Digitalisasi Ideologi: Mediatisasi Hegemoni Ritual Rambu Solo di Media Sosial

2020 ◽  
Vol 4 (1) ◽  
pp. 1-24
Author(s):  
Rivi Handayani ◽  
Heddy Shri Ahimsa-Putra ◽  
Christian Budiman

This article argues that the emergence of contents related to the Rambu Solo ritual on social media is a manifestation of the hegemonic ideology that was digitalized by the new generation of Toraja. Using the theoretical framework of mediatization, this article aims to explore how the hegemony of Rambu solo ritual operates in social media context, especially Instagram. By using virtual ethnography method, especially at the level of media documents and user experience, it can be explained that the mediatization of the hegemony of Rambu Solo rituals on social media are basically implying three things; firstly, the narrative about the Rambu Solo ritual on social media has given birth to a new form of interaction and communication in a broader scope; secondly, the narrative of Rambu Solo ritual on social media has made the media as a new domain to find meanings about the Rambu Solo ritual; and third, the narrative of Rambu Solo ritual indicates the accommodation efforts of the Torajanese new generation towards the rules that apply in the context of social media with the general characteristics of user-generated content. Realized it or not, the Torajanes new generation has voluntarily "continued" this ritual hegemony.

Author(s):  
Niray Tunçel ◽  
Nihan Yılmaz

Social media marketing is a new form of communication between firms and consumers. The interactive nature of social media platforms enables consumers to share their perceptions about firms by creating their own content in various forms. Besides, firms are able to attract and engage with consumers through creating effective content on their social media channels. Both user-generated content (UGC) and firm-generated content (FGC) have a significant role in firm performance and consumer behavior. However, the previous studies have mostly focused on the effects of UGC and addressed the issue from the consumer side. Therefore, as distinct from existing studies, the study at hand addresses the specific effects and benefits of UGC and FGC from both the firm and consumer sides, within a theoretical framework. In addition, based on the findings of the reviewed studies, the chapter presents some practical implications for business.


2019 ◽  
Vol 47 (1) ◽  
Author(s):  
Bernadette Kester ◽  
Nel Ruigrok

Journalism students in The Netherlands: profile, motivation and role perception The general profile of the Dutch journalism student that emerges from the survey is quite consistent with international research. Using creativity and writing skills in a professional way are stronger motivations than the wish to contribute to democracy. Dutch students consider journalists as impartial providers of news (analysis) and stimulators of public debate. The watchdog role seems to be less popular. Striking is the conclusion that Dutch journalism students are not so much driven by idealistic motives, but merely personal interests. Only MA students who value the watchdog role of the media, stick to their idealistic motive. Feminization of the profession also reflects in training and education. As digital natives, with a strong focus on social media, we expect this new generation of journalists to search and find methods to avoid or fight the negative aspects of social media such as tunnel vision and fake news.


2016 ◽  
Vol 56 (3) ◽  
pp. 287-298 ◽  
Author(s):  
Muchazondida Mkono ◽  
John Tribe

Existing research on tourism social media users rarely extends beyond their role as appraisers of tourism and hospitality products. Such research fails to identify the different modes of experience and behavior that these users assume in their cyberspace interactions. This article demonstrates that user interactions entail much more than evaluating products. Using data from TripAdvisor, it identifies five additional user roles that define their experience and comportment online: troll, activist, social critic, information seeker, and socialite. Adopting a netnographic approach, these categories are interrogated to provide a more nuanced understanding of the online user experience in tourism social media space. Further, for each role, we glean the implicit uses and gratifications users seek from using the media. It is argued that the combined enactment of these roles creates a rich repository of experiential narratives that tourism businesses and destination managers can tap into for insights into the modern tourism consumer.


Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.


2013 ◽  
Vol 12 (1) ◽  
pp. 1 ◽  
Author(s):  
Nadia Yusuf ◽  
Nisreen Al-Banawi ◽  
Hajjah Abdel Rahman Al-Imam

The media serve as the channels used to deliver information or research data for any purpose. With media and technology combined, if today a person is sitting in one corner of the world, he or she can send knowledge and words to an unimaginable number of people without fear of being interrupted or argued with. This paper explores the impact of media technology in our lives. The advent of the social media is playing a role in all facets of our lives. Its overriding existence with free search engines has changed the trends in education, economics, politics, and our day-to-day routine. Here we highlight how the quest of technology in the form of social media has been an important aspect of getting this world expressed in terms of bytes. The social media include web-based technology that has changed communication into a more interactive dialogue. The social media have completely transformed the way we connect or reconnect with old friends and acquaintances, entertain ourselves, pursue our hobbies, shop, relax, and look for jobs. The social media are the primary communication medium today for a new generation of digitally aware consumers.


Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.


2019 ◽  
pp. 12-30 ◽  
Author(s):  
Roger Andre Søraa

How are robots, androids and cyborgs presented and received in the media? This chapter applies a social media analysis to this question by using empirical research on news stories that feature robotic technologies to see how robots are presented, consider what reporters focus on when writing about robots, and review how the public discusses and receives robots. The theoretical framework utilised focuses on how robot narratives are framed, how robot controversies are presented in different media, and how robots are domesticated through the media. The two main cases are a “robot hotel” in Japan, and a “killer robot” at a Volkswagen factory in Germany. News coverage of both stories shows widely differing ways for how the robot-narrative is framed.


Author(s):  
Chung-Sheng Li ◽  
Guanglei Xiong ◽  
Emmanuel Munguia Tapia

Social media, online forums, and online e-commerce heavily encourage and rely on content posted by humans to attract visitors and enable participation in their sites. However, inappropriate user-generated content in the form of violent, disturbing, infringing or fraudulent materials has become a serious challenge for public safety, law enforcement, and business integrity. It has also become increasingly difficult for end users to locate the most relevant content from the huge amount and variety of potentially interesting content selections. Therefore, content moderation and curation serve the two key purposes of protection and promotion to ensure compliance to site policy, local tastes or norms, or even the law, as well as the creation of an entertaining and compelling user experience via high-quality content. In this paper, we survey the governance, processes, standards, and technologies developed and deployed within the industry. The primary challenge faced today by the industry is the scalability of the governance model in the moderation and curation process. A symbiotic human-machine collaboration framework has emerged to address the burdensome and time-consuming nature of manual moderation and curation. We illustrate how this framework can be extended to optimize the outcome by focusing on applying moderation and curation on content that has not been previously moderated or curated.


2020 ◽  
Vol 6 (01) ◽  
pp. 035
Author(s):  
Pinckey Triputra ◽  
Rewindinar Rewindinar

ABSTRACT The development of communication technology makes a new form of persona management strategies. Facebook is one of social media, which can make the borders of public persona and private persona to be blurred and invisible. This research aims to explore the persona management in pseudonym practice through psychoanalysis approach by Japanese popular culture’s fans on Facebook by separating their personas in RL (Real Life) account and fannish account. This research is a qualitative research and using constructivism paradigm. Data collection was obtained by unstructured interviews submitted to two Facebook users. The data is then processed and analyzed interpretively. Study found that the main motive of fans using pseudonimity in social media is to avoid the stereotype threats from their real-life society. Virtual ethnography methods are also used which depart from virtual participatory observation methods for pseudonym accounts and participant RL accounts Study also found that there’s a new form of persona management strategies by using social media’s technology features such as blocking, unfriend-ing, and using privacy setting feature, and the other strategies. So, their persona is public yet private towards some audience. Keywords; fandom, persona, pseudonym, fans, popular culture. ABSTRAK Perkembangan teknologi komunikasi menciptakan bentuk baru dari strategi manajemen persona. Facebook adalah salah satu media sosial yang dapat membuat batasan sehingga persona publik dan privat menjadi kabur dan tidak terlihat. Penelitian ini bertujuan untuk mengeksplorasi manajemen persona dalam praktik pseudonim melalui pendekatan psikoanalisis yang dilakukan para fans budaya populer Jepang yang melakukan pemisahan persona mereka di akun RL (Real Life) dan akun fans. Penelitian kualitatif ini menggunakan paradigma konstruksivisme. Pengumpulan data diperoleh dengan wawancara tidak terstruktur yang diajukan kepada dua orang pengguna Facebook. Data kemudian diolah dan dianalisis secara interpretif. Metode virtual ethnography juga digunakan yang berangkat dari metode observasi partisipatif secara virtual untuk akun pseudonim dan akun RL partisipan. Temuan studi menunjukan terdapat motif utama dari fans yang menggunakan pseudonim dalam media sosial yaitu untuk menghindari ancaman stereotype dari kehidupan sosial yang nyata. Studi juga menemukan adanya bentuk baru dari strategi manajemen persona dengan menggunakan fitur teknologi sosial media seperti blocking, unfriend-ing, privacy setting dan lainnya. Dengan demikian persona mereka bersifat publik karena disebarluaskan melalui media sosial namun tetap bersifat pribadi dalam hubungannya dengan pengguna media sosial lainnya. Kata kunci; fandom, persona, pseudonim, fans, budaya populer


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