Leveraging Fine-Grained Sentiment Analysis for Competitivity

2018 ◽  
Vol 17 (02) ◽  
pp. 1850018 ◽  
Author(s):  
Stephen Nabareseh ◽  
Eric Afful-Dadzie ◽  
Petr Klimek
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Online Advertising ◽  
Fine Grained ◽  
Textual Data ◽  
Telecommunication Companies ◽  
Social Media Tools ◽  
Use Of Social Media

The surge in the use of social media tools by most businesses and corporate society for varied purposes cannot be over emphasised. The two top social media sites heavily patronised by businesses are Facebook and Twitter. For companies to harness the business potential of social media to increase competitive advantage, sentiments behind textual data of their customers, fans and competitors must be monitored and analysed with keen interest. This paper demonstrates how companies in the Telecommunication industry can understand consumer opinions, frustrations and satisfaction through opinion mining analyses and interpret customers’ textual data to enhance competitiveness. Sentiment analysis that classifies positive, negative and neutral sentiments of customers of the top three telecommunication companies in Ghana (MTN, Vodafone and Tigo) is studied. The proposed method extracts “intelligence” from the classified customers’ comments and compares it with responses from the companies. The results show how customer sentiments can be harnessed into successful online advertising projects. Companies can use the results to enhance their responsiveness to customer-centred, improve on the quality of their service, integrate social sentiments into PR plan, develop a strategy for social media marketing and leverage on the advantages of online advertising.

Maqâṣid Al-Qur’ân In The Interpretation of M. Quraish Shihab About The Verse of Social Media Usage

2020 ◽  
Vol 28 (1) ◽  
pp. 44
Author(s):  
Johar Arifin ◽  
Ilyas Husti ◽  
Khairunnas Jamal ◽  
Afriadi Putra
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Quality Of Information ◽  
Media Usage ◽  
Large Group ◽  
Six Elements ◽  
Written Law ◽  
Use Of Social Media ◽  
The Universe

This article aims to explain maqâṣid al-Qur’ân according to M. Quraish Shihab and its application in interpreting verses related to the use of social media. The problem that will be answered in this article covers two main issues, namely how the perspective of maqâṣid al-Qur’ân according to M. Quraish Shihab and how it is applied in interpreting the verses of the use of social media. The method used is the thematic method, namely discussing verses based on themes. Fr om this study the authors concluded that according to M. Quraish Shihab there are six elements of a large group of universal goals of the al-Qur’ân, namely strengthening the faith, humans as caliphs, unifying books, law enforcement, callers to the ummah of wasathan, and mastering world civilization. The quality of information lies in the strength of the monotheistic dimension which is the highest peak of the Qur’anic maqâṣid. M. Quraish Shihab offers six diction which can be done by recipients of information in interacting on social media. Thus, it aims to usher in the knowledge and understanding of what is conveyed in carrying out human mission as caliph, enlightenment through oral and written, law enforcement, unifying mankind and the universe to the ummah of wasathan, and mastery of world civilization

Convolutional Neural Network for Customer’s Opinion on Amazon Products

2019 ◽  
Vol 8 (3) ◽  
pp. 6634-6643 ◽  
Keyword(s):  
Neural Network ◽  
Convolutional Neural Network ◽  
Sentiment Analysis ◽  
Latent Dirichlet Allocation ◽  
Opinion Mining ◽  
Text Documents ◽  
Customer Churn ◽  
Learning Classifier ◽  
Review Spam

Opinion mining and sentiment analysis are valuable to extract the useful subjective information out of text documents. Predicting the customer’s opinion on amazon products has several benefits like reducing customer churn, agent monitoring, handling multiple customers, tracking overall customer satisfaction, quick escalations, and upselling opportunities. However, performing sentiment analysis is a challenging task for the researchers in order to find the users sentiments from the large datasets, because of its unstructured nature, slangs, misspells and abbreviations. To address this problem, a new proposed system is developed in this research study. Here, the proposed system comprises of four major phases; data collection, pre-processing, key word extraction, and classification. Initially, the input data were collected from the dataset: amazon customer review. After collecting the data, preprocessing was carried-out for enhancing the quality of collected data. The pre-processing phase comprises of three systems; lemmatization, review spam detection, and removal of stop-words and URLs. Then, an effective topic modelling approach Latent Dirichlet Allocation (LDA) along with modified Possibilistic Fuzzy C-Means (PFCM) was applied to extract the keywords and also helps in identifying the concerned topics. The extracted keywords were classified into three forms (positive, negative and neutral) by applying an effective machine learning classifier: Convolutional Neural Network (CNN). The experimental outcome showed that the proposed system enhanced the accuracy in sentiment analysis up to 6-20% related to the existing systems.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

Polarity Classification of Arabic Sentiments

2016 ◽  
Vol 11 (3) ◽  
pp. 32-49 ◽  
Author(s):  
Mohammed N. Al-Kabi ◽  
Heider A. Wahsheh ◽  
Izzat M. Alsmadi
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Operating Characteristic ◽  
Opinion Mining ◽  
Online Social Network ◽  
The Social ◽  
Polarity Classification ◽  
Arabic Sentiment Analysis ◽  
Modern Standard

Sentiment Analysis/Opinion Mining is associated with social media and usually aims to automatically identify the polarities of different points of views of the users of the social media about different aspects of life. The polarity of a sentiment reflects the point view of its author about a certain issue. This study aims to present a new method to identify the polarity of Arabic reviews and comments whether they are written in Modern Standard Arabic (MSA), or one of the Arabic Dialects, and/or include Emoticons. The proposed method is called Detection of Arabic Sentiment Analysis Polarity (DASAP). A modest dataset of Arabic comments, posts, and reviews is collected from Online social network websites (i.e. Facebook, Blogs, YouTube, and Twitter). This dataset is used to evaluate the effectiveness of the proposed method (DASAP). Receiver Operating Characteristic (ROC) prediction quality measurements are used to evaluate the effectiveness of DASAP based on the collected dataset.

scholarly journals Social media and sentiment in bioenergy consultation

2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif
Keyword(s):  
Social Media ◽  
New Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Public Consultation ◽  
Short Paper ◽  
Consultation Process ◽  
Content Type ◽  
The Public ◽  
The Uk

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.

Semi-Supervised Aspect-Based Sentiment Analysis for Case-Related Microblog Reviews Using Case Knowledge Graph Embedding

2021 ◽  
pp. 2050012
Author(s):  
Peilian Zhao ◽  
Cunli Mao ◽  
Zhengtao Yu
Keyword(s):  
Sentiment Analysis ◽  
Domain Knowledge ◽  
Opinion Mining ◽  
Data Augmentation ◽  
Training Data ◽  
Knowledge Graph ◽  
Fine Grained ◽  
Learning Framework ◽  
Proposed Model ◽  
Real World Applications

Aspect-Based Sentiment Analysis (ABSA), a fine-grained task of opinion mining, which aims to extract sentiment of specific target from text, is an important task in many real-world applications, especially in the legal field. Therefore, in this paper, we study the problem of limitation of labeled training data required and ignorance of in-domain knowledge representation for End-to-End Aspect-Based Sentiment Analysis (E2E-ABSA) in legal field. We proposed a new method under deep learning framework, named Semi-ETEKGs, which applied E2E framework using knowledge graph (KG) embedding in legal field after data augmentation (DA). Specifically, we pre-trained the BERT embedding and in-domain KG embedding for unlabeled data and labeled data with case elements after DA, and then we put two embeddings into the E2E framework to classify the polarity of target-entity. Finally, we built a case-related dataset based on a popular benchmark for ABSA to prove the efficiency of Semi-ETEKGs, and experiments on case-related dataset from microblog comments show that our proposed model outperforms the other compared methods significantly.

scholarly journals Analisis Sentimen Data Twitter Tentang Pasangan Capres-Cawapres Pemilu 2019 Dengan Metode Lexicon Based Dan Support Vector Machine

2019 ◽  
Vol 11 (2) ◽  
pp. 144
Author(s):  
Danar Wido Seno ◽  
Arief Wibowo
Keyword(s):  
Social Media ◽  
Support Vector Machine ◽  
Sentiment Analysis ◽  
Vice President ◽  
Training Data ◽  
Support Vector ◽  
New Words ◽  
Textual Data ◽  
Data Content ◽  
Combination Of Methods

Social media writing content growing make a lot of new words that appear on Twitter in the form of words and abbreviations that appear so that sentiment analysis is increasingly difficult to get high accuracy of textual data on Twitter social media. In this study, the authors conducted research on sentiment analysis of the pairs of candidates for President and Vice President of Indonesia in the 2019 Elections. To obtain higher accuracy results and accommodate the problem of textual data development on Twitter, the authors conducted a combination of methods to conduct the sentiment analysis with unsupervised and supervised methods. namely Lexicon Based. This study used Twitter data in October 2018 using the search keywords with the names of each pair of candidates for President and Vice President of the 2019 Elections totaling 800 datasets. From the study with 800 datasets the best accuracy was obtained with a value of 92.5% with 80% training data composition and 20% testing data with a Precision value in each class between 85.7% - 97.2% and Recall value for each class among 78, 2% - 93.5%. With the Lexicon Based method as a labeling dataset, the process of labeling the Support Vector Machine dataset is no longer done manually but is processed by the Lexicon Based method and the dictionary on the lexicon can be added along with the development of data content on Twitter social media.

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