrorism as it is the need of the hour for our country in the wake of recent Uri and Pulwama attack.


2011 ◽  
Vol 20 (01) ◽  
pp. 21-29 ◽  
Author(s):  
P. D. Bamidis ◽  
G. Eysenbach ◽  
M. Hansen ◽  
M. Cabrer ◽  
C. Paton

SummarySocial media are online tools that allow collaboration and community building. Succinctly, they can be described as applications where “users add value”. This paper aims to show how five educators have used social media tools in medical and health education to attempt to add value to the education they provide.We conducted a review of the literature about the use of social media tools in medical and health education. Each of the authors reported on their use of social media in their educational projects and collaborated on a discussion of the advantages and disadvantages of this approach to delivering educational projects.We found little empirical evidence to support the use of social media tools in medical and health education. Social media are, however, a rapidly evolving range of tools, websites and online experiences and it is likely that the topic is too broad to draw definitive conclusions from any particular study. As practitioners in the use of social media, we have recognised how difficult it is to create evidence of effectiveness and have therefore presented only our anecdotal opinions based on our personal experiences of using social media in our educational projects.The authors feel confident in recommending that other educators use social media in their educational projects. Social media appear to have unique advantages over non-social educational tools. The learning experience appears to be enhanced by the ability of students to virtually build connections, make friends and find mentors. Creating a scientific analysis of why these connections enhance learning is difficult, but anecdotal and preliminary survey evidence appears to be positive and our experience reflects the hypothesis that learning is, at heart, a social activity.


2021 ◽  
Vol 9 (4) ◽  
pp. 925-934
Author(s):  
Okan Gültekin ◽  

The desire to admire has varied with the introduction of social media networks into our lives. This diversity is among the subjects worth researching, especially among women who do sports. The study aims to examine the desire to be liked and the level of use of social media networks in terms of various variables. For this purpose, the "personal information form" developed by the researchers and the "desire to like" scale developed by Kaşıkara and Doğan (2017) were applied to 120 women with an average age of 30.65. The Chi-square test was applied for the statistical solutions of the study. As a result of the analysis, a difference was found between demographic characteristics, but no similarity was found in terms of scale scores.


Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Sakthi Kumar Arul Prakash ◽  
Conrad Tucker

AbstractThis work investigates the ability to classify misinformation in online social media networks in a manner that avoids the need for ground truth labels. Rather than approach the classification problem as a task for humans or machine learning algorithms, this work leverages user–user and user–media (i.e.,media likes) interactions to infer the type of information (fake vs. authentic) being spread, without needing to know the actual details of the information itself. To study the inception and evolution of user–user and user–media interactions over time, we create an experimental platform that mimics the functionality of real-world social media networks. We develop a graphical model that considers the evolution of this network topology to model the uncertainty (entropy) propagation when fake and authentic media disseminates across the network. The creation of a real-world social media network enables a wide range of hypotheses to be tested pertaining to users, their interactions with other users, and with media content. The discovery that the entropy of user–user and user–media interactions approximate fake and authentic media likes, enables us to classify fake media in an unsupervised learning manner.


Author(s):  
Daniel J. Seigler

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.


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