scholarly journals The origins of marketing practice in Britain: from the ancient to the early twentieth century

2017 ◽  
Vol 9 (4) ◽  
pp. 467-487 ◽  
Author(s):  
Richard A. Hawkins
Keyword(s):  
Twentieth Century ◽  
Historical Development ◽  
Design Methodology ◽  
The State ◽  
Marketing Practice ◽  
Content Type ◽  
Early Twentieth Century ◽  
History Of ◽  
The Subject

Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras. Findings One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example. Originality/value Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

scholarly journals Charting relationship marketing practice: it really didn’t emerge in the 1970s

2015 ◽  
Vol 7 (4) ◽  
pp. 486-508 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Twentieth Century ◽  
Relationship Marketing ◽  
Design Methodology ◽  
Level Of Detail ◽  
Historical Period ◽  
Marketing Practice ◽  
Content Type ◽  
The Usa ◽  
History Of ◽  
Practical Implications

Purpose – This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century. Design/methodology/approach – This paper engages in a systematic reading of published histories of retailing practice using the key attributes of transaction and relationship marketing as a conceptual framework to interrogate whether earlier practitioners were committed to either approach. Findings – This paper supplements the studies conducted in other domains that undermine the idea that relational practices were rejected in favor of transaction-type approaches during the industrialization of the USA and Canada. Practical implications – The content of this paper provides textbook authors with a means to fundamentally revise the way they discuss relationship marketing. It has a similar pedagogic utility. Originality/value – This paper studies the writings of practitioners known to be pioneers of retailing to unravel their business philosophies, comparing and contrasting these to known attributes of relationship marketing. It deals with an historical period that has not previously been studied in this level of detail by marketing historians.

„Zurück zu Schleiermacher! und von Schleiermacher aus vorwärts!“

2012 ◽  
Vol 19 (2) ◽  
Author(s):  
Brent A. R. Hege
Keyword(s):  
Twentieth Century ◽  
World War I ◽  
The State ◽  
World War ◽  
Psychological Method ◽  
Dialectical Theology ◽  
Complex Picture ◽  
History Of ◽  
The Subject ◽  
Definition Of

AbstractAs dialectical theology rose to prominence in the years following World War I, the new theologians sought to distance themselves from liberalism in a number of ways, an important one being a rejection of Schleiermacher’s methods and conclusions. In reading the history of Weimar-era theology as it has been written in the twentieth century one would be forgiven for assuming that Schleiermacher found no defenders during this time, as liberal theology quietly faded into the twilight. However, a closer examination of this period reveals a different story. The last generation of liberal theologians consistently appealed to Schleiermacher for support and inspiration, perhaps none more so than Georg Wobbermin, whom B. A. Gerrish has called a “captain of the liberal rearguard.” Wobbermin sought to construct a religio-psychological method on the basis of Schleiermacher’s definition of religion and on his “Copernican turn” toward the subject and resolutely defended such a method against the new dialectical theology long after liberal theology’s supposed demise. A consideration of Wobbermin’s appeals to Schleiermacher in his defense of the liberal program reveals a more complex picture of the state of theology in the Weimar period and of Schleiermacher’s legacy in German Protestant thought.

Exploring the boundaries of rhetoric

2014 ◽  
Vol 27 (5) ◽  
pp. 793-806 ◽  
Author(s):  
Eduard Bonet
Keyword(s):  
Social Sciences ◽  
Conceptual Framework ◽  
Design Methodology ◽  
The Self ◽  
History Of Rhetoric ◽  
Content Type ◽  
History Of ◽  
Practical Development ◽  
The Subject

Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical and practical subjects and how these subjects are recuperated and extended since the twentieth century. Its purpose is to foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is introduced in this paper. Findings – On the subject of the extension of rhetoric from public speeches to any kinds of persuasive situations, the paper emphasizes some stimulating relationships between the theory of communication and rhetoric. On the exclusion and recuperation of the subject of rhetorical arguments, it presents the changing relationships between rhetoric and dialectics and emphasizes the role of rhetoric in scientific research. On the introduction of rhetoric of judgment and meanings it creates a conceptual framework based on a re-examination of the concept of judgment and the phenomenological foundations of the interpretative methods of social sciences by Alfred Schutz, relating them to symbolic interactionism and theories of the self. Originality/value – The study on the changing boundaries of rhetoric and the introduction of the rhetoric of judgment offers a new view on the present theoretical and practical development of rhetoric, which opens new subjects of research and new fields of applications.

scholarly journals Henry Caldwell Cook, creativity and democratic learning

2019 ◽  
Vol 48 (2) ◽  
pp. 227-241
Author(s):  
John Howlett
Keyword(s):  
Twentieth Century ◽  
Design Methodology ◽  
Democratic Education ◽  
Content Type ◽  
The Past ◽  
Early Twentieth Century ◽  
Progressive Educator ◽  
Biographical Approach ◽  
Democratic Learning ◽  
Archival Study

Purpose The purpose of this paper is to re-examine the life and work of a forgotten progressive educator – (Henry) Caldwell Cook who was an English and drama teacher at the Perse School in Cambridge, UK. By looking at his key work The Play Way (1917) as well as the small number of his other writings it further seeks to explain the distinctiveness of his thinking in comparison to his contemporaries with a particular focus upon educational democracy. Design/methodology/approach The work was constructed primarily through a reading of Cook’s published output but also archival study, specifically by examining the archives held within the Perse School itself. These consisted of rare copies of Cook’s written works – unused by previous scholars – and materials relating to Cook’s work in the school such as his theatre designs and a full collection of contemporary newspaper reviews. Findings The paper contends that Cook’s understanding of democracy and democratic education was different to that of other early twentieth century progressives such as Edmond Holmes and Harriet Finlay-Johnson. By so doing it links him to the ideas of progressivism emergent in America from John Dewey et al. who were more concerned with democratic ways of thinking. It therefore not only serves to resurrect Cook as a figure of importance but also offers new insights into early twentieth century progressivism. Originality/value The value of the paper is that it expands what little previous writing there has been on Cook as well as using unused materials. It also seeks to use a biographical approach to start to better delineate progressive educators of the past thereby moving away from seeing them as a homogenous grouping.

“For a colleen's complexion”: soap and the politicization of a brand personality, 1888-1916

2014 ◽  
Vol 6 (1) ◽  
pp. 29-55 ◽  
Author(s):  
John Philip O'Connor
Keyword(s):  
Twentieth Century ◽  
Design Methodology ◽  
Brand Personality ◽  
Original Research ◽  
Home Rule ◽  
Content Type ◽  
Secondary Sources ◽  
History Of ◽  
The Uk

Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's later application to Ulster unionist graphic propaganda against Home Rule between 1914 and 1916. Design/methodology/approach – This case study is based on an analysis of primary and secondary sources; the former encompassing both graphic advertising material and ephemera. Findings – This paper demonstrates how contemporary pictorial advertising for colleen soap was suffused with text and imagery propounding Ulster's preservation within the UK. It also suggests that the popularity of this brand personality may have been a factor in the colleen's appropriation for propaganda purposes by certain strands within Ulster unionism. Originality/value – This paper is based on original research that expands the historical corpus of Irish visual representation, while also adding notably to discourses within the History of Marketing and Women's History.

Venereal disease and the politics of prostitution in the Irish Free State

2003 ◽  
Vol 33 (131) ◽  
pp. 320-341 ◽  
Author(s):  
Philip Howell
Keyword(s):  
Twentieth Century ◽  
Sex Work ◽  
Venereal Disease ◽  
The State ◽  
Free State ◽  
Revolutionary Era ◽  
Early Twentieth Century ◽  
History Of ◽  
Technical Sense ◽  
Specific Sense

This article is intended primarily as a contribution to work on the regulation of sexuality in modern Ireland, but, more generally, it attempts to situate the Irish experience within a wider problematic concerning the relations of state and society in the regulation of prostitution. The regulation of sexuality in early twentieth-century Ireland has been a focus of concern for feminist historians in particular, and recent work has clearly demonstrated the salience of questions of gender and sexuality for the politics of the Saorstát. This article is directed at these same concerns, elaborating on a series of proposals to regulate prostitution in the Free State in the mid-1920s. But when discussing prostitution or sex work, the word ‘regulation’ can be used in a quite specific sense, ‘regulationism’ referring to the argument that the state should control venereal disease by registering prostituted women, inspecting them for signs of communicable venereal disease, and incarcerating the contagious in order to protect the health of both nation and state. The history of ‘regulationist’ policies in Europe and beyond allows a point of comparison by which we may understand the specifics of Ireland’s situation in the post-revolutionary era. The history of regulationism, in this technical sense, is a particularly useful context, not least because such policies amply acknowledge ‘the enduring power of the state as the author and executor of regulation’. Particularly important, in ways that suggest a direct parallel to the Irish experience in the early twentieth century, is the coextensive experience of state formation and the regulation of sex work, the most notable example being that of modern Italy.

scholarly journals On the Russian Concept of Lād, 1830–1945

2019 ◽  
Vol 25 (4) ◽  
Author(s):  
Philip Ewell
Keyword(s):  
Twentieth Century ◽  
Harmonic Function ◽  
English Language ◽  
Primary Role ◽  
National Museum ◽  
Tonal Music ◽  
High Stakes ◽  
Early Twentieth Century ◽  
History Of ◽  
The Subject

Universally translated into English as “mode,” the Russian term лад (“lād”) first appeared in 1830 as a translation from German Tonart, which is usually translated into English as “tonality.” To Tchaikovsky a lād was, in fact, a tonality, but by century’s end lād had come to signify its pre-tonal cousin, mode. Boleslav Yavorsky’s work on the subject in the early twentieth century gave lād new post-modal and post-tonal meaning with respect to quasi-tonal and post-tonal music. In this article, I delve deeply into the history of this uniquely Russian concept, from its inception to its highly modified mid-twentieth century form. Rather than trying to find an English equivalent, I leave “lād” in its transliterated form, which disentangles it from inaccurate translations. I examine a 1945 Chopin analysis by Yavorsky’s student, Sergei Protopopov, which outlines new interpretations for Russian lād. Sketches for this analysis, from the Russian National Museum of Music, provide a backdrop for a reexamination of basic tonal constructs such as cadence, phrase, form, harmonic function, and melodic diminution. I then look at a famous 1930 conference on Yavorsky’s theories as an example of the high stakes involved in creating a Marxist musical science, in which lād played a primary role. I also briefly discuss Yavorsky’s theories as a counterweight to Hugo Riemann’s encroaching functionality, which was brought to Russia by Gregori Catoire in the early twentieth century. It is my hope that this work on lād will fill in many gaps for the English-language reader, and possibly spur further studies on this uniquely Russian concept.

Introduction

2017 ◽  
Author(s):  
Catherine E. Rymph
Keyword(s):  
Twentieth Century ◽  
Foster Care ◽  
Child Welfare ◽  
Welfare State ◽  
The State ◽  
Child Welfare Professionals ◽  
Early Twentieth Century ◽  
History Of ◽  
Relevant Work ◽  
The Welfare State

The introduction describes aspects of the state of foster care today, noting that child welfare professionals in the early twentieth century had been optimistic that they could create a much better system than what has emerged. The introduction also surveys relevant work by historians that has addressed the history of inequality in the welfare state and the history of adoption, remarking that foster care is significant to both subjects but has not been systematically studied by historians.

Rosarium – a text encoding project curating popular writing on roses online

2017 ◽  
Vol 34 (7) ◽  
pp. 24-28
Author(s):  
Julia Rachel Tryon
Keyword(s):  
Twentieth Century ◽  
Popular Culture ◽  
Design Methodology ◽  
Primary Sources ◽  
Text Encoding ◽  
Content Type ◽  
Garden History ◽  
The Subject ◽  
Popular Writing ◽  
Principal Researcher

Purpose The aim of this paper is to describe the Rosarium Project which is currently curating nonfiction materials about the genus Rosa written at the turn of the twentieth century and published in popular American periodicals. This is achieved by encoding the texts following the guidelines set forth by the Text Encoding Initiative Consortium (TEI). Design/methodology/approach This paper explains what text encoding is and why following the guidelines set forth by the TEI Consortium was the best choice for the Rosarium Project. It then goes on to outline the workflow and choices made by the principal researcher which are needed to move the project steadily forward. Findings The principal researcher on the Rosarium Project has found that encoding with the TEI was easy to learn and fun to do, as well as intellectually stimulating. Librarians should find text-encoding projects of their own specialist subjects equally doable. Originality/value The Rosarium Project is unique, in that it is curating early twentieth century articles on the subject of roses that appeared in popular magazines. These materials are hidden away in online repositories and libraries worldwide. This project is of value, in that it provides primary sources to researchers in areas of popular culture, horticulture and garden history and also acts as an example of what librarians can contribute to the Digital Humanities.

Formation of management thought in Russia and early USSR from the 1800s to the 1920s

2019 ◽  
Vol 25 (3) ◽  
pp. 285-303 ◽  
Author(s):  
Vadim Marshev
Keyword(s):  
Nineteenth Century ◽  
Twentieth Century ◽  
Design Methodology ◽  
Scientific Organization ◽  
Causal Analysis ◽  
Content Type ◽  
Political Transformations ◽  
Management Paradigms ◽  
History Of ◽  
The One

Purpose During the first quarter of the twentieth century in Russia rapidly developed management thought, generated by many reasons, including socio-economic and political transformations, the results of scientific and practical activities of domestic and foreign experts in management. The purpose of this paper is, first, to acquaint readers with some of factors of the development of the history of Russian Management Thought in nineteenth century and at the beginning of twentieth century and, second, to present the most striking results of the formation of the History of Soviet Management Thought (SMT) in post-revolutionary Russia in the form of the movement of the so-called “The scientific organization of labor” (SOL), including “The scientific organization of managerial labor” (or SOML). Design/methodology/approach The review and causal analysis of the process of formation of the SMT and historiography of the SMT, a brief description of the institutions of SOL and SOMT and a comparative analysis of little-known works of some Russian authors on management topics of nineteenth century are chosen as research methods. Findings The paper emphasizes the action of objective historical inertia (or “non-Markoviness”) of the process of development of managerial thought, manifested, on the one hand, in the stable action of some management paradigms but, on the other hand, in identifying paradigmatic anomalies, in identifying the need for constant development of managerial thought, in the development of sought-after ideas and concepts of management, and even in the institutionalization of applied scientific research in the field of management throughout the country (in the form of SOL and SOML). Originality/value The paper attempts to attract the attention of researchers to the little-known Russian and Soviet authors and their little-known works in the field of management thought.

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