scholarly journals Factors influencing households' intention to adopt solar energy solutions in Zambia: insights from the theory of planned behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sambo Zulu ◽  
Ephraim Zulu ◽  
Mwansa Chabala
Keyword(s):  
Solar Energy ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Perceived Benefits ◽  
Planned Behaviour ◽  
Content Type ◽  
Mediating Role ◽  
Intention To Adopt ◽  
Attractive Option

PurposeThis study examined the factors that influence households’ intention to adopt solar energy solutions in Zambia. This, in view of low adoption rates of solar energy solutions even in the wake of a widespread electricity power generation deficit across sub-Sahara Africa (SSA) has plagued the region with daily electricity load shedding lasting several hours at a time. Given the vast potential for solar energy generation in the region, solar energy solutions have become an attractive option to grid-based electricity, and many households have intentions of adopting these solutions.Design/methodology/approachThrough the lens of the theory of planned behaviour (TPB), the study surveyed adult household members in Zambia who contributed towards the household’s income. The participants were selected using the snowballing technique, which yielded a sample of 961 respondents. The results were analysed using structural equation modelling.FindingsThe results show that attitude, trust, benefits and subjective norms influence the intention to adopt solar energy solutions. Trust and benefits also influence the intention to adopt solar energy solutions indirectly through attitude. Therefore, measures aimed at increasing the adoption of solar energy solutions should focus on improving the attitude, perceived benefits, trust in the solutions and consider subjective norms.Originality/valueThe findings add to the understanding of the factors that influence the intention to adopt solar energy solutions in Zambia. Therefore, the findings can be used to inform measures aimed at improving solar energy uptake in Zambia. The study also reports on the previously unreported mediating role of attitude towards solar energy solution on the associations between perceived benefits and trust with solar energy solutions adoption intention.

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
pp. 000-000
Author(s):  
Ataul Karim Patwary ◽  
Muharis Mohamed ◽  
Md Karim Rabiul ◽  
Waqas Mehmood ◽  
Muhammad Umair Ashraf ◽  
...  
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Green Marketing ◽  
Behavioural Control ◽  
Green Products ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

How social norms affect alcohol dependence: the mediating role of perceived benefits and alcohol identity

2020 ◽  
Vol 122 (12) ◽  
pp. 3935-3946
Author(s):  
Shih-Tse Edward Wang ◽  
Yu-Ting Liao
Keyword(s):  
Social Norms ◽  
Alcohol Dependence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Study Results

PurposeAlthough the association between social norms and alcohol dependence has been noted, how social norms cause alcohol dependence remains unclear. This study thus investigated how social norms affect the perceived benefits of drinking and alcohol identity, which in turn affect alcohol dependence.Design/methodology/approachConvenience sampling was used, and 452 valid questionnaires were collected from alcohol (specifically, beer) consumers over the age of 18; answers were analyzed through structural equation modeling.FindingsSocial norms positively affected the perceived benefits of drinking and alcohol identity; alcohol identity positively affected alcohol dependence; moreover, alcohol identity fully mediated the effects of social norms and the perceived benefits of drinking on alcohol dependence.Originality/valueHow social norms affect alcohol dependence has rarely been studied; thus, the present study has value for integrating the findings in the lines of research on social norms and alcohol dependence. Based on the study results, the authors recommend that policies aimed at discouraging alcohol dependence should focus on mitigating the social pressure to drink and the perceived benefits of drinking as well as labeling others as drinkers.

Exploring the intentional behaviour of refugees in participating in micro-enterprise support programmes (MESP): is theory of planned behaviour (TPB) still relevant?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Omar Kachkar ◽  
Fares Djafri
Keyword(s):  
Perceived Control ◽  
Goodness Of Fit ◽  
Theory Of Planned Behaviour ◽  
Well Being ◽  
Subjective Norms ◽  
Research Approach ◽  
Planned Behaviour ◽  
Content Type ◽  
Low Profile ◽  
Support Programmes

Purpose This study aims to investigate the relevance of the theory of planned behaviour (TPB) in predicting the intentional behaviour of refugee entrepreneurs. This paper uses key components of the theory on attitude, subjective norms and perceived control to explore the willingness of refugees to participate in microenterprise support programmes (MESP) in refugee camps. Design/methodology/approach This study used a positivist research approach, comprising a quantitative basis of enquiry and gathered data via survey questionnaires. In total, 400 usable questionnaires were completed and used for analysis. This study uses descriptive and inferential analysis with SPSS and confirmatory factor analysis with AMOS to test three key TPB hypotheses. Findings The structured model revealed acceptable high goodness-of-fit indices. Also, the findings indicated that out of three hypotheses, two hypotheses (attitude and perceived control) were substantial, positive and significant. However, the relationship between subjective norms of refugees and their intention to participate in MESP was insignificant. The findings of this study indicate the low-profile refugees give to the views and opinions of the surrounding communities when it comes to determining their intentional behaviour. As such, some poignant implications may relate to microfinance and microcredit programmes targeting refugees. Practical implications The present study illustrates the interrelationships between the proposed variables. Also, by understanding the relationships between the selected variables, the findings would be useful for the concerned authorities to ameliorate and upgrade the well-being of refugees along with empowering their environment, which would facilitate their engagement in business and entrepreneurship. Originality/value This study explores the relevance of TPB and its components in the context of the intentional behaviour of refugee entrepreneurs. It further illuminates the distinction of refugee behaviour towards entrepreneurship and MESP.

Applying the TOE framework in the Halal warehouse adoption study

2017 ◽  
Vol 8 (2) ◽  
pp. 161-181 ◽  
Author(s):  
Abdul Hafaz Ngah ◽  
Yuserrie Zainuddin ◽  
Ramayah Thurasamy
Keyword(s):  
Significant Relationship ◽  
Structural Equation ◽  
Service Providers ◽  
Organizational Readiness ◽  
Perceived Benefits ◽  
Contributing Factors ◽  
Content Type ◽  
Intention To Adopt ◽  
Toe Framework ◽  
The Government

Purpose This study aims to identify the contributing factors to the adoption of Halal warehousing services among Malaysia Halal manufacturers. Design/methodology/approach A survey, based on the technology, organization and environment (TOE) framework, was distributed to 200 participants at the Malaysia International Halal Showcase 2013. Of these, 140 responses were complete, and the data were analyzed using structural equation modelling approach and SMART-PLS 2.0 software. Findings Perceived benefits, cost, customer pressure and organizational readiness were found to have a significant relationship with Halal manufacturers’ intention to adopt Halal warehousing services. Perceived benefits, customer pressure and organizational readiness were the drivers of adoption, and cost was a barrier. Research limitations/implications This paper examines the factors affecting Malaysian Halal manufacturers’ intention to adopt Halal warehousing services in three industries, food, pharmaceuticals and cosmetics. Practical implications The results provide insights into the adoption of Halal warehousing among Malaysian Halal manufacturers. The government, Halal warehouse service providers and customers may use these findings to expand the adoption of Halal warehouse services. Originality/value Adopting the TOE framework, this study investigates and develops a model for Halal warehouse adoption. The results indicate that the variables from the TOE framework have a significant relationship with the adoption of Halal warehousing activities.

Chinese traditional village residents’ behavioural intention to support tourism: an extended model of the theory of planned behaviour

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ke Shen ◽  
Huawen Shen
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Critical Factor ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Extended Model ◽  
Limited Evidence ◽  
Planned Behaviour ◽  
Content Type ◽  
The Relationship

Purpose Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC. Design/methodology/approach The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village. Findings The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI. Research limitations/implications This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village. Originality/value This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

The moderating effect of religiosity on ethical behavioural intentions

2017 ◽  
Vol 46 (2) ◽  
pp. 429-448 ◽  
Author(s):  
Muhammad Kashif ◽  
Anna Zarkada ◽  
Ramayah Thurasamy
Keyword(s):  
Cultural Context ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Ethical Behaviour ◽  
Moral Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Behavioural Intentions ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate Pakistani bank front-line employees’ intentions to behave ethically by using the extended theory of planned behaviour (ETPB) into which religiosity (i.e. religious activity, devotion to rituals and belief in doctrine) is integrated as a moderating variable. Design/methodology/approach The authors collected 234 self-administered questionnaires and analysed them using SmartPLS 2.0, a second generation structural equation modelling technique. Findings This paper demonstrates that the ETPB can explain intentions to behave ethically. Moral norms (i.e. the rules of morality that people believe they ought to follow) and perceived behavioural control (i.e. people’s perceptions of their ability to perform a given behaviour) are the best predictors of ethical behavioural intentions. The effects of injunctive norms (i.e. perceptions of which behaviours are typically approved or disapproved in an organisation) and of perceived behavioural control on behavioural intent are moderated by religiosity. Practical implications Leading by example, providing ethics training, empowering employees and encouraging the expression of religiosity are proposed as ways to foster an ethical culture in the workplace. Originality/value Even though numerous empirical studies have utilised variants of the theory of planned behaviour to explain consumer behaviour, its applicability to ethical behaviour in the workplace has scarcely been explored. Moreover, its tests in non-western contexts are scant. This study demonstrates the applicability of the ETPB in a broader circumstantial and cultural context and enriches it with religiosity, a pertinent characteristic of billions of people around the world. Finally, this is one of the very few ethics studies focusing on banking, an industry fraught with allegations of moral breaches.

scholarly journals Rural Citizens’ Perceptions on Microfinance Services Adoption in Tanzania: Moderating Effects of Demographic Factors

2017 ◽  
pp. 70-83
Author(s):  
Julius J. Macha
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Demographic Variables ◽  
Subjective Norms ◽  
Perceived Benefits ◽  
Moderating Effects ◽  
Policy Makers ◽  
Intention To Adopt ◽  
Multistage Sampling ◽  
The Impact

The purpose of this study is to investigate the moderating effects of demographic variables among the rural citizens in Tanzania on the association between perceived benefits and determinants of intention to adopt microfinance services by using the Theory of Reasoned Action. Stratified and multistage sampling techniques were employed to select respondents and survey questionnaire was administered to collect the data that resulted in a response rate of 82%. The structural equation modelling (SEM) was employed to analyse the hypotheses of the core and moderating models. The study’s findings demonstrated that gender and education moderate the impact of perceived benefits and subjective norms on the rural citizens’ intention to adopt microfinance services. In addition, the findings suggest that perceived benefits, attitude and subjective norms significantly influence rural citizens’ intention to adopt microfinance services. The current study offers useful suggestions to policy makers to design relevant policies customised according to the strength of the demographic variables that influence determinants of rural citizens’ intention to adopt microfinance services.

scholarly journals The Interaction Between Typically Developing Students and Peers With Autism Spectrum Disorder in Regular Schools in Ghana: An Exploration Using the Theory of Planned Behaviour

2021 ◽  
Vol 12 ◽  
Author(s):  
Maxwell Peprah Opoku ◽  
William Nketsia ◽  
J-F ◽  
Wisdom Kwadwo Mprah ◽  
Elvis Agyei-Okyere ◽  
...  
Keyword(s):  
Autism Spectrum Disorder ◽  
Students With Disabilities ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Autism Spectrum ◽  
Subjective Norms ◽  
The Body ◽  
Spectrum Disorder ◽  
Typically Developing ◽  
Planned Behaviour

The purpose of this study is to assess the intention of typically developing peers towards learning in the classroom with students with Autism Spectrum Disorder (ASD). In developing countries, such as Ghana, the body of literature on the relationship between students with disabilities and typically developing peers has been sparsely studied. Using Ajzen's theory of planned behaviour as a theoretical framework for this study, 516 typically developing students completed four scales representing belief constructs, attitudes, subjective norms, and perceived behavioural controls (self-efficacy), hypothesised to predict behavioural intention. The data were subjected to a t-test, analysis of variance, and structural equation modelling. The modelling confirmed the combining ability of attitude, subjective norms, and perceived behavioural controls to predict intention. We conclude by revealing the need for policymakers to consider designing programmes aimed towards promoting social relationships between students with ASD and typically developing peers.

Customers’ intention to use robot-serviced restaurants in Korea: relationship of coolness and MCI factors

2020 ◽  
Vol 32 (9) ◽  
pp. 2947-2968 ◽  
Author(s):  
Seong Soo Cha
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Age Groups ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Positive Effects ◽  
The Relationship ◽  
Practical Implications

Purpose This study aims to empirically test a theoretical model by defining customers’ intention to use services of restaurant robots, which are rapidly developing in Korea. The proposed model incorporates three stages: coolness, motivated consumer innovativeness (MCI) and the theory of planned behaviour. Design/methodology/approach A total of 420 questionnaires were issued. The results were analysed to verify the reliability and validity of the measured variables. Structural equation modelling was used to test the research hypotheses. Findings The results showed that hedonically motivated consumer innovativeness (hMCI) and socially motivated consumer innovativeness (sMCI) have positive effects on attitude and are enhanced by attractiveness, utility, subcultural appeal and originality. However, the relationship between MCI and attitude differed among age groups. Practical implications The results revealed that sensory elements of robot services improve customer attitudes towards the use of robots in restaurants. This is a key finding that restaurant marketers should consider, because non-face-to-face services are becoming increasingly important in the current COVID-19 context. Originality/value This study analysed the relationship between coolness, MCI and the theory of planned behaviour in the context of robot-serviced restaurants and how the relationship between MCIs and attitude differed among the young and older customers. Practical implications are suggested.

scholarly journals The Impact of Asnaf Entrepreneur’s Intention Towards Decision and the Movement of Zakat Collection

2020 ◽  
Vol 11 (6) ◽  
pp. 284
Author(s):  
Noormariana Mohd Din ◽  
Mohd Zulkifli Muhammad ◽  
Mohammad Ismail ◽  
Nadzirah Mohd Said
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Statistical Technique ◽  
Study Data ◽  
Subjective Norms ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
The Impact ◽  
Survey Questionnaires

Decision is an issue that needs to be explored in detail due to its relationship to an individual’s psychology. In the context of zakat that also acts as microfinancing (non-refundable fund), decision plays an important role in terms of collection and distribution. However, previous literature about zakat has not clarified this phenomenon especially in the context of Asnaf entrepreneurs. Asnaf entrepreneurs represent micro entrepreneurs who depend on zakat funds. Then, by benefiting the funds and getting support from the zakat institutions, Asnaf entrepreneurs become less dependent on the support and become zakat payers. Therefore, grounded by Theory of Planned Behaviour (TPB) framework, the purpose of this paper is to investigate the impact of Asnaf Intention’s towards decision as the zakat payers. A total of 274 Asnaf entrepreneurs from Kelantan and Selangor had participated in this study. Data were collected through self-administered survey questionnaires. The main statistical technique used in this study is Structural Equation Modelling (SEM) by using Analysis of Moment Structure (AMOS) version 23. The study has shown that subjective norms are found to be most dominant predictor towards decision closely followed by attitude, and perceived behavioural control. The above findings have added several implications towards theory, both practical and managerial. In general, the findings of the study are consistent with the theory of planned behaviour. Moreover, Asnaf entrepreneur’s intention gives the better impact towards decision and zakat collection.

Sign in / Sign up

Export Citation Format

Share Document