How to write a company value statement that will achieve strategic impact

2018 ◽  
Vol 46 (2) ◽  
pp. 41-47
Author(s):  
Herman Vantrappen ◽  
Rien de Jong

Purpose This article aims to present a novel, powerful and proven alternative for the flawed way in which firms traditionally state “company values”. Design/methodology/approach An analysis was made of the value statements of the 100 largest Fortune Global 500 firms. A literature search on company values was conducted. The authors’ field experience with the use of company values was applied. Findings A majority of large global companies have stated company values. There is abundant pundits’ advice on how to define, embed and live by company values. Nevertheless, stated company values generally have no impact on performance; worse, they may blow up in managers’ faces, with accusations of hypocrisy. The novel approach overcomes these shortcomings. First, it removes unnegotiable qualities, consigning these to the company’s code of conduct. Second, it no longer states a value as a singular point of perfection but as a position of a cursor on a scale. Research limitations/implications This approach looks at a value as a capability, that is, a resource that requires investment and development, one that helps the company to be more effective than its competitors and that its competitors would find hard to imitate readily. Practical implications This approach looks at a value as a capability, that is, a resource that requires investment and development, one that helps the company to be more effective than its competitors and that its competitors would find hard to imitate readily. Originality/value The article is of value to practicing managers. The approach helps the firm to distinguish itself from competitors in a positive and hard-to-imitate way. It stimulates productive open conversations between the firm’s managers and employees. It leads to statements that both reveal and reinforce the firm’s desired culture.

2019 ◽  
Vol 92 (2) ◽  
pp. 229-236
Author(s):  
Svetoslav Zabunov ◽  
Roumen Nedkov

Purpose This paper aims to reveal the authors’ conceptual and experimental work on an innovative avionics paradigm for small unmanned aerial vehicles (UAVs). Design/methodology/approach This novel approach stipulates that, rather than being centralized at the autopilot, control of avionics devices is instead distributed among controllers – spread over the airframe span, in response to avionics devices’ natural location requirements. The latter controllers are herein referred to as edge controllers by the first author. Findings The edge controller manifests increased efficiency in a number of functions, some of which are unburdened from the autopilot. The edge controller establishes a new paradigm of structure and design of small UAVs avionics such that any functionality related to the periphery of the airframe is implemented in the controller. Research limitations/implications The research encompasses a workbench prototype testing on a breadboard, as the presented idea is a novel concept. Further, another test has been conducted with four controllers mounted on a quadcopter; results from the vertical attitude sustenance are disclosed herein. Practical implications The motivation behind developing this paradigm was the need to position certain avionics devices at different locations on the airframe. Due to their inherent functional requirements, most of these devices have hitherto been placed at the periphery of the aircraft construction. Originality/value The current paper describes the novel avionics paradigm, compares it to the standard approach and further reveals two experimental setups with testing results.


2011 ◽  
Vol 18 (11) ◽  
pp. 1796-1802 ◽  
Author(s):  
Patricio A. Manque ◽  
Fernando Tenjo ◽  
Ute Woehlbier ◽  
Ana M. Lara ◽  
Myrna G. Serrano ◽  
...  

ABSTRACTCryptosporidiosis is a ubiquitous infectious disease, caused by the protozoan parasitesCryptosporidium hominisandCryptosporidium parvum, leading to acute, persistent, and chronic diarrhea with life-threatening consequences in immunocompromised individuals. In developing countries, cryptosporidiosis in early childhood has been associated with subsequent significant impairment in growth, physical fitness, and intellectual abilities. Currently, vaccines are unavailable and chemotherapeutics are toxic and impractical, and agents for immunoprophylaxis or treatment of cryptosporidiosis are a high priority. Availability of the genome sequences forC. hominisandC. parvumprovides new opportunities to procure and examine novel vaccine candidates. Using the novel approach of “reverse vaccinology,” we identified several new potential vaccine candidates. Three of these antigens—Cp15, profilin, and aCryptosporidiumapyrase—were delivered in heterologous prime-boost regimens as fusions with cytolysin A (ClyA) in aSalmonellalive vaccine vector and as purified recombinant antigens, and they were found to induce specific and potent humoral and cellular immune responses, suggesting their potential as new vaccinogens againstCryptosporidiuminfection.


2014 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Tanushree Sharma

Subject area The case highlights the ethical dilemmas people face in various business situations. The case throws light on the causes and consequences of violation and the problems related to enforcement of shared organizational values/code of conduct. Study level/applicability This case can be used in courses on human resource management, OB and corporate ethics and is suitable for the postgraduate and undergraduate students of business schools. Case overview The case narrates the dilemma faced by the Vice President of human resources (VP-HR) of a company when he discovered a major violation of the company's code of conduct by the Vice President of research and development (VP-R&D). The VP-R&D is almost indispensable to the company given his unique expertise and criticality of the new Design Centre which he is spearheading single-handedly. Sacking the VP-R&D has the potential of delaying commissioning of the new centre and putting new business wins in jeopardy. On the other hand, not taking any action may erode employees faith in code of conduct and company values. The VP-HR must decide fast whether and how to take action on gross violation of company's code of conduct. Expected learning outcomes The students will gain understanding of shared organizational values, code of conduct and ethics, know about the causes and consequences of violation of shared values, discover ways to institutionalize shared organizational values and resolve ethical dilemma. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.


2014 ◽  
Vol 33 (1) ◽  
pp. 24-31 ◽  
Author(s):  
Yair Holtzman

Purpose – The purpose of this paper is to introduce the value in developing a portfolio of capabilities to fuel innovation. The author's experience suggests that a disciplined focus developing a portfolio of innovation capabilities is critical in the global competitive landscape. Traditionally, the business world has always been focussed on developing sustainable competitive advantage. This is optimal, but we find more and more situations where this notion of building a sustainable competitive advantage is no longer possible. In 2013 it is rare for a company to maintain a truly lasting advantage. Many times, the very success of the initiative drives competition, which in turn weakens the advantage. Innovation as a portfolio of capabilities that can continuously morph based on the traditional forces of the market can prove much more powerful. This paper discusses what is needed in developing a strategy for developing a portfolio of capabilities and the challenges that companies face in undertaking this goal. Design/methodology/approach – General viewpoint based upon over 20 years of consulting work experience by an expert in the field of innovation, new product development, and research and development. Findings – The relevance and importance of a novel approach to thinking about innovation is very creative and valuable to companies that are constantly struggling with the development of new products. Practical implications – This is a novel approach to thinking about developing new products, capabilities, or services within an organization. Originality/value – The paper is extremely valuable in that it highlights a new way to think about developing innovation and new product capabilities, new product features, in a competitive global environment.


2016 ◽  
Vol 33 (7) ◽  
pp. 900-919 ◽  
Author(s):  
Francesco Lolli ◽  
Rita Gamberini ◽  
Bianca Rimini ◽  
Francesco Pulga

Purpose – The purpose of this paper is to present a modified failure mode and effects analysis (FMEA) in order to make the assignment of the scores for the occurrence factor more robust, and to link the FMEA chart directly to the maintenance activities. Design/methodology/approach – A well-known clustering algorithm (i.e. K-means), along with a normalisation approach, are applied and compared for the assignment of the occurrence scores. Subsequently, the relationship between failures and maintenance operations is made explicit by a correlation matrix. Finally, the K-means algorithm is applied to the maintenance operations again in order to sort them into priority classes. Findings – It is found that this revised FMEA approach improves the standard one due to its more rigorous mathematical formulation and lean applicability in real operating environments. Research limitations/implications – The novel approach may be improved by a deeper statistical analysis and/or applying the fuzzy theory. Practical implications – A real case study is introduced in order to show the applicability of this approach to the quality control of a blow moulding process. It is found that this approach reveals a high potentiality for dealing with real issues. Originality/value – The paper provides a further step towards bridging the gap between theory and practical application of the FMEA approach.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carmela Elita Schillaci ◽  
Elona Marku ◽  
Manuel Castriotta ◽  
Maria Chiara Di Guardo

Purpose This paper aims to better understand how codified knowledge that originates in organizations contributes to the generation of idiosyncratic knowledge embedded at a more expansive level, such as that of an ecosystem. In doing so, the authors introduce the concept of patent ecosystems – conceived as configurations of codified knowledge advancements protected via patents. Design/methodology/approach Using a patent co-classification method and introducing a novel validated software, the authors map and visualize the patent ecosystem of Singapore and examine 173,597 patents published from 1995 to 2020. Findings Results reveal the prominent growth of Singapore’s patenting activities, capturing a patent ecosystem shift, from a more diverse knowledge configuration to a more specialized one. The codified knowledge mainly generated deals with pharmaceuticals and high-tech knowledge domains; further, newly emerging technologies such as blockchain are also noted. Research limitations/implications The research investigates Singapore’s context, a country in which research directions and focus areas are influenced by government interventions and leadership. Thus, future studies might examine other patent ecosystems to draw comparisons with more laissez-faire policies or ecosystems with more pronounced organic development. Originality/value The novelty of this research is the introduction of the concept of a patent ecosystem for advancing a more fine-grained understanding of the aggregated knowledge generated at the ecosystem level and its specific features, composition and development. The authors consider patents as “carriers” of different codified pieces of knowledge and patent ecosystems represent the configuration that emerges from connections of these elements. The novel approach can aid both researchers, practitioners and policymakers with future examinations in the field.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kun Zhang ◽  
Jinyi Zhang ◽  
Chunlin Li ◽  
Yan Jiao ◽  
Ying Wang

Purpose This study aims to conduct an empirical investigation of differing perceptions of nine types of urban space and nine visual elements among tourists in destination using a computer vision (CV) approach. Design/methodology/approach The data for this study was extracted from YFCC 100 M dataset. Nine types of urban space in Beijing were initially identified using a scene recognition model. Subsequently, a semantic segmentation model was applied, which yielded substantial evidence relating to nine visual elements that were used to elicit differing perceptions among tourists from different continents. Findings Tourists from three continents had different perceptions about corridors, old buildings, overlooks and traffic spaces, reflecting their cultural convention. Asians, Europeans and North Americans diversely gazed at the landscape element of buildings, foliage, sky and people in urban space. All those provided evidence to contribute to the tourist gaze theory's construction. Originality/value This study firstly depicted how tourists perceive the tourism symbol of urban space. The novel approach of employing two CV models offer methodological insights to tourism research relevant to visual perception.


Author(s):  
David Green

Purpose Given its relative novelty, the field of people analytics remains rather obscure in terms of its success criteria. The purpose of this paper is to unveil some of the hidden secrets of people analytics. Design/methodology/approach The paper reviews the common characteristics of those companies who have already been successful with it in their operations to date. Findings These 16 best practices cover the role of the CHRO and the employees as well as HR’s general position within a company. Practical implications While not all of the 16 best practices need to be in place, incorporating a few of them will provide significant benefit to businesses and employees. Social implications While several of the best practices laid out in this paper directly impact personnel policies, they also all empower HR managers to be a force for good through optimised people analytics. Originality/value The paper presents a hitherto scattered set of best practices as forerunners in the novel field of people analytics.


2006 ◽  
Vol 2 (4) ◽  
pp. 275-298 ◽  
Author(s):  
Ed Brown ◽  
Jonathan Cloke

PurposeThe purpose of this paper is to set out an agenda for promoting collaboration between researchers in critical geography and critical management studies.Design/methodology/approachThe paper is divided into two main sections. In the first, a detailed discussion of the nature of critical perspectives in the two traditions is advanced which focuses upon the nature of the two disciplines, the contested meaning of “critical” approaches and our relationship with the wider political world. The opportunities for collaboration are explored in more specific detail through consideration of the ongoing attempts to develop a new perspective on the current international pre‐occupation with corruption and anti‐corruption initiatives, which is both critical and multi‐disciplinary.FindingsIn trawling through the political economy of the development of an idea, corruption, the paper demonstrates, not just the part that a critical geographical narrative has to play in informing policy, but also the vital links that geography has to develop with the critical appraisal of business, business management and economics. The paper calls for the combining of insights from both traditions to better assess what is signified by corruption, how the concept is used in the business world and how to convince policymakers that, in this area at least, there is no such thing as a consequence‐free policy.Originality/valueThis paper's originality lies in: its bringing together of two distinct research traditions in geography and management studies; and the novel approach it espouses in relation to refining our understanding of the meaning of corruption and its place in broader debates about economic policy and broad patterns of development.


2016 ◽  
Vol 31 (4) ◽  
pp. 449-458 ◽  
Author(s):  
Steven A. Schulz ◽  
Rod L. Flanigan

Purpose The purpose of this paper is to develop a framework for a sustainability model to be used by industrial companies for establishing a competitive advantage. Design/methodology/approach Literature is replete with sustainability models for business; however, few of these models are specific to the industrial supply chain market sector. The authors propose a novel approach for comparing/normalizing data from all three components of the Triple Bottom Line (3BL) sustainability model. Findings A shortcoming of the 3BL sustainability model has been that the data cannot be easily normalized and compared across the three categories of the model. The findings of this paper suggest that it may be possible to develop a model that includes both environmental and social responsibility scales, combined with the more traditional financial data, as a tool for competitive advantage using generalizable data. Practical implications As the industrial companies continue to put increasing pressure on both the upstream and downstream suppliers in their supply chain to demonstrate sound sustainability practice, this model could serve to provide a company with competitive advantage. Originality/value This paper proposes a novel approach to assessing environmental, social and financial impact as a tool for competitive advantage.


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