Adoption of Web 2.0 in library associations in the presence of social media

2015 ◽  
Vol 49 (2) ◽  
pp. 151-169 ◽  
Author(s):  
Akhtar Hussain

Purpose – The purpose of this paper is to discuss the adoption of Web 2.0 in library associations in the presence of social media. This paper attempts to measure the penetration of Web 2.0 tools in various library associations all over the world. Design/methodology/approach – The study was conducted through an assessment of the library associations’ web sites. A total of 188 library associations’ web sites were analysed, out of which 115 library associations have implemented Web 2.0 applications; this is 61.17 percent of the total. Findings – On the basis of the analysis it was found that the majority of Web 2.0 tools have been used by American continents library associations. This stands at, 89.86 percent, whereas only a small number of Web 2.0 tools have been used by Asian continent library associations, that is, 25.64 percent. The most of Web 2.0 tools used by library associations, is, Facebook, Twitter, RSS feeds, LinkedIn, Flickr and Blogs. Research limitations/implications – The findings of this study can be utilized to assess the status of assorted Web 2.0 tools used in libraries associations. It may enable future research to investigate other aspects, such as the adoption of Web 2.0 tools in library associations of a particular country as well as continent. Originality/value – The paper begins with an introduction to Web 2.0 technology and attempts has been made to analyse the usage of this new technology in library associations worldwide.

2016 ◽  
Vol 29 (5) ◽  
pp. 686-712 ◽  
Author(s):  
Malik Faisal Azeem ◽  
Robina Yasmin

Purpose The purpose of this paper is to identify the possible gaps in use of Web 2.0 tools and human resource (HR) functional performance, and to identify the potential areas of future research for the upcoming researcher and industry practitioners. Design/methodology/approach By having a thorough literature review on the said Web 2.0 and HR functions’ concepts, the study develops a conceptual model with seven propositions that assist in answering two major research questions, i.e., whether Web 2.0 tools can benefit the four major functions of human resource management (HRM), and to what extent Web 2.0 tools help HR Managers to reap maximum (efficiently and effectively) out of four major functions of HRM. By identifying the possible gaps in use of Web 2.0 tools and HR functional performance, the study identifies potential areas of future research for the upcoming researcher and industry practitioners. Findings HR 2.0 regime (right alignment of Web 2.0 tools and HR functions) will allow both the ends (employee and employer) to drive the organization toward sustainable, long-term business success. Excellence in HR functions following the HR 2.0 concept, can lead the organizations get best desired HR and business outcomes across sectors and industries. Though using Web 2.0 tools in HR functions can encounter various challenges as management of bulky information, time wastage, personal conflicts, threats of losing information confidentiality, etc., but these potential threats can be made less risky by transforming organization culture. Research limitations/implications As the scope of the study was limited to the use of Web 2.0 tools in HR practices, the study provided a generic view of the use of Web 2.0 tools in HR domain. Thus the findings should be used only in HR domain in a variety of contexts. Practical implications The current study adds value to in the exploration of the link between Web 2.0 and HRM in a systematic way because of the fact that Web 2.0 tools as drivers or facilitating tools can play a vital role in execution of HR practices and processes in a secure, effective and efficient manner. The current study also paves the way for the HR practitioners and researcher to extract manifold benefits from the use of Web 2.0 tools in all of its functions with the right understanding. Critical role of HR can be favorably facilitated by Web 2.0 in favor of both, i.e., employees and the employers which could ultimately enable them to create a competitive edge in the market place. The organizations in general (whether private or public, manufacturing or public, small and medium enterprises or MNEs) can extract the real benefits from the right use of Web 2.0 while performing any of their HR function. Enhanced decision making may also be gained using the right mix of Web 2.0 tools and HR practices in any organization. The study also provides a track to the researchers to excavate more associations among the said constructs and to test these relationships in different industries so that maximum HR challenges may be addressed related to the employee and the HR process. Social implications Social implications of the current study can be derived as the main focus is HR practices which are executed by the employees, who if are positively addressed, may gain economic and social up gradations. As for the employers use of Web 2.0 tools in their HR functions not only will bring economic prosperity for themselves but for the employees and the society. Originality/value Conceptual analysis of links between the use of Web 2.0 tools and HR functions to draw the attention of HR practitioners to benefit both employers and employees. Though the use of Web 2.0 is being popular in various other business areas but not for internal employees regarding HR functions. Paper provides the conceptual link of Web 2.0 applications, i.e., blogs, wikis, folksonomies, RSS, podcasts and online social networks with human resource functions.


2015 ◽  
Vol 68 (1) ◽  
pp. 33-56 ◽  
Author(s):  
Larissa von Alberti-Alhtaybat ◽  
Khaldoon Al-Htaybat

Purpose – The purpose of this paper is to investigate the use of Web 2.0-based social media for investor relations (IR), in the Middle Eastern (ME) context. IR is one of the under-researched topics of the corporate reporting subject area. This study seeks to contribute by investigating social media for IR in a ME context. It researches the perceptions of corporations, and individual and institutional investors regarding the phenomenon of social media for IR, given the particular cultural context. A conceptual model guiding future research is developed out of the analyzed data. Design/methodology/approach – The research approach is qualitative and exploratory in nature, as the aim is to analyze perceptions and opinions of participants, in order to develop a theoretical argument based on these. To this end, the study employs a qualitative methodology and interview data collection. Data are analyzed using qualitative research coding styles. Findings – Primary findings are encompassed in the theoretical framework, which theorises the adoption of social media for investor relation in particular but addresses voluntary corporate reporting in general. The study determines that there are various factors that support and hinder adoption, such as willingness to adopt social media for IR and potential risks and benefit, and that there are anticipated outcomes, such as improved communications between investors and corporations and a related power adjustment. The new element regarding IR that transpired out of the current study is the notion of investor empowerment and the directly related fear of lack, or essentially loss, of control. Originality/value – The ME societies are very interested in social media applications, and utilize these in a broad range of their daily work and private activities. IR, as part of voluntary reporting, have been subject of recent debate, as little guidance is available and corporations’ practices vary. The current study highlights these factors in a largely under-researched market, the ME, and focuses a broader knowledge contribution based on the current findings. Finally, the concept of power is investigated in both its conventional and postmodern sense.


2016 ◽  
Vol 33 (8) ◽  
pp. 5-7
Author(s):  
Aziz Ur Rahman ◽  
Haroon Idrees ◽  
Arif khan

Purpose This study aims to explore the awareness status of Web 2.0 tools among library and information science (LIS) professionals in the University Libraries of Khyber Pakhtunkhwa. Design/methodology/approach The study used quantitative method to collect data from 73 LIS professionals in 18 public sector university libraries of the province of Khyber Pakhtunkhwa, Pakistan. Inferential and descriptive statistical techniques were used to analyze data using SPSS. Findings It was observed from the findings that majority of LIS professional s possess good knowledge of MS Office; however, some senior librarians were less acquainted. Internet facility was available to 60 participants out of 66. Librarians were not familiar with many services of Web 2.0; however, Facebook, YouTube and Skype were most familiar among the librarians. Majority of the respondents had no experience of using podcasting, RSS feeds, LinkedIn, LibraryThing, Flickr and MySpace. On the other hand, e-mail services, Facebook and YouTube were founded to be the most commonly used Web 2.0 tools among respondents. Problems faced by majority of the respondents were power failure, lack of training, non-cooperation from higher authorities, low speed of internet and financial problems. Practical implications These research results can be very beneficial for the interested librarians in universities, when they plan to use Web 2.0 applications in their libraries. Originality/value This study presents an overall picture of Web 2.0 applications in university libraries of Khyber Pakhtunkhwa and attempts to provide the readers with helpful information to better understand how their colleagues elsewhere are utilizing Web 2.0 tools in execution of library services.


2020 ◽  
Vol 29 (7) ◽  
pp. 877-897
Author(s):  
Federico Caviggioli ◽  
Lucio Lamberti ◽  
Paolo Landoni ◽  
Paolo Meola

Purpose Evidence from previous literature indicates that adopting a new innovative technology has a positive impact on a company’s business performance. Much less work has been carried out into examining whether a technology adoption has impact on corporate reputation. This paper aims to examine the latter topic in a context where social media is the channel used to share news about the introduction of a new technology. The empirical setting of the study consists of five retail companies located in the USA that decided to include Bitcoin as a payment platform. Design/methodology/approach Twitter data were used to measure how sharing news about the adoption of new technology could affect the reputation of the companies selected, keeping a clear distinction between the volume of data relating to social media responses and the sentiment expressed in the tweets. A panel vector autoregression model was used to incorporate series of data relating to news items, volume and sentiment. Findings The results show that the news about the adoption of a new technology has a positive impact on both the volume of tech-related tweets and the sentiment expressed in the tweets themselves, although the patterns of these two effects are different. The resulting impact decreases after a few days, both in volume and in sentiment. Research limitations/implications The analysis has limitations that future research could address by extending and diversifying the examined companies and the social media used as data sources. The research suggests that managers in medium-sized companies can leverage on the introduction of new technologies that have a direct impact on their customers and gain reputational benefits in terms of immediate visibility. Originality/value The research introduces an additional dimension of analysis to the current stream of corporate reputation. Although the literature has already covered the dynamics of response to events on Twitter, by focusing on the adoption of the new Bitcoin technology, the paper provides novel insights.


2014 ◽  
Vol 8 (1) ◽  
pp. 37-55 ◽  
Author(s):  
Wen Gong ◽  
Rodney L. Stump ◽  
Zhan G. Li

Purpose – This study aims to investigate the role and effect of national culture on social networking web sites (SNWs) use and access across countries while controlling for socio-economic factors, specifically networked readiness, level of education and mobile penetration. Design/methodology/approach – Hofstede's multidimensional framework serves as the conceptual basis for the study. Hierarchical regressions are conducted to test the hypothesized effects of cultural dimensions beyond that of the control variables on the penetration of SNWs using a secondary dataset for 36 countries. Findings – The results provide supporting empirical evidence linking three of Hofstede's cultural dimensions to nations' SNWs use and access. Research limitations/implications – Limitations include the use of secondary data for a limited number of countries. Only three social-economic variables were included as controls on the relationship between culture and SNWs access and usage. Future research will benefit from examining other cultural frameworks (such as Hall's classifications) and potential factors such as a nation's demographic composition and their roles in adoption and diffusion of the SNWs. Further research is needed to validate the results by including more nations and employing time-series data of social media penetration and diffusion. Practical implications – Managerial implications are discussed with respect to formulating more effective online marketing strategies for brand engagement and promotional media choice by accommodating for cultural differences. Originality/value – The paper's original contribution stems from the fact that little can be found in the literature about the influence of national culture on the use of social media. It attempts to establish the importance of understanding cultural impact on consumers' SNWs adoption behavior across countries.


2011 ◽  
Vol 29 (6) ◽  
pp. 762-776 ◽  
Author(s):  
Feng Gu ◽  
Gunilla Widén‐Wulff

PurposeThe focus of this paper is to study the influence of social media on scholarly communication. The aim is to provide an overview of researchers' use of Web 2.0 techniques, and discuss a possible change of information behaviors in the context of scholarly communication.Design/methodology/approachA web survey was distributed to a targeted sample of university staff (professors, teachers, researchers, and doctoral students). SPSS was utilized as a main tool to synthesize and analyze data, and present the results.FindingsWeb 2.0 tools are well‐known to researchers. Most researchers are familiar with blogs, wikis, social networks, multimedia sharing, and online document. Social media provide a convenient environment for scholarly communication. Depending on different aims within the scholarly communication process, researchers choose appropriate modes of communication in their research work.Research limitations/implicationsA combination of content analysis with survey and/or interviews may highlight other aspects of Web 2.0, which is not possible using a single method of content analysis.Originality/valueThere are few studies on the changes of scholarly communication in the context of Web 2.0. This study provides new insights for exploring the effects of Web 2.0 tools on scholarly communication and the development of new information behavior to match the scholarly environment of social media. This understanding can aid the researchers to keep abreast of new characteristics of scholarly communication and help the librarians to develop the correlative services in the scholarly environment of social media.


2016 ◽  
Vol 34 (6) ◽  
pp. 1013-1030 ◽  
Author(s):  
Sanam Ebrahimzadeh Pirshahid ◽  
Nader Naghshineh ◽  
Fatima Fahimnia

Purpose The present study aims to investigate levels of awareness and use of Web 2.0 tools by librarians in the university libraries of East Azerbaijan (EA) in Iran and to determine how librarians use these tools in everyday life. Design/methodology/approach A Web-based questionnaire was used to collect data from 38 per cent librarians in the university libraries of EA. Findings The research findings indicate that the librarians were more familiar with Web 2.0 tools such as wikis and blogs. While librarians widely use blogs and wikis, tools such as social bookmarking, social networks, RSS feeds, instant messaging and digital maps were less frequently used. Results obtained from present study indicated that librarians use Web 2.0 tools mostly to communicate with friends and family, to keep up-to-date, to collaborate with colleagues and for curiosity and fun. Also, librarians believe that Web 2.0 tools can be used mostly for sharing information about library resources. Internet filtering, lack of access to high-speed internet and lack of training were the major obstacles for Web 2.0 adoption by librarians. Originality/value This study is a useful source for implementing Web 2.0-based technology in libraries. Also, this study will help managers understand the librarians’ needs about Web 2.0 to improve their library services.


2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.


2014 ◽  
Vol 31 (4) ◽  
pp. 10-13 ◽  
Author(s):  
Sharon Q. Yang

Purpose – This study aims to ascertain the trends and changes of how academic libraries market and deliver information literacy (IL) on the web. Design/methodology/approach – The author compares the findings from two separate studies that scanned the Web sites for IL-related activities in 2009 and 2012, respectively. Findings – Academic libraries intensified their efforts to promote and deliver IL on the web between 2009 and 2012. There was a significant increase in IL-related activities on the web in the three-year period. Practical implications – The findings describe the status quo and changes in IL-related activities on the libraries’ Web sites. This information may help librarians to know what they have been doing and if there is space for improvement. Originality/value – This is the only study that spans three years in measuring the progress librarians made in marketing and delivering IL on the Web.


2015 ◽  
Vol 10 (3) ◽  
pp. 360-374 ◽  
Author(s):  
Androniki Kavoura ◽  
Aikaterini Stavrianeas

Purpose – The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the extent in which they believe it is important for them to belong to an online community with shared characteristics among its members. Design/methodology/approach – A stratified, based on nationality and gender, sample of 301 respondents of foreign arrivals of visitors in the Athens airport, Greece was collected in June and July 2014 based on the official Athens Airport Authorities Arrival Research. This is a partially exploratory research. Findings – Differences between age groups as far as the importance attributed to social media as sources of information about a tourism destination were found. The respondents, when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first source and photo sharing sites are the second most preferred source; sharing aesthetics of photos was found to contribute to the feeling of belonging to an on line travel community. Research limitations/implications – Further research will contribute to the development of greater understanding of the strategic approaches to social media and their use to promote a destination. Greek diaspora would be interesting to examine and geographical differences among groups. Practical implications – The paper denotes the importance for destination management organizations and companies, to fully employ the social media in their marketing efforts. Originality/value – The present study increases our understanding of the adoption of online and traditional communications in the visitor’s process for Athens, Greece, shedding light to the literature existing on the significance attributed to the online travel community belonging from visitors through sharing aesthetics of photos and associations of ideas based on age differences.


Sign in / Sign up

Export Citation Format

Share Document