Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase

2014 ◽  
pp. 1-25 ◽  
Author(s):  
Alicia Baik ◽  
Rajkumar Venkatesan ◽  
Paul Farris
Keyword(s):  
Mobile Technology ◽  
Shopper Marketing ◽  
The Impact

scholarly journals The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

2017 ◽  
Vol 10 (4) ◽  
pp. 58 ◽  
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi
Keyword(s):  
Mobile Technology ◽  
Technology Use ◽  
Mobile Channel ◽  
Grocery Retailing ◽  
Impulse Purchases ◽  
Shopper Behavior ◽  
Marketing Activities ◽  
Device Use ◽  
Retail Setting ◽  
The Impact

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

Mobile Technology as a Learning Tool

2014 ◽  
Vol 10 (4) ◽  
pp. 1-15 ◽  
Author(s):  
Fawzi Ishtaiwa
Keyword(s):  
Quantitative Study ◽  
Mobile Technology ◽  
Learning Process ◽  
Academic Major ◽  
Learning Tool ◽  
Actual Use ◽  
Perceived Effects ◽  
The Impact ◽  
The Relationship

This study investigated students' actual use of mobile technology (MT) as a learning tool and identified their perceptions towards the effects of using MT on the learning process. It also examined the impact of students' academic major on their use and perceived effects of MT. The relationship between MT use and its effect on learning was explored as well. To this end, a quantitative study of professional diploma students' perceptions of MT was carried out. The results revealed that students use MT in a variety of ways, and they perceive it as primary valuable tools to supplement their learning. However, the nature of MT use is unpretentious in scope. The results also indicated that students' academic major significantly impacted their use and perceived effects of MT. In addition, significant correlation was found between the use and effects of MT.

scholarly journals Mobile Technology Use and Its Association With Executive Functioning in Healthy Young Adults: A Systematic Review

2021 ◽  
Vol 12 ◽  
Author(s):  
Rachel E. Warsaw ◽  
Andrew Jones ◽  
Abigail K. Rose ◽  
Alice Newton-Fenner ◽  
Sophie Alshukri ◽  
...  
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Executive Functioning ◽  
Mobile Technology ◽  
Systematic Reviews ◽  
Technology Use ◽  
Memory Performance ◽  
Mobile Technologies ◽  
Smartphone Use ◽  
The Impact

Introduction: Screen-based and mobile technology has grown at an unprecedented rate. However, little is understood about whether increased screen-use affects executive functioning (EF), the range of mental processes that aid goal attainment and facilitate the selection of appropriate behaviors. To examine this, a systematic review was conducted.Method: This systematic review is reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. A comprehensive literature search was conducted using Web of Science, MEDLINE, PsycINFO and Scopus databases to identify articles published between 2007 and March 2020, examining the use of mobile technologies on aspects of EF in healthy adults aged 18–35 years. In total 6079 articles were screened by title, and 39 screened by full text. Eight eligible papers were identified for inclusion. Our methods were pre-registered on the PROSPERO international prospective register of systematic reviews.Results: A total of 438 participants were included across the eight studies. Five of the eight studies examined more than one EF. Five studies measured inhibition, and four studies measured decision-making. Smartphone use was negatively associated with inhibition and decision-making. Working memory performance was found to be improved by increased time engaging in video games and by refraining from smartphone use prior to bedtime. Quality assessments indicated high risk of methodological biases across the studies and a low quality of evidence for determining the relationship between technology use and executive functioning.Conclusions: This review highlights the scarcity of the literature in this area. It presents a call for rigorous and objective research to further our understanding of the impact of mobile technology on different aspects of executive function.

scholarly journals The Impact of Mobile Learning on EFL Students’ Learning Behaviors and Perceptions: From Content Delivery to Blended Interaction

2021 ◽  
Vol 5 (4) ◽  
pp. 25
Author(s):  
Vo Thuy Linh ◽  
Nguyen Ngoc Vu
Keyword(s):  
Mobile Devices ◽  
Mobile Learning ◽  
Mobile Technology ◽  
Teaching And Learning ◽  
Theoretical Background ◽  
Modern Technology ◽  
Rapid Expansion ◽  
Efl Students ◽  
The Impact ◽  
Learning English

Mobile learning (M - learning) emerges as the essential mark of technological revolution 4.0 and the great development of modern technology. It has proved that their smart functions were accompanied by the rapid expansion of mobile devices to support learning of learners everywhere and every time. Although mobile technology is expected to apply suitably to teaching and learning, the capacity of English as a Foreign Language (EFL) students to use mobile devices to support their English learning needs to be thoroughly evaluated. This paper is to present how EFL learners at a Vietnam University can exploit mobile technology by questionnaire through a survey of 300 EFL students. The investigation took place during the second semester of the 2018 - 2019 school year. The quantitative approach has been used to gather and analyze data, and results have shown that EFL students are confident of learning English through mobile devices through their use of mobile technology. This shows that learning English by mobile devices is feasible and has got positive perceptions from the students. Furthermore, the research results are expected to contribute as a theoretical background as reference for future researches related to mobile learning applications.

scholarly journals The Impact of Mobile Technology on a UK Police Force and Their Knowledge Sharing

2009 ◽  
Vol 08 (02) ◽  
pp. 101-112 ◽  
Author(s):  
Rachael Lindsay ◽  
Louise Cooke ◽  
Tom Jackson
Keyword(s):  
Knowledge Sharing ◽  
Mobile Technology ◽  
Information Overload ◽  
Positive Impact ◽  
Evaluation Study ◽  
Police Force ◽  
Ethnographic Approach ◽  
The Impact ◽  
Method Approach

The paper discusses an evaluation study that investigates the impact of mobile technology on a UK police force and on knowledge sharing processes. An empirical, ethnographic approach to the research was adopted, using a mixed method approach of focus groups, questionnaires, observational "work shadowing" and interviews with a total of 42 staff involved in a trial of mobile technology. The findings from the various methods are consistent, suggesting that mobile technology has a positive impact on policing and knowledge sharing. The timeliness of information improved, increasing the availability of information for decision-making. Reductions in information overload were apparent due to mobile technology providing greater control over information. There was a positive impact on knowledge sharing in the course of operational duties. Information and knowledge could be shared more quickly with officers in the field; and mobile technology provided a new avenue for keeping each other up to date with events. The paper contributes towards an understanding of the upcoming concept of "mobile knowledge management" and offers a set of recommendations to manage the possible long-term risk of mobile technology on knowledge sharing.

Improving Teaching Practice in Early Childhood Supported by Mobile Technology

2019 ◽  
pp. 1066-1082 ◽  
Author(s):  
Kathryn MacCallum ◽  
Heather R. Bell
Keyword(s):  
Early Childhood ◽  
New Zealand ◽  
Mobile Learning ◽  
Mobile Technology ◽  
Teaching Practice ◽  
Ethnographic Case Study ◽  
Children’S Learning ◽  
The Impact ◽  
Children's Learning

This chapter discusses the findings of an ethnographic case study investigating the implementation of mobile learning at an early childhood centre in Hawkes Bay, New Zealand. The study describes how mobile technology is being used to support children's learning and communication. The findings show that the devices are an integral part of the learning culture of the centre. The devices are being used to actively engage children in the learning environment and support teaching inquiry. As one of the early studies to investigate how mobile technology is being used in early childhood education, the current study provides pedagogically sound examples and insight on how mobile technology can be embedded into early childhood. The study is seen as a starting place for more in-depth investigations into the impact of mobile learning on young children's learning.

Adoption and Use of Innovative Mobile Technologies in Nigerian Academic Libraries

2018 ◽  
pp. 354-389
Author(s):  
Robert Akinade Awoyemi
Keyword(s):  
Mobile Technology ◽  
Academic Libraries ◽  
Tertiary Education ◽  
Mobile Technologies ◽  
Data Sets ◽  
Web Based ◽  
Mixed Method Design ◽  
Professional Development Needs ◽  
The Impact ◽  
The Web

The research explores the extent to which academic libraries in Nigeria are using mobile technologies for the delivery of its information and research services, and the impact these technologies may have on the professional development needs of librarians. Using a mixed method design approach, two data sets were investigated. First, the web-based library homepages of 15 tertiary education libraries in South-west Nigeria were examined for their level of conformance to a mobile platform and second, library staff from the 15 academic libraries were surveyed for their perceptions of, and experiences in, using mobile technology both within a social context and within the workplace. This research found that while mobile technologies are in use by the majority of academic libraries to a degree, lack of resources and awareness of new innovations were identified as barriers to providing mobile services that meet users' needs and expectations.

Integrating Mobile Learning in an Undergraduate Course

2015 ◽  
pp. 1333-1350 ◽  
Author(s):  
Fawzi Ishtaiwa
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Situated Learning ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Small Device ◽  
Technology Affordances ◽  
Research Questions ◽  
The Impact ◽  
The Relationship

This study investigated students' perceptions towards the affordances and challenges of integrating mobile learning (m-learning) into an undergraduate course. It also examined the impact of students' gender on their perceived affordances and challenges. The relationship between students' perceived affordances and perceived challenges of m-learning was also explored. Questionnaires distributed to 76 students and semi-structured interviews conducted with 17 students were used for collecting data to answer the research questions. The results revealed that students' perceptions towards the affordances of m-learning were particularly positive. They indicated that m-learning can provide an active, flexible, contextualised, and situated learning environment. However, several challenges are associated with m-learning integration. Most notable are: distraction, small device screens, plagiarism, cost, and parents' negative attitudes toward m-learning. The study also revealed that students' gender significantly impacted on the perceived affordances and challenges of m-learning. Finally, a negative significant correlation was found between mobile technology affordances and challenges.

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