Wholesale-retail pricing strategies under market risk and uncertain demand in supply chain using evolutionary game theory

Kybernetes ◽  
2018 ◽  
Vol 47 (6) ◽  
pp. 1178-1201 ◽  
Author(s):  
Ashkan Hafezalkotob ◽  
Reza Mahmoudi ◽  
Elham Hajisami ◽  
Hui Ming Wee
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Evolutionary Game Theory ◽  
Evolutionary Game ◽  
Retail Price ◽  
Risk Averse ◽  
Content Type ◽  
Risk Neutral ◽  
Wholesale Pricing

Purpose Nowadays, uncertainty in market demand poses considerable risk to the retailers that supply the market. On the other hand, the risk-averse behaviors of retailers toward risk may have evolved over time. Considering a supply chain including a manufacturer and a population of retailers, the authors intend to investigate how the population of retailers tends to evolve toward risk-averse behavior. Moreover, this study aims to evaluate the effects of wholesale-retail price of manufacturer on evolutionary stable strategy (ESS) of the retailers. Design/methodology/approach Due to market uncertainty, a supply chain with a population of risk-averse and risk-neutral retailers was investigated. The wholesale pricing strategy is determined by a manufacturer acting as a leader, while retailers who make order quantity decisions act as followers. An integrated Cournot duopoly equilibrium and evolutionary game theory (EGT) approach has been used to model this situation. Findings A numerical real-world case study using Iran Khodro Company is analyzed by applying the proposed EGT approach. The study provides managerial insights to the manufacturer as well as retailers in developing their strategies. Results showed that risk behavior of retailers significantly affects optimal wholesale/retail price, profits and ESS. In the long term, the retailers tend to have a risk-neutral behavior to gain more profit. In the short term, if a retailer choses risk-averse strategy, in the long term, it will change its strategy to obtain more profit and remain in the competitive market. Originality/value The contributions in this research are fourfold. First, ESS concept to investigate the risk-averse or risk-neutral attitudes of the retailers was used. Second, the uncertain risk behavior of the competing retailers was considered. Third, the effect of varying wholesale pricing was investigated. Fourth, the equilibrium wholesale and retail prices have been obtained by considering uncertainty demand and risk.

An Analysis of Quality Liability Insurance for Prefabricated Components Using Evolutionary Game Theory

2021 ◽  
Author(s):  
Yan Liu ◽  
Chenyao Lv ◽  
Hong Xian Li ◽  
Yan Li ◽  
Zhen Lei ◽  
...  
Keyword(s):  
Game Theory ◽  
Evolutionary Game Theory ◽  
Evolutionary Game ◽  
Payoff Matrix ◽  
Liability Insurance ◽  
Insurance Companies ◽  
Social Benefits ◽  
Simulation Calculation ◽  
The Government

Managing quality risks of prefabricated components is one of the challenges for prefabricated construction. The Quality Liability Insurance for Prefabricated Components (QLIPC) is an effective approach to transfer such risks; however, limited research has been conducted regarding the development of QLIPC. This study introduces an Evolutionary Game Theory (EGT)-based approach incorporating decisions from both the government and insurance companies. In the EGT model, a payoff matrix under disparate strategies is constructed, and the evolutionary stable strategies (ESS) are deduced. The simulation calculation is then carried out by MATLAB using sample virtual data to demonstrate the analysis. The results show that the government should act as the game promoter because the QLIPC can reduce governance cost and has significant social benefits. This research contributes a theoretical framework to analyze the QLIPC development using the EGT theory, and it could help the government to make long-term strategies for developing the QLIPC market.

Trust strategy simulation of corporation–NPO cross alliance using evolutionary game theory

Kybernetes ◽  
2017 ◽  
Vol 46 (3) ◽  
pp. 450-465 ◽  
Author(s):  
Yidan Chen ◽  
Lanying Sun
Keyword(s):  
Game Theory ◽  
Decision Making ◽  
Nonprofit Organizations ◽  
Bounded Rationality ◽  
Evolutionary Game Theory ◽  
Evolutionary Game ◽  
Stable State ◽  
Evolutionary Strategies ◽  
Content Type ◽  
Trust Relationships

Purpose The purpose of this paper is to investigate the dynamics and evolution of trust in organizational cross alliances. Design/methodology/approach In alliances between corporations and nonprofit organizations, trust in decision-making is a dynamic process. Using the replicated dynamics model of evolutionary game theory, this paper provides a trust decision model and analyzes four scenarios under different parameters. A numerical simulation is developed to present an intuitive interpretation of the dynamic development of trust decisions and the effects of incentive and punishment mechanisms. Findings Under different parameters, bounded rationality and utilities result in different but stable evolutionary strategies; the initial probability of adopting a trust strategy leads directly to whether participants adopt the strategy when the system reaches stability after continued games; and incentive and punishment mechanisms can significantly reduce the initial probability of adopting a trust strategy where the system evolves to meet stable state needs. Practical implications The establishment of trust relationships is an important influence on the stable and coordinated development of an alliance. The proposed model can help the alliance build closer trust relationships and provide a theoretical basis for the design of the trust mechanism. Originality/value Incentive and punishment bound by some degree of trust are introduced to address the problems of trust decisions and their dynamics; the model created reflects the bounded rationality and utility of each game stage. Useful evolutionary stable strategies using different variables are proposed to address the decision-making problems of trust in cross alliances.

scholarly journals Social evolution and genetic interactions in the short and long term

2014 ◽  
Author(s):  
Jeremy Van Cleve
Keyword(s):  
Game Theory ◽  
Evolutionary Game Theory ◽  
Social Evolution ◽  
Evolutionary Game ◽  
Genetic Interactions ◽  
Short Term ◽  
Hamilton’S Rule ◽  
Analytical Approaches ◽  
Hamilton's Rule

The evolution of social traits remains one of the most fascinating and feisty topics in evolutionary biology even after half a century of theoretical research. W. D. Hamilton shaped much of the field initially with his 1964 papers that laid out the foundation for understanding the effect of genetic relatedness on the evolution of social behavior. Early theoretical investigations revealed two critical assumptions required for Hamilton's rule to hold in dynamical models: weak selection and additive genetic interactions. However, only recently have analytical approaches from population genetics and evolutionary game theory developed sufficiently so that social evolution can be studied under the joint action of selection, mutation, and genetic drift. We review how these approaches suggest two timescales for evolution under weak mutation: (i) a short-term timescale where evolution occurs between a finite set of alleles, and (ii) a long-term timescale where a continuum of alleles are possible and populations evolve continuously from one monomorphic trait to another. We show how Hamilton's rule emerges from the short-term analysis under additivity and how non-additive genetic interactions can be accounted for more generally. This short-term approach reproduces, synthesizes, and generalizes many previous results including the one-third law from evolutionary game theory and risk dominance from economic game theory. Using the long-term approach, we illustrate how trait evolution can be described with a diffusion equation that is a stochastic analogue of the canonical equation of adaptive dynamics. Peaks in the stationary distribution of the diffusion capture classic notions of convergence stability from evolutionary game theory and generally depend on the additive genetic interactions inherent in Hamilton's rule. Surprisingly, the peaks of the long-term stationary distribution can predict the effects of simple kinds of non-additive interactions. Additionally, the peaks capture both weak and strong effects of social payoffs in a manner difficult to replicate with the short-term approach. Together, the results from the short and long-term approaches suggest both how Hamilton's insight may be robust in unexpected ways and how current analytical approaches can expand our understanding of social evolution far beyond Hamilton's original work.

scholarly journals The Impact of Penalty and Subsidy Mechanisms On The Decisions of Governments, Businesses, and Consumers During COVID-19 ——Tripartite Evolutionary Game Theory Analysis

2021 ◽  
Author(s):  
Yuxun Zhou ◽  
Rahman Mohammad Mafizur ◽  
Khanam Rasheda ◽  
Brad R. Taylor
Keyword(s):  
Game Theory ◽  
Evolutionary Game Theory ◽  
Virus Disease ◽  
Evolutionary Game ◽  
Initial Point ◽  
Evolutionarily Stable Strategies ◽  
Corona Virus ◽  
Evolutionary Stable Strategies ◽  
The Impact

Abstract Purpose – Based on the fact that punishment and subsidy mechanisms affect the anti-epidemic incentives of major participants in a society, the issue of this paper is how the penalty and subsidy mechanisms affect the decisions of governments, businesses, and consumers during Corona Virus Disease 2019. The goal of this paper is to understand strategic selections from governments, enterprises, and consumers to maximize their respective utility during Corona Virus Disease 2019, and the impact of penalty and subsidy mechanism on the decisions of governments, businesses, and consumers.Design/Methodology/approach - This paper proposes a tripartite evolutionary game theory, involving governments, businesses, and consumers, to firstly analyze the evolutionary stable strategies and to secondly analyze the impact of penalty and subsidy mechanism on their strategy selection during Corona Virus Disease 2019. Thirdly, this paper uses numerical analysis to simulate the strategy formation process of governments, enterprises, and consumers in Japan and India based on their different penalty and subsidy mechanism.Findings – This paper suggests that there are four evolutionarily stable strategies corresponding to the actual anti-epidemic situations of different countries in reality. We find that different subsidy and penalty mechanisms lead to different evolutionary stable strategies. If governments, enterprises, and consumers fighting the pandemic together, the government need to set a low subsidy mechanism and a high penalty mechanism.Originality/value - There are some limitations in the literature, such as long term strategies, rational hypothesis, and convergence path analysis in higher dimensional evolutionary game theory. This paper fills the gap and extends the theory of COVID-19 management theory. Firstly, this paper has important practical significance. This paper finds out the long-term equilibrium strategies of governments, businesses, and consumers under Corona Virus Disease 2019, which can provide an important theoretical and decision-making basis for pandemic prevention and control. Secondly, our paper extends the analytical paradigm of the tripartite evolutionary game theory. We extend the analysis of the dynamic process from the initial point to the convergence point and make a theoretical contribution to the development of high-dimensional evolutionary game theory.

A dynamic evolutionary game model of web celebrity brand eWOM marketing control strategy

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mengjie Liao ◽  
Jian Zhang ◽  
Ruimei Wang
Keyword(s):  
Game Theory ◽  
Social Media ◽  
Evolutionary Game Theory ◽  
Government Policy ◽  
Evolutionary Game ◽  
Theoretical Research ◽  
Dynamic Visualization ◽  
Formal Approach ◽  
Content Type ◽  
Marketing Environment

PurposeThis paper aims to recognize whether government policy supervision or social network platform supervision can effectively promote the control of misconducts of web celebrity brand eWOM marketing and to identify the key factors influencing the unhealthy web celebrity marketing environment.Design/methodology/approachTheoretical research was employed to develop a practical approach for applying evolutionary game theory to eWOM marketing controlling strategies modeling via dynamic visualization, systematic simulation experiments.FindingsEvolutionary game theory combined with dynamic simulation modeling can provide a formal approach to understanding web celebrity brand eWOM marketing decision-making in social media, which can thus support the control of unhealthy web celebrity marketing environment. The results demonstrate that the reasonable control of social platform control costs may be more effective than the government policy on web celebrity fake brand eWOM marketing behaviors.Originality/valueThe study enriches the research on the management and control of eWOM marketing as well as provides guidance for the sustainable development of the web celebrity economy in social media.

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