Supplier Performance Measurement for Online Travel Agent Using Balance Scorecard : Case Study: Klikhotel.com

2018 ◽  
Author(s):  
Niko Ibrahim ◽  
Diana Trivcna Yulianti ◽  
Verliyantina ◽  
Andre Christian
Keyword(s):  
Performance Measurement ◽  
Balance Scorecard ◽  
Travel Agent ◽  
Supplier Performance ◽  
Online Travel

Startup Branding: A Case Study of Pegipegi

2020 ◽  
Vol 8 (1) ◽  
pp. 27-50
Author(s):  
Tri Wismiarsi ◽  
Muchsin Saggaff Shihab ◽  
Holila Hatta ◽  
Nathalia Tjandra
Keyword(s):  
Case Study Research ◽  
Online News ◽  
Customer Relationship ◽  
Brand Strategy ◽  
Travel Agent ◽  
Face To Face ◽  
User Friendly ◽  
Online Travel ◽  
Offline Channels

This study examines the brand strategy of a startup firm in Indonesia, Pegipegi, an online travel agent, which provides travel ticket and hotel reservation services. The study was conducted in response to the fastest-growing startups in Indonesia, especially in e-commerce. A case study research method was used to investigate how this startup developed its brand and succeeded. The qualitative data were taken from websites, online news, advertisement in online and offline media. In addition, face-to-face interviews with public relation and media manager were also employed. The results show that Pegipegi develops its brand through the improvement of its brand identity and positioning to show its differences from its competitors. Furthermore, it develops its brand experience and promises as an online travel agent which is user friendly, convenient and interactive. Marketing communication has been conducted through advertisement in online and offline channels to increase brand awareness and purchases. Customer rewards were given to maintain customer relationship and loyalty. However, other marketing strategies such as alliance, service availability, co-branding, e-WOM, and business to business relationship were also adopted by the startup company. This present study contributes to the existing startup branding research, especially in Indonesia.

scholarly journals The Use of Affiliate Marketing in Improving Pegipegi Sales

2019 ◽  
Vol 11 (2) ◽  
pp. 157 ◽  
Author(s):  
R. A. Emilia Natarina ◽  
Cendera Rizky Anugrah Bangun
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Travel Agent ◽  
Basic Understanding ◽  
Online Travel ◽  
Purchasing Patterns

<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>

scholarly journals IMPLEMENTASI BALANCE SCORECARD DALAM DASHBOARD KINERJA SUPPLIER. STUDI KASUS: ONLINE TRAVEL AGENT

2020 ◽  
Vol 5 (3) ◽  
Author(s):  
Niko Ibrahim ◽  
Andre Christian
Keyword(s):  
Balanced Scorecard ◽  
Balance Scorecard ◽  
Travel Agent ◽  
Online Travel

Tujuan dari penelitian adalah mengembangkan dashboard kinerja supplier untuk kebutuhan online travel agent (OTA). Dashboard kinerja adalah aplikasi sistem informasi yang menyajikan tampilan visual dari informasi penting, yang diperlukan untuk mencapai satu atau beberapa tujuan, dengan mengkonsolidasikan dan mengatur informasi dalam satu layar (single screen), sehingga kinerja organisasi dapat dimonitor dalam sekali waktu.  Klikhotel.com sebagai sebuah perusahaan online travel agent yang memiliki lebih dari 2000 supplier membutuhkan dashboard kinerja supplier berdasarkan metode balanced scorecard untuk memudahkan analisa kinerja supplier secara cepat dan akurat. Target diharapkan adalah dashboard bisa menggerakkan semua personil perusahaan untuk bekerja secara sinergis mencapai target perusahaan. Selain itu, sistem ini juga diharapkan dapat meningkatkan kepuasan supplier, sebagai partner penting dari OTA.

scholarly journals EVALUASI PENGUKURAN KINERJA DENGAN PENDEKATAN BALANCE SCORECARD (Studi pada PT BNI (Persero), Tbk.)

2018 ◽  
Vol 15 (1) ◽  
pp. 52-67
Author(s):  
Jana Sandra
Keyword(s):  
Performance Measurement ◽  
Measurement System ◽  
Balanced Scorecard ◽  
Measuring System ◽  
Performance Measurement System ◽  
Balance Scorecard ◽  
System Method ◽  
Measurement Results ◽  
Financial Growth

This case study is a performance measurement system on BNI with PMS (performance measuring system) method is a Balance Scorecard based. Since 2006, BNI's performance measurement system uses only 2 perspectives, namely financial and operational, so it has not presented the comprehensive and integrative performance of the organization. However, starting in 2011, BNI performs Balance Scorecard based performance process using 6 (six) perspectives namely: financial, growth, risk, customer, employee and process. Performance measurement is conducted at 6 (six) level of organization that is: BNI wide, sectoral, division, region, branch and center while for office service and cash office level measurements are still in developmen process. With the development of six perspectives and measurement of all levels, it is expected that BNI performance measurement becomes more objective and linkage. BNI wide performance measurement results at the end of each year with a balanced scorecard approach is expected to be a strategic planning of the bank in determining the performance improvement of the current year so that the scorecard can be maximized.

Supplier sustainability assessment for the UK defence industry

2014 ◽  
Vol 63 (8) ◽  
pp. 968-990 ◽  
Author(s):  
Oyetola Emmanuel-Ebikake ◽  
Rajkumar Roy ◽  
Essam Shehab
Keyword(s):  
Performance Measurement ◽  
Sustainability Assessment ◽  
Mitigation Strategies ◽  
Future Research ◽  
Content Type ◽  
Five Dimensions ◽  
Study Approach ◽  
Supplier Performance ◽  
Defence Industry

Purpose – The purpose of this paper is to design a framework for assessing supplier sustainability (in terms of survivability) within the defence industry based on financial and operational dimensions. Design/methodology/approach – The research employs a case study approach to identify a research gap in the area of supplier performance measurement and proposes five dimensions to assess supplier sustainability from the review of literature and industry practice while employing a systematic approach to generate measures for each dimension with suggested actions to improve sustainability. Findings – The sustainability measures, dimensions and improvement actions developed were validated with industrial experts from three defence companies and implemented as a sustainability system. A case study was applied and the results were generated. Research limitations/implications – Future research could include further case study application and application of dimensions and measures to other industries. Practical implications – The paper offers managerial implications about the need to consider the survivability of suppliers in the long term, especially in the current economic climate and think about mitigation strategies to enable economic sustainability. Originality/value – This paper adds to the existing knowledge in the supply chain area and proposes a novel approach to supplier performance measurement and management which is holistic.

ANALISIS KINERJA KEUANGAN IAIN PONTIANAK TAHUN 2014-2018 BERDASARKAN PENDEKATAN BALANCE SCORECARD

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
JATRIANA B2041142013
Keyword(s):  
Higher Education ◽  
Balanced Scorecard ◽  
Six Sigma ◽  
Balance Scorecard ◽  
The Balanced Scorecard ◽  
College And University ◽  
University Planning ◽  
Education Journal ◽  
Study Application

Penelitian ini bertujuan untuk mengukur kinerja keuangan kampus IAIN Pontianak menggunakan pendekatan Balance Scorecard. Metode penelitian ini adalah kuantitatif dengan menggunakan statistika untuk menganalisis sampel yang digunakan sebanyak 664 orang mahasiswa dan 193 orang dosen dan pegawai. Hasil penelitian menyatakan bahwa variabel perspektif pelanggan, perpektif bisnis internal dan variabel perspektif pertumbuhan dan pembelajaran, masing-masing berpengaruh positif dan signifikan terhadap peningkatan kinerja keuangan IAIN Pontianak.Kata Kunci : Balance Scorecard, IAIN Pontianak, Kinerja KeuanganDAFTAR PUSTAKA Andriyanto, R. W., & Metalia, M. (2010). Efektivitas Balanced Scorecard Dalam Maningkatkan Kinerja Manajerial Badan Usaha Milik Negara (Bumn). Jurnal Akuntansi dan Investasi, 11(2), 97-114.Arikunto, S. 1992. Prosedur penelitian: Suatu pendekatan praktik. Rineka Cipta.Bastian, Indra. 2006. Akutansi Sektor Publik, Suatu Pengantar. Jakarta: Airlangga.Brown, Cindy. 2012. Application of the Balanced Scorecard in Higher Education: Opportunities and Challenges - An Evaluation of Balanced Scorecard Implementation at the College of St. Scolastica. SCUP; Society for College and University Planning. www.scup.org/phe.html.Effendi, R. (2012). Pengukuran Kinerja Sektor Publik Dengan Menggunakan Balanced Scorecard (Studi Kasus Kanwil DJP Sumsel dan Kep. Babel). Jurnal Ilmiah Stie Mdp, 1(2), 67-73.Gaspersz, Vicent. 2002. Sistem Manajemen Kinerja Terintegrasi: Balanced Scorecard dengan Six Sigma untuk Organisasi Bisnis dan Pemerintah. Cet ke-3, Jakarta: Gramedia Pustaka UtamaHandayani, S. (2017). Analisis Balanced Scorecard Sebagai Tolok Ukur Kinerja Perusahaan Pada Pt Pos Indonesia ( Persero ) Lamongan. Jurnal Penelitian Ekonomi dan Akuntansi, II(3), 589-601.IAIN Pontianak. 2019. “Sistem Informasi Akademik Institut Agama Islam Negeri Pontianak.” Mahasiswa IAIN Pontianak. www.sia.iainptk.ac.id.Kaplan, S. Robert, and David P. Norton. 2000. Balanced Scorecard, Menerapkan Strategi Menjadi Aksi. Jakarta: Penerbit Erlangga.Karathanos, Dementrius, and Patricia Karathanos. 2005. “Appliying the Balanced Scoredard to Education.” Journal of Education for Business: 222–30.Kemenristek Dikti RI. 2019. “Pangkalan Data Pendidikan Tinggi:  Kementrian Riset , Teknologi, Dan Pendidikan Tinggi.” Tenaga Pendidik  IAIN Pontianak. www/forlap.ristekdikti.go.id.Kementrian Agama RI. 2019. “Seleksi Prestasi Akademik Nasional APerguruan Tinggi Keagamaan Islam Negeri.” SPAN PTKIN 2019. https://span-ptkin.ac.id.Mahsun, Muhammad. 2006. Pengukuran Kinerja Sektor Publik. 1st ed. Yogyakarta: BPFE.Mardiasmo. 2004. Akuntansi Sektor Publik. 1st ed. Yogyakarta: BPFE.Mulyadi. 2007. Balanced Scorecard, Alat Manajemen Kontemporer Untuk Pelipatganda Kinerja Keuangan Perusahaan. 1st ed. Jakarta: Penerbit Salemba Empat.Nugrahini, I. A. P., Ratnadi, N. M. D., & Putri, I. G. A. M. A. D. (2016). Penilaian Kinerja Berdasarkan Balanced Scorecard Pada Badan Penanaman Modal Dan Perijinan Daerah Kabupaten Tabanan. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 5(4), 829-856.Rollins, Andrea Mae. 2011. “A Case Study: Application of Balanced Scorecard in Hingher Education.” PhD Dissertation. San Diego State University.Singarimbun, Masri, and Sofian Effendi. 1989. Metode Penelitian Survey. Jakarta: LP3ES.Sugiono. 2005. Metode Penelitian Bisnis. Bandung: Alfabeta.Suta, I. W. P., & Dwiastuti, G. A. A. S. A. (2016). Pengukuran Kinerja Dengan Pendekatan Balanced Scorecard Pada Kantor Pusat Pt Bank Pembangunan Daerah Bali. Jurnal Bisnis Dan Kewirausahaan, 12(1), 32-41.Syarbaini, Khatib. 1986. “Fakultas Tarbiyah (Ketikan Manual).”Yassin, A., Musadieq, M. A., & Afrianty, T. W. (2016). Pengaruh Balanced Scorecard Dan Knowledge Management Terhadap Kinerja Karyawan Dan Kinerja Perusahaan (Studi Pada Karyawan Pt Semen Indonesia (Persero) Tbk). Jurnal Administrasi Bisnis, 33(2), 125-134.

scholarly journals How Do Political Features Influence the Co-Production of Government Projects? A Case Study of a Medium-Sized Chinese City

2021 ◽  
Vol 13 (14) ◽  
pp. 7600
Author(s):  
Wenting Ma ◽  
Rui Mu ◽  
Martin de Jong
Keyword(s):  
Performance Measurement ◽  
Critical Role ◽  
Chinese City ◽  
Production Stages ◽  
Political Background ◽  
The Government ◽  
And Performance ◽  
Western Experience ◽  
The Impact

Co-production is a solution by which the government provides public services. Co-production theory is built upon Western experience and currently focuses on the types of co-production in different policy stages, the barriers and governance strategies for co-production. However, little attention is paid to how political background will influence the co-production process. To fill the gap, we analyzed a case of co-production that occurred in China, and we characterized the political background as consisting of three main political features: political mobility, central–local relations, and performance measurement. Based on an in-depth case study of a government project in a medium-sized Chinese city, the impact and the changes of political features affecting governmental projects in different co-production stages are analyzed and assessed. We find that political features play a critical role in the co-production of China’s large government projects and may separately and jointly affect co-production. Government performance measurement affects the co-design and co-implementation of projects. Political mobility and changes in local government and performance measurement also affect the co-implementation continuity of the project. Political focus affects the co-design of projects. Central-local relations influence the support from higher government and the actual practices of lower government in the co-implementation stage.

Sign in / Sign up

Export Citation Format

Share Document