The impact of personality in recognizing disinformation

2019 ◽  
Vol 44 (1) ◽  
pp. 181-191 ◽  
Author(s):  
Colleen Wolverton ◽  
David Stevens

Purpose The purpose of this paper is to investigate and quantify the effects of personality traits, as defined by the five-factor model (FFM) on an individual’s ability to detect fake news. The findings of this study are increasingly important because of the proliferation of social media news stories and the exposure of organizational stakeholders and business decision makers to a tremendous amount of information, including information that is not correct (a.k.a. disinformation). Design/methodology/approach The data were collected utilizing the snowball sampling methodology. Students in an Management Information Systems course completed the survey. Since a diverse sample was sought, survey participants were instructed to recruit another individual from a different generation. The survey questions of the FFM identify particular personality traits in respondents. Survey respondents were given a collection of nine news stories, five of which were false and four that were true. The number of correctly identified stories was recorded, and the effect of personality traits on the ability of survey respondents to identify fake news was calculated using eta-squared and the effect size index. Findings Each of the five factors in the FFM demonstrated an effect on an individual’s ability to detect disinformation. In fact, every single variable studied had at least a small effect size index, with one exception: gender, which had basically no effect. Therefore, each variable studied (with the exception of gender) explained a portion of the variability in the number of correctly identified false news stories. Specifically, this quantitative research demonstrates that individuals with the following personality traits are better able to identify disinformation: closed to experience or cautious, introverted, disagreeable or unsympathetic, unconscientious or undirected and emotionally stable. Originality/value There is scant research on an individual’s ability to detect false news stories, although some research has been conducted on the ability to detect phishing (a type of social engineering attack to obtain funds or personal information from the person being deceived). The results of this study enable corporations to determine which of their customers, investors and other stakeholders are most likely to be deceived by disinformation. With this information, they can better prepare for and combat the impacts of misinformation on their organization, and thereby avoid the negative financial impacts that result.

2018 ◽  
Vol 13 (2) ◽  
pp. 201-213 ◽  
Author(s):  
Pedro Fontes Falcão ◽  
Manuel Saraiva ◽  
Eduardo Santos ◽  
Miguel Pina e Cunha

Purpose After a hiatus in the research on individual differences in negotiation, there has been a surge of renewed interest in recent years followed by several new findings. The purpose of this paper is to explore the effects that personality, as structured by the five-factor model, have over negotiation behavior and decision making in order to create new knowledge and prescribe advice to negotiators. Design/methodology/approach This study replicates observations from earlier studies but with the innovation of using a different methodology, as data from a sample of volunteer participants were collected in regard to their personality and behavior during two computerized negotiation simulations, one with the potential for joint gains and the other following a more traditional bargaining scenario. Findings Significant results for both settings were found, with the personality dimensions of agreeableness, conscientiousness, and extraversion systematically reoccurring as the most statistically relevant, although expressing different roles according to the type of negotiation and measure being registered. The findings thus suggest a multidimensional relationship between personality and situational variables in which specific traits can either become liabilities or assets depending upon whether the potential for value creation is present or not. Originality/value The new findings on the impacts of personality traits on both distributive and integrative negotiations allow negotiators to improve their performance and to adapt to specific distributive or integrative negotiation situations.


Author(s):  
Kristy A. Hesketh

This chapter explores the Spiritualist movement and its rapid growth due to the formation of mass media and compares these events with the current rise of fake news in the mass media. The technology of cheaper publications created a media platform that featured stories about Spiritualist mediums and communications with the spirit world. These articles were published in newspapers next to regular news creating a blurred line between real and hoax news stories. Laws were later created to address instances of fraud that occurred in the medium industry. Today, social media platforms provide a similar vessel for the spread of fake news. Online fake news is published alongside legitimate news reports leaving readers unable to differentiate between real and fake articles. Around the world countries are actioning initiatives to address the proliferation of false news to prevent the spread of misinformation. This chapter compares the parallels between these events, how hoaxes and fake news begin and spread, and examines the measures governments are taking to curb the growth of misinformation.


2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.


2017 ◽  
Vol 29 (1) ◽  
pp. 133-146 ◽  
Author(s):  
Mary Agnes Wambui Kiarie ◽  
Loice C. Maru ◽  
Thomas Kimeli Cheruiyot

Purpose The purpose of this paper is to determine the effect of leader personality traits on employee job satisfaction. A leader personality trait on employee job satisfaction remains a cause of concern in the contemporary business environment. Design/methodology/approach The study employed an explanatory research design to establish the cause-effects between leader personality traits and employee job satisfaction. Path goal theory and Big Five-factor model of personality traits underpinned the study. Questionnaire was used to obtain data pertaining to the model’s constructs. A multiple regression equation model tested the hypotheses. Findings The study showed that leader extraversion; openness to new experiences; emotional stability; conscientiousness and agreeableness have significant effects on employee job satisfaction. The study thus concluded that leaders who portray extraversion; openness to new experiences; emotional stability; conscientiousness and agreeableness enhance employee job satisfaction. Research limitations/implications This study was only limited to leader personality traits and employee job satisfaction; as such further research area could be undertaken in leader personality traits and organizational adaptation to change. Practical implications Leaders need to communicate to employees effectively, listen to their input and feedback, mentoring and empowering them, be innovative and creative, embracing the determination of standards for task performance and be empathetic. Social implications As organizations are exposed to changes, not only to prosper but also to survive in the current dynamic changing environment, leaders must be cognizant of the fact that employee job satisfaction is the bedrock of sustainable organizational performance. Originality/value The paper enhances on how leader personality traits (Big Five-factor model of personality traits) affects employee job satisfaction and performance in organizations.


2017 ◽  
Vol 26 (7) ◽  
pp. 771-784 ◽  
Author(s):  
Mario Kienzler

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits of the five-factor model (extraversion, conscientiousness, openness to experience, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers in relation to a new business service. Findings The results suggest that managers’ conscientiousness and openness to experience are positively related to preference for value-informed pricing. Similarly, managers’ agreeableness is positively related to preference for competition-informed pricing and managers’ openness to experience and agreeableness are positively related to preference for cost-informed pricing. Research limitations/implications The cross-sectional study design does not support causal inference, and the modest sample size may limit the external validity of the findings. Practical implications By increasing awareness of the influence of personality on pricing preferences, the findings are of relevance to managers who are directly involved in pricing decisions. Additionally, the findings are informative for managers who must assign responsibility for pricing authority within firms. Originality/value This empirical exploration of the relationship between certain personality traits and specific pricing practices contributes to the literature on psychological aspects of pricing theory by showing how managerial personality influences pricing preferences under uncertainty.


2014 ◽  
Vol 38 (1) ◽  
pp. 136-153 ◽  
Author(s):  
Jose Maria Balmaceda ◽  
Silvia Schiaffino ◽  
Daniela Godoy

Purpose – The purpose of this work is to analyse the relationships between the personality traits of linked users in online social networks. First the authors tried to discover relation patterns between personality dimensions in conversations. They also wanted to verify some hypotheses: whether users' personality is stable throughout different conversation threads and whether the similarity-attraction paradigm can be verified in this context. They used the five factor model of personality or Big Five, which has been widely studied in psychology. Design/methodology/approach – One of the approaches to detect users' personalities is by analysing the language they use when they talk to others. Based on this assumption the authors computed users' personality from the conversations extracted from the MySpace social network. Then the authors analysed the relationships among personality traits of users to discover patterns. Findings – The authors found that there are patterns between some personality dimensions in conversation threads, for example, agreeable people tend to communicate with extroverted people. They confirmed that the personality stability theory can be verified in social networks. Finally the authors could verify the similarity-attraction paradigm for some values of personality traits, such as extroversion, agreeableness, and openness to experience. Originality/value – The results the authors found provide some clues about how people communicate within online social networks, particularly who they tend to communicate with depending on their personality. The discovered patterns can be used in a wide range of applications, such as suggesting contacts in online social networks. Although some studies have been made regarding the role of personality in social media, no similar analysis has been done to evaluate how users communicate in social media considering their personality.


Author(s):  
Alberto Ardèvol-Abreu ◽  
Patricia Delponti ◽  
Carmen Rodríguez-Wangüemert

The main social media platforms have been implementing strategies to minimize fake news dissemination. These include identifying, labeling, and penalizing –via news feed ranking algorithms– fake publications. Part of the rationale behind this approach is that the negative effects of fake content arise only when social media users are deceived. Once debunked, fake posts and news stories should therefore become harmless. Unfortunately, the literature shows that the effects of misinformation are more complex and tend to persist and even backfire after correction. Furthermore, we still do not know much about how social media users evaluate content that has been fact-checked and flagged as false. More worryingly, previous findings suggest that some people may intentionally share made up news on social media, although their motivations are not fully explained. To better understand users’ interaction with social media content identified or recognized as false, we analyze qualitative and quantitative data from five focus groups and a sub-national online survey (N = 350). Findings suggest that the label of ‘false news’ plays a role –although not necessarily central– in social media users’ evaluation of the content and their decision (not) to share it. Some participants showed distrust in fact-checkers and lack of knowledge about the fact-checking process. We also found that fake news sharing is a two-dimensional phenomenon that includes intentional and unintentional behaviors. We discuss some of the reasons why some of social media users may choose to distribute fake news content intentionally.


2019 ◽  
Vol 29 (2) ◽  
pp. 159-167 ◽  
Author(s):  
Adam J. Mills ◽  
Karen Robson

Purpose Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially in situations where the crisis is severe and consumers are highly involved. Design/methods This conceptual paper derives recommendations and guidance for the use of narrative response based on storytelling and brand management literature. Findings This paper highlights authenticity and emotional engagement as keys to effective storytelling. Practical implications Current managerial approaches to dealing with misinformation are insufficient, as they presuppose an audience that can be convinced based on facts; this paper can be used to help brand managers respond to fake news stories when rational appeals fail. Originality/value This paper provides insight into brand management strategies in the era of fake news.


Psychometrika ◽  
2020 ◽  
Vol 85 (1) ◽  
pp. 232-246 ◽  
Author(s):  
Simon Vandekar ◽  
Ran Tao ◽  
Jeffrey Blume

AbstractEffect size indices are useful tools in study design and reporting because they are unitless measures of association strength that do not depend on sample size. Existing effect size indices are developed for particular parametric models or population parameters. Here, we propose a robust effect size index based on M-estimators. This approach yields an index that is very generalizable because it is unitless across a wide range of models. We demonstrate that the new index is a function of Cohen’s d, $$R^2$$ R 2 , and standardized log odds ratio when each of the parametric models is correctly specified. We show that existing effect size estimators are biased when the parametric models are incorrect (e.g., under unknown heteroskedasticity). We provide simple formulas to compute power and sample size and use simulations to assess the bias and standard error of the effect size estimator in finite samples. Because the new index is invariant across models, it has the potential to make communication and comprehension of effect size uniform across the behavioral sciences.


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