Applying social marketing mix to identify consumers’ preferences towards functional dairy products in Iran

2018 ◽  
Vol 48 (1) ◽  
pp. 45-60 ◽  
Author(s):  
Marjan Bazhan ◽  
Naser Kalantari ◽  
Nastaran Keshavarz-Mohammadi ◽  
Hedayat Hosseini ◽  
Hassan Eini-Zinab ◽  
...  

Purpose During the past few decades, production and marketing of functional foods has increased in many countries including Iran. Considering the fact that consumers’ preferences play an important role in the success of marketing a product to increase consumption, this study aims to fill the knowledge gap in this regard in Iran. Design/methodology/approach The theory of social marketing served as the framework of this study. Qualitative data were collected via eight semi-structured focus group discussions, between May and September 2014. Participants were 65 women (44 housewives and 21 employed women), aged 23-68 years, selected by purposeful sampling technique, considering maximum diversity. All focus group discussions were audio recorded and transcribed verbatim. Analysis of the qualitative content of the data was conducted using MAXQDA® software. Findings The findings showed that there were quite diverse preferences among studied women in regards to different aspects of a product and its social marketing strategies. The preferences toward functional dairy products were categorized in four main groups: characteristics of products including sensory and non-sensory characteristics; price; place of the product supply; and promotion strategies of products categorized in three subgroups of informing and educating, advertising and recommending. Originality/value This study is the first study in this regard in Iran. Given the novelty of functional dairy products in the market, the diversity of preferences should be considered both in production of dairy foods and their promotion plans. This understanding can contribute to success of interventions to increase consumption of these products among consumers.

2016 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Marjan Bazhan ◽  
Naser Kalantari ◽  
Nastaran Keshavarz-Mohammadi ◽  
Hedayat Hosseini ◽  
Hassan Eini-Zinab ◽  
...  

<p><strong>INTRODUCTION:</strong> During the past few decades, production and marketing of functional foods has increased in many countries including Iran. Considering the fact that consumers’ preferences play an important role in the success of marketing a product to increase consumption, this study was conducted in Iran to fill the knowledge gap in this regard.</p><p><strong>METHODS: </strong>The theory of social marketing served as the framework of this study. Qualitative data were collected via eight semi-structured focus group discussions, between May and September 2014. Participants were 65 women (44 housewives and 21 employed women), aged 23–68 years, selected by purposeful sampling technique, considering maximum diversity. All focus group discussions were audio recorded and transcribed verbatim. Analysis of the qualitative content of the data was conducted using MAXQDA<sup>® </sup>software.</p><p><strong>RESULTS:</strong> The findings showed that there were quite diverse preferences among studied women in regards to different aspects of a product and its social marketing strategies. The preferences towards functional dairy were categorized in 4 main groups: (i) characteristics of products including sensory and non-sensory characteristics; (ii) price; (iii) place of the product supply; and (iv) promotion strategies of products categorized in three subgroups of informing and educating, advertising, and recommending.</p><p><strong>CONCLUSION: </strong>This diversity should be considered both in production of dairy foods and their promotion plans. This understanding can contribute to success of interventions to increase consumption of these products among consumers.</p>


2018 ◽  
Vol 119 (7/8) ◽  
pp. 377-388
Author(s):  
Annastasia Ipinge ◽  
Cathrine Tambudzai Nengomasha

Purpose The purpose of this paper is to investigate the recognition of record management profession in the Namibian Public Service. The objectives of the study are to determine appreciation of the importance of records record management; establish policies that support records management; find out the promotion of the records management function in the public service; establish training and job opportunities available for the record management professionals; and come up with recommendations on how the recognition of the record management profession could be enhanced in the public service of Namibia. Design/methodology/approach This case study used qualitative data collection methods, namely, focus group discussions and interviews. The two ministries and records keeping staff who took part in the focus group discussions were conveniently selected, whereas the two government offices where one key informant each was interviewed were purposively selected. Findings This study revealed that the records management profession was not well recognised in the public service of Namibia. The hiring of staff with low educational qualifications and the hiring of records keeping staff with some Diploma qualifications into the same positions as those without qualifications were all evidence of this. In addition to these was the failure to re-grade the records keeping staff through the establishment of a records management cadre. Practical implications The study recommends the creation of record management units in all offices, ministries and agencies headed by qualified record managers supported by qualified records management staff, finalisation and implementation of the records management policy, as well as the creation of a records management cadre. Originality/value The findings of the study on which this paper is based could inform policy for decision makers, and for the records management keeping staff, a strategy for advocating for recognition of their profession was planned.


2015 ◽  
Vol 16 (3) ◽  
pp. 279-295 ◽  
Author(s):  
Victoria Campbell-Arvai

Purpose – The purpose of this paper was to document the food-related environmental beliefs and behaviours of undergraduate university students. More specifically, this research was focussed on determining if environmental sustainability is a consideration in students’ food choices, identifying the specific choices and behaviours adopted to reduce their food-related environmental footprint, and documenting the role of gender and pro-environmental values in these food-related environmental beliefs and behaviours. Design/methodology/approach – This research employed a mixed methods approach, i.e. focus group discussions and a survey, to document the food-related environmental beliefs and behaviours of undergraduate university students. The survey was informed by the results of the focus group discussions, and included standard measures of pro-environmental values and worldview. Findings – Results from focus group discussions revealed a broad array of beliefs and behaviours related to the connection between food, food production and the environment. The survey confirmed these results, but indicated a preference for such actions as recycling and reducing food waste in contrast to such alternatives as reducing meat consumption or avoiding processed foods. These results suggest that educational campaigns could focus on strengthening beliefs about the food-environment connection, as well as help to empower students to take a greater variety of actions to reduce their food-related environmental footprint. Originality/value – Relatively little attention has been focussed on individual beliefs and practices with respect to achieving more sustainable food consumption, particularly on university and college campuses. The research also represents a departure from previous work in that it utilizes both qualitative and quantitative methods, and takes a broad approach to the food-environment connection.


2018 ◽  
Vol 32 (2) ◽  
pp. 172-178
Author(s):  
Ehtesham Kabir ◽  
Aminul Islam ◽  
Md. Taufikuzzaman

Purpose Occupational exposure to dust is a major health and safety concern for workers in developing countries. Such laborers are often exposed to dust without being aware of its threat to their health. In the process of crushing stone, mineralogical materials are released into the environment. The material includes dust, fumes, ashes or other industrial waste which may constitute toxic elements. The purpose of this paper is to investigate the respiratory health problems of stone crushing industry workers in Bangladesh. Design/methodology/approach This cross-sectional descriptive research study was conducted by adopting a multi-method approach. Data were collected by use of a questionnaire survey, focus group discussions, in-depth interview and spirometric examinations. Focus group discussions and questionnaire surveys were conducted among 240 workers. The respondents were divided in six groups for the spirometric examination. The questionnaire was formulated by following standards set by the American Thoracic Society Division of Lung Disease questionnaire and European Coal and Steel Community. Data on respondent’s height, weight and smoking habits were collected by using a structured checklist. Meanwhile, lung functions were assessed by spirometry. A Statistical Package for Social Sciences was used to analyze the data. Findings The results show that there was a significant relation between respiratory problems and inhalation of dust and particulate matter and cigarette smoking. It also shows that coughing was the most common problem among the respondents. The majority of respondents suffered from obstructive types of respiratory problems. Originality/value Findings of the study reveals that chronic exposure to dust at stone crushing plants increases the risk of respiratory problems and the impaired lung function of workers. It also reveals that there is a significant relation between respiratory problems and inhalation of dusts and cigarette smoking. Raising awareness about health risks amongst workers could reduce these health hazards. The government should make a national policy for the prevention, control and elimination of silica exposure and silicosis. The results would help to raise awareness of the issue. Finally, it would raise awareness on respiratory health problems of workers at stone crushing industries in Bangladesh and help the government to make a policy for the prevention, control and elimination of silica exposure and silicosis, and thus enhancing public health policy and practices in the country.


2020 ◽  
Vol 16 (3) ◽  
pp. 307-315
Author(s):  
Mathew Nyashanu ◽  
Scovia Nalugo Mbalinda ◽  
Fungisai Mushawa ◽  
Mandu Stephene Ekpenyong

Purpose Since the early 19th century, the UK has seen a decrease in mortality rates and increase in life expectancy. This has increased the number of elderly people being put into residential care. Change in British population demography with the arrival of many Africans from the black Sub-Sahara African (BSSA) countries has increased the need of these services. The purpose of this paper is to explore perceptions and attitude of BSSA towards residential care from potential user perspective. Design/methodology/approach This study was explorative qualitative in nature, using focus group discussions and one-on-one follow up semi-structured interviews. The focus group discussions and interviews were audio recorded and transcribed verbatim. The Silences Framework was used to guide this study, and the collection of data was done using the thematic analysis approach. Findings This study found out that the sense of confinement, lack of ownership, non-provision of culturally friendly food, non-provision of culturally friendly personal care, non-provisional of culturally orientated death and dying care, stigma for being neglected and perceived poor inclusivity leading to loneliness were found to discourage BSSA research participants from taking up residential care in the UK. Research limitations/implications In future, there is need for cross-cultural comparisons of BSSA communities living in the UK and BSSA communities living in Africa or other parts of the world. This may enhance understanding the differences and similarities based on contextual social, political and economic factors. Practical implications There is a need to understand the needs and concerns of new communities in relation to residential care and make necessary changes to enhance diversity and inclusivity. More importantly, the curriculum and professional development courses for staff in health and social care need to factor in the concepts of cultural competency and inclusivity to prepare them for the increasingly changing terrain of social care. Originality/value Owing to the changing demography and diversity in the UK population, there is a need to re-orient and re-design residential care services provision to make it diverse and inclusive of new communities from other cultures.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Damian Felladam Tangonyire ◽  
George Agana Akuriba

Purpose Farmers all over the country have been exposed to various adaptation strategies to climate change. The adaptation options however focus too closely on technical skills and technologies and fail to address critical social factors such as culture, beliefs and values that influence the adoption and effective implementation of new adaptation technologies, skills and capacity. This paper aims to assess the socioeconomic factors influencing farmers’ specific adaptive strategies to climate change in Pwalugu and Balungu communities in the Talensi district of the Upper East Region of Ghana. This study used purposive sampling technique to select the study communities, whereas simple random sampling technique was used to select a total of 100 respondents from the selected communities. Questionnaires, key informant interviews and focus group discussions were used in collecting data from respondents. This study used detailed statistical test to analyze the data, and the results are presented in the form of figures and tables. This study highlights the legal and institutional context which must be adopted for effective response to climate change impacts in rural communities in Northern Ghana. It also recommends that government and relevant stakeholders should collaborate with financial institutions to ensure that funds are readily available to farmers to enable them to effectively adapt to climate change as well as provide training/workshop programs to farmers to enhance their capacity in planning and implementing effective strategies to climate change. Design/methodology/approach This study used the integrated methodological approach where quantitative methods were combined with appropriate qualitative methods. According to Sandelowski (2000), this method ensures reliability (the extents to which results are consistent over time) and validity (the means of which measurements are accurate) of the research. A combination of participatory methods, including key informant interviews, household questionnaire surveys and focus-group discussions were used, allowing local people the opportunity to participate by sharing their experiences and knowledge to outline possible solutions to the problem at hand. Multiple methods (Yeasmin and Rahman, 2012) are good at reducing the inadequacies of a single method. Cross-sectional study was used in designing the research. Variables were measured or determined at the same period in a given population. This method allowed the assessment of practices, attitudes, knowledge and beliefs of a population in relation to a particular event or phenomenon (Olsen and George, 2014). Findings The findings of this study revealed farming as the major occupation in the two communities with males being dominant. Diverse livelihood activities such as fishing, animal/poultry rearing, firewood/charcoal production, hunting and driving were other activities respondents engaged to earn a living. In terms of institutional arrangements, avoidance of bush burning and tree felling were the norms influencing decision-making in the two communities. Fear of being punished, animals feeding on some of the grasses, trees inducing rainfall as well as benefits respondents get from trees were the reasons these norms were adhered to in the study area. Access to land, gender dynamics and finance were identified as the socioeconomic factors in the study area. High demands by landowners, last minute change of mind by landowners, limited fertile lands, lack of money to acquire lands, behavior of tenants, number of acres required and lands far from water bodies were the challenges associated with acquiring land in the communities. Access to finance influenced respondents’ ability to acquire fertile lands, lands closer to water bodies and any number of acres of their choice. Gender however impeded women adaptation strategies to climate change. Women were not allowed to own land and other property in the form of animals simply because they are seen as migrants and they do not know the history of the land. Originality/value This is a master’s thesis project. This paper shows the socioeconomic factors, which are influencing farmers’ specific adaptation to climate change in the Talensi district of Ghana.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ibrahim Lewis Mukattash ◽  
Ala' Omar Dandis ◽  
Robert Thomas ◽  
Mohammad B. Nusair ◽  
Tareq Lewis Mukattash

PurposeThe overall objective of this research is to “explore whether shock advertising has a long-lasting positive effect on the smoking cessation among smoking Jordanians in a country where smoking is a deep-rooted social norm.”Design/methodology/approachThis research is an exploratory qualitative research. A purposeful sampling technique was used to select participants from a mall intercept and randomly divided into groups of seven. Each group was interviewed in two different focus group sessions (four weeks apart). All focus groups were audio-recorded, transcribed and analyzed using thematic analysis.FindingsA total of 41 participants took part in the focus group session. Most participants were smokers or second-hand smokers. “Three overarching themes were generated from the focus groups: previous anti-smoking campaign experience, shock advertising (SA) impact and drawbacks of SA. All participants reported that they have never been exposed to shocking adverts, and the shock appeal has never been applied in any of the anti-smoking or health awareness campaigns in Jordan. This research revealed that incorporating images of children with a mixture of emotional and fear appeals is effective in targeting Jordanian parents' negative consumptive behaviors, which may harm other individuals, especially children. Moreover, most participants commented that the effects of shock adverts would be very short term and would not likely change behaviors”.Originality/valueThis research contributes both “theoretically and practically to the value and effectiveness of shock advertising. This research area is overlooked in MENA countries, particularly Jordan”.


2009 ◽  
Vol 7 (4) ◽  
Author(s):  
Louise McCall ◽  
Natalie Wray ◽  
Bill Lord

Introduction To identify factors that affect the education of pre-employment paramedic students during the clinical practicum. Methods A purposive sampling technique was employed to recruit undergraduate students from the Bachelor of Emergency Health (Paramedic) (BEHP) who had recently completed their first or final clinical placement. Qualitative data was collected via a total of 3 focus group discussions; two focus group discussions were conducted with students on completion of their final placement, and one focus group discussion was conducted with students who had recently completed their first placement. Participants were asked to share their career and placement expectations, placement experiences, career path intentions, and the impact of placements on their career decisions. Results This paper reports on student perception of education in the clinical environment and their impression of the strengths and weaknesses of this model. We identified four major themes: (1) communication, (2) appropriate placements, (3) capacity building and, (4) adequate preparation for students. Conclusion The University, ambulance service and students need to form a relationship to foster the quality of clinical education. Each party needs to adequately communicate and prepare for quality learning to occur in placements. Good mechanisms for the identification of problems early, particularly in relation to student support and case load are necessary. Ongoing evaluation of the quality of clinical placement education is required and should include all parties who are also committed to continuous improvement.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kelechi Johnmary Ani ◽  
Vincent Okwudiba Anyika ◽  
Emmanuel Mutambara

Purpose The purpose of this study is to unravel the changing nature of climate change impact on the food and human security sector of the Nigerian State. Design/methodology/approach This study is an in-depth case study that involves the use of both quantitative and qualitative data. Statistical data on climate variability in Nigeria obtained from reliable databases were use in the making of analysis. Also, data derived from semi-structure interviews and special reports from International Non-governmental organizations on the subject matter were also used in the study. The findings of the study were based on an in-depth analysis of both primary and secondary sources of data. The secondary data were derived from existing published academic works. The primary data was developed using qualitative data that were collected from January to November, 2018 to 2019 in the different regions of Nigeria. For the South East, primary data was collected from Abakaliki, Ebonyi State. In the South-South, primary data was collected from Asaba, Delta State. In the South West, primary data was collected from Barutin, Kwara State. In the North East, primary data was collected from Maiduguri, while in North West, data was collected from Gusau, Zamfara State. In the North Central, data was collected from Markurdi, Benue State. During the data collection, 48 semi-structured Key Informant Interviews (KIIs) were carried out in the six selected research areas that represented their geo-political zones. Six Focus Group Discussions (FGDs) were carried out, one for each of these six selected cities. Each of the Focus Group Discussions comprised between five and seven respondents. The idea of KIIs and FGDs is to allow the respondents to freely express their ideas comprehensively. Again, in other to get varied forms of responses, the respondents are mainly farmers however, a number of NGOs, civil servants, fertilizer sellers, government officials, transporters and aged men and women/retirees. It should be noted that the respondents cut across male and female gender of all ages and ethnic configuration. The respondents were also randomly selected through social networking. To avoid having people of similar The KIIs were three academics; two community leaders; two small scale fish farmers; rice, cassava, fish, livestock and crop farmers. All KIIs ad TIs were transcribed and analysed using thematic content analysis. Findings The findings revealed that climate change has negatively affected food security in Nigeria. it has also led to continuous armed confrontations over natural resources thereby undermining human security in the country. Originality/value This study is 100% original and can be assessed through turn it in evaluation.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Iyad Ibrahim Shaqura ◽  
Radwan Baroud ◽  
Ali Akbari Sari

PurposeThis study aimed to assess interprofessional collaboration among healthcare professionals at governmental hospitals in the Gaza Strip.Design/methodology/approachThis is qualitative study at six governmental hospitals, four general and two specialized. Thirty healthcare professionals were purposefully recruited to seven semi-structured interviews and three focus group discussions. Analysis was carried out using the open-coded thematic analysis.FindingsEight themes had been identified: (1) unity of goals among health professionals, (2) physicians as team leaders, (3) patient involvement, (4) decision-making and conflict management (5) relationships among professionals, (6) general responsibilities and autonomy, (7) mutual trust and information exchange and (8) collaboration with the community to coordinate care. The first three themes were impediments, whilst “decision-making and conflict resolution” was a significant enabler of interprofessional collaboration. The last four themes were the lowest in their level and varied from one hospital to another as well.Research limitations/implicationsThe main limitation in this study was the number of participants; a relatively large sample might be needed for more data saturation. Therefore, health professionals from diverse backgrounds and different managerial levels have been recruited.Practical implicationsPolicymakers could rely upon the recommendations in strengthening the enablers of interprofessional collaboration and overcoming barriers, both on system, organizational and individual levels.Originality/valueThis study was conducted at six hospitals of different specialties and sizes, and health professionals from different six professions have been recruited. In addition, two qualitative tools were used, interviews and focus group discussions.


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