In the 1950s, Charles Snow wrote about the growing gap between the humanities and natural science cultures. He saw this as a great danger both for science itself and for all humankind. In Russia, it was complemented by a crisis of humanitarian knowledge. The article considers the ways to overcome this crisis and build a bridge between cultures.The solution of these problems is associated with the development of interdisciplinary approaches in general, and the theory of self-organization in particular. Synergetics today represents an approach that lies at the intersection of subject knowledge, philosophical reflection and mathematical modeling. It allows you to solve problems that go beyond individual scientific disciplines. Many of them require an analysis of processes and factors in rational, emotional and intuitive spaces.The article shows that the ongoing humanitarian and technological revolution, the tasks of designing the future, increase the role of humanitarian knowledge. The author substantiates the importance of a civilizational approach to humanitarian culture and considers the cultural issues of the unique civilization of Russia. There is outlined a number of specific steps to overcome the crisis of Russian humanitarian knowledge.The concept of cultural challenge is of particular importance among the problems for which solutions are proposed. The transition from the industrial to the post-industrial phase of the civilization development and the widespread use of artificial intelligence systems will free from work about half of people. The social stability and prospects for the civilization development are determined by the ability of culture to make their life complete, meaningful and creative. The use of interdisciplinary approaches in the education system of Russia is of fundamental importance in the course of the humanitarian and technological revolution. The organizational and financial reforms of the last thirty years have led education to a deep crisis. The interdisciplinary approaches are needed in order to balance the wishes of the programs authors, the opportunities of students and to correlate the training received with the prospects for the country’s development. The revision of the content and forms of education today is becoming a problem not only for teachers and scientists, but also for the entire national culture.The imperative of our country’s cultural development is the image of the future. In the industrial era, there was an idea of universality of the ways of social systems development. In the postindustrial reality, the world becomes more complex, diversity increases. At the current point of bifurcation, several development paths open up. A civilization’s cultural choice, based on tradition, scientific forecasting and the image of the future, becomes fundamental. Interdisciplinary approaches can play a fundamental role in shaping such a cultural choice.
Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era