A framework for integrating user experience in action plan evaluation through social media: Transforming user generated content into knowledge to optimise energy use in buildings

This article argues that the emergence of contents related to the Rambu Solo ritual on social media is a manifestation of the hegemonic ideology that was digitalized by the new generation of Toraja. Using the theoretical framework of mediatization, this article aims to explore how the hegemony of Rambu solo ritual operates in social media context, especially Instagram. By using virtual ethnography method, especially at the level of media documents and user experience, it can be explained that the mediatization of the hegemony of Rambu Solo rituals on social media are basically implying three things; firstly, the narrative about the Rambu Solo ritual on social media has given birth to a new form of interaction and communication in a broader scope; secondly, the narrative of Rambu Solo ritual on social media has made the media as a new domain to find meanings about the Rambu Solo ritual; and third, the narrative of Rambu Solo ritual indicates the accommodation efforts of the Torajanese new generation towards the rules that apply in the context of social media with the general characteristics of user-generated content. Realized it or not, the Torajanes new generation has voluntarily "continued" this ritual hegemony.

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New frontiers in cognitive content curation and moderation

APSIPA Transactions on Signal and Information Processing ◽

10.1017/atsip.2018.9 ◽

2018 ◽

Vol 7 ◽

Author(s):

Chung-Sheng Li ◽

Guanglei Xiong ◽

Emmanuel Munguia Tapia

Keyword(s):

Social Media ◽

Law Enforcement ◽

User Experience ◽

User Generated Content ◽

Online Forums ◽

Cognitive Content ◽

Huge Amount ◽

High Quality ◽

Governance Model ◽

Governance Processes

Social media, online forums, and online e-commerce heavily encourage and rely on content posted by humans to attract visitors and enable participation in their sites. However, inappropriate user-generated content in the form of violent, disturbing, infringing or fraudulent materials has become a serious challenge for public safety, law enforcement, and business integrity. It has also become increasingly difficult for end users to locate the most relevant content from the huge amount and variety of potentially interesting content selections. Therefore, content moderation and curation serve the two key purposes of protection and promotion to ensure compliance to site policy, local tastes or norms, or even the law, as well as the creation of an entertaining and compelling user experience via high-quality content. In this paper, we survey the governance, processes, standards, and technologies developed and deployed within the industry. The primary challenge faced today by the industry is the scalability of the governance model in the moderation and curation process. A symbiotic human-machine collaboration framework has emerged to address the burdensome and time-consuming nature of manual moderation and curation. We illustrate how this framework can be extended to optimize the outcome by focusing on applying moderation and curation on content that has not been previously moderated or curated.

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Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽

10.21453/2311-3065-2020-8-1-167-179 ◽

2020 ◽

Vol 8 (1) ◽

pp. 167-179

Author(s):

E.S. Nadezhkina

Keyword(s):

Social Media ◽

Public Opinion ◽

Public Diplomacy ◽

User Generated Content ◽

The Internet ◽

Interactive Communication ◽

Network Interaction ◽

Social Media Platforms ◽

The Right ◽

Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

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Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content

Sustainability ◽

10.3390/su13010056 ◽

2020 ◽

Vol 13 (1) ◽

pp. 56 ◽

Cited By ~ 1

Author(s):

Mohammad Tipu Sultan ◽

Farzana Sharmin ◽

Alina Badulescu ◽

Elena Stiubea ◽

Ke Xue

Keyword(s):

Social Media ◽

Structural Equation ◽

Environmental Behavior ◽

Relevant Literature ◽

User Generated Content ◽

Equation Modeling ◽

Environmental Concerns ◽

Destination Marketing ◽

Coastal Tourism ◽

Responsible Environmental Behavior

There has been increasing interest in coastal tourism, sparking a debate on the responsible environmental behavior of travelers visiting sustainable destinations. To mitigate this issue, destination marketing organizations (DMOs) and environmental activists are trying to develop strategic approaches (i.e., by using digital technologies) to enhance the sustainable behavior of travelers. Environmental responsiveness and its impact on sustainable destinations is gaining attention by companies, scholars, and institutions. However, the relevant literature has not addressed social media user-generated content regarding sustainable destinations. Sharing stakeholder knowledge, activities, and experience on social media could accomplish this goal. Hence, this paper aims to explore travelers′ responsible environmental behavior towards coastal tourism within the social media user-generated content paradigm. To measure the effect of user-generated content (UGC), i.e., cognitive triggers and affective triggers, on the responsible environmental behavior of travelers, a survey questionnaire was used to collect data (n = 506) from the world’s longest sandy sea beach, Cox’s Bazar, located in the Southern part of Bangladesh. The data were examined by structural equation modeling (SEM). The results revealed that cognitive and affective triggers of user-generated content influence travelers’ environmental concerns and attitudes, making a significant contribution to shaping responsible environmental behavior. Additionally, the findings show that environmental concerns and attitudes play a significant role in producing commitment towards a sustainable coastal tourism practice. This study contributes to the effectiveness of user-generated content for persuasive interactions with destination marketing organizations to develop sustainable tourism practices.

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Social Media Toxicity Classification Using Deep Learning: Real-World Application UK Brexit

Electronics ◽

10.3390/electronics10111332 ◽

2021 ◽

Vol 10 (11) ◽

pp. 1332

Author(s):

Hong Fan ◽

Wu Du ◽

Abdelghani Dahou ◽

Ahmed A. Ewees ◽

Dalia Yousri ◽

...

Keyword(s):

Social Media ◽

Hate Speech ◽

Modern Society ◽

User Generated Content ◽

Real World Application ◽

Proposed Model ◽

Social Media Platforms ◽

Public Dataset ◽

The Uk ◽

Harmful Side Effect

Social media has become an essential facet of modern society, wherein people share their opinions on a wide variety of topics. Social media is quickly becoming indispensable for a majority of people, and many cases of social media addiction have been documented. Social media platforms such as Twitter have demonstrated over the years the value they provide, such as connecting people from all over the world with different backgrounds. However, they have also shown harmful side effects that can have serious consequences. One such harmful side effect of social media is the immense toxicity that can be found in various discussions. The word toxic has become synonymous with online hate speech, internet trolling, and sometimes outrage culture. In this study, we build an efficient model to detect and classify toxicity in social media from user-generated content using the Bidirectional Encoder Representations from Transformers (BERT). The BERT pre-trained model and three of its variants has been fine-tuned on a well-known labeled toxic comment dataset, Kaggle public dataset (Toxic Comment Classification Challenge). Moreover, we test the proposed models with two datasets collected from Twitter from two different periods to detect toxicity in user-generated content (tweets) using hashtages belonging to the UK Brexit. The results showed that the proposed model can efficiently classify and analyze toxic tweets.

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Suggesting text alternatives for images in social media

ACM SIGACCESS Accessibility and Computing ◽

10.1145/3477315.3477318 ◽

2021 ◽

pp. 1-6

Author(s):

Letícia Seixas Pereira ◽

João Guerreiro ◽

André Rodrigues ◽

André Santos ◽

João Vicente ◽

...

Keyword(s):

Social Networks ◽

Social Media ◽

Shared Responsibility ◽

User Generated Content ◽

Media Content ◽

Android Application ◽

Image Description ◽

Visual Content ◽

Considerable Part ◽

The Web

Image description has been a recurrent topic on web accessibility over the years. With the increased use of social networks, this discussion is even more relevant. Social networks are responsible for a considerable part of the images available on the web. In this context, users are not only consuming visual content but also creating it. Due to this shared responsibility of providing accessible content, major platforms must go beyond accessible interfaces. Additional resources must also be available to support users in creating accessible content. Although many of today's services already support accessible media content authoring, current efforts still fail to properly integrate and guide their users through the authoring process. One of the consequences is that many users are still unaware of what an image description is, how to provide it, and why it is necessary. We present SONAAR, a project that aims to improve the accessibility of user-generated content on social networks. Our approach is to support the authoring and consumption of accessible social media content. Our prototypes currently focus on Twitter and Facebook and are available as an Android application and as a Chrome extension.

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Perancangan Komunikasi Visual Desain Website “Muggle Division” Menggunakan Kaidah UI & UX

AKSA: Jurnal Desain Komunikasi Visual ◽

10.37505/aksa.v4i1.47 ◽

2020 ◽

Vol 4 (1) ◽

pp. 567-577

Author(s):

Gilang Endra Prastowo ◽

Dian Prajarini

Keyword(s):

Social Media ◽

Customer Service ◽

User Experience ◽

Payment System ◽

Self Service ◽

Clear Information

"Muggle Division" is engaged in convection production services,founded 5 years ago, so far using Instagram promotion media.However, when social media cannot provide clear and completeinformation, problems arise such as when consumers are about toorder and have to wait for customer service to respond for quite along time. Therefore we need media to answer these obstacles,namely the website, to provide more complete, clear information andorder input services without having to wait for customer serviceresponses. This study aims to design a "Muggle Division" websiteequipped with a self-service order feature. The user experiencedesign method used is the five planes user experience elementsmethod followed by writing HTML, CSS, and Javascript tags. Theresult of the design is a "Muggle Division" website with UI and UXrules. The use of UI methods includes color, layout, typography,whitespace, icons, and animation. The use of the UX method is in thestep by the step payment system and page login which provides theoption of page register for visitors who are not yet a member of the"Muggle Division".

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A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

Interactive Journal of Medical Research ◽

10.2196/14546 ◽

2020 ◽

Vol 9 (1) ◽

pp. e14546 ◽

Cited By ~ 2

Author(s):

Gow-Jen Shieh ◽

Shi-Liang Wu ◽

Che-Fu Tsai ◽

Chi-Sen Chang ◽

Tsung-Hung Chang ◽

...

Keyword(s):

Social Media ◽

Action Plan ◽

Age Groups ◽

Outcome Indicators ◽

Team Meetings ◽

Medical Centers ◽

Branding Strategies ◽

Media Reports ◽

Strategic Imperative ◽

Use Of Social Media

Background Optimizing the use of social media to promote hospital branding is important in the present digital era. In Taiwan, only 51.1% of hospitals have official Facebook fan pages. The numbers of likes for these hospitals are also relatively low. Objective Our objective was to establish a special branding team for social media operation, led by top administrators of our hospital. Here we present our strategic imperative for promoting hospital branding as well as an analysis of its effectiveness. Methods Led by top administrators, the branding team was formed by 11 divisions to create branding strategies. From 2016 to 2018, the team implemented action plans. All information unique to the hospital was posted on Facebook, as well as on the hospital’s official website. To determine the plans’ efficiencies, we obtained reference data from Google Analytics, and we compared Facebook Insights reports for 2016 with those for 2017 and 2018. Results One of the branding team’s main missions was to establish branding strategies and to integrate segmental branding messages. In each quarter we regularly monitored a total of 52 action plan indicators, including those for process and outcome, and discussed the results at team meetings. We selected 4 main performance outcome indicators to reflect the effectiveness of the branding efforts. Compared with 2016, the numbers of likes posted on the Facebook fan page increased by 61.2% in 2017 and 116.2% in 2018. Similarly, visits to the hospital website increased by 4.8% in 2017 and 33.1% in 2018. Most Facebook fan page and website viewers were in 2 age groups: 25 to 34 years, and 35 to 44 years. Women constituted 60.42% (14,160/23,436) of Facebook fans and 59.39% (778,992/1,311,605) of website viewers. According to the Facebook Insights reports, the number of likes and post sharing both increased in 2017 and 2018, relative to 2016. Comment messages also increased from 2016 to 2018 (P=.02 for the trend). The most common theme of posts varied over time, from media reports in 2016, to innovative services in both 2017 and 2018. Likes for innovative services posts increased from 2016 through 2018 (P=.045 for the trend). By the end of 2018, we recorded 23,436 cumulative likes for posts, the highest number among medical centers in Taiwan. Conclusions We achieved the largest number of Facebook fans among all medical centers in Taiwan. We would like to share our experience with other hospitals that might be interested in engaging in social media for future communications and interactions with their patients.

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A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators (Preprint)

10.2196/preprints.14546 ◽

2019 ◽

Author(s):

Gow-Jen Shieh ◽

Shi-Liang Wu ◽

Che-Fu Tsai ◽

Chi-Sen Chang ◽

Tsung-Hung Chang ◽

...

Keyword(s):

Social Media ◽

Action Plan ◽

Age Groups ◽

Outcome Indicators ◽

Team Meetings ◽

Medical Centers ◽

Branding Strategies ◽

Media Reports ◽

Strategic Imperative ◽

Use Of Social Media

BACKGROUND Optimizing the use of social media to promote hospital branding is important in the present digital era. In Taiwan, only 51.1% of hospitals have official Facebook fan pages. The numbers of likes for these hospitals are also relatively low. OBJECTIVE Our objective was to establish a special branding team for social media operation, led by top administrators of our hospital. Here we present our strategic imperative for promoting hospital branding as well as an analysis of its effectiveness. METHODS Led by top administrators, the branding team was formed by 11 divisions to create branding strategies. From 2016 to 2018, the team implemented action plans. All information unique to the hospital was posted on Facebook, as well as on the hospital’s official website. To determine the plans’ efficiencies, we obtained reference data from Google Analytics, and we compared Facebook Insights reports for 2016 with those for 2017 and 2018. RESULTS One of the branding team’s main missions was to establish branding strategies and to integrate segmental branding messages. In each quarter we regularly monitored a total of 52 action plan indicators, including those for process and outcome, and discussed the results at team meetings. We selected 4 main performance outcome indicators to reflect the effectiveness of the branding efforts. Compared with 2016, the numbers of likes posted on the Facebook fan page increased by 61.2% in 2017 and 116.2% in 2018. Similarly, visits to the hospital website increased by 4.8% in 2017 and 33.1% in 2018. Most Facebook fan page and website viewers were in 2 age groups: 25 to 34 years, and 35 to 44 years. Women constituted 60.42% (14,160/23,436) of Facebook fans and 59.39% (778,992/1,311,605) of website viewers. According to the Facebook Insights reports, the number of likes and post sharing both increased in 2017 and 2018, relative to 2016. Comment messages also increased from 2016 to 2018 (<italic>P</italic>=.02 for the trend). The most common theme of posts varied over time, from media reports in 2016, to innovative services in both 2017 and 2018. Likes for innovative services posts increased from 2016 through 2018 (<italic>P</italic>=.045 for the trend). By the end of 2018, we recorded 23,436 cumulative likes for posts, the highest number among medical centers in Taiwan. CONCLUSIONS We achieved the largest number of Facebook fans among all medical centers in Taiwan. We would like to share our experience with other hospitals that might be interested in engaging in social media for future communications and interactions with their patients.

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