The Influence of Environmental Concern on Intention of Green Consumption — Moderating Effects of Moral Consciousness

2020 ◽  
Author(s):  
Pei-Yu Tseng ◽  
Su-Fang Lee
Keyword(s):  
Environmental Concern ◽  
Moderating Effects ◽  
Moral Consciousness ◽  
Green Consumption

scholarly journals A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Intent ◽  
Green Products ◽  
Green Consumption ◽  
Relationship Of ◽  
The Relationship

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>

scholarly journals Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

2019 ◽  
Vol 11 (15) ◽  
pp. 4222 ◽  
Author(s):  
Leibao Zhang ◽  
Yanli Fan ◽  
Wenyu Zhang ◽  
Shuai Zhang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Cognitive Factor ◽  
Green Products ◽  
Green Consumption ◽  
Perceived Behavior Control

Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.

scholarly journals How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products

2021 ◽  
Vol 13 (11) ◽  
pp. 6140
Author(s):  
Marica Barbaritano ◽  
Elisabetta Savelli
Keyword(s):  
Environmental Concern ◽  
Three Dimensional ◽  
Environmental Responsibility ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Green Consumption ◽  
Purchasing Intention ◽  
Design Attributes ◽  
The Relationship

Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research has investigated how environmental concern affects the relationship between design attributes and purchasing intention, especially in the furniture setting, where companies are often involved in design-intensive processes and environmental problems. This study investigates (i) how consumers perceive the different dimensions of design and which attributes most affect their purchasing intention of furniture items; and (ii) the role of consumers’ environmental responsibility on the relationship between design attributes and purchasing intention. An online questionnaire survey was employed to collect data from 350 Italian consumers. The findings reveal that design can be intended as a three-dimensional construct, based on functional, aesthetic, and symbolic attributes. While functional and aesthetic features can be considered as relevant factors affecting the consumers’ perception of design, the purchasing intention is mainly influenced by the symbolic dimension of design. Moreover, environmental concern moderates the relationship between the symbolic dimension of design and purchasing intention, that is, when consumers are highly concerned about environmental issues, they tend to be more influenced by the symbolic dimension of design. Several theoretical and practical implications are discussed.

Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs

2014 ◽  
Vol 31 (5) ◽  
pp. 335-348 ◽  
Author(s):  
Anastasios Pagiaslis ◽  
Athanasios Krystallis Krontalis
Keyword(s):  
Environmental Concern ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Knowledge And Beliefs

scholarly journals CONSUMER ENVIRONMENT RESPONSIBILITY AND CONCERN ON GREEN CONSUMPTION: UNAVAILABILITY OF ECO-PRODUCT MODERATION

TRIKONOMIKA ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 71-81
Author(s):  
Dandy Marcelino ◽  
Teguh Widodo
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Survey Method ◽  
Green Consumption ◽  
Study Approach ◽  
The People ◽  
Consumption Intentions ◽  
Associative Design

Since the emergence of negative issues about the environment, caused human awareness level began to emerge. The green lifestyle is now starting widely applied by the people. The purpose of this study is to build a research framework, which helps companies to generate green consumption intention through the predictors of environmental responsibility mediated by environmental concern and moderated by green product unavailability. This research is classified as quantitative that used associative design with case study approach on Nutrifood company. The research model used is Structural Equation Modeling with questionnaire survey method to compile data from 269 people who know and have looked for Nutrifood products in Indonesia. The findings of this study reveals that environment concern is an important precursor and intermediary that helps encourage green consumption intention through consumer environment responsibility. The green products unavailability has moderating role between environment responsibility and green consumption intentions.

Conceptual Exploration of Leadership Phenomenon through 'Vedanta Model of Leadership’

2016 ◽  
Vol 9 (2) ◽  
Author(s):  
Sony Kumari ◽  
Datta S. Taware ◽  
K. B. Akhilesh ◽  
H. R. Nagendra
Keyword(s):  
Undergraduate Students ◽  
Research Finding ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Marketing Strategies ◽  
Ecological Knowledge ◽  
Policy Makers ◽  
Green Consumption ◽  
Sustainable Marketing ◽  
The University

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals Towards More Sustainable Diets: Investigating Consumer Motivations towards the Purchase of Green Food

2021 ◽  
Vol 13 (21) ◽  
pp. 12288
Author(s):  
Min-Yen Chang ◽  
Lin-Jyun Huang ◽  
Han-Shen Chen
Keyword(s):  
Significant Relationship ◽  
Behavioral Intention ◽  
Food System ◽  
Time Pressure ◽  
Environmental Concern ◽  
Food Culture ◽  
Environmental Damage ◽  
Green Consumption ◽  
Health Value ◽  
Green Food

The concept of green consumption has become an environmental topic that draws worldwide attention. In order to mitigate environmental damage, it is imperative to increase the recyclability of the food system, and therefore, novel, sustainable, and produced foods need to be supplied to the food system. Among such foods, precooked plant-based foods (PPBFs), which feature health, convenience, and functionality, have become a new trend of the food culture. This study uses the value–attitude–behavior (VAB) model as the theoretical framework and incorporates research variables, such as “environmental concern”, “time pressure”, and “cooking habit”, so as to discuss consumers’ behavioral intention toward PPBFs. The research results reveal the following: (1) consumers’ health value and interest in PPBFs will significantly affect their behavioral intention; (2) there is a significant relationship between environmental concern and behavioral intention; and (3) time pressure and cooking habits indicate an insignificant relationship with behavioral intention.

The Research Agenda of Green Education in Enhancing Environmental Concern and Green Consumption

2021 ◽  
Vol 2 (1) ◽  
pp. 1-4
Author(s):  
Ali Mursid ◽  
Daliana Fehabutar ◽  
Desi Wulandari ◽  
Hasan Nuurul Hidaayatullaah
Keyword(s):  
Environmental Education ◽  
Social Identity Theory ◽  
Sociological Theory ◽  
Cultural Theory ◽  
Environmental Concern ◽  
Psychological Theory ◽  
Future Research ◽  
Extrinsic Factors ◽  
Green Consumption ◽  
Green Education

This research aims to provide an analysis of arguments regarding environmental education and environmental concern in the future. Based on the importance of educating the public or society about environmental awareness, several research agendas are recommended for future research, namely 1) Psychological theory such as motivation, both intrinsic and extrinsic factors, can be adapted to clarify the motivation of students or the community in taking environmental education which has an impact on environmental behavior, 2) Sociological theory such as social identity theory will be interesting to explain the behavior of student or community related to green concern, 3) stimulant organism response theory, 4) Concerning green consumption, 5) Research topics on green education and green concern that adapt cultural theory will be interesting and be a comprehensive perspective.

Stakeholders' Welfare and Arthashastra: Learning for Modern Business Management

2016 ◽  
Vol 9 (2) ◽  
Author(s):  
Utkarsh Goel ◽  
Rishi Manrai
Keyword(s):  
Undergraduate Students ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Marketing Strategies ◽  
Ecological Knowledge ◽  
Policy Makers ◽  
Green Consumption ◽  
Modern Business ◽  
Sustainable Marketing ◽  
The University

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

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