scholarly journals Increasing rigor and relevance in service research through ethnography

2020 ◽  
Vol 34 (1) ◽  
pp. 74-77
Author(s):  
Catharina von Koskull
Keyword(s):  
Design Methodology ◽  
Quality Criteria ◽  
Research Area ◽  
Research Quality ◽  
Service Research ◽  
Ethnographic Research ◽  
Content Type ◽  
Ethnographic Studies ◽  
Cultural Codes ◽  
Ethnographic Methodology

Purpose The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research. Design/methodology/approach This paper is based on ethnographic methodology literature and experience of ethnographic studies in the field. Findings In particular, the three ethnographic aspects of fieldwork, prolonged time in the field and sensitivity to language and cultural codes can increase rigor in service research, while the central ethnographic premises of flexibility and reflexivity can contribute to its relevance. Research limitations/implications Service researchers are encouraged to consider engaging in ethnographic research and to realize its potential to increase both rigor and relevance in service research endeavors. Originality/value Rigor and relevance are central and important research quality criteria, and these are often referred to as being mutually exclusive. This paper suggests how traditional ethnography can promote and strengthen both rigor and relevance in qualitative service research and thereby further advance this research area.

scholarly journals Gifts, reciprocity and ethically sound ethnographic research: a reflexive framework

2019 ◽  
Vol 9 (1) ◽  
pp. 66-79
Author(s):  
Anna Kirkebæk Johansson Gosovic
Keyword(s):  
Design Methodology ◽  
Research Quality ◽  
Ethnographic Research ◽  
Independent Research ◽  
Professional Networks ◽  
Content Type ◽  
Anthropological Theory ◽  
Organizational Ethnography ◽  
Research Findings ◽  
Relevant Field

Purpose Within organizational ethnography, getting access to relevant field sites often requires us to draw on personal and professional networks. Likewise, externally funded research is no longer a rarity. The question is what such financial and social ties mean for our research practices as organizational ethnographers and for our interactions with and descriptions of the field. The purpose of this paper is to address this question and to develop our understanding and practice of organizational ethnography by expanding the methodological literature on research ethics as well as our tools to evaluate research quality. Design/methodology/approach Based on ethnographic fieldwork in a multinational pharmaceutical corporation, and building on previous literature on ethics and quality in qualitative research, this paper introduces a reflexive framework for understanding our personal and financial entanglements in the field and the possible impact of such entanglements on our research findings and representation of informants and events. Findings Drawing on anthropological theory of reciprocity and gift-giving, the paper argues that social and financial entanglements with the field will urge the ethnographer to reciprocate; e.g. by thinking twice about unflattering representations and criticism of those with whom we are entangled. However, the paper further argues that such reflections are an important part of conducting ethically sound ethnographic research. Originality/value Rather than subscribing to an illusion of independent research, this paper demonstrates how we as organizational ethnographers get entangled with the fields that we study and what implications this might have for our practices and representations of these fields.

scholarly journals After Herzog: blurring fact and fiction in visual organizational ethnography

2016 ◽  
Vol 5 (3) ◽  
pp. 202-218 ◽  
Author(s):  
Markus Walz ◽  
Patrizia Hoyer ◽  
Matt Statler
Keyword(s):  
Design Methodology ◽  
Ethnographic Research ◽  
Content Type ◽  
Werner Herzog ◽  
Ethnographic Studies ◽  
Research Activities ◽  
Organizational Ethnography ◽  
Research Findings ◽  
Multiple Media

Purpose The purpose of this paper is to introduce the unique artistic approach of film-maker Werner Herzog as an inspiration to rethink ethnographic studies in general and the notion of reflexivity in particular. Design/methodology/approach This paper reviews the particularities of Werner Herzog’s approach to filmmaking, linking them to the methodological tradition of visual ethnography and especially the debate about the role of reflexivity and performativity in research. Findings Herzog’s conceptualization of meaning as “ecstatic truth” offers an avenue for visual organizational ethnographers to rethink reflexivity and performativity, reframe research findings and reorganize research activities. The combination of multiple media and the strong authorial involvement exhibited in Herzog’s work, can inspire and guide the development of “meaningful” organizational ethnographies. Originality/value The paper argues that practicing visual organizational ethnography “after Herzog” offers researchers an avenue to engage creatively with their research in novel and highly reflexive ways. It offers a different way to think through some of the challenges often associated with ethnographic research.

scholarly journals Thirty years of Doi Moi in the museum

2019 ◽  
Vol 8 (4) ◽  
pp. 463-473
Author(s):  
Graeme Were
Keyword(s):  
Design Methodology ◽  
National Development ◽  
Well Being ◽  
Ethnographic Research ◽  
Content Type ◽  
Doi Moi ◽  
Heritage Studies ◽  
Ethnographic Methodology ◽  
The Individual

Purpose The purpose of this paper is to describe an exhibition that celebrated 30 years of reform in the Vietnamese National Museum of History, which opened in 2016. It contributes to anthropological understandings of the way exhibitions create new forms of cultural heritage, and so operate as a kind of technology of governance for legitimising state transformations that seek to celebrate neoliberal ideologies and the rise of the individual. Design/methodology/approach Using an ethnographic methodology, it explores some of the behind-the-scenes decisions involved in producing a narrative of national development since the Doi Moi reforms of 1986. Findings In analysing how imported memory approaches were innovatively employed alongside conventional historical facts, this paper reveals ways in which old revolutionary narratives make way for expansive and more acceptable concepts of development that embrace well-being and quality of life as well as national achievements. Originality/value This research is based on original ethnographic research conducted by the author and contributes to an emerging field of museum and heritage studies in East and South-East Asia.

scholarly journals Cultivating coffee experiences in the Eje Cafetero, Colombia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert Bowen
Keyword(s):  
Competitive Advantage ◽  
Design Methodology ◽  
Primary Data ◽  
Ethnographic Research ◽  
Coffee Production ◽  
Tourism Research ◽  
Content Type ◽  
Tourism Experience ◽  
Ethnographic Methodology ◽  
Local Traditions

Purpose This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure. Design/methodology/approach With the aim of observing coffee tourism experiences in-place, this paper uses an analytical auto-ethnographic methodology, where the researcher observes the coffee tourism experience, considering both the tourism providers and tourists. This represents an emerging method in tourism research with data collected through a reflective diary and photographic documentation. Findings Coffee tourism has already established itself in the Eje Cafetero region, and with increasing tourism in Colombia, there is potential for further interest in coffee tourism in the region. With an established infrastructure and positive reputation for coffee, Colombia is well placed to provide various coffee tourism offerings, including unique experiences based on local traditions. Originality/value Coffee tourism is an under-researched area, with few studies based on primary data to understand the potential for coffee tourism experiences. This study advances knowledge on this while also promoting innovative auto-ethnographic research methods. Findings help places understand how to leverage competitive advantage through unique offerings.

Learning analytics: where information science and the learning sciences meet

2019 ◽  
Vol 120 (1/2) ◽  
pp. 59-73 ◽  
Author(s):  
Stephanie Danell Teasley
Keyword(s):  
Learning Analytics ◽  
Design Methodology ◽  
Significant Contribution ◽  
Information Science ◽  
Research Area ◽  
Learning Sciences ◽  
Digital Tools ◽  
Content Type ◽  
Working Together ◽  
Everyday Learning

Purpose The explosive growth in the number of digital tools utilized in everyday learning activities generates data at an unprecedented scale, providing exciting challenges that cross scholarly communities. This paper aims to provide an overview of learning analytics (LA) with the aim of helping members of the information and learning sciences communities understand how educational Big Data is relevant to their research agendas and how they can contribute to this growing new field. Design/methodology/approach Highlighting shared values and issues illustrates why LA is the perfect meeting ground for information and the learning sciences, and suggests how by working together effective LA tools can be designed to innovate education. Findings Analytics-driven performance dashboards are offered as a specific example of one research area where information and learning scientists can make a significant contribution to LA research. Recent reviews of existing dashboard studies point to a dearth of evaluation with regard to either theory or outcomes. Here, the relevant expertise from researchers in both the learning sciences and information science is offered as an important opportunity to improve the design and evaluation of student-facing dashboards. Originality/value This paper outlines important ties between three scholarly communities to illustrate how their combined research expertise is crucial to advancing how we understand learning and for developing LA-based interventions that meet the values that we all share.

From service quality to experience – and back again?

2015 ◽  
Vol 7 (1) ◽  
pp. 107-119 ◽  
Author(s):  
Jon Sundbo
Keyword(s):  
Service Quality ◽  
Design Methodology ◽  
Service Management ◽  
Service Marketing ◽  
Service Research ◽  
Experience Economy ◽  
Content Type ◽  
The Past ◽  
Functional Quality ◽  
Original Contribution

Purpose – This paper aims to analyse the movement in the focus on customers within service management and marketing theories and service research that has taken place during the past three decades. The paper addresses the question: How did we, in service research, change from emphasizing quality to emphasizing experience? Design/methodology/approach – The paper analyses developments in service and experience theories. Experience has come onto the theoretical agenda, both in its own right and as a concept within service marketing and management theory. Findings – Experience has increasingly been a concept that has replaced quality in service marketing theories. However, an independent experience economy paradigm has also emerged. Recently, the societal emphasis on productivity may lead back to functional quality re-emerges in theories; however, it will most likely be in a new version. Originality/value – This analysis is a profound theory-critical analysis of the actually very widely used concept experience in service theories. The analysis present an understanding of what experience means in these theories and how it relates to the quality concept. This is an original contribution to a deeper understanding of service marketing and service quality theories.

Researchers' judgment criteria of high-quality answers on academic social Q&A platforms

2020 ◽  
Vol 44 (3) ◽  
pp. 603-623 ◽  
Author(s):  
Lei Li ◽  
Chengzhi Zhang ◽  
Daqing He ◽  
Jia Tina Du
Keyword(s):  
Design Methodology ◽  
Information Science ◽  
Value Added ◽  
Quality Criteria ◽  
Social Networking Site ◽  
Library And Information Science ◽  
High Quality ◽  
Content Type ◽  
Second Stage

PurposeThrough a two-stage survey, this paper examines how researchers judge the quality of answers on ResearchGate Q&A, an academic social networking site.Design/methodology/approachIn the first-stage survey, 15 researchers from Library and Information Science (LIS) judged the quality of 157 answers to 15 questions and reported the criteria that they had used. The content of their reports was analyzed, and the results were merged with relevant criteria from the literature to form the second-stage survey questionnaire. This questionnaire was then completed by researchers recognized as accomplished at identifying high-quality LIS answers on ResearchGate Q&A.FindingsMost of the identified quality criteria for academic answers—such as relevance, completeness, and verifiability—have previously been found applicable to generic answers. The authors also found other criteria, such as comprehensiveness, the answerer's scholarship, and value-added. Providing opinions was found to be the most important criterion, followed by completeness and value-added.Originality/valueThe findings here show the importance of studying the quality of answers on academic social Q&A platforms and reveal unique considerations for the design of such systems.

Understanding the motives of consumers of mezcal in Mexico

2018 ◽  
Vol 120 (7) ◽  
pp. 1643-1656 ◽  
Author(s):  
Carolina Andrea López-Rosas ◽  
Angélica Espinoza-Ortega
Keyword(s):  
Social Networking ◽  
Professional Education ◽  
Food Choice ◽  
Design Methodology ◽  
Research Work ◽  
Quality Criteria ◽  
Demographic Characteristics ◽  
Content Type ◽  
Factor And Cluster Analysis ◽  
And Cluster Analysis

Purpose The purpose of this paper is to characterize the consumers of mezcal in México based on their motivations, identifying different groups of consumers and their demographic characteristics. Design/methodology/approach A questionnaire based on the Food Choice Questionnaire was applied to 310 consumers: 154 directly to mezcal consumers in three “mezcalerías” (mezcal bars) and 156 through five social networking communities of mezcal consumers. The data obtained were analysed using multivariate statistics, factor and cluster analysis. Findings The results show that the search for tradition is the determining buying motivation, whereas quality seals do not exert a significant influence. Four profiles of mezcal consumers can be identified according to their consumption patterns: consumer linked to the territory, traditional consumer, consumer in transition and social consumer. The predominant demographic characteristics in the four consumer groups described a male, between 20 and 39 years old, single, childless, with professional education and employed. The overall results reveal a consumer who shares the quality criteria established by mescal-producing communities and is strongly interested in traditionally processed drinks. Originality/value In México, there are two important distilled drinks, tequila and mezcal. There is ample research on the first one, but there is less research on mezcal, despite it has an annual increase of 45 per cent in consumption. Most of the research work has been focused on aspects of diversity, sustainability and productivity, but there are not studies on the factors that affect mezcal consumption. Thus, this paper aims to characterize the consumers of mezcal, based on their motivations.

Reflections of a feminist organizational ethnographer: considering the subject matter and the research setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irene Ryan
Keyword(s):  
Subject Matter ◽  
Design Methodology ◽  
Cultural Landscape ◽  
Ethnographic Research ◽  
Research Practice ◽  
Research Setting ◽  
Content Type ◽  
The Subject ◽  
The Military ◽  
Practical Implications

PurposeThe purpose of this paper is to reflexively reconsider the effects of the author’s pre-understandings, both academic and non-academic, on the subject matter and the research setting. The unforeseen implications of this disjuncture on our research practice and the expected deliverables are discussed.Design/methodology/approachThe paper engages in a critical, self-reflexive dialogue of a journey through a stimulating yet, uncomfortable piece of feminist, organizational ethnographic research drawing on the insights from the author's research diary.FindingsThe account presented in this paper describes the problematic nature of undertaking a collaborative, reciprocal research project in the distinctive and foreign cultural landscape of the military. The author shows the importance of delving into matters of positionality and preparedness for what might emerge, as a form of closure.Practical implicationsThe paper provides insights into the importance of sponsors to access “the field” and our obligation as researchers to produce written deliverables.Originality/valueThis paper contributes to the emerging literature on the significance of reflexivity in feminist inspired organizational ethnographies in highly gendered settings such as the military.

Analysis of landslide area of Tulung subdistrict, Ponorogo, Indonesia in 2017 using resistivity method

2020 ◽  
Vol 9 (4) ◽  
pp. 341-360
Author(s):  
Adi Susilo ◽  
Fina Fitriah ◽  
Sunaryo ◽  
Eng Turniningtyas Ayu Rachmawati ◽  
Eko Andi Suryo
Keyword(s):  
Design Methodology ◽  
Research Area ◽  
Electric Resistivity ◽  
Disaster Mitigation ◽  
Track Length ◽  
Landslide Area ◽  
Content Type ◽  
Resistivity Method ◽  
Geological Maps ◽  
Measured Resistivity

PurposeResearch has been conducted to analyze the landslide in Banaran area, Ponorogo Regency. The landslides occurred on April 1, 2017. This study was conducted to know the subsurface conditions in the Banaran area to analyze the disaster mitigation efforts. The mitigation efforts are made to reduce the risk from landslides and possible landslides.Design/methodology/approachThe method used is the geo-electric resistivity method of Wenner–Schlumberger configuration. The research was conducted in three villages namely Banaran Village, Bekirang Village and Mendak Village.FindingsThere are 12 resistivity measuring points with a track length of 410 m and a space of 10 m. The measured resistivity range is between 1.42 Ω.m and 67.500 Ω.m. The resistivity data and the local geological maps interpreted that the rocks in the Banaran area consist of clay, tuff lapilli, volcanic breccia and andesite lava. The landslide area begins at a depth of 8–35 m below the surface which is interpreted as tuff. Also, the thickness of the landslide material and the slope is = 400 which supports the occurrence of a more prominent landslide. The results of the parameter scoring of the landslide-prone areas indicated that the research area is very vulnerable to a landslide. The results of the interpretation indicate that the geo-electric resistivity method can provide a good overview for conducting landslide analysis, that is field slippage and potential material thickness occurrence landslide.Originality/valueThis article is very specific as it attempts to discover how prone Banaran are is to landslide.

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