scholarly journals A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

10.2196/14546 ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. e14546 ◽  
Author(s):  
Gow-Jen Shieh ◽  
Shi-Liang Wu ◽  
Che-Fu Tsai ◽  
Chi-Sen Chang ◽  
Tsung-Hung Chang ◽  
...  
Keyword(s):  
Social Media ◽  
Action Plan ◽  
Age Groups ◽  
Outcome Indicators ◽  
Team Meetings ◽  
Medical Centers ◽  
Branding Strategies ◽  
Media Reports ◽  
Strategic Imperative ◽  
Use Of Social Media

Background Optimizing the use of social media to promote hospital branding is important in the present digital era. In Taiwan, only 51.1% of hospitals have official Facebook fan pages. The numbers of likes for these hospitals are also relatively low. Objective Our objective was to establish a special branding team for social media operation, led by top administrators of our hospital. Here we present our strategic imperative for promoting hospital branding as well as an analysis of its effectiveness. Methods Led by top administrators, the branding team was formed by 11 divisions to create branding strategies. From 2016 to 2018, the team implemented action plans. All information unique to the hospital was posted on Facebook, as well as on the hospital’s official website. To determine the plans’ efficiencies, we obtained reference data from Google Analytics, and we compared Facebook Insights reports for 2016 with those for 2017 and 2018. Results One of the branding team’s main missions was to establish branding strategies and to integrate segmental branding messages. In each quarter we regularly monitored a total of 52 action plan indicators, including those for process and outcome, and discussed the results at team meetings. We selected 4 main performance outcome indicators to reflect the effectiveness of the branding efforts. Compared with 2016, the numbers of likes posted on the Facebook fan page increased by 61.2% in 2017 and 116.2% in 2018. Similarly, visits to the hospital website increased by 4.8% in 2017 and 33.1% in 2018. Most Facebook fan page and website viewers were in 2 age groups: 25 to 34 years, and 35 to 44 years. Women constituted 60.42% (14,160/23,436) of Facebook fans and 59.39% (778,992/1,311,605) of website viewers. According to the Facebook Insights reports, the number of likes and post sharing both increased in 2017 and 2018, relative to 2016. Comment messages also increased from 2016 to 2018 (P=.02 for the trend). The most common theme of posts varied over time, from media reports in 2016, to innovative services in both 2017 and 2018. Likes for innovative services posts increased from 2016 through 2018 (P=.045 for the trend). By the end of 2018, we recorded 23,436 cumulative likes for posts, the highest number among medical centers in Taiwan. Conclusions We achieved the largest number of Facebook fans among all medical centers in Taiwan. We would like to share our experience with other hospitals that might be interested in engaging in social media for future communications and interactions with their patients.

scholarly journals A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators (Preprint)

2019 ◽  
Author(s):  
Gow-Jen Shieh ◽  
Shi-Liang Wu ◽  
Che-Fu Tsai ◽  
Chi-Sen Chang ◽  
Tsung-Hung Chang ◽  
...  
Keyword(s):  
Social Media ◽  
Action Plan ◽  
Age Groups ◽  
Outcome Indicators ◽  
Team Meetings ◽  
Medical Centers ◽  
Branding Strategies ◽  
Media Reports ◽  
Strategic Imperative ◽  
Use Of Social Media

BACKGROUND Optimizing the use of social media to promote hospital branding is important in the present digital era. In Taiwan, only 51.1% of hospitals have official Facebook fan pages. The numbers of likes for these hospitals are also relatively low. OBJECTIVE Our objective was to establish a special branding team for social media operation, led by top administrators of our hospital. Here we present our strategic imperative for promoting hospital branding as well as an analysis of its effectiveness. METHODS Led by top administrators, the branding team was formed by 11 divisions to create branding strategies. From 2016 to 2018, the team implemented action plans. All information unique to the hospital was posted on Facebook, as well as on the hospital’s official website. To determine the plans’ efficiencies, we obtained reference data from Google Analytics, and we compared Facebook Insights reports for 2016 with those for 2017 and 2018. RESULTS One of the branding team’s main missions was to establish branding strategies and to integrate segmental branding messages. In each quarter we regularly monitored a total of 52 action plan indicators, including those for process and outcome, and discussed the results at team meetings. We selected 4 main performance outcome indicators to reflect the effectiveness of the branding efforts. Compared with 2016, the numbers of likes posted on the Facebook fan page increased by 61.2% in 2017 and 116.2% in 2018. Similarly, visits to the hospital website increased by 4.8% in 2017 and 33.1% in 2018. Most Facebook fan page and website viewers were in 2 age groups: 25 to 34 years, and 35 to 44 years. Women constituted 60.42% (14,160/23,436) of Facebook fans and 59.39% (778,992/1,311,605) of website viewers. According to the Facebook Insights reports, the number of likes and post sharing both increased in 2017 and 2018, relative to 2016. Comment messages also increased from 2016 to 2018 (<italic>P</italic>=.02 for the trend). The most common theme of posts varied over time, from media reports in 2016, to innovative services in both 2017 and 2018. Likes for innovative services posts increased from 2016 through 2018 (<italic>P</italic>=.045 for the trend). By the end of 2018, we recorded 23,436 cumulative likes for posts, the highest number among medical centers in Taiwan. CONCLUSIONS We achieved the largest number of Facebook fans among all medical centers in Taiwan. We would like to share our experience with other hospitals that might be interested in engaging in social media for future communications and interactions with their patients.

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

scholarly journals Investigating social media statistics of usage and its determinant factors in students of Kurdistan University of Medical Sciences in 2018: A cross-sectional study.

2021 ◽  
Author(s):  
Hiva Bozorgpanah ◽  
Ghobad Moradi ◽  
Pourya Bahrami ◽  
Elham Noori ◽  
Mohammad Pourya Ezati ◽  
...  
Keyword(s):  
Social Media ◽  
Age Groups ◽  
Cross Sectional Study ◽  
Medical Sciences ◽  
Cross Sectional ◽  
Determinant Factors ◽  
Significant Difference ◽  
Improper Use ◽  
Spss Software ◽  
Use Of Social Media

Abstract Background and Aim: the present study was conducted to investigate social media statistics of usage and its determinant factors in students of Kurdistan University of Medical Sciences in 2018.Materials and Methods: This study is a cross-sectional-analytical study. The total of 380 students of Kurdistan University of Medical Sciences were randomly selected by Probability Proportional to Size Sampling method, from the lists of the students in each faculty. The data collection tool was a researcher-made questionnaire, organized in four sections. Data analysis was done using descriptive and inferential statistics by SPSS software version 21.Results: Based on the results of this study 373 (98.2%) of the sample students were on social media, which the most popular ones among them were Telegram (94.1%), Instagram (78.8%) and Whatsapp (61.9%), respectively. The average time spent on social media among students was reported to be 2.78 hours per day and is a significant difference between age groups in terms of attitudes toward using social media (P = 0.031).Conclusion: the results of this study suggested that the majority of students use social media. Since improper use of social media can exert unfortunate effects on different aspects of life of students, and negatively influence their education.

Learner Autonomy Powered by Moodle: Do Language Students Really Want It?

10.47908/9/14 ◽  
2013 ◽  
pp. 251-264
Author(s):  
Maria Pree
Keyword(s):  
Social Media ◽  
Age Groups ◽  
Learner Autonomy ◽  
Student Activities ◽  
Course Content ◽  
Advanced Students ◽  
Language Students ◽  
Traditional Classroom Teaching ◽  
Use Of Social Media ◽  
The One

The study described in this article focuses on two major subject areas. On the one hand, different age groups of university language students at B2, B2+ and C1 level were asked to evaluate the opportunities of Moodle when studying English as an applied business language; on the other hand, the students’ disposition to use Moodle as a technological tool to foster learner autonomy was investigated. As Moodle provides social media features such as blogs, chats and quizzes, it seems to perfectly supplement traditional classroom teaching with student activities which can be performed without the supervision of the language instructor. One question of the survey among 138 applied business language students at the JKU (Johannes Kepler University, Linz, Austria) therefore attempted to establish how much the increasing use of social media has impacted on students’ needs for teacher-independent online learning. The results show a clear preference for ‘conservative’ language acquisition methods. Only 25% of the less advanced students (and even fewer of the more advanced ones) are interested in using social media features to direct their own learning progress and/or to create their own course content. The teacher still is - in the eyes of these students - very clearly the only person to provide content. This article will discuss the survey in detail and offer possible explanations for its results.

scholarly journals A Systematic Review of the Use of Social Media for Recruitment of Participants in Nutrition, Obesity, and Physical Activity Related Studies

2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 120-120
Author(s):  
Malik Ellington ◽  
Jeneene Connelly ◽  
Priscilla Clayton ◽  
Christina Collazo-Velazquez ◽  
Yaisli Lorenzo ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Online Survey ◽  
Age Groups ◽  
Traditional Methods ◽  
Social Media Platform ◽  
Media Platform ◽  
Use Of Social Media ◽  
Reported Data ◽  
Printed Word

Abstract Objectives To analyze the effectiveness of social media for recruitment compared to traditional methods, to calculate an average impression/reach to participant recruitment ratio from social media, and to identify the social media platforms most effective in recruiting study participants. Methods Studies within any date of publication were identified from 5 databases and included if any social media platform was used for the recruitment of participants of all age groups and if studies were linked to nutrition, obesity and physical activity. Studies without results on number of participants recruited using social media or those targeting participants with chronic conditions were excluded. Results 173 total studies were identified, 54 were duplicates, 61 were removed after initial screening and another 34 were removed after full text review; resulting in 24 studies included in this review. Among studies using both traditional (printed, word of mouth, etc) and social media methods for recruitment, average recruitment was 54% from traditional methods compared to 40% from social media. A total of 14 studies reported data on recruitment cost with an average of $33 per participant (range $0–$258). Average participants recruited via social media to an “in-person” interventional study was 128 (range 8–426), to participate in an online survey 2,739 (range 63–17,069), and for other online delivered interventions 349 (range 3–1242). Regarding advertisement (ad) reach and interaction, 18 studies that reported results showed that 0.73% of those reached by study ads were enrolled and 30.7% of those that interacted with ads were enrolled. The most frequent social media platform used for recruitment was Facebook (97%), followed by Twitter (17%), and Instagram (4%). Conclusions Among studies using both traditional methods and social media, there were less people recruited using social media. While social media was able to reach more potential participants, only one third of those who interacted with ads were enrolled. Many of the studies only required participants to respond to a survey; therefore, more research is needed to identify the effectiveness of using social media for recruiting participants for studies that require a more intense participation. Funding Sources National Institutes of Health – Eunice Kennedy Shriver National Institute of Child Health and Human Development.

scholarly journals How South African open distance learning students use social media: a survey

2016 ◽  
Vol 14 (1) ◽  
pp. 71-78
Author(s):  
Letitia E. Fourie
Keyword(s):  
Social Media ◽  
Distance Learning ◽  
Generation Y ◽  
Information Seeking ◽  
Age Groups ◽  
First Year ◽  
Older Students ◽  
Media Usage ◽  
The Difference ◽  
Use Of Social Media

Various studies have been conducted on the use of social media but there is a gap in the literature with regard to social media use in South Africa as well as the difference in social media usage between Generation Y and older students. Thus the main purpose of this article is to determine how open distance learning (ODL) students use social media and if age makes a difference in social media usage. An online self-administered questionnaire was sent to a sample of first year ODL students via email that consisted of a Likert scale that surveyed how they used social media. The results indicate that students mostly use social media for entertainment purposes. A slight difference in the use of social media by Generation Y students and older students are found. Generation Y use social media mainly for entertainment purposes whereas older students indicate that they use it more for information seeking purposes. By taking these results into consideration, organizations can develop more tailored marketing messages to the consumers in the different age groups. If they want to reach Generation Y with a marketing message it should be more entertaining. Whereas marketing message aimed at older students should be in the form of more informative messages

scholarly journals Brief report: social media as a tool for scientific updating at the time of COVID pandemic

2020 ◽  
Author(s):  
Rita Murri ◽  
Francesco Vladimiro Segala ◽  
Pierluigi Del Vecchio ◽  
Antonella Cingolani ◽  
Eleonora Taddei ◽  
...  
Keyword(s):  
Social Media ◽  
Medical Information ◽  
Rapid Evolution ◽  
Age Groups ◽  
Daily Practice ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Medical Specialties ◽  
The Face ◽  
Use Of Social Media

AbstractIn the face of the rapid evolution of the COVID-19 pandemic, healthcare professionals on the frontline are in urgent need of frequent updates in the accomplishment of their practice. Hence, clinicians started to search for prompt, valid information on sources parallel to academic journals publications. Aim of this work is to investigate the extent of this phenomenon.We administered an anonymous online cross-sectional survey to 645 Italian clinicians. 369 questionnaires were returned. 19,5% (n=72) of respondents were younger than 30 years-old; 49,3% (n=182) worked in Infectious Diseases, Internal Medicine or Respiratory Medicine departments, 11.5% (n=42) in Intensive Care Unit and 7.4% (n=27) were general practitioner. 70% (n=261) of respondents reported that their use of social media to seek medical information increased during the pandemic. 39.3% (n = 145) consistently consulted Facebook groups and 53.1% (n = 196) Whatsapp chats. 47% (n = 174) of respondents reported that information shared on social media had a consistent impact on their daily practice. In the present study, we found no difference in social media usage between age groups or medical specialties.Given the urgent need for scientific update in face of the present health emergency, these findings may help understanding how clinicians access new evidences and implement them in their daily practice.

Are social media users more satisfied with their life than non-users? A study on older Italians

2021 ◽  
pp. 1-13
Author(s):  
Emanuela Sala ◽  
Gabriele Cerati ◽  
Alessandra Gaia
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Older People ◽  
Age Groups ◽  
Household Survey ◽  
Active Ageing ◽  
Ageing Population ◽  
Italian Case ◽  
Use Of Social Media ◽  
The Impact

Abstract Despite older people's increasing use of social media (SM), there is relatively little research investigating the impact of SM use on wellbeing in the ageing population. This study investigates the relationship between SM use and life satisfaction, a key dimension of wellbeing, in three age groups. We focus on the Italian case, which is particularly relevant because Italy is one of the countries both with the highest incidence of older people and the lowest uptake of SM in Europe. Applying linear regression modelling techniques, we analyse data from the 2018 Multipurpose Survey – Aspects of Everyday Living, a large probability-based household survey. For two age groups, we find a positive relationship between SM use and life satisfaction which weakens after controlling for older people's demographic and socio-economic characteristics, health conditions and social network characteristics. Given the grey digital divide that still exists in some European countries, we conclude with a call for urgent interventions to remove the hurdles that prevent frail older people from enjoying the benefits of an active ageing, fully exploiting the potential of SM use.

scholarly journals The Impact of Social Media on Italian Shamanism and Folk Magic

2020 ◽  
Vol 22 ◽  
pp. 55
Author(s):  
Angela Puca
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Age Groups ◽  
Doctoral Research ◽  
Group I ◽  
Use Of Social Media ◽  
The Impact ◽  
The Way

In the last decade, the use of social media has become widespread among all age groups in Italy. Facebook, in particular, has fostered the spreading of information and aided the gathering of like-minded individuals. This process has slowly but steadily affected communities involved with indigenous and trans-cultural shamanism. From the evolution towards a more inclusive and syncretic approach within autochthonous traditions to the wider reception and reinterpretation of imported shamanism, the narratives created online have translated into a tangible change of how practitioners position themselves within the affiliated tradition. By analysing data collected on a Facebook group I created ad hoc for my doctoral research and the content posted on public profiles and groups, I will argue that the use of Social Media reshapes the way practitioners construct their traditions and practices. In the case of vernacular healers, this prompted the development of a shared terminology while fostering a discussion on autenticity among trans-cultural shamans.

Impact of social media on the academic performance of college students in Kashmir

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ishfaq Ahmad Palla ◽  
Arslan Sheikh
Keyword(s):  
College Students ◽  
Social Media ◽  
Academic Performance ◽  
Undergraduate Students ◽  
Age Groups ◽  
Content Type ◽  
Social Media Networks ◽  
Academic Grades ◽  
Use Of Social Media ◽  
The Impact

Purpose The use of social media is prevalent and having the largest number of members than any other online platform available on the internet. Members of all age groups use social media websites according to their needs. This study aims to investigate the impact of social media usage on the academic performance of college students in Kashmir. Design/methodology/approach A structured questionnaire was formulated and a survey was carried out to collect data from the undergraduate students of different government colleges in Kashmir. The questionnaires were distributed randomly among both, male and female of the first, second and third year students of different undergraduate programs. Findings The findings show a majority of the students use social media networking sites to fulfill their educational needs. YouTube is the most largely used social media network among undergraduate students. A majority of the students feel that social media networks are easy to use and they have been using these sites for the past three years. The use of social media greatly helps the students to share knowledge and information with others, to improve their academic grades and to improve their reading and writing skills. A majority of the students spend an hour in using social media networks. Students use their laptops, mobile phones and personal computers to access social media websites. Social implications This study will help to highlight the important role of social media networks in the pedagogical activities of students. Originality/value This study affirms that students do use social media networking sites for academic purposes, which is a good factor to improve their academic skills and grades. Teachers must encourage their students to make the best use of social media networking sites for recreational and academic purposes.

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