Metamorphosis from virtual community to ‘For Benefit’ enterprise: chronicle of PULA and PULA Exclusives Pvt. Ltd.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leena B. Dam ◽  
Deepa Pillai

Theoretical basis The instructor should discuss the various forms of organization. Particular reference needs to be drawn on “For Benefit” firms. How such firms enable societal development should be stressed upon. Other theories considered are “need achievement theory”, “self-determination theory” and “social cognitive theory.” Research methodology The primary data for the case was from a series of in-depth interviews and interactions with Sonia and her core team members of Bazaar and Approval Teams. Frequent deliberation with the founder and core team led to interesting dialogues on the aspiration to uphold Pune Ladies Association (PULA) Exclusives Pvt. Ltd. as a “For Benefit firm” and developing indigenous women entrepreneurs which was a stimuli for writing the case. Online surveys of the PULA verified sellers were conducted to identify their rationale of starting the venture and also their experiences on the PULA platform. Case overview/synopsis March 2019, the core committee of PULA Exclusives Pvt. Ltd. (the firm) engineered a dialogue. They wanted to expand a new horizon with its mission of “For Benefit”. The firm is an offshoot of PULA, a virtual women’s community in Facebook. Complexity academic level The case may be used for postgraduate students pursuing entrepreneurship and management courses. The case can be used for teaching executive level programs of business strategy and digital media. The case applies to the use of digital media in businesses, social entrepreneurship and innovation strategies.

2020 ◽  
Vol 10 (2) ◽  
pp. 1-17
Author(s):  
Ya-Hsueh Chuang ◽  
Tsan-Ching Kang ◽  
Wen-Ching Chang ◽  
Po-Ju Chen

Learning outcomes By the end of this session, students should be able to: explain what a business model is; summarize the case firm’s business strategy using the elements of business model canvas proposed by Alexander Osterwalder and practice how to apply the business model canvas to analyze the business model of a firm; understand how a firm can seize an opportunity for innovation; and discuss how the case firm navigated through problems that came up as it grew. Case overview/synopsis Creative Design was a start-up company in Taiwan. To fulfill a course requirement while she was still in school, the founder had formed a team and entered an entrepreneurship competition. They won the second runner up award in that competition and impressed some firms who enquired if they would be interested in doing corporate identity system (CIS) design. They discovered that without establishing a corporate structure their prospective clients would be unable to pay an invoice. As a consequence, the founder and one of the team members established Creative Design Ltd. This case discusses the challenge Creative Design faced at the end of 2012. Wonderland farmers’ association (WFA) wanted to market locally grown jasmine but did not know how to go about it. They reached out to the founder and her company for assistance. The case of WFA was uncharted territory. Creative Design already had extensive experience in CIS design, but it did not have any experience in handling agriculture products. In this case, they had to deal with the full supply chain from production to exhibition. The risk for this project was high but Creative Design accepted the case and became the first design firm offering a “total solution.” Currently, Creative Design works with all kinds of cases, from simple CIS designs to more complicated total solutions of various scales. The founder now has to contemplate if the design house should develop more total solution cases. Doing so would require recruiting more staff and the dilemma of balancing revenue and costs. Complexity academic level The case study is designed for the undergraduate and graduate students of the College of Management; the case can be adopted for the courses of management, innovation and entrepreneurship, etc. Supplementary materials Teaching Notes are available for educators only. Subject code CSS: 3 Entrepreneurship.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cassandra Sturgeon Delia

PurposeFood consumption is a result of a choice that is influenced by economic status, society, culture, psychosomatic elements (Bisogni et al., 2002) and religious factors (Dewan, 2017) creating an identity based on one's beliefs (Mennell et al., 1992). Although many versions exist, this diet is often established on an ideology to abstain from using animals for dietary needs (Smart, 2004). There has been much research to explore vegetarian motivation and impacts of this diet on health; however, first-hand accounts are few.Design/methodology/approachAutoethnography was undertaken to understand my experience as a vegetarian living within a primarily meat consuming country. The theoretical framework driving the research uses social cognitive theory (SCT), the transtheoretical model (TTM) and ethical theory to address the vegetarian experience and emotions generated through such encounters.FindingsData collected, including conversations, headnotes and teaching material, were transcribed and categorised into four emerging themes including vegetarian experience, culture, identity as an educator; and impacts of beliefs. The author also discusses the motives for converting to vegetarianism and the experiences that came with behavioural change. Obstacles and opportunities presented by living in a dominant meat society are explored and the author’s influence on others as an educator, as a citizen in society and as a member of a family.Research limitations/implicationsBeing new to autoethnography proved to be a limitation in the study.Practical implicationsThis research may prove useful for researchers to gain an insider's view of a vegetarian's experience, and how the lifestyles impact students and others in a social context from the author's perspective.Social implicationsAutoethnography regarding vegetarianism from an educator's perspective is lacking and hence may give an insight to help fill the literature gap and change perspectives towards the vegetarian community.Originality/valueAutoethnography regarding vegetarianism from an educators perspective is lacking; hence, this would be a valuable insight to add to the literature gap.


Author(s):  
Umesh Bamel ◽  
Pawan Budhwar ◽  
Peter Stokes ◽  
Happy Paul

Purpose While a range of studies have been undertaken on role efficacy (RE) and managerial effectiveness (ME), understanding of the link between RE and ME in the extant literature remains underdeveloped and, in particular, there is a need to develop appreciation of the phenomenon in varying (national and cultural) contexts. The purpose of this paper is to advance the understanding of ME by considering the relationship between RE and ME in the Indian context. In tandem with this focus, the study considers the parallel underlying dynamic and influence of social cognitive frameworks and adaptive self-regulation mechanisms. Design/methodology/approach The study employs a quantitative methodology and follows a correlational design. A survey questionnaire was employed sequentially (the independent variable was measured at time 1 and the dependent variable was measure at time 2) in order to collect data from 294 Indian managers. Structural equation modeling was used to ascertain the validity of measures and multiple hierarchical regression analysis was conducted to test the study hypotheses. Findings The results of the study identify that RE dimensions, i.e. role making, role centering and role linkage were significantly and positively related to ME and these findings are particularly important in relation to the transforming cultures of Indian work and organizational environments. These findings advance the understanding of social cognitive theory and adaptive self-regulation processes in relation to RE and ME. Practical implications The empirical results of this study suggest that RE-related components may be used as means to boost employee effectiveness. Originality/value The study identifies a significant role for RE in relation to beneficial outcomes for ME. These findings contribute to the field of social cognitive mechanisms by establishing positive relationships in domain link efficacy, i.e. RE and ME.


2015 ◽  
Vol 16 (4) ◽  
pp. 420-437 ◽  
Author(s):  
Regina Ahn ◽  
Michelle R. Nelson

Purpose – The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using social cognitive theory, the goal is to identify how role modeling, rules, behaviors and communication shape these young consumers’ health-related food consumption and habits. Design/methodology/approach – This study was conducted in a US daycare facility among preschool children (aged four years) over a three-month period. Qualitative ethnographic methods included participant and non-participant observation of meals and snack-time. Findings – Findings from the observations revealed that teachers’ food socialization styles and social interactions with peers cultivate children’s food consumption. In addition, commensality rules set by the childcare institution also help children learn other valuable behaviors (e.g. table manners and cleaning up). Research limitations/implications – The study was conducted in one location with one age group so the results may not be generalized to all children. As more young children spend time in preschools and daycare centers, the understanding of how these settings and the caregivers and peers influence them becomes more important. Preschool teachers can influence their young students’ food consumption through their actions and words. Training teachers and cultivating educational programs about ways to encourage healthy eating habits could be implemented. Originality/value – The paper offers observations of actual behaviors among young children in a naturalistic setting.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen E. Lanivich ◽  
Laci M. Lyons ◽  
Anthony R. Wheeler

PurposeSocial cognitive theory suggests that entrepreneurs' characteristics affect entrepreneurial outcomes through interaction with their environment. This study examines the relationship between entrepreneurs' characteristics and performance in the context of entrepreneurial nascence.Design/methodology/approachThis study investigated lagged-panel responses from a sample of 100 confirmed nascent entrepreneurs. Data collected on three separate occasions included core self-evaluations, commitment, fear of failure and success. PLS analysis was used to assess mediation of commitment on the self-evaluation – success relationship.FindingsCore self-evaluations are an important predictor of entrepreneurial success in nascent-stage entrepreneurs participating in pre-venture assistance programs; positively affecting success and commitment, while negatively affecting fear of failure.Research limitations/implicationsThis investigation contributes to a fuller understanding of social cognitive theory as it pertains to nascent entrepreneurship. Furthermore, contrary to general expectations found in the entrepreneurship literature, the authors uncover a context where entrepreneurs' characteristics are relevant predictors of early entrepreneurial outcomes.Practical implicationsResults showed core self-evaluations as a robust predictor of perceived success in nascent entrepreneurs. Administrators of pre-venture assistance programs should consider screening applicants to programs designed to assist nascent entrepreneurial opportunity development for signs of high core self-evaluations.Originality/valueThis study advances theory by (1) demonstrating the value of assessing nascent entrepreneurs' core self-evaluations as a specific predictor of early-stage entrepreneurial outcomes, (2) suggesting social interaction amidst participation in pre-venture assistance programs makes commitment a salient part of perceived success and (3) providing evidence that entrepreneur-level characteristics need consideration in the context of nascent entrepreneurship and pre-venture assistance programs.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hassam Waheed

Purpose An ageing population comes with its own set of challenges such as impaired financial capacity and resultant dependency on others to manage financial affairs. Dependency, in turn, as the evidence suggests, creates opportunities for financial exploitation of older adults. Related studies have primarily examined the clinical features and correlates of financial capacity or have attempted to develop its multidimensional measures. Both of which do little to resolve issues associated with impaired financial capacity. This paper aims to make a case for future researchers to assess older adults’ financial capacity from a non-clinical aspect. Design/methodology/approach Drawing on the notion of self-efficacy, as encapsulated within the social cognitive theory, this paper presents evidence from a host of different domains to demonstrate the potential contributions of self-efficacy to older adults’ financial capacity. Findings The contributions of self-efficacy in preserving older adults’ financial capacity appear to be much more profound than is currently acknowledged in the literature, thereby overlooking potentially promising and cost-effective interventions for autonomous ageing. Originality/value This paper presents a novel application of self-efficacy to autonomous ageing. Within this context, potential routes to the deployment of self-efficacy-based interventions are also discussed.


2019 ◽  
Vol 13 (2) ◽  
pp. 421-446 ◽  
Author(s):  
Yiyuan Mai ◽  
Wenge Zhang ◽  
Lihua Wang

Purpose The purpose of this paper is to apply the social cognitive theory and social learning theory to examine the different mechanisms through which entrepreneurs’ moral awareness and ethical behavior affect the product innovation of new ventures. Design/methodology/approach The authors collected survey data from 150 founders and 389 founding team members of new ventures in China in 2015. The final sample contained 113 questionnaires from entrepreneurs and 246 questionnaires from their founding team members. Regression analyses were used to test direct effects, and Preacher and Hayes’ (2004) formal mediation test approach with bootstrapping method was used to evaluate the mediation effects. Findings The findings indicate that the ethical levels of entrepreneurs can affect the product innovation of a new venture through two paths: entrepreneurs with low levels of moral awareness tend to be more individually creative, which facilitates product innovation, and entrepreneurs with high levels of ethical behavior can make founding teams more creative, which also promotes product innovation. Practical implications The findings of this study suggest that entrepreneurs are not negatively affected by their low moral awareness as long as they exhibit high ethical behavior with founding team members. But such low moral awareness has to be genuine. The best way to promote product innovation in the long run is to create an organizational culture of ethical behavior rather than to ignore moral issues in decision-making. Originality/value This study challenges the assumption that moral awareness and ethical behavior are always consistent. It takes an initial step to resolve the contradiction in the current literature regarding the relationship between the ethical levels of entrepreneurs and product innovation in the context of founders and founding teams in new ventures.


2014 ◽  
Vol 22 (2) ◽  
pp. 167-178 ◽  
Author(s):  
Iwan Gulenko

Purpose – This paper aims to study the influence of emotions on security behaviour by reviewing Information Systems Security (ISS) topics in Information Systems (IS) literature. Researchers in ISS study how to motivate people to adhere to security policies; they mainly focus on cognitive models such as the technology acceptance model (Davis, 1985), innovation diffusion theory (Brancheau and Wetherbe, 1990), theory of planned behaviour (Mathieson, 1991) and social cognitive theory (Compeau and Higgins, 1995). Applying positive emotions such as joy and interest is feasible by adding emoticons and positive messages; we use this approach to improve password choosing. Design/methodology/approach – We apply differential emotional theory (Izard 2002) from psychology to the context of ISS. Twenty-two participants took part in an experiment with the task of choosing strong but memorable passphrases. The dependent variable is the strength of the chosen passphrase. The task for the user is to come up with a passphrase that is both strong and memorable. We choose a between-subject design. The independent variable is the emotional interface that the user is confronted with. Findings – We found that 5.35 words was the mean when participants were shown positive smiley faces and messages. When exposed to negative emoticons, the mean was only 4.35 words. Through ANOVA, we find the differences to be statistically significant (F1; 20 = 3.16; p < 0.1). We derive from the experiment that positive emotions should be used in ISS when making users start a habit (e.g. developing a new, individual password strategy), and we conclude from our literature review that negative emotions should be used when reinforcing a habit (e.g. taking care of shoulder surfing). Originality/value – We contribute to practice by developing a user script that can be installed in all established Internet browsers. The script supports the user to choose a good passphrase strategy when registering for a new service. We find that trainings should not rely on facts only but must make use of emotions, which are crucial for human motivation.


2017 ◽  
Vol 29 (9) ◽  
pp. 2218-2239 ◽  
Author(s):  
Ge Zhu ◽  
Kevin Kam Fung So ◽  
Simon Hudson

Purpose This paper aims to investigate what motivates consumers to adopt one of the emerging mobile applications of the sharing economy, ridesharing application. Using social cognitive theory as the theoretical framework, this study develops a value adoption model to illustrate important factors that influence adoption of ridesharing applications. Design/methodology/approach Based on prior literature, a quantitative methodology was adopted using a survey questionnaire that allows for the measurement of the nine constructs contained in the hypothesized theoretical model. Data collected from a sample of 314 respondents in Beijing, China provided the foundation for the examination of the proposed relationships in the model. Findings First, the results indicate that self-efficacy is a fundamental factor that has a direct effect on consumers’ perceptions of value and an indirect effect on behavioral intentions. Second, the study demonstrates that functional value, emotional value and social value are critical antecedents of overall perceived value of ridesharing applications. On the other hand, learning effort and risk perception are not significant perceived costs for consumers in adopting ridesharing applications. Research limitations/implications Although typical adopters of internet applications constitute a significant portion of younger consumers, the use of a college student sample in this study may affect the generalizability of the results. Practical implications The findings provide critical insight into consumer motivations behind adoption of ridesharing applications specifically, and for sharing economy platforms in general. Originality/value This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between personal, environmental and behavioral factors in a framework of social cognitive theory.


Author(s):  
Yeti Rahelli ◽  
◽  
Agus Kristiyanto ◽  
Bhisma Murti ◽  
◽  
...  

Background: Obesity is reaching epidemic proportions globally, with a threefold increase from 1975 to 2016. The percentage of obese adolescents aged 12-19 years increased from 5% to 21% over the same period. Social Cognitive Theory can determine human behavior in limiting food intake (diet) and regular physical activity. A valid and accurate measuring instrument for the factors influencing obesity is essential. This study aimed to determine the reliability of measuring instruments for diet, physical activity, social support, and Social Cognitive Theory on overweight and obesity in adolescent girls. Subjects and Method: This study used primary data. As many as 15 study subjects were selected by simple random sampling. The value of item-rest correlation and Cronbach’s alpha were examined using split half method run on Stata 14. Results: Dietary intake questionnaire haditem-rest correlation ≥0.20 with Cronbach alpha= 0.77. Physical activity questionnaire had item-rest correlation ≥0.20 with Cronbach alpha= 0.78. Social support questionnaire had item-rest correlation ≥0.20 with Cronbach alpha= 0.88. Social cognitive theory questionnaire had item-rest correlation ≥0.20 with Cronbach alpha= 0.89. Conclusion: Dietary intake, physical activity, and social cognitive questionnaires are reliable to be used. Keywords: reliability, item-rest correlation, Cronbach alpha Correspondence: Yeti Rahelli. Masters Program in Public Health, Universitas Sebelas Maret. Jl. Ir. Sutami 36A, Surakarta 57126, Central Java. Email: [email protected]. Mobile: 082179940557. DOI: https://doi.org/10.26911/the7thicph.02.65


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