The central roles of embeddedness and engagement in virtual communities

2019 ◽  
Vol 43 (4) ◽  
pp. 531-550 ◽  
Author(s):  
Chao-Min Chiu ◽  
Chia-Yun Fu ◽  
Wei-Yu Lin ◽  
Chieh-Fan Chen
Keyword(s):  
Social Support ◽  
Virtual Communities ◽  
Virtual Community ◽  
Added Value ◽  
Relative Importance ◽  
Content Type ◽  
Online Social Support ◽  
Community Embeddedness ◽  
Community Identification ◽  
Willingness To Help

Purpose The purpose of this paper is to develop a deeper understanding of how to promote members’ beneficial behaviors toward other members and toward the virtual community (VC). The authors extend Ray et al.’s (2014) framework by developing a more precise definition of community embeddedness, and determining how such embeddedness relates to social support and community engagement. Design/methodology/approach The authors test the proposed research model using data collected from 333 users of online social support communities/groups dedicated to sharing knowledge about pregnancy and child care. Partial least squares is used to analyze the measurement and structural models. Findings The study shows that embeddedness and engagement are significant determinants of willingness to help others and willingness to help the community. Embeddedness has a strong, positive effect on engagement. Social support positively affects community identification and embeddedness. However, community identification does not have a significant effect on engagement. Research limitations/implications Some of the findings, such as the relative importance of embeddedness in fostering willingness to help the community and the relative importance of engagement in fostering willingness to help others, might not be generalizable to VCs where members join for fun and sharing interests. Practical implications Although knowledge contributors could self-derive some drivers of embeddedness and engagement, managers or hosts of VCs should develop strategies and mechanisms to provide or enhance the value they add to knowledge sharing and other beneficial behaviors, even though such added value might be largely intangible. Social implications Social support plays an important role in shaping an individual’s embeddedness within a VC. Managers of VCs should develop strategies to stimulate exchanges of support among members. Originality/value The authors believe that community embeddedness plays a more important role than engagement in shaping the VC’s success and effectiveness. However, the extant VC literature has indicated a relatively weak understanding of the notion of community embeddedness. This study intends to fill that void.

scholarly journals A logical approach to supporting professional learning communities

2011 ◽  
pp. 599-620
Keyword(s):  
Student Performance ◽  
Stem Education ◽  
Professional Learning ◽  
Teaching And Learning ◽  
Virtual Communities ◽  
Virtual Community ◽  
Content Management ◽  
Added Value ◽  
Collaborative Tools ◽  
Integration Strategies

Collaborative knowledge sharing requires that dialogues successfully cross organizational barriers and information silos. Successful communication in person or in a virtual community involves a willingness to share ideas and consider diverse viewpoints. This research examines a science, technology, engineering, and mathematics (STEM) content management system called NASATalk, which offers public and private blog posts, file sharing, asynchronous discussion, and live chat services. The service is designed to provide a virtual environment where educators can share ideas, suggestions, successes, and innovations in STEM teaching and learning activities. This study features qualitative data from STEM education groups that helped extend the design of the NASATalk Web 2.0 collaborative tools and features. The analysis shows that the context, e-collaborative tools, integration strategies, and outcomes varied, but also contributed additional space, time, tools, integration strategies, and outcomes through the virtual collaborative learning environment. This study is designed to inform the STEM education community as well as those offering virtual community resources and tools of the added value of using virtual communities to help STEM educators work together in collaborative, virtual environments to discuss ways they can improve their instruction and student performance.

The influence mechanism of rewards on knowledge sharing behaviors in virtual communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nan Wang ◽  
Jielin Yin ◽  
Zhenzhong Ma ◽  
Maolin Liao
Keyword(s):  
Intrinsic Motivation ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Self Efficacy ◽  
Virtual Communities ◽  
Explicit Knowledge ◽  
Virtual Community ◽  
Content Type ◽  
Integrated Framework ◽  
Tacit Knowledge Sharing

Purpose The purpose of this paper is to explore the effects of organizational rewards on two forms of knowledge sharing – explicit knowledge sharing and tacit knowledge sharing in virtual communities, and further to explore the mediating effect of intrinsic motivation on the effect of virtual community rewards on implicit knowledge sharing. Design/methodology/approach Based on relevant knowledge sharing theories, this study develops an integrated framework to explore virtual community rewards and tacit and explicit knowledge sharing in a virtual context. This study then collected data from 429 virtual community users in four virtual communities via an online survey. Hierarchical regression analyzes were used to test the proposed research model. Findings The results of this study show that virtual rewards have a significantly positive linear relationship with explicit knowledge sharing but have an inverse U-shape relationship with tacit knowledge sharing in virtual communities. In addition, intrinsic motivations including enjoyment and self-efficacy mediate the relationship between rewards and tacit knowledge sharing. Practical implications This study suggests more virtual community rewards may not always lead to more tacit knowledge sharing. Instead, too many rewards may weaken the motivation for tacit knowledge sharing. Knowledge management practitioners should make full use of the positive impact of self-efficacy and enjoyment to set up appropriate reward incentives to encourage knowledge-sharing, in particular, tacit knowledge sharing and to better manage virtual communities. Originality/value This study explores knowledge-sharing behavior in virtual communities, an important step toward more integrated knowledge-sharing theories. While online communities have become increasingly important for today’s knowledge economy, few studies have explored knowledge and knowledge sharing in a virtual context and this study helps to bridge the gap. In addition, this study develops an integrated framework to explore the mechanism through which virtual community rewards affect knowledge sharing with intrinsic motivation mediating this relationship in online communities, which further enriches the understanding on how to use virtual rewards to motivate knowledge sharing behaviors in the virtual context.

The gateway bug to edible insect consumption: interactions between message framing, celebrity endorsement and online social support

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiffany S. Legendre ◽  
Melissa A. Baker
Keyword(s):  
Social Support ◽  
Food Systems ◽  
Message Framing ◽  
Optimal Solution ◽  
Interaction Effects ◽  
Edible Insects ◽  
Celebrity Endorsement ◽  
Content Type ◽  
Online Social Support ◽  
High Social Support

Purpose Climate change and global population growth are threatening the sustainability of hospitality food systems. Foodservice organizations are seeking an optimal solution for this problem. The United Nations Food and Agriculture Organization proposed edible insects as a solution, yet the “yuck” factor discourages consumers from actively endorsing this option. Thus, this study aims to find ways to increase consumer acceptance of edible insects. Design/methodology/approach A 2 (message framing: hedonic vs utilitarian) × 2 (celebrity endorsement: absence vs presence) × 2 (social support: low vs high) between-subjects factorial design experiment was conducted. Findings The significant three-way interaction effects show that when celebrity endorsement is absent, there is no difference in restaurant advocacy (RA) and experience satisfaction between utilitarian and hedonic message framing, regardless of low (vs high) social support. However, when celebrity endorsement is present and social support is not lacking, a hedonic (vs a utilitarian) message had more significant effects on dependent variables. Conversely, when celebrity-endorsed messages receive high social support, utilitarian (vs hedonic) messages had a more substantial effect on the outcome variables. Originality/value This study contributes to alternative protein and associated consumer psychology and hospitality marketing literature by introducing marketing strategies for edible insects. By demonstrating the three-way interaction effects of message framing, celebrity, endorsement and social support on RA and experience satisfaction, this study could demonstrate some boundary conditions to consider when applying celebrity endorsement strategies (e.g. message framing and social support). Also, by addressing the effects of social support, this study builds upon the lack of hospitality literature on online social support.

“We’ve got a better situation”: the life and afterlife of virtual communities in Google Lively

2015 ◽  
Vol 71 (3) ◽  
pp. 526-549
Author(s):  
Isto Huvila
Keyword(s):  
Information Sharing ◽  
Virtual Communities ◽  
Virtual Community ◽  
Convenience Sample ◽  
Content Type ◽  
Community Platforms ◽  
The Impact ◽  
Practical Implications ◽  
Significant Factors ◽  
Comprehensive Study

Purpose – The purpose of this paper is to discuss the impact of unsustainable community platforms from community and information sharing perspectives using Google Lively as an example. The aim is to analyse what happens when a community platform is not sustainable and explore the reasons why Lively failed or succeeded as an arena of participation and information sharing. Design/methodology/approach – The study is based on an ethnographically informed analysis of texts on Google Lively mined from the web and gathered using two small qualitative surveys. Findings – The findings show that Lively fostered the emergence of several virtual communities that outlived the platform. Shared experience, experience of crisis and a distinct identity appeared to be significant factors that seemed to contribute to the success of analysed Livelian communities. Research limitations/implications – The study is based on a convenience sample and an analysis of one virtual community platform. Practical implications – The results inform the development of community strategies for situations when a platform is closing and plans are being made for the sustained existence of the virtual community in new contexts. Originality/value – This is the first comprehensive study on Google Lively. The findings can be expected to have relevance also in the context of comparable virtual community platforms.

Social support, depressive symptoms, and online gaming network communication

2020 ◽  
Vol 24 (1) ◽  
pp. 49-58 ◽  
Author(s):  
Tyler Prochnow ◽  
Megan S. Patterson ◽  
Logan Hartnell
Keyword(s):  
Social Support ◽  
Depressive Symptoms ◽  
Real Life ◽  
Online Gaming ◽  
Network Ties ◽  
Content Type ◽  
Online Social Support ◽  
Social Opportunities ◽  
Site Use ◽  
To Come

Purpose The increase of videogame use has raised concerns regarding mental health of gamers (e.g. social isolation, depression); however, online gaming may offer the benefit of social connectivity. Many games provide ways for people to meet and interact, providing social opportunities difficult to come by for some young adults. One way to investigate social connection is through social network analysis, which explores the influence of connections on behaviors. The purpose of this paper is to analyze factors related to social connections within an online gaming community, with an emphasis on the influence of social support and depressive symptoms on network ties. Design/methodology/approach All members of an online gaming site were asked to report demographics, site use, depressive symptoms, “in-real-life” (IRL) social support, and online social support. Members were also asked to nominate those in their gaming network with whom they spoke to about important life matters. Moran’s I determined the spatial autocorrelation of depressive symptoms and IRL support within the network. Exponential random graph modeling determined factors significantly associated with tie presence between members. Findings Members (n=37) were significantly more likely to speak to other members about important life matters if they reported more site hours, more depressive symptoms, and less IRL support. Depressive symptoms and IRL support were not significantly spatially autocorrelated within this network. Originality/value Results suggest members may be filling an IRL social support deficit with friends they have met online. Additionally, members who reported more depressive symptoms may be seeking help from informal online connections through online gaming.

scholarly journals Sustained Participation in Virtual Communities from a Self-Determination Perspective

2019 ◽  
Vol 11 (23) ◽  
pp. 6547
Author(s):  
Zhang
Keyword(s):  
Virtual Communities ◽  
Empirical Studies ◽  
Virtual Community ◽  
Psychological Needs ◽  
Self Determination ◽  
Self Presentation ◽  
Sustained Development ◽  
Community Identification ◽  
Community Platforms ◽  
New Perspective

Customers’ participation and contribution are vital to the sustainability of virtual communities (VCs) platform while people have many options to freely surf on the Internet. Sustained participation, instead of initial participation, is more meaningful to virtual communities’ sustained development. From the perspective of self-determination theory, this paper explores the effect of community artifacts on sustained participations through users’ satisfaction of psychological need and virtual community identification. With empirical studies in two types of virtual community platforms (interest-based and relational-based), our results reveal several important findings. Firstly, this study finds that virtual co-presence and deep profiling can increase users’ satisfaction of inner psychological needs. But the use of persistent labeling does not affect the user’s satisfaction of psychological needs. In addition, self-presentation is positively related to relational-based community, and rather has no impact on interest-based community. Secondly, this study finds that there exists a positive relationship between users’ satisfied psychological needs and virtual community identification. Finally, virtual community identification significantly impacts sustained participation. This paper offers a new perspective on the psychological mechanism of sustained participation and yields important implications for the managerial practice.

Effects of social capital on online knowledge sharing: positive and negative perspectives

2015 ◽  
Vol 39 (4) ◽  
pp. 466-484 ◽  
Author(s):  
Chiu-Ping Hsu
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Structural Equation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Members ◽  
Content Type ◽  
Relationship Continuity ◽  
Complementary Resources

Purpose – The purpose of this paper is to present a conceptual model of how both the benefits and risks of social capital influence online knowledge sharing among virtual community members towards enhancing members’ relationship continuity and virtual community reputations. In addition, this study addresses the effects of complementary resources on knowledge sharing. Design/methodology/approach – The structural equation modelling approach was applied to estimate the conceptual model by using survey data from virtual community members. A total of 626 valid questionnaires were collected. Findings – The empirical results showed that most of the research hypotheses were supported. The benefits of social capital and complementary resources have a positive effect on knowledge sharing, thereby strengthening relationship continuity and community reputation. Furthermore, the risk of social capital has a negative effect on knowledge sharing, as expected. Originality/value – A review of the literature reveals a lack of studies focusing on both the positive and negative influences of social capital on online knowledge sharing. This study therefore contributes to a comprehensive perspective for understanding online knowledge sharing in virtual communities.

scholarly journals Motivations for Virtual Community Participation in Social Commerce: Customers and Sellers in the Malay Lifestyle Blogging Community

2021 ◽  
Author(s):  
◽  
Syahida Hassan
Keyword(s):  
Social Support ◽  
Social Media ◽  
Large Scale ◽  
Virtual Communities ◽  
Virtual Community ◽  
Structured Interview ◽  
Ease Of Use ◽  
Social Commerce ◽  
Commercial Activities ◽  
The Social

<p>Although the field of social commerce has gained a lot of attention recently, there are many areas that still remain unexplored. A new phenomenon emerging within virtual communities is a blurring between social and commercial activities. To date, scholars in the social commerce literature have either focused on customers in the community or on medium to large scale businesses. There has been little research on social commerce communities which include micro-businesses despite their rapid growth in South East Asian countries.  This study explores a social commerce community of Malay lifestyle bloggers, who are a subset of the Malaysian blogosphere community. Bloggers begin by using the personal genre, some then move on to set up online businesses using their personal blogs as a platform. The characteristic of blogging’s ease of use means there are low barriers to starting a small business, merging blogging and commerce. This changes the nature of the community by bringing in a new relationship, as well as relationships between bloggers and readers, there are now also relationships between sellers and customers.  This study aims to understand the motivations for both sellers and customers, and how their relationships as bloggers and readers influence their participation in social commerce within the same community. To address the research objective, 20 sellers and 21 customers who also play a role as bloggers or readers were interviewed. In-depth interviews using laddering and semi-structured interview techniques were carried out to explore social commerce behaviour, the perceived consequences, and goals or values of participation. In addition, observation was also conducted on the platform used by the sellers. Data was coded using NVivo whilst the themes arising from the coding process were transformed into an implication matrix and hierarchical value map using Ladderux software.  This study found that strong ties within the community, influenced by homophily and the sense of virtual community, motivated the customers to participate in commercial activities in order to obtain their goals which included a sense of obligation, loyalty, satisfaction and self-esteem. The relationships influenced customers to trust each other, provide social support and made purchasing products more convenient. Sellers were influenced by the convenience of using social media and the social support provided by the customers which helped them to achieve their goals which are profit and business sustainability.  This study contributes to social commerce theory by highlighting an underexplored type of social commerce setting and addressing how trust can be transferred from social to commercial activities. The findings provide a useful insight for businesses, regardless of their size, to build an understanding of the need to create a good relationship with their customers. For macro-businesses, this model can be used to identify what is lacking in their social media marketing strategy.</p>

Driving individuals’ citizenship behaviors in virtual communities through attachment

2019 ◽  
Vol 29 (4) ◽  
pp. 870-899 ◽  
Author(s):  
Chao-Min Chiu ◽  
Hsin-Yi Huang ◽  
Hsiang-Lan Cheng ◽  
Jack Shih-Chieh Hsu
Keyword(s):  
Structural Equation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Self Esteem ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Common Bond ◽  
Common Identity

Purpose The purpose of this paper is to examine the complex relationships between common bond attachment, common identity attachment, self-esteem and virtual community citizenship behavior (VCCB). This study identifies two broad categories of VCCB: citizenship behaviors directed toward benefitting other individuals (VCCBI) and citizenship behaviors directed toward benefitting the virtual community (VCCBC). Design/methodology/approach The authors apply partial least squares structural equation modeling to test the hypotheses, using a sample of 388 valid responses. Findings The results indicate that common bond attachment and common identity attachment have a significant effect on self-esteem, which, in turn, has a significant effect on VCCBI and VCCBC. The results also indicate that common bond attachment has a significant effect on VCCBI, and that common identity attachment has a significant effect on VCCBC. Originality/value This study contributes to a better understanding of VCCBs through common identity and common-bond theory, social identity theory and the stimulus-organism-response framework.

The Role of Virtual Communities in the Customization of e-Services

2011 ◽  
pp. 655-670
Author(s):  
Bill Karakostas ◽  
Dimitris Kardaras ◽  
Adéla Zichová
Keyword(s):  
Social Support ◽  
Public Opinion ◽  
Learning Environment ◽  
Virtual Communities ◽  
Virtual Community ◽  
Positive Influence ◽  
Perceived Usefulness ◽  
Service Customization

Virtual communities are groups of people with similar interests who meet online and together act as a learning environment, place for social support, or as bodies for influencing public opinion. In this paper, the authors identify characteristics of a virtual community that influence its members to customize e- services provided to or received by the virtual community. The authors propose a theoretical framework of factors influencing service customization in a virtual community that has been validated with two case studies conducted in health-focused virtual communities. The findings confirm that the quality of the learning environment, social support, and the virtual community’s ability to influence public opinion, positively contribute to the perceived usefulness and active participation in the community by its members. In turn, these factors were found to have a positive influence on customization of e-services by the members, based on the community’s suggestion. The research also suggests several areas of focus to enhance e-service customization through virtual communities.

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