Why do older consumers avoid innovative products and services?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyeyoon Bae ◽  
Sang Hyun Jo ◽  
Euehun Lee
Keyword(s):  
Stereotype Threat ◽  
Older Individuals ◽  
Consumer Innovativeness ◽  
Self Monitoring ◽  
Content Type ◽  
Older Consumers ◽  
Mediating Role ◽  
Age Related ◽  
Adoption Of Innovation ◽  
Innovative Products

Purpose The purpose of this study is to advance the understanding of consumer innovativeness during aging. This study explores why older consumers have decreased innovativeness and how awareness of age-related change affects the adoption of innovation. Design/methodology/approach A survey was conducted on 200 older consumers aged 50 and older to investigate whether awareness of age-related change influences innovativeness. Findings The results show that awareness of age-related change causes older consumers to have a decreased tendency to adopt novel products. Moreover, the stereotype threat of older consumers is found to play a mediating role. Older individuals who sense they are negatively viewed as older people restrict their innovativeness to avoid situations that would confirm their incompetence to others. Furthermore, the effects of older consumers’ stereotype threat on innovativeness are moderated by self-monitoring. Older consumers who exhibit high self-monitoring cope with stereotype threat by showing increased innovativeness; however, the opposite effect occurs in older consumers with low self-monitors. Originality/value The findings deepen the understanding of older adults’ consumption behavior regarding innovative products and show why people are reluctant to adopt innovative products and services because they grow older by identifying the underlying process that hinders customer innovativeness.

The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsheng Cui ◽  
Mengwei Zhang ◽  
Chaonan Yin ◽  
Li Li ◽  
Jianan Zhong
Keyword(s):  
Social Comparison ◽  
Product Type ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Comparison Theory ◽  
Self Monitoring ◽  
Content Type ◽  
Mediating Role ◽  
Underlying Mechanisms

Purpose This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.Design/methodology/approach Based on social comparison theory, four studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study explored the effectiveness of social comparison contexts on the arousal of envy.Findings Study 1 showed that envy could significantly trigger consumers' impulsive consumption. Study 2 indicated that participants experiencing self-monitoring had a higher level of materialism and a stronger propensity to consume impulsively once the emotion of envy emerged. Study 3 suggested that when participants were more envious, their levels of materialism increased with more impulsivity to buy material products. Study 4 revealed that upward comparisons led to a higher level of envy and re-validated the mediating role of materialism between envy and impulsive consumption.Research limitations/implications This study provides evidence for the association between envy and consumer behaviour and clarifies the underlying mechanisms of the relationship between envy and impulsive consumption.Practical implications Marketers could take advantage of consumers' envy after social comparisons without damaging brand image.Originality/value First, this study extended the effects of envy on consumer decisions, suggesting that envy stimulates impulsive consumption by increasing consumers' materialism. Second, this study revealed the boundary condition of product type, namely, material and experiential.

scholarly journals AGE-BASED STEREOTYPE THREAT: A SYSTEMATIC REVIEW OF PRIMING TECHNIQUES AND THEIR EFFECTS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S455-S456
Author(s):  
Francesco Vailati Riboni ◽  
Francesco Pagnini
Keyword(s):  
Systematic Review ◽  
Older Adults ◽  
Stereotype Threat ◽  
Functional Performance ◽  
Later Life ◽  
Experimental Methods ◽  
Experimental Manipulation ◽  
Older Individuals ◽  
Negative Stereotypes ◽  
Age Related

Abstract Age-based stereotype threat (ABST) occurs when older adults are influenced by negative stereotypes about age-related decline and functional losses and ironically behave in disengaging and self-defeating ways that confirm the stereotype (Steele & Aronson, 1995). Aging stereotypes are found to be strong predictors of health and illness outcomes in later life, and are associated with performance in specific areas, mainly in cognitive and physical domains. The current study reviewed the experimental methods and their reported effects previously published in the literature to determine if there were different ABST methods were associated with different types of age-related outcomes. We conducted a systematic review, screening the scientific literature for papers that included experimental manipulation of age-related stereotypes as an independent variable, focusing on samples of older adults (1113 articles, most published after 2003). Through a classification of the common and distinctive characteristics of the different stereotype manipulation techniques, we were able to identify three specific types of experimental methods: by instruction, tests, and interpersonal exposure. Although the mechanism by which stereotypes are associated with functional outcomes in older adults remains unclear, our review suggests it is possible to experimentally control the activation of the stereotype by manipulating its specific characteristics and the way older participants are exposed to it. Findings also highlight the possibility that specific experimental methods used to induce ABST in older individuals may lead to unique and different consequences on functional performance variation.

Older Consumers' Adoption of Innovation in Japan: The Mediating Role of Cognitive Age

2018 ◽  
Vol 30 (4) ◽  
pp. 244-259 ◽  
Author(s):  
Emmanuel Chéron ◽  
Florian Kohlbacher
Keyword(s):  
Older Consumers ◽  
Mediating Role ◽  
Adoption Of Innovation ◽  
Cognitive Age

Age identity, stereotypes and older consumers’ service experiences

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kate Westberg ◽  
Mike Reid ◽  
Foula Kopanidis
Keyword(s):  
Stereotype Threat ◽  
Service Providers ◽  
Negative Impact ◽  
Service Failure ◽  
Well Being ◽  
Negative Stereotypes ◽  
Content Type ◽  
Age Identity ◽  
Older Consumers ◽  
Service Staff

Purpose This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers. Design/methodology/approach This study used semi-structured interviews with Australian consumers aged between 55 and 69. Data were examined using thematic analysis. Findings Older consumers justify a younger cognitive age by distancing themselves from the negative stereotypes associated with ageing and by associating themselves with attitudes and behaviours consistent with a younger age identity. Older consumers are confronted with age-based stereotype threats in a services context through four practices. Exposure to these threats results in service failure and can have a negative impact on both consumers’ ability to function effectively as consumers and their overall well-being. Research limitations/implications A more diverse sample is required to identify the extent to which age-based stereotype threats are experienced and which services marketing practices have the most detrimental impact on older consumers. Practical implications The findings provide insight for services marketers seeking to effectively cater for older consumers and have implications for service staff training, service technology and communications. Social implications The findings have implications for the well-being of older consumers in terms of their self-efficacy and self-esteem as well as their ability to function effectively as consumers. Originality/value This study contributes to the nascent understanding of older consumers’ experiences and their expectations of service interactions and advertising communication. The findings also extend the literature on service failure by demonstrating how age-based stereotypes threaten age identity, resulting in a negative customer experience.

scholarly journals The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

2017 ◽  
Vol 34 (3) ◽  
pp. 241-254 ◽  
Author(s):  
Zhe Zhang ◽  
Yuansi Hou
Keyword(s):  
Information Search ◽  
Perceived Risk ◽  
Two Dimensions ◽  
Consumer Information ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Innovative Products ◽  
Emotional Risk ◽  
Consumer Information Search ◽  
Positive Effect

Purpose The purpose of the study is to explore the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) in the context of innovative products and services and examine the moderating effect of innate consumer innovativeness. Design/methodology/approach The findings in this study are generated with a quantitative design using a multiple linear regression model and a residual centering method on data-collected survey responses related to tablet PC adoption in an online community and laboratory experiment on online bike-renting services. Findings The results show that functional and emotional risks influence on-going and pre-purchase search differently in innovative products and services context. On the one hand, functional risk affects on-going search negatively, whereas emotional risk affects on-going search positively; on the other hand, the effect of functional risk on pre-purchase search is not significant, and the effect of emotional risk on pre-purchase search is positive. Furthermore, these relationships are moderated by innate consumer innovativeness. For on-going search, consumer innovativeness moderates the negative effect of functional risk negatively and moderates the positive effect of emotional risk positively; for pre-purchase search, consumer innovativeness moderates the positive effect of emotional risk negatively on pre-purchase search. Originality/value Unlike established products and services, innovative products and services possess some elements that are unfamiliar to consumers. Companies typically pre-release innovative products and services long before officially launching them in the market, enabling consumers to assess potential risks and seek information in advance, thereby priming the market. Since innovative products and services are becoming more ubiquitous, research on the impact of perceived risk on information search is crucial for marketers. The present work is designed to be the first to consider the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) and the moderating effect of innate consumer innovativeness. The present research is, therefore, intended to make contributions to the literature on perceived risk, information search and innovation management.

scholarly journals Does Consumer Spirituality Block the Road Toward Innovativeness? A Moderated Mediation Approach

2020 ◽  
Vol 15 (2) ◽  
pp. 100-117
Author(s):  
Garg Aashish ◽  
Dhaliwal Ran Singh
Keyword(s):  
Negative Relationship ◽  
Sampling Technique ◽  
Moderated Mediation ◽  
Mediation Effect ◽  
Public Places ◽  
Consumer Innovativeness ◽  
The Road ◽  
Mediating Role ◽  
Innovative Products ◽  
Gender Categories

AbstractInnovation is the only way to sustain in a highly competitive market, and the success of innovative products depends on the innovativeness level of the consumers. The purpose of this study is to explore the relationship between consumer spirituality and consumer innovativeness through the mediating role of materialism. The study also attempts to determine the moderated mediation effect by taking gender as a moderator. In this study, the data were collected from 237 consumers through online surveys and from some target locations like malls, universities, public places in Punjab and Chandigarh by adopting judgemental sampling technique. Results indicated a significant negative relationship between consumer spirituality with materialism and consumer innovativeness while materialism and consumer innovativeness are significantly positively related. Furthermore, results showed that materialism mediates the relation between consumer spirituality and consumer innovativeness among both gender categories, but there is no moderated mediation effect of gender. The implications for marketing managers are discussed.

scholarly journals Food portions and consumer vulnerability: qualitative insights from older consumers

2019 ◽  
Vol 22 (3) ◽  
pp. 435-455 ◽  
Author(s):  
Nicholas Ford ◽  
Paul Trott ◽  
Christopher Simms
Keyword(s):  
Food Intake ◽  
Food Consumption ◽  
Later Life ◽  
Content Type ◽  
Older Consumers ◽  
Consumer Vulnerability ◽  
Age Related ◽  
Influence Of Food ◽  
The Uk ◽  
Packaged Food

Purpose The purpose of this paper is to explore older people’s food consumption experiences. Specifically, the paper seeks to provide understanding on the influence of food intake on consumer vulnerability and how this manifests within people’s lives. Design/methodology/approach The study adopts an interpretive, exploratory approach, using in-depth interviews with 20 older consumers in the UK. Thematic analysis is conducted, establishing patterns and contradictions with the data. Findings The findings demonstrate how biological, psychological and social age-related changes can contribute to reduced food intake in later life. The loss of control over one’s consumption experiences as a result of inappropriate portion sizes acts as a source of both immediate and future vulnerability. Resultant food wastage can serve as an immediate reminder of negative associates with ageing, while the accumulative effect of sustained under-consumption contributes to increased frailty. As a result, consumer vulnerability can pervade other contexts of an individual’s life. Practical implications The research reveals opportunities for firms to use packaging development to reduce experiences of consumer vulnerability through reduced apportionment of packaged food products. However, this needs to be considered within a multi-demographic marketplace. Originality/value This paper contributes to literature by providing a unique lens with which to understand consumer vulnerability. The findings offer a developmental perspective on the experience of consumer vulnerability, revealing the stages of proximate, immediate, intermediate and ultimate vulnerability. This perspective has the potential to offer more detailed, nuanced insights into vulnerability in other contexts beyond food consumption.

Reinforcing innovation through transformational leadership: mediating role of job satisfaction

2018 ◽  
Vol 31 (4) ◽  
pp. 810-838 ◽  
Author(s):  
Malek Al-edenat
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Service Innovation ◽  
Transformational Leaders ◽  
Direct Role ◽  
Content Type ◽  
Mediating Role ◽  
Innovative Products ◽  
Positive Direct

Purpose The purpose of this paper is to examine the direct role being played by transformational leadership (TL) dimensions in reinforcing product and service innovation. More particularly, the paper focusses on the role of job satisfaction (JS) as a mediator in this relationship. Design/methodology/approach A concurrent mixed methods technique was employed. The researcher surveyed 486 participants from three major telecoms companies that operate in Jordan to supply the society with mobile phones and internet services. In addition, 15 team leaders were interviewed for the same purpose. Findings The results of this paper support the positive direct impact of transformational leaders on both employees’ innovativeness and JS. In addition, JS was found to positively impact product and service innovation. Moreover, the results revealed that JS mediates the relationship between TL and innovation. Research limitations/implications Leaders are playing a direct and significant role in reinforcing product and service innovation in an interesting manner, especially through JS. Other styles of leadership, populations, and methods may create new perceptions in further research works. Practical implications The findings in this paper indicate that practising superior level of TL behaviours enhances overall JS, which, as a result, reinforces product and service innovation within employees in the Jordanian telecom sector. Superior outputs are achieved through such styles both for the firm as a whole towards innovative products and services, and similarly, for individuals within teams who involve in further innovative team climate. Originality/value These outcomes augment understanding of practises in which transformational leaders endorse innovation, and emphasise the values added through endorsing more TL behaviours to yield more innovative outputs by employees.

scholarly journals Does transformational leadership matter for innovation in banks? The mediating role of knowledge sharing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sherine Al- Ahmad Chaar ◽  
Nasser Fathi Easa
Keyword(s):  
Transformational Leadership ◽  
Knowledge Sharing ◽  
Structural Equations ◽  
Content Type ◽  
Mediating Role ◽  
Innovative Products ◽  
New Ideas ◽  
Research Findings ◽  
The Relationship

Purpose This paper aims to examine the mediating role of knowledge sharing (KS) on the relationship between the transformational leadership (TL) and innovation in banks. Design/methodology/approach Quantitative analysis was conducted by using the structural equations modeling with AMOS 24 to examine the influence of the mediating role of KS on the TL–innovation relationship. Data were collected from 310 employees at 27 banks in Lebanon. Findings The research highlights that leaders exhibiting transformational behavior were able to promote knowledge-sharing culture that enhances the generation of new ideas, products and processes. The findings confirmed that KS mediates the association of TL and innovation. Practical implications The findings point to how TL mobilizes employees to engage in innovative products and processes by encouraging a knowledge-sharing culture. Originality/value The research findings advance the understanding of how TL stimulates innovation and highlights the benefits gained by cultivating KS to generate more innovative outcomes.

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