An exploration of the leadership strategies of Facebook community leaders

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tali Gazit ◽  
Jenny Bronstein
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Leadership Behavior ◽  
Central Place ◽  
Community Leaders ◽  
Leadership Strategies ◽  
Social Spaces ◽  
Leadership Model ◽  
Content Type ◽  
Leadership Research

PurposeUnderstanding leadership in newly created online social spaces, such Facebook communities, is an important new area of study within leadership research. This study explores an existing leadership model in offline environments by analyzing leadership strategies used by Facebook community leaders.Design/methodology/approachBy using both quantitative and qualitative methods, data were collected through a survey from 94 Facebook community leaders about their leadership strategies.FindingsFindings show that the framework of leadership behavior in offline groups can also be observed in Facebook communities. The content analysis of the open-ended questions reveals new categories reflecting unique leadership strategies in online environments. Leaders that participated in the study focused on strategies of content and team management, provided their groups with relevant content and personal stories to engage their members and strived to lead both offline and online-related social spaces to build a sense of community.Originality/valueThe growing number of Facebook community leaders and their key role in social media communities raise new questions about their position in light of what is already known about traditional leadership. Since social media occupies a central place in almost every aspect in everyday life, understanding the way that leaders manage these online communities is ever more important, and it can lead to an advancement in online communications.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2020-0034.

Self-leadership strategies and career success: insight on sports organizations

2018 ◽  
Vol 8 (4) ◽  
pp. 393-409 ◽  
Author(s):  
Majd Megheirkouni
Keyword(s):  
Self Efficacy ◽  
Career Success ◽  
Quantitative Methods ◽  
Leadership Strategies ◽  
Leadership Roles ◽  
Content Type ◽  
Sports Organizations ◽  
Sport Leadership ◽  
Indirect Relationship ◽  
Leadership Research

Purpose The purpose of this paper is to investigate the direct and indirect relationship between self-leadership strategies and career success, using self-efficacy as a mediator. Design/methodology/approach A quantitative methods approach was used to gather the data, using a sample of 418 registered individuals in sports organizations. Findings The results revealed that there is a significant relationship between self-leadership strategies and self-efficacy, and between self-efficacy and career success. Further, self-efficacy was found to fully mediate the relationship between the self-leadership and career success. Research limitations/implications The paper provides an insight into the direct and indirect relationships between self-leadership and career success. In addition, this paper suggests future directions that researchers can undertake to advance self-leadership in the field of leadership research and the area of sport leadership. Originality/value Self-leadership has become an essential need today for most leadership roles in sport settings. The present study also advances self-leadership research in sport settings.

Can altmetric mentions predict later citations? A test of validity on data from ResearchGate and three social media platforms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sumit Kumar Banshal ◽  
Vivek Kumar Singh ◽  
Pranab Kumar Muhuri
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Citation Window ◽  
Content Type ◽  
Large Size ◽  
Social Media Platforms ◽  
Academic Social Network ◽  
Citation Counts ◽  
Citation Advantage ◽  
Analyze Data

PurposeThe main purpose of this study is to explore and validate the question “whether altmetric mentions can predict citations to scholarly articles”. The paper attempts to explore the nature and degree of correlation between altmetrics (from ResearchGate and three social media platforms) and citations.Design/methodology/approachA large size data sample of scholarly articles published from India for the year 2016 is obtained from the Web of Science database and the corresponding altmetric data are obtained from ResearchGate and three social media platforms (Twitter, Facebook and blog through Altmetric.com aggregator). Correlations are computed between early altmetric mentions and later citation counts, for data grouped in different disciplinary groups.FindingsResults show that the correlation between altmetric mentions and citation counts are positive, but weak. Correlations are relatively higher in the case of data from ResearchGate as compared to the data from the three social media platforms. Further, significant disciplinary differences are observed in the degree of correlations between altmetrics and citations.Research limitations/implicationsThe results support the idea that altmetrics do not necessarily reflect the same kind of impact as citations. However, articles that get higher altmetric attention early may actually have a slight citation advantage. Further, altmetrics from academic social networks like ResearchGate are more correlated with citations, as compared to social media platforms.Originality/valueThe paper has novelty in two respects. First, it takes altmetric data for a window of about 1–1.5 years after the article publication and citation counts for a longer citation window of about 3–4 years after the publication of article. Second, it is one of the first studies to analyze data from the ResearchGate platform, a popular academic social network, to understand the type and degree of correlations.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2019-0364

Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anumegha Sharma ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Peer Review ◽  
Health Anxiety ◽  
Study Finding ◽  
Negative Polarity ◽  
Positive Polarity ◽  
Health Crisis ◽  
Content Type ◽  
Message Type

PurposeTechnology has eased access to information. During the ongoing COVID-19 pandemic, ease of access and transmission of information via social media has led to ambiguity, misinformation and uncertainty. This research studies the aforementioned behaviours of information sharing and verification related to COVID-19, in the context of social media.Design/methodology/approachTwo studies have been carried out. Study 1, with Indian social media users, is a two-factor between-subjects experimental design that investigated the effect of message polarity (positive versus negative) and message type (news versus rumour) on the dissemination and verification behaviour of COVID-19-related messages. The study also investigated the mediation of perceived message importance and health anxiety. Study 2 is a replica study conducted with US users.FindingsThe study finding revealed significantly higher message sharing for news than rumour. Further, for the Indian users, message with positive polarity led to higher message sharing and message with negative polarity led to higher verification behaviour. On the contrary, for the US users, message with negative polarity led to higher message sharing and message with positive polarity led to higher verification behaviour. Finally, the study revealed message importance mediates the relationship of message type and message sharing behaviour for Indian and US users; however, health anxiety mediation was significant only for Indian users.Practical implicationsThe findings offer important implications related to information regulation during a health crisis. Unverified information sharing is harmful during a pandemic. The study sheds light on this behaviour such that stakeholders get insights and better manage the information being disseminated.Originality/valueThe study investigates the behaviour of sharing and verification of social media messages between users containing health information (news and rumour) related to the ongoing COVID-19 pandemic.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-07-2020-0282

Customer experience with the branded content: a social media perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Waqas ◽  
Zalfa Laili Hamzah ◽  
Noor Akma Mohd Salleh
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Virtual Community ◽  
Customer Experience ◽  
Customer Engagement ◽  
Structured Interviews ◽  
Content Type ◽  
Product Categories ◽  
The Social ◽  
Social Media Platforms

PurposeSocial media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media.Design/methodology/approachData were collected from 20 participants using semi-structured interviews. Thematic analysis was used to analyse the qualitative data.FindingsThe results identify seven types of branded content experience which are evoked when customers interact with branded content on social media. The results also suggest that branded content experience acts as a driver of consumer engagement with branded content which eventually leads to customers' sense of virtual community.Research limitations/implicationsThe findings provide theoretical implications for content creators. Further research should aim at comparing the branded content experience on different social media platforms and across different product categories.Originality/valueThis study contributes to customer engagement and experience literature in social media content by enhancing the understanding of branded content experience concept and its conceptual relationship with customer engagement in the social media context.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2019-0333

Engagement in a social media: an analysis in higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
João Coelho Soares ◽  
Ricardo Limongi ◽  
Eric David Cohen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Peer Review ◽  
Empirical Test ◽  
Higher Education Institutions ◽  
Time Of Day ◽  
Seemingly Unrelated Regression ◽  
Consumer Engagement ◽  
Related Factors ◽  
Content Type

PurposeSocial media are channels of communication and relationship between consumers and brands. In this paper, the determinants of consumer engagement in firm-generated content on Facebook are examined in a higher education institutions (HEIs) context.Design/methodology/approachData was collected from 1,981 Facebook brand posts of 16 Brazilian HEIs and thoroughly analyzed with seemingly unrelated regression (SUR).FindingsThe results indicated that the type of media does not increase the user's engagement. The emotional content, on the other hand, increases the number of likes and shares and not comments. An interaction between dimensions, type of media and content is relevant disclosed to increase engagement metrics, while characteristics related to the day and time of posting are not relevant.Research limitations/implicationsThis study analyzes the factors that influence consumer engagement in brand messages published on Facebook, in the context of higher education institutions. Specifically, the authors seek to examine the influence that emanates from the likes, comments and shares: (1) factors related to the type of media (interactivity and liveliness); (2) content-related factors (remuneration, emotional, entertainment and informational); and (3) factors related to posting (day of the week and time of day).Practical implicationsIn the context of educational services, social media is increasingly present, remarkably in HEI marketing practices. Previous studies have shown that universities use social media (mainly Facebook) to promote interactivity with students. The study presents the key characteristics of the postings by the HEIs, with an emphasis on the liveliness, the interactivity of the media, and the information content of the posts. It stands out by the examination of the most relevant factors that influence Facebook engagement, and by providing evidence on the strength of the factors related to post features that influence user engagement.Originality/valueThe research contributes to the proposition and empirical test of a predictive model of consumer engagement on Facebook, which can predict engagement in an HEI context.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0242

Health information communication during a pandemic crisis: analysis of CDC Facebook Page during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sue Yeon Syn
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Emergency Situation ◽  
Health Crisis ◽  
Content Type ◽  
Crisis Situation ◽  
Health Authorities ◽  
Control And Prevention ◽  
Use Of Social Media ◽  
Insight Into

PurposeThis study investigates the Centers for Disease Control and Prevention (CDC) Facebook Page to examine what kinds of information is shared to public using Facebook and how Facebook users share and engage with information during a health crisis situation with a case of the COVID-19 pandemic.Design/methodology/approachUsing Facebook Graph API, CDC's Facebook Page posts and users' engagement and reactions for six months from January to June 2020 were collected and analyzed. The posts were categorized into five categories. Users' engagement and reactions include share, comment, like, love, haha, wow, sad and angry.FindingsThe findings show that the type of posts have significant association with COVID-19 situation and the level of users' engagement and reactions differs significantly when COVID-19 related information is shared. The findings show that users become more active during health emergency situation. The results provided an insight into how different types of posts gain users' attention and motivation to interact.Originality/valueThis study investigates the use of social media during a national health crisis situation. While literature provides the use of social media during emergency and crisis cases, as health crisis situation is unique in that the boundary of time and location as well as people's daily life, the findings of this study provide an insight into how health authorities could communicate with the public during a health crisis situation.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2020-0416

Attitude change toward the Chinese during the US-China trade conflict: examining the roles of social media news sharing and perceived news feed performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nicky Chang Bi ◽  
Yanqin Lu ◽  
Louisa Ha ◽  
Peiqin Chen
Keyword(s):  
Social Media ◽  
Peer Review ◽  
Attitude Change ◽  
Content Type ◽  
News Consumption ◽  
China Trade ◽  
The Us ◽  
The Impact ◽  
News Sharing

PurposeSocial media have become an increasingly important source for people to learn about politics and public affairs. The purpose of this study is to investigate the role of social media news sharing as a reasoning process of the O-S-R-O-R model and the moderation role of social media news performance on the association between news consumption and attitudinal changes.Design/methodology/approachA national survey was conducted in the US. The researcher recruited participants in the Qualtrics national panel by following the census adult demographic breakdown.FindingsThis study finds that social media news consumption on the US-China trade conflict is likely to lead Americans to change attitudes toward Chinese, and this relationship is mediated by social media news sharing. In addition, the indirect relationship via news sharing is found particularly strong among individuals who perceive social media news fair and balanced.Originality/valueThis study extends the literature by examining social media news engagement on the ongoing trade conflict between the US and China. It reveals that the impact of social media news consumption on people's attitudinal and behavioral changes depends on people's perceived news quality on these platforms. Theoretical contribution to the O-S-R-O-R model and practical implications to social media news are discussed in terms of the role that social media platforms play in attitude change.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0178

Bibi and Mr. Prime Minister: do different Facebook identities imply different messages for political leaders?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gal Yavetz
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Peer Review ◽  
Design Methodology ◽  
Prime Minister ◽  
Political Agenda ◽  
Political Leaders ◽  
Content Type ◽  
Link Type

PurposeSocial media has been widely adopted by politicians and political parties during elections and routine times and has been discussed before. However, research in the field has so far not addressed how a political leader's private or official social media account affects their message, language and style. The current study examined how Israeli Prime Minister Benjamin Netanyahu uses his private Facebook account, compared to his use of his official Facebook page “Prime Minister of Israel.”Design/methodology/approachIn this study, the author identified the differences between these two digital entities using in-depth content analysis based on all posts (N = 1,484) published on the two pages over a 12-month period between 2018 and 2019.FindingsThe study’s findings indicate that Netanyahu regularly uses his personal page to address topics that are not represented on his official page, such as mentioning and attacking political rivals, presenting political agenda, and criticizing Israeli journalists and media organizations. Netanyahu's private Facebook account is also used to comment on personal events such as the criminal indictments he is facing and family affairs.Originality/valueThe findings highlight the need to investigate the different identities that politicians maintain on social media when they use personal or official accounts, sometimes on the same platform. The medium matters, yet the author also discovered that a leader's choice of account and its title are also important.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2021-0004.

The “so-called” UGC: an updated definition of user-generated content in the age of social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcelo Luis Barbosa dos Santos
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Peer Review ◽  
Social Impact ◽  
User Generated Content ◽  
Future Research ◽  
Current Form ◽  
Content Type ◽  
The Social ◽  
Object Of Study

PurposeWhen a concept is diffusely defined or, as this article argues, “taken for granted”, it becomes very difficult to track such concept on the literature and have some continuity as researchers build on top of previous results. This article proposes a definition for user-generated content, a term that though has lost some saliency, stands in the center or the social media phenomenon, so it should not be disregarded as an object of study.Design/methodology/approachCelebrating 20 years of the concept, this research performs a multidisciplinary literature review of 61 academic articles on UGC. Through deconstruction of the acronym UGC, it builds on the present converging, conflicting and diverging definitions and/or approaches to UGC on an attempt to consolidate a broader definition that encompasses the complexities of the phenomenon in a context of consolidation of social media, to be applied to social sciences.FindingsFollowing the present analysis, UGC is defined as any kind of text, data or action performed by online digital systems users, published and disseminated by the same user through independent channels, that incur an expressive or communicative effect either on an individual manner or combined with other contributions from the same or other sources.Originality/valueThis is the first academic effort that aims to create an in-depth dialogue over the different approaches to UGC across disciplines on the social sciences field. It should help reignite interest in the acronym, which got somehow eclipsed by the broader field of social media; whilst without UGC, social media would not exist or would not have the same social impact it does in its current form. Analogously, UGC as a topic of research has been deeply affected by the emergence and consolidation of Social Media. As this debate evolves, this contribution should be helpful as a reference to operationalize UGC on future research.Peer reviewThe peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0258

Wired to seek, comment and share? Examining the relationship between personality, news consumption and misinformation engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xizhu Xiao ◽  
Yan Su
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Peer Review ◽  
News Media ◽  
Future Research ◽  
Big Five Personality ◽  
Content Type ◽  
News Consumption ◽  
Informed Citizenry ◽  
The Relationship

PurposeNews consumption is critical in creating informed citizenry; however, in the current context of media convergence, news consumption becomes more complex as social media becomes a primary news source rather than news media. The current study seeks to answer three questions: why the shifted pattern of news seeking only happens to some but not all of the news consumers; whether the differentiated patterns of news seeking (news media vs social media) would result in different misinformation engagement behaviors; and whether misperceptions would moderate the relationship between news consumption and misinformation engagement.Design/methodology/approachA survey consisted of questions related to personality traits, news seeking, misperceptions and misinformation engagement was distributed to 551 individuals. Multiple standard regression and PROCESS Macro model 1 were used to examine the intricate relationships between personality, news use and misinformation engagement.FindingsResults indicate that extroversion was positively associated with social media news consumption while openness was inversely related to it. Social media news consumption in turn positively predicted greater misinformation sharing and commenting. No association was found between Big Five personality traits and news media news seeking. News media news seeking predicted higher intention to reply to misinformation. Both relationships were further moderated by misperceptions that individuals with greater misperceptions were more likely to engage with misinformation.Originality/valueThe current study integrates personality traits, news consumption and misperceptions in understanding misinformation engagement behaviors. Findings suggest that news consumption via news media in the digital era merits in-depth examinations as it may associate with more complex background factors and also incur misinformation engagement. Social media news consumption deserves continuous scholarly attention. Specifically, extra attention should be devoted to extrovert and pragmatic individuals in future research and interventions. People with these characteristics are more prone to consume news on social media and at greater risk of falling prey to misinformation and becoming a driving force for misinformation distribution.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0520

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