The seven deadly sins and ethnography

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caio Coelho ◽  
Carlos Eduardo de Lima

PurposeThe purpose of this paper is to conduct a general review of the ethnographic method. It uses metaphors to read several pieces of ethnographic research and discuss the different issues encountered during the research process. The review consisted of new articles but also important books that helped to construct and maintain the field of organizational ethnography.Design/methodology/approachThe paper aims to discuss the ethnography research process through the metaphor of the Christian Seven Sins. It proposes a reflection on planning and conducting ethnographic research. The seven sins are used as a metaphor that can lead to more reflexive research for educational and explanatory purposes. Ultimately, the authors encourage organizational scholars to conduct ethnographic research.FindingsThe metaphors of the Christian seven sins represent issues that may arise during an ethnographic research. Gluttony is the dive in all topics that may appear; Greed is to lose yourself in the amount of data; Lust is to get too much involved in the field; Wrath is to take the struggles of the subjects as your own; Envy is to judge other's research according to your paradigm; Sloth is to not collect enough ethnographic data and Pride is forgetting to have a critical perspective toward your data. The redemption of these “sins” brings reflexivity to ethnographic research.Research limitations/implicationsThe paper opts to treat ethnography as a methodology that can be utilized with different epistemological and ontological approaches which could diminish the degree of reflection. No metaphor would be able to explain all the details of an ethnographic research project, still the seven sins provided a wide range of ideas to be reflected upon when using the methodology.Practical implicationsAs a paper on ethnography, researchers and especially PhD students and early careers can get to know the issues that can arise during ethnographic research and put them in contact with good examples of ethnography in Organization and Management Studies.Originality/valueThis paper groups different complexities and discussions around ethnographic research that may entail research reflexivity. These ideas were scattered through various ethnographic publications. With the review their highlights can be read in a single piece. With these discussions, the paper aims to encourage researchers to conduct good quality ethnography.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Virginia Rosales

PurposeThe use of organizational ethnography has grown significantly during the past decades. While language is an important component of ethnographic research, the challenges associated with language barriers are rarely discussed in the literature. The purpose of this paper is to open up a discussion on language barriers in organizational ethnography.Design/methodology/approachThe author draws on her experience as a PhD student doing an organizational ethnography of an emergency department in a country where she initially did not speak the local language.FindingsThe paper examines the author's research process, from access negotiation to presentation of findings, illustrating the language barriers encountered doing an ethnography in parallel to learning the local language in Sweden.Research limitations/implicationsThis paper calls for awareness of the influence of the ethnographer's language skills and shows the importance of discussing this in relation to how we teach and learn ethnography, research practice and diversity in academia.Originality/valueThe paper makes three contributions to organizational ethnography. First, it contributes to the insider/outsider debate by nuancing the ethnographer's experience. Second, it answers calls for transparency by presenting a personal ethnographic account. Third, it contributes to developing the methodology by offering tips to deal with language barriers in doing ethnography abroad.


2018 ◽  
Vol 7 (2) ◽  
pp. 176-185 ◽  
Author(s):  
Boukje Cnossen

PurposeThe purpose of this paper is to nuance the idea of natural access proposed by Mats Alvesson in his description of at-home ethnography, and to offer a performative view of Alvesson’s suggestion that, in at-home ethnography, the ethnographer must work with “the processual nature of the researcher’s self.”Design/methodology/approachThe author offers a reflection on the several years of ethnographic research the author conducted, of which some parts were done in a living community of which the author was part. Being literally at home, as well as being very familiar in the other research settings the author describes, allows for a critical reflection on what “at-homeness” means.FindingsUsing Butler’s notion of performativity, the author argues that “the processual nature of the researcher’s self” Alvesson speaks of, can best be understood as multiple selves, of which some emerge during the research process. The author furthermore problematizes Alvesson’s use of the term “natural access,” by arguing that this kind of access is neither easy, nor devoid of power relations.Originality/valueThis paper uses an experience of conducting research in the home, as well as an experience conducting research in a setting where the researcher arguably blent in well, to question what the “at-home” in at-home ethnography means, and how the researcher can deal with it.


Author(s):  
Wafa Said Mosleh ◽  
Henry Larsen

PurposeThe purpose of this paper is to present researcher's reflexive writing about emergent events in research collaborations as a way of responding to the process-figurational sociology of Norbert Elias in the practice of organizational ethnography.Design/methodology/approachDrawing parallels between Norbert Elias' figurative account of social life and auto-ethnographic methodology, this paper re-articulates the entanglement of social researchers in organizational ethnographic work. Auto-ethnographic narration is explored as means to inquire from within the emerging relational complexity constituted by organizational dynamics. Writing about emergent events in the research process becomes a way of inquiring into the social figurations between the involved stakeholders; thus nurturing sense-making and increasing the awareness and sensitivity of the researcher to her own entanglement with the relational complexity of the organization under study.FindingsIn the paper, we argue that the writing of auto-ethnographic narratives of emergent field encounters is a process of inquiry that continuously depicts the temporal development of the relational complexity in organizations. Viewing that from the perspective of Elias' concept of figuration, we find a common commitment to the processual nature of research processes, which insists on moving beyond objectifying empirical insights.Originality/valueThis paper encourages awareness of the interdependency between ourselves as social researchers and field actors as we engage with the field. It moves beyond simplifying the ethnographic research agenda to that of “studying” and “describing” organizations. It offers unique insights into the organizational context, and increased sensitivity toward the social entanglement of the experiences that we, ourselves, as researchers are part of.


2019 ◽  
Vol 9 (1) ◽  
pp. 66-79
Author(s):  
Anna Kirkebæk Johansson Gosovic

Purpose Within organizational ethnography, getting access to relevant field sites often requires us to draw on personal and professional networks. Likewise, externally funded research is no longer a rarity. The question is what such financial and social ties mean for our research practices as organizational ethnographers and for our interactions with and descriptions of the field. The purpose of this paper is to address this question and to develop our understanding and practice of organizational ethnography by expanding the methodological literature on research ethics as well as our tools to evaluate research quality. Design/methodology/approach Based on ethnographic fieldwork in a multinational pharmaceutical corporation, and building on previous literature on ethics and quality in qualitative research, this paper introduces a reflexive framework for understanding our personal and financial entanglements in the field and the possible impact of such entanglements on our research findings and representation of informants and events. Findings Drawing on anthropological theory of reciprocity and gift-giving, the paper argues that social and financial entanglements with the field will urge the ethnographer to reciprocate; e.g. by thinking twice about unflattering representations and criticism of those with whom we are entangled. However, the paper further argues that such reflections are an important part of conducting ethically sound ethnographic research. Originality/value Rather than subscribing to an illusion of independent research, this paper demonstrates how we as organizational ethnographers get entangled with the fields that we study and what implications this might have for our practices and representations of these fields.


Author(s):  
Scott Taylor ◽  
Christopher Land

Purpose – The purpose of this paper is to examine the part of the organizational research process, access negotiation, through reflexive analysis of the participation in a recent data collection process. The paper aims is to question two emergent norms in this area: first, that organizational anonymity be granted in exchange for organizational access; and second, that access negotiation be seen as a bounded activity at the start of data collection. Design/methodology/approach – Through the reflexive account and with reference to published accounts of practice in other research projects, the authors explore the reasons why researchers offer organizational anonymity, and note the unintended consequences of this practice. The authors locate the discussion in relation to increased expectations on social researchers to contribute to public debate about managing and organizing. Findings – The author suggests that the negotiation of access without promising anonymity may generate more situated accounts of organization, and greater participation in political or ethical debates surrounding work, organization, and management. By facilitating a clearer line of impact stemming from qualitative research, this would also aid researchers in demonstrating the value of their work in informing public debate. Social implications – The authors conclude by reiterating the potential for organizational researchers to achieve greater social and ethical impact, especially if the authors frame access negotiation as a continuous process rather simply as than a moment at the start of a project. Originality/value – The authors argue that the paper raises a key, but neglected, issue in conducting empirical organizational research, that has political and ethical implications as well as a methodological significance. Through the analysis, the authors encourage themselves and the research community to be clearer about the potential value of scholarship in debates happening outside the academy, and to see access negotiation as more complex than simply a transaction in which organizational anonymity is promised in return for data.


2017 ◽  
Vol 17 (2) ◽  
pp. 66-76 ◽  
Author(s):  
Sarah Tickle

Purpose This paper accounts for, and reflects upon, the research design and the methodological approach adopted in ethnographic research with young people. In particular, the purpose of this paper is to reinforce the significance of conducting qualitative participatory and innovative methods with young people, alongside the value of rapport building. Design/methodology/approach Qualitative participatory methods are understood as the most appropriate way to empower and respect young people in the research process. Alongside such methods the ethnographic nature of the research is discussed in conveying the importance of rapport building with young people in the field. In doing so the paper examines a number of important considerations when conducting youth research. Findings The triangulation of qualitative methods was fundamental in exploring and understanding young people’s lives in each locality and allowed for deep and meaningful explorations of specific themes. The additional and complementary methods employed alongside traditional methods were particularly suited to understanding young people’s everyday lives, as complex experiences are not always conveyed through traditional methods alone. Conducting participatory methods produced narratives around safety, security and governance in public places. Originality/value Being reflexive and adapting to a research setting in order to enhance the process of building and maintaining trust with young people is the most important facet when conducting youth research. Giving careful consideration to the impact of a researcher’s presence in the field needs to be carefully navigated.


2016 ◽  
Vol 5 (3) ◽  
pp. 202-218 ◽  
Author(s):  
Markus Walz ◽  
Patrizia Hoyer ◽  
Matt Statler

Purpose The purpose of this paper is to introduce the unique artistic approach of film-maker Werner Herzog as an inspiration to rethink ethnographic studies in general and the notion of reflexivity in particular. Design/methodology/approach This paper reviews the particularities of Werner Herzog’s approach to filmmaking, linking them to the methodological tradition of visual ethnography and especially the debate about the role of reflexivity and performativity in research. Findings Herzog’s conceptualization of meaning as “ecstatic truth” offers an avenue for visual organizational ethnographers to rethink reflexivity and performativity, reframe research findings and reorganize research activities. The combination of multiple media and the strong authorial involvement exhibited in Herzog’s work, can inspire and guide the development of “meaningful” organizational ethnographies. Originality/value The paper argues that practicing visual organizational ethnography “after Herzog” offers researchers an avenue to engage creatively with their research in novel and highly reflexive ways. It offers a different way to think through some of the challenges often associated with ethnographic research.


Author(s):  
Mira Karjalainen ◽  
Charlotta Niemistö ◽  
Jeff Hearn

Purpose – The purpose of this paper is to unpack the question of research access(es), especially ethnographic access, seen as an intrinsic part of research projects that should be scrutinized carefully to gain a deeper understanding of the field. Two main questions are asked: what does the process of accessing knowledge-intensive businesses (KIBs), specifically large international consultancies (LICs), tell us about access more generally? And what does accessing KIBs, specifically LICs, tell us about these organizations more generally? Design/methodology/approach – The paper builds on discussions of research access issues in organizational ethnography, in part when setting out to employ shadowing as a method of inquiry. It focuses on the challenges of gaining access to KIBs, where confidentiality is central to the work. The empirical focus is a study of LICs from where the data for this paper is drawn. Findings – To answer the two questions, the paper provides an analysis of: accesses in the plural; ongoing processes of accessing; multiple levels of access and contradictory negotiations; research accesses, including access difficulties, as constitutive of research itself; and research accesses as dependent on and giving data on the organizations in question. Building on literatures on ethnographic access and empirical data gained while negotiating access to LICs, this paper contributes to prior research on access, focusing on LICs as an arena for organizational ethnography, whose particular character has to be taken into account when conducting research. Originality/value – This paper examines the processes of accessing, a neglected but important part of research: the phase(s) of negotiating and gaining access to the field, and the need to fully absorb these phases into the research process as a whole. Access as such multi-level ongoing processes is often neglected, however, in both academic writing and importantly in doctoral education curricula. Therefore, the paper offers guidelines for use in research training.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jonas Strandholdt Bach ◽  
Nanna Schneidermann

PurposeThis article examines the interventions from municipality, state and other actors in the Gellerup estate, a Danish “ghetto” by focusing on the youth problem and its construction, by examining a cross-disciplinary academic workshop intending to “solve the youth problem” of the estate.Design/methodology/approachThe article is based on the two authors' participation in the academic workshop, as well as their continued engagement with the Gellerup estate through separate project employments and ethnographic research projects in the estate, consisting of both participant observation and interviews.FindingsIn the article the authors suggest that the 2015 workshop reproduced particularly the category of idle urban young men as problematic. The authors analyze this as a form of “moral urban citizenship”. The article also analyzes some of the proposed solutions to the problem, particularly architectural transformations, and connects the Danish approach to the problems of the “ghetto” to urban developments historically and on a global scale.Originality/valueCross-disciplinary academic attempts to solve real-world problems are rarely incorporated as ethnographic data. In this article the authors attempt to include part of their own practice as academics as valuable data that opens up new perspectives on a field and their own involvement and analysis of it.


2017 ◽  
Vol 20 (4) ◽  
pp. 416-434 ◽  
Author(s):  
Prabash Aminda Edirisingha ◽  
Jamal Abarashi ◽  
Shelagh Ferguson ◽  
Rob Aitken

Purpose The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly relationships with participants could be initiated, fostered and managed by incorporating Facebook in ethnographic data collection and how such relationships deepen ethnographic interpretation. Design/methodology/approach This paper focuses on the methodological implications of adopting “friendship as method” during ethnographic research. The discussion is premised upon a longitudinal, multi-method ethnographic research process exploring new family identity formation in Sri Lanka and New Zealand. Findings Building on friendship theories, the authors suggest that Facebook engagement helps overcome three challenges inherent to ethnographic research: gaining access and immersion, capturing multiple perspectives, and developing rich and thick interpretations. The findings illustrate that adopting Facebook as a platform to strengthen friendships with research participants expands the researcher’s field by enabling him to follow the ethics and pace of conventional friendship and by inspiring dialogical interaction with participants. Thus, it is suggested that Facebook helps diluting the power hierarchy in the participant–researcher relationship and encourages participants to reveal more subtle details of their mundane lived experiences. Originality/value Even though researchers have often used social media interactions in ethnographic research, there is no theoretical foundation to understand how such interactions could better inform the depth and richness of research phenomena. Particularly, considering the emerging significance of social media in personal identity construction, sustenance and enactment, it is import to understand how such mediums enable researchers overcome inherent methodological complexities. Therefore, this paper contributes to literature on conventional ethnography, netnography and friendship theories by presenting a theoretical framework to understand how Facebook interaction contributes to overcome challenges in conducting ethnographic research.


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