Consumer shopping orientation: identification and characterization of outshoppers

2016 ◽  
Vol 8 (1) ◽  
pp. 43-64 ◽  
Author(s):  
Jayesh D. Patel ◽  
Yupal S. Shukla
Keyword(s):  
Rural Areas ◽  
Multiple Discriminant Analysis ◽  
Chi Square ◽  
Content Type ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Urban And Rural Areas ◽  
The Right ◽  
Chi Square Analysis ◽  
Retail Services

Purpose Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right consumers in accordance with their ever-changing preferences. This adds a complexity to retailers offering services who seek valued information to devise a retail strategy by segmenting markets on the basis of consumer shopping orientations. Therefore, the purpose of this paper is to develop and validate the consumer profile of out shoppers based on the shopping orientations. Design/methodology/approach The study has used descriptive research design. A total of 298 consumers from urban and rural areas of North Gujarat, India, were selected through quota-based sampling method and contacted personally to fill the self-rated structured questionnaire. Findings Collected data were edited and processed for first exploratory factor analysis to exactly know the factor structure of consumer perceived shopping orientation. Thereafter, cluster analysis was performed to identify consumer groups which were validated through multiple discriminant analysis. Three groups, namely, outshoppers, community-oriented in-shoppers and time-effective in-shoppers were cross-tabulated with consumers’ socio-demographics to extract the profile through chi-square analysis. Results were fairly consistent with the past studies. Practical implications The results of this study indicate consumers’ profiles based on shopping orientation to provide an input to retail services markets to devise strategy for targeting and positioning emphasising on outshoppers segment. Marketers do not consider them as an identical segment. Henceforth, more specific approach can be used for consumers who are frequently reflected through their psychographic portrait. Originality/value At macro level, study reveals some opportunities to retailers for penetrating into other segments of outshoppers. Furthermore, segmenting for retail services marketers has been ignored in past literature; the study addresses this gap by proposing bases in outshopping context for Indian businesses.

scholarly journals Left isn't always right: placement of pictorial and textual package elements

2013 ◽  
Vol 115 (8) ◽  
pp. 1211-1225 ◽  
Author(s):  
Tobias Otterbring ◽  
Poja Shams ◽  
Erik Wästlund ◽  
Anders Gustafsson
Keyword(s):  
Visual Attention ◽  
Information Acquisition ◽  
Detection Time ◽  
Chi Square ◽  
Content Type ◽  
Design Elements ◽  
Left Hand ◽  
Previous Design ◽  
The Right ◽  
Chi Square Analysis

PurposeThe purpose of this study is to investigate how the positioning of textual and pictorial design elements on a package affects visual attention (detection time) toward these element types.Design/methodology/approachThe study has a 3×2 (stimulus×location) between‐subjects design. One pictorial and two textual package elements, located on the top right‐ or top left‐hand side of a package, were used as stimuli. Visual attention was measured by eye‐tracking. A total of 199 university students participated. The data were analysed using a two‐way ANOVA and a Pearson's chi‐square analysis with standardised residuals.FindingsThe results show that in order to receive the most direct attention, textual elements should be on the left‐hand side of a package, whereas pictorial elements should be on the right‐hand side. This is inconsistent with previous design directions (based on recall), suggesting the opposite element organisation.Originality/valuePrevious research has focused on recall (whether respondents remember having seen package elements) or preference (whether respondents prefer a package based on element positioning). The focus of the present study determined whether respondents actually saw the different elements on a package, and how long it took them to detect such elements. Detection time for certain element types can be viewed as a new and complementary way of evaluating the position of package elements. The paper also addresses whether preference is a result of easy information acquisition.

INCIDENCE AND PREVALENCE OF VARIOUS PSYCHIATRIC DISORDERS IN PSYCHIATRIC DEPARTMENT OF TEACHING BASED HOSPITAL ONGOLE: A PROSPECTIVE OBSERVATIONAL STUDY

2020 ◽  
pp. 11-24
Author(s):  
T. Josna T. Josna ◽  
N. Rajesh N. Rajesh ◽  
K. Naga Sindhura K. Naga Sindhura ◽  
K. Hema Ravali K. Hema Ravali ◽  
N. Uma Jyothi N. Uma Jyothi ◽  
...  
Keyword(s):  
Mental Disorders ◽  
Psychiatric Disorders ◽  
Rural Areas ◽  
Epidemiological Studies ◽  
Chi Square ◽  
Significant Difference ◽  
Chi Square Test ◽  
Urban And Rural Areas ◽  
Chi Square Analysis ◽  
Psychiatric Department

Background: Psychiatric disorders are known to vary across time within the same population and also vary across populations. Most of the community-based Indian epidemiological studies are on point prevalence. The adult epidemiological finding that mental disorders have early ages of onset has created interest in the minds of psychiatrists. Children and adolescents are at high risk of developing mental disorders. Aim & objective: we are aimed at to conduct of this study was to know the overall incidence and prevalence rate of various Psychiatric disorders in the Psychiatric department of teaching based hospitals and the objective of the study is to find out the incidence and prevalence of the predominant psychiatric disorder. To find the role of key factors like age, Education, Gender, environmental analysis, Marital status, and sleep pattern on the mental health status of Patients. Material & Methods: This study was conducted on 500 patients, both male and female were included in the study. ICD- 10 and DSM IV criteria tools were used. Statistical Analysis was done using appropriate tests like the “t” test and Chi-Square test. Results: A total of 500 Patients we are included in our study, males are 293(59%) and Females are 207 (41%). Depression shows the highest incidence of 7.0%. Schizophrenia shows the highest prevalence (17.6%) Chi-Square analysis indicated no significant difference in prevalence between the number of males and females.  There were no significant differences among the prevalence rates among the participants who belonged to middle-class urban and rural areas. Conclusion: Psychology is the science of behavior and mind, it intends to surmise clinical individuals and groups via placing general principles and researching specific cases. As a responsible clinical pharmacist, we have played a major role in the effective counseling of patients by using counseling aids. In this research, have a leading prevalence plus incidence of psychiatric disorders are detected.

Transparency and effective e-Governance: a case of telecentres in the Indian State of Karnataka

2017 ◽  
Vol 11 (4) ◽  
pp. 506-522 ◽  
Author(s):  
Lakshmi Shankar Iyer ◽  
Subba Rao R.N.
Keyword(s):  
Service Delivery ◽  
Rural Areas ◽  
Action Plan ◽  
Chi Square ◽  
Content Type ◽  
Rural And Urban ◽  
Chi Square Test ◽  
The Government ◽  
Urban And Rural Areas ◽  
Questionnaire Method

Purpose It is the responsibility of any government to ensure efficient, transparent and reliable services to the common man through telecentres. The purpose of this study is to take into account the influence of people and process on transparency that leads to effective e-governance. Design/methodology/approach This study involved collecting data through questionnaire method from 400 citizens who visited the telecentres. Data were analysed by conducting chi-square test and independent sample t-test, and it was found that there exists significant influence of location on transparency. Findings The current study reiterates the fact from literature that transparency in transactions enables effective e-governance. Beneficiaries perceive that people and processes have influence on transparency. Research limitations/implications The research adds up to the literature in establishing that there exist differentials among the rural and urban population with respect to transparency. Results could be skewed, as there could be an impact of population density across urban and rural areas. Practical implications This study brings out a framework and an action plan for the government to implement and ensure transparency in processes leading to effective e-governance. Social implications The action plan ensures transparency in service delivery leading to effective e-governance. Increased transparency empowers citizens with increased trustworthiness towards services delivered through telecentres. Originality/value This paper fulfils the need for an action plan to assure citizens to use deliveries through telecentres with better transparency. The aspect of transparency is not being studied in the present context of service delivery by the government authorities in India. Moreover, the influence of transparency on e-governance is also under-explored.

Online versus offline: preferred retail choice for premium brand purchase

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rituparna Basu ◽  
Neena Sondhi
Keyword(s):  
Predictive Model ◽  
Logit Analysis ◽  
Chi Square ◽  
Content Type ◽  
Sales Personnel ◽  
Study Results ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
Chi Square Analysis ◽  
Retail Format

PurposeThis exploratory study aims to examine the prevalent triggers that motivate a premium brand purchase in an online vs offline retail format.Design/methodology/approachA binary logit analysis is used to build a predictive model to assess the likelihood of the premium brand consumer seeking an online or an offline platform. Demographic and usage-based profile of the two set of consumers is established through a chi-square analysis.FindingsThree hundred and forty six urban consumers of premium branded apparels residing in two Indian Metros were studied. A predictive model with 89.6% accuracy was validated for distinguishing premium brand buyers who shop at brick-and-mortar store or online platforms. Quality and finish were factors sought by the online buyer, whereas autotelic need, pleasurable shopping experience and social approval were important triggers for an in-store purchase.Research limitations/implicationsThe study posits divergent demographics and motivational drivers that led to an online vs offline purchase. Though interesting and directional, the study results need to be examined across geographies and categories for establishing the generalizability of the findings.Practical implicationsThe study findings indicate that premium brand manufacturers can devise an omni-channel strategy that is largely tilted toward the online platform, as the quality conscious and brand aware consumer is confident and thus open to an online purchase. The implication for the physical outlet on the other hand is to ensure exclusive store atmospherics and knowledgeable but non-intrusive sales personnel.Originality/valueThe study is unique as it successfully builds a predictive model to forecast online vs offline purchase decisions among urban millennials.

scholarly journals Women Entrepreneurship Development in Small Scale Sector in the Context of Globalisation

2003 ◽  
Vol 2 (1) ◽  
pp. 38-47
Author(s):  
Himachalam D ◽  
Shankara M.
Keyword(s):  
Rural Areas ◽  
Women Entrepreneurs ◽  
Small Scale ◽  
Women Entrepreneurship ◽  
Entrepreneurship Development ◽  
Entrepreneurial Development ◽  
Urban And Rural Areas ◽  
The Right

With the impetus on entrepreneurial development in semi-urban and rural areas to solve the threatening unemployment crisis, women entrepreneurs have a major role to play. Women are found equally capable and given the right encouragement and support, they are bound to contribute in abundance towards the upliftment of the small scale and tiny sector.

scholarly journals Utilization of MCH handbooks and attitudes of pregnant women regarding pregnancy and childbirth complications

2019 ◽  
Vol 27 (2) ◽  
pp. 71
Author(s):  
Dian Irawati ◽  
Agustin Dwi Syalfina
Keyword(s):  
Pregnant Women ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Live Births ◽  
Pregnancy And Childbirth ◽  
Independent Variable ◽  
The Right ◽  
Chi Square Analysis ◽  
The Relationship

Objectives: Maternal Mortality Rate (MMR) is closely related to maternal care. MMR in Indonesia based on the 2015 IDHS is 359 per 100,000 live births. By increasing the utilization of MCH handbooks, MMR would be decline. Therefore, this research investigated the relationship between of the utilization of MCH handbooks and attitudes pregnant women regarding pregnancy and childbirth complications.Materials and Methods: We conducted a cross sectional research with 54 pregnant women during March - June 2018 at the Sooko Health Center, Mojokerto. The independent variable was the utilization of MCH handbooks and the dependent variable was the attitude of pregnan women regarding pregnancy and childbirth complications. Data analysis included descriptive and bivariate analysis.Results: The results showed that 79.6% of respondents used the MCH handbook well. The results of the chi square analysis test showed a p value of 0.027 (<0.05).Conclusion: MCH handbook utilization effected the attitude of pregnant women regarding the complication of pregnancy and childbirth. Pregnant women who read and utilize MCH handbook would be have better alertness about the risk of complication so they would make the right decision for their pregnancy.

scholarly journals Segmentation of Nature-Based Tourists in a Rural Area (2008–2009): A Single-Item Approach

2019 ◽  
Vol 11 (7) ◽  
pp. 2052 ◽  
Author(s):  
Jinyang Deng ◽  
Jian Li
Keyword(s):  
Rural Area ◽  
National Parks ◽  
Rural Areas ◽  
Natural Areas ◽  
Observation Study ◽  
Chi Square ◽  
Single Item ◽  
Managerial Implications ◽  
Chi Square Analysis ◽  
The Impact

Although much research on nature-based tourism (NBT) has been conducted in natural areas, such as national parks and other protected areas, studies on NBT in rural areas have been limited. Moreover, few NBT studies, if any, have examined the impact of seasons and/or locations on visitors’ perceptions of NBT. This comes as little surprise, given that naturalness, the fundamental core of NBT, is likely to vary with seasons and locations. To this end, this study examines NBT in a rural area in the Appalachian Region, USA, with a focus on market segmentation, based on data collected from a four-season on-site survey of 2692 visitors. Different from many other tourism market studies where multiple-item measures are used, this study uses a single-item measure on natural observation/study to identify NBT segments. Analysis of variance, Chi-square analysis, and discriminant analysis are used to confirm NBT segments and determine the effectiveness of the use of the single-item approach for segmentation. The results show that the single-item approach is effective to differentiate visitors by their socio-demographics and trip characteristics, with findings being consistent with NBT studies in natural areas. It is worth noting that people’s responses to questions on natural observation/study vary with seasons and locations, suggesting that different perceptions of natural affinity may arise from the differences in seasons and locations with different levels of natural elements. Theoretical, methodological, and managerial implications are discussed.

Patterns of female entrepreneurial activities in Turkey

2017 ◽  
Vol 32 (3) ◽  
pp. 166-182 ◽  
Author(s):  
Ipek Kalemci Tuzun ◽  
Bahar Araz Takay
Keyword(s):  
Rural Areas ◽  
Female Entrepreneurs ◽  
Policy Makers ◽  
Content Type ◽  
Socially Constructed ◽  
Analysis Methodology ◽  
Future Needs ◽  
Qualitative Data Analysis Software ◽  
Urban And Rural Areas ◽  
Entrepreneurial Activities

Purpose This study aims to identify and understand the challenges, motivational factors and future needs of female entrepreneurs in Ankara, Turkey. Design/methodology/approach The study uses the qualitative analysis methodology and uses the qualitative data analysis software, MAXQDA 11. A total of 41 randomly selected female entrepreneurs from the city of Ankara and rural areas of the Ankara region participated in semi-structured in-depth interviews. A total of 284 codes were defined. Findings Results indicate that female entrepreneurs are mostly intrinsically motivated and are driven by the desire to achieve and to become independent. The socially constructed role of women in Turkey is the primary challenge faced by female entrepreneurs in both urban and rural areas. Moreover, the major future needs identified for female entrepreneurs are support from public institutions and access to managerial consultants. Originality/value There are limited number of studies that closely examine the characteristics of female entrepreneurship activity and their challenges/motivations in Turkey. This research contributes to the existing literature through its qualitative nature and by highlighting differences in urban and rural female entrepreneurs. Moreover, the results of this study are useful for policy makers to evaluate the future needs of female entrepreneurs and the programs that will be needed to overcome the challenges facing female entrepreneurs in the entrepreneurial process.

Head injuries due to falls caused by seizures: a group at high risk for traumatic intracranial hematomas

1997 ◽  
Vol 86 (3) ◽  
pp. 433-437 ◽  
Author(s):  
Thomas J. Zwimpfer ◽  
Jennifer Brown ◽  
Irene Sullivan ◽  
Richard J. Moulton
Keyword(s):  
Head Injury ◽  
Alcohol Intoxication ◽  
Head Injuries ◽  
Chi Square ◽  
Focal Neurological Deficit ◽  
Content Type ◽  
Intracranial Hematomas ◽  
Chi Square Analysis ◽  
Mass Lesions ◽  
Fine Print

✓ This prospective review of adult patients with head injuries examines the incidence of head injuries due to falls caused by seizures, the incidence and severity of intracranial hematomas, and the morbidity and mortality rates in this patient population. A head injury was attributed to a fall caused by a seizure if the seizure was witnessed to have caused the fall, or the patient had a known seizure history, appeared postictal or was found convulsing after the fall, and no other cause for the fall was evident. A total of 1760 adult head-injured patients were consecutively admitted to the authors' service between 1986 and 1993. Five hundred eighty-two head injuries (33.1%) were due to falls and 22 (3.8%) of these were caused by seizures. Based on the prevalence rates for epilepsy in the general population of 0.5 to 2%, these results indicate that epileptics are several times more likely to suffer a head injury due to a fall. Mass lesions were found in 20 (90.9%) of these 22 patients and the remaining two patients suffered mild diffuse head injuries. There was a high incidence of extraaxial mass lesions: 17 (85%) of the 20 intracranial hematomas were either epidural (five cases) or acute subdural (12 cases) hematomas. Eighteen (81.8%) of the 22 patients required evacuation of a hematoma. Both the incidence of intracranial hematomas (90.9% vs. 39.8%; p < 0.001, chi-square analysis) and the rate of hematoma evacuation (81.8% vs. 32.3%; p < 0.001) was significantly greater in patients injured in falls due to seizures (22 cases) than in the group injured in falls from all other causes (560 cases). The higher incidence of hematomas and the need for evacuation were not explained by differences in age, severity of head injury, or incidence of alcohol intoxication. Despite the greater incidence of mass lesions and the need for operative treatment in patients injured because of seizures, their mortality rate was similar to that of patients injured in falls from other causes. On the basis of their review of patients admitted to a neurosurgical center with complaints of head injury, the authors conclude that patients with head injuries due to a fall caused by a seizure should undergo computerized tomography scanning early in their management. Until a mass lesion has been excluded, any decrease in level of consciousness or focal neurological deficit should not be attributed to the seizure itself.

scholarly journals An empirical study on application and efficiency of gridded management in public service supply of Chinese Government

2017 ◽  
Vol 8 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Bai XiuYin ◽  
Muhammad Imran Hanif ◽  
Li Fensheng ◽  
Muhammad Shehzad Hanif ◽  
Gu Yinhua
Keyword(s):  
Public Service ◽  
Rural Areas ◽  
Service Provision ◽  
Operation Mode ◽  
Chinese Government ◽  
Content Type ◽  
The Public ◽  
Public Service Provision ◽  
The Government ◽  
Urban And Rural Areas

Purpose Gridded management in the public service supply is still in the experience exploratory stage, and this paper aims to analyze the inherent logic and operation mode of the gridding mechanism of the public supply based on the existing theory study and practices, and verify its efficiency so as to come to the conclusion whether it could be promoted to a wider range. Design/methodology/approach The methodology applied in this paper was case study/deductive induction. Findings The grid model in the public service supply needs to be demonstrated completely in theoretical logic and operation principles before it is promoted across the country. Meanwhile, full support of the government is required in terms of service concept, function distribution, technical parameters and infrastructure. Research limitations/implications The inherent logic and operation mode of the gridding mechanism of the public service supply needs enough practice tests. The practical test of efficiency analysis of the gridding mechanism of the public service supply is not enough. Social implications This paper validated whether the gridding mechanism that originated from China’s urban management can be promoted to all over the country in the public service supply. It provides references for government policy. Originality/value This paper constructs a gridded management model for public service provision in urban and rural areas on the basis of an analysis of the plight of traditional model of public service provision, thus delivering the same standard of public service for both urban and rural areas through optimization of resource allocation without requiring more supply and fundamental change to the content of service.

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