scholarly journals The Salience of Traditional Moral Values: Bolsonaro’s Electoral Competition Strategy on Twitter

2021 ◽  
Vol 9 (5) ◽  
pp. 153
Author(s):  
Sylvia Iasulaitis ◽  
Isabella Vicari

This article analyzes the electoral competition strategy adopted by the Brazilian presidential candidate Jair Bolsonaro on Twitter, supported by the saliency theory – where candidates compete by emphasizing different topics and selecting issues from a universal agenda to focus the campaign’s attention and efforts. The salience Bolsonaro’s winning campaign attributed to values during the 2018 presidential election. Values are attitudinal guidelines related to different social, religious, economic, and political concepts, covering various topics on views about what is desirable or undesirable in a society. The study used content analysis to explore and categorize a corpus of 809 tweets posted in the account @jairbolsonaro. The data was mined by applying computational intelligence methods and using the public API and the Python Twint library. Four dimensions of cultural variance found in the World Values Survey were used to establish the categories: traditional values, rational-secular values, survival values, and self-expression values. The results show that the content of Bolsonaro’s electoral competition strategy was based on traditional moral values and the campaign’s format was developed primarily via social media.

Author(s):  
Robert Östling

Abstract This paper extends standard consumer theory to account for endogenous moral motivation. Building on cognitive dissonance theory, I show how moral values are affected by changes in prices and income. The key insight is that changes in prices and income that lead to higher consumption of an immoral good also affect the moral values held by the consumer so that the good is considered less immoral. A preliminary empirical analysis based on the World Values Survey is consistent with the model's predictions with respect to income.


2006 ◽  
Vol 5 (2-3) ◽  
pp. 203-230 ◽  
Author(s):  
Christopher Cochrane ◽  
Neil Nevitte

AbstractAfter reviewing the major variations in how individualization is interpreted and explained, this article turns to the World Values Survey (WVS) data to empirically investigate one central aspect of individualization, namely, the connection between religiosity and moral values. That analysis demonstrates, first, that rates of decline in levels of religiosity in most advanced industrial states have been quite modest. The rate of change in moral outlooks, by contrast, has been much more striking. Those two core findings, we argue, draw attention to the question of what explains these cross-national and cross-time variations. The remainder of the article empirically explores a variety of plausible explanations. The results of that analysis reveal not only significant variations between European and North American publics, but also that associational behavior plays a significant role in gearing the dynamics of individualization.


2018 ◽  
Vol 19 (2) ◽  
pp. 122-145
Author(s):  
HSIN-HAO HUANG

AbstractAlthough the importance of public satisfaction is well documented, few studies have been conducted on the diversity of citizens’ evaluations of the various levels of government. This study explored hierarchical government satisfaction among the public in two culturally Chinese societies, namely China and Taiwan. Basing the analysis on the perspective of responsibility attribution, this paper proposes that the two publics’ distinctive perceptions, which are shaped by different information flows, lead hierarchical government satisfaction in the two societies in separate directions. This argument is supported by the empirical findings from the sixth wave of the World Values Survey. The findings confirm that personal evaluations, including household economic satisfaction, democratic evaluation, and public service confidence, exert more influence over local government satisfaction in China, but conversely have a greater impact on central government satisfaction in Taiwan. Moreover, these evaluations are shown to affect hierarchical government satisfaction differently in the two societies. The evidence reveals that the two publics attribute blame for problems to different administrative objects: Chinese citizens tend to blame local governments, whereas Taiwanese citizens are inclined to criticize the central government.


2007 ◽  
Vol 39 (2) ◽  
pp. 225-242 ◽  
Author(s):  
Snezana Joksimovic ◽  
Slavica Maksic ◽  
Zoran Pavlovic

The subject of discussion are the attitudes of citizens towards the qualities that children should be encouraged to learn in the family, based on the data collected in the fourth wave of the World Values Survey (1999-2004). The aims of this paper are: to determine the hierarchy structure of citizens? values regarding the qualities that children should be encouraged to learn as part of their family upbringing; to determine whether the priority is given to the development of autonomous or conformist personality, as well as the correlates of each of these two orientations; to determine what the position of Serbian public opinion is in comparison to the European countries encompassed by the World Values Survey. The analysis comprises representative samples from 33 European countries, in total 48,220 respondents. The research in Serbia comprised 1200 citizens aged 18 and above. It was shown that Serbian public opinion gives priority to the development of the qualities of an autonomous personality over conformist. Regarding the values and goals of upbringing, Serbia is at the level of average of the European countries as a whole. The younger and more educated respondents give priority to the development of autonomous qualities, as well as those who acquired post-materialist values. Progressive goals of upbringing which are supported by the public can be accomplished with significant changes in the direction of increase of social standard, quality of education and competence of all those people who participate in the upbringing of the young.


Author(s):  
Aji Sulistyo

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.


2019 ◽  
Vol 26 (2) ◽  
pp. 227-252
Author(s):  
Deborah Solomon

This essay draws attention to the surprising lack of scholarship on the staging of garden scenes in Shakespeare's oeuvre. In particular, it explores how garden scenes promote collaborative acts of audience agency and present new renditions of the familiar early modern contrast between the public and the private. Too often the mention of Shakespeare's gardens calls to mind literal rather than literary interpretations: the work of garden enthusiasts like Henry Ellacombe, Eleanour Sinclair Rohde, and Caroline Spurgeon, who present their copious gatherings of plant and flower references as proof that Shakespeare was a garden lover, or the many “Shakespeare Gardens” around the world, bringing to life such lists of plant references. This essay instead seeks to locate Shakespeare's garden imagery within a literary tradition more complex than these literalizations of Shakespeare's “flowers” would suggest. To stage a garden during the sixteenth and seventeenth centuries signified much more than a personal affinity for the green world; it served as a way of engaging time-honored literary comparisons between poetic forms, methods of audience interaction, and types of media. Through its metaphoric evocation of the commonplace tradition, in which flowers double as textual cuttings to be picked, revised, judged, and displayed, the staged garden offered a way to dramatize the tensions produced by creative practices involving collaborative composition and audience agency.


2015 ◽  
Vol 37 (2) ◽  
pp. 143-164
Author(s):  
Adam Okulicz-Kozaryn

Freedom and life satisfaction are desirable conditions and they both have a special meaning in Eastern Europe — transition was largely about gaining freedom and ultimately overall wellbeing. There are several studies about the effect of freedom on life satisfaction, but none of them focuses on Eastern Europe. I investigate the effect of self-reported freedom on life satisfaction in post-transition Eastern Europe using the World Values Survey. Surprisingly, East Europeans feel less free and less satisfied with their lives than other nationals. But a personal feeling of freedom increases their life satisfaction at a higher rate than in other countries. Freedom is a strong predictor of life satisfaction as compared to national income.


Author(s):  
Khaled Asfour

In Vitruvius’ treatise, what makes good architecture is its ability to communicate to the public particular messages that reflects the program of the building with spaces and components arranged in an orderly way. According to Vitruvius these messages when acknowledges by the public the building posses strong character. This research discusses this idea by reflecting on the 1895 competition of the Egyptian Museum project. Marcel Dourgnon, the French architect of the winning scheme, showed profound understanding of character resulting in a building that had positive vibe with the local community.  Today Vitruvius’ idea is still living with us. Norman Foster succeeded in upgrading the British Museum in a way that addressed all cultures of the world through his grand atrium design.  Similarly, Emad Farid and Ramez Azmy revived the presence of the Egyptian Museum in public cognition.  Spatial experience that evokes similar perceptions to all its visitors is a timeless piece that transcends cultural boundaries.


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