Increasing Baseball Revenue from the Female Market

2015 ◽  
Vol 4 (1) ◽  
pp. 85-91
Author(s):  
Mark Dodds ◽  
Larry DeGaris ◽  
Alan L. Morse ◽  
Luisa Velez-Colon ◽  
David Perricone
Keyword(s):  
Marketing Research ◽  
Research Data ◽  
Target Audience ◽  
Marketing Plan ◽  
Target Market ◽  
Minor League Baseball ◽  
Minor League ◽  
Gender Similarities ◽  
A Minor ◽  
Baseball Fans

Claire Monroe was challenged to increase a minor league baseball team’s revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items.

scholarly journals Minor League Baseball Is All About Being Entertained

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Eric J. Newman
Keyword(s):  
Sense Of Belonging ◽  
Font Size ◽  
Minor League Baseball ◽  
Baseball Game ◽  
Minor League ◽  
The People ◽  
Free Environment ◽  
A Minor ◽  
Baseball Fans ◽  
Good Food

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">When attending Minor League baseball games many fans are not as interested in the baseball game as they are to the entertainment experience associated with the game.<span style="mso-spacerun: yes;">&nbsp; </span>They are attending the baseball game to be entertained.<span style="mso-spacerun: yes;">&nbsp;&nbsp; </span>Many fans don&rsquo;t actually watch and completely understand the baseball game; they come for the whole entertainment experience.<span style="mso-spacerun: yes;">&nbsp; </span>They attend to watch the people, eat good food, drink, be around friends, feel a sense of belonging, and to watch the sports contest.<span style="mso-spacerun: yes;">&nbsp; </span>The fans expect to enjoy themselves in a fun, clean, and hassle free environment.<span style="mso-spacerun: yes;">&nbsp; </span>At the end of the game many fans don&rsquo;t really care who won the game as long as it was fun.<span style="mso-spacerun: yes;">&nbsp; </span>Seventy-six percent of the fans surveyed at the ballpark said they attended the game to be entertained, but do not attend often.<span style="mso-spacerun: yes;">&nbsp; </span>Minor League baseball teams play a 150 game season with 75 home games.<span style="mso-spacerun: yes;">&nbsp; </span>Fifty-nine percent of the fans attend less than five games a season or seven percent of the games of the home games.<span style="mso-spacerun: yes;">&nbsp; </span>Seventy-nine percent of the fans attend less than thirteen percent of the home games.<span style="mso-spacerun: yes;">&nbsp; </span>The fans are not returning to the ballpark often, why?<span style="mso-spacerun: yes;">&nbsp; </span>They may not be having enough fun compared with all the other entertainment choices available.<span style="mso-spacerun: yes;">&nbsp; </span>There is also a limited amount of true baseball fans with only five percent of the fans attending more than half of the home games.<span style="mso-spacerun: yes;">&nbsp; </span>It&rsquo;s time to start focusing on all those fans of entertainment, providing them opportunity to be entertained at a Minor League baseball game.<span style="mso-spacerun: yes;">&nbsp; </span></span></span></p>

The Tallahassee BeanCounters: A Problem-Based Learning Case in Forensic Auditing

2003 ◽  
Vol 18 (2) ◽  
pp. 137-173 ◽  
Author(s):  
Cindy Durtschi
Keyword(s):  
Economic Impact ◽  
Problem Based Learning ◽  
Information Use ◽  
Minor League Baseball ◽  
Minor League ◽  
Starting Point ◽  
Other Information ◽  
Baseball Team ◽  
A Minor

You are auditing the books of the Tallahassee BeanCounters (TBC), a minor league baseball team in Tallahassee, Florida. During your audit the team's owner, Franklin Kennedy, approaches you and offers an additional fee if you will quietly investigate the possibility of fraud within the firm. Mr. Kennedy reports that he received an anonymous tip and, based on that information, believes that someone within the firm could be perpetrating fraud. Your task is to use the information given here (the financial books and back-up documents) as a starting point for your investigation. From that starting point, use creativity and investigative skills to determine what other information you need. After obtaining requested information, use all the material you have gathered to determine whether fraud was committed. To completely solve a fraud, you must show the following: who committed the fraud, how it was committed, that it was intentional (not error), the economic impact of the fraud, and that it was your suspect who gained financially from the fraud.

Forecasting the Long-Term Viability of an Enterprise: The Case of a Minor League Baseball Franchise

2006 ◽  
Vol 20 (2) ◽  
pp. 248-259 ◽  
Author(s):  
J. Thomas Yokum ◽  
Juan J. Gonzalez ◽  
Tom Badgett
Keyword(s):  
Logistic Regression ◽  
Product Life Cycle ◽  
Research Question ◽  
Extended Period ◽  
Cross Sectional ◽  
Minor League Baseball ◽  
Minor League ◽  
A Minor ◽  
Diffusion Curves

We are interested in forecasting or predicting the long-term viability of a minor league baseball team. The research question is whether this minor league team will be successful in attracting attendance over an extended period of time. An important financial issue is if the team is predicted to fail, then exactly how long will it last? A variety of methods are used in a step-by-step procedure to evaluate this viability. We first test whether attendance is evolving or stable through a unit root test, a test of market persistence. We then use the Bass model to assess whether the projected product life cycle is turning up or down. The Gompertz and logistic (Pearl) diffusion curves are next applied to home stand data of various lengths in order to make forecasts of an eventual dissolution point at which the team would financially collapse. Market saturation is not estimated, but set at the stadium capacity. Forecasting principles involving diffusion models are implemented. Analogies are used as a complementary forecasting technique to assess whether there is long-term potential for survival. Finally, logistic regression on cross-sectional data is used to supplement the forecasts. The results of the triangulation of diffusion curves, analogies, and logistic regression predict a decline in the minor league team’s ability to capture attendance.

scholarly journals From Hopelessness to Expectation: An Interview with Christopher Cabaldon, Mayor of West Sacramento

2015 ◽  
Vol 22 ◽  
pp. 117
Author(s):  
Monika Jansen
Keyword(s):  
Capital City ◽  
State University ◽  
Minor League Baseball ◽  
Residential Neighborhood ◽  
Minor League ◽  
Master Of Public Policy ◽  
Baseball Team ◽  
A Minor ◽  
Us Census ◽  
The City

Christopher Cabaldon is the mayor of West Sacramento, a small town just over the river from California’s capital city, Sacramento. Mayor Cabaldon received his Master of Public Policy and Administration (MPPA) in 1994 as part of the inaugural class of the program at California State University, Sacramento. He first became mayor of West Sacramento in 1998, and he was the first mayor directly elected by the citizens of West Sacramento in 2004.West Sacramento is growing rapidly. Since 2000, the population has increased by over 50 percent, nearly reaching 50,000 at the time of the 2010 US Census. Changes in West Sacramento have come from the development of Southport, a new master-planned residential neighborhood on the south side of the city, as well as infill development in the center of town and in established neighborhoods. Retail has also moved into West Sacramento where there previously had been very little, anchored by Ikea and Target. In 2000, the River Cats, a minor league baseball team, came to town and moved into a new stadium in West Sacramento.On March 13, Mayor Cabaldon spoke with Monika Jansen of Policy Perspectives over the phone to discuss his MPPA, executive leadership and democracy at the city level, his TEDx Talk from 2014, and his vision for West Sacramento.

Self and Product Image Congruency among Male and Female Minor League Ice Hockey Spectators: Implications for Women’s Consumption of Professional Men’s Sports

2001 ◽  
Vol 10 (2) ◽  
pp. 1-27 ◽  
Author(s):  
Ketra L. Armstrong
Keyword(s):  
Sport Marketing ◽  
Ice Hockey ◽  
Target Market ◽  
Sport Organizations ◽  
Male And Female ◽  
Female Consumers ◽  
Minor League ◽  
Product Image ◽  
Males And Females ◽  
A Minor

Women’s increased interest in and consumption of professional men’s sports have made women a viable target market for men’s sports (Shank, 1999). However, since males comprise the majority of the consumer base for men’s sports, the challenge for men’s sport organizations is to identify the factors that may influence sport consumption among males and females differently. The objective of this paper was to examine image congruency among male and female spectators (n=120) in attendance at a minor league men’s ice hockey event. Image congruency refers to the match or consistency between consumers’ self-images and their images of products they are consuming (Sirgy, 1986). The results revealed differences in the selfimages, product images, and (consequently) level of image congruency experienced between males and females with the overall event. The results also revealed a need for differentiated sport marketing strategies targeted to male and female consumers.

scholarly journals Forensic Engineering Analysis Of Baseball Ballistics

2012 ◽  
Vol 29 (1) ◽  
Author(s):  
David S. Komm
Keyword(s):  
Statistical Analysis ◽  
Prior Knowledge ◽  
Sports Facilities ◽  
Engineering Analysis ◽  
Minor League Baseball ◽  
Car Seat ◽  
Minor League ◽  
Parking Lot ◽  
Forensic Engineering ◽  
A Minor

In 1998, A Baseball Traveled From A Minor-League Baseball Practice Area Into An Adjacent Parking Lot, Ultimately Striking A Six-Week Old Infant Being Placed Into A Car Seat. The Issue Of Appropriate Fence Heights Was Raised By The Infant Family. The Forensic Engineering Analysis Included Analysis Of The Baseball Flight Dynamics, The Application Of Statistical Analysis And The Design Of Sports Facilities. During Discovery, Prior Knowledge Of Similar Baseball Flight Paths Was Brought To Light, Presenting Challenges To The Defense.

Incentives and League Structure in Minor League Baseball

2009 ◽  
Vol 23 (2) ◽  
pp. 119-141 ◽  
Author(s):  
Simon Medcalfe
Keyword(s):  
United States ◽  
The United States ◽  
Sports Teams ◽  
Minor League Baseball ◽  
Minor League ◽  
Sports Leagues ◽  
A Minor ◽  
League Structure

The purpose of this article is to analyze the effect of different ways of organizing sports leagues on team effort. Double A minor league baseball in the United States is organized either as geographical leagues or as split season leagues. The evidence presented in this article suggests that teams in geographical leagues reduce their effort for longer periods of time (up to twice as long) than their counterparts in split season leagues. However, more teams give up trying to catch the leader in split season leagues than in geographical leagues. In fact, up to one third of teams in the split season league give up whereas no teams give up in the geographical league. This information will be of use to owners, managers, and coaches of sports teams because they will be able to identify periods of time when extra incentives to win may be required.

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