Determinants of Social Community Value Creation: An Exploratory Empirical Study

2019 ◽  
Vol 18 (04) ◽  
pp. 1950038
Author(s):  
Chien-Hsing Wu ◽  
Chuan-Chun Wu
Keyword(s):  
Value Creation ◽  
Online Community ◽  
Perceived Value ◽  
Mediation Effect ◽  
Social Community ◽  
Public Issues ◽  
Empirical Survey ◽  
Proposed Model ◽  
The Social ◽  
Main Determinants

Based on the Value–Belief–Norm Theory (VBNT), an exploratory study is conducted that proposes a research model to describe the social community value creation. The proposed model is examined via empirical survey. The mediation effect of community beliefs is also explored. The model considers extrinsic perceived value (EPV), intrinsic perceived value (IPV), and biospheric perceived value (BPV) as the main determinants of value creation behaviour for online communities. Results from the analysis of 335 valid community users are obtained. The intrinsic perceived value is significantly associated with the value creation attitude (VCA) towards intention, implying that community users, thus far, likely appreciate such intrinsic effect of community as participation and sentiment values. The beliefs partially mediate the effect of IPV on value creation behaviour. Active behaviour in public issues and private behaviour in the community are because of the perceived participation value, whereas non-active behaviour in public issues is due to the perceived network value in online community. Trust and norm alternate no effect of IPV on value creation attitude towards active and non-active behaviours in public issues and private behaviour in the community. This draws attention to the idea that beliefs probably have interplay effect on the value creation behaviour. This study serves as a theoretical and practical groundwork for researches on value development of virtual society with a focus on the effects of EPV, IPV, and BPV. Discussions and implications are also addressed.

scholarly journals Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness

2021 ◽  
Vol 13 (24) ◽  
pp. 14045
Author(s):  
Zhen Li ◽  
Fengbo Liang ◽  
Minjiao Cheng
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Business Models ◽  
Perceived Value ◽  
Mediation Effect ◽  
Manufacturing Cost ◽  
Value Proposition ◽  
Customer Perceived Value ◽  
Brand Competitiveness ◽  
The Impact

Electric vehicles have many advantages compared with traditional fuel vehicles, whereas the immaturity of technologies and high manufacturing cost make it difficult for EV brands to be promoted in traditional business models. Thus, auto-mobile companies started to establish high-end sales business model to promote the brand. This paper studies the influential mechanism of high-end EV sales business model on brand competitiveness and the mediation effect between high-end EV sales business model and brand competitiveness. A total of 624 consumers’ survey data were collected and the structural equation model (SEM) was analyzed to test the hypotheses by using a scale made up of indicators referring to high-end EV sales business model, brand competitiveness and customer perceived value. This paper contributes to the sustainable innovation literature by exploring the psychological perception of customer perceived value in strengthening brand competitiveness. The results show that both the value proposition and value creation of high-end EV sales business model have significant positive impacts on brand competitiveness. Moreover, customer perceived value fully mediates the relationships between the value proposition of high-end EV sales business model and brand competitiveness and between the value creation and brand competitiveness. Customer perceived value cannot mediate the relationship between the value capture of high-end EV sales business model and brand competitiveness. Our insights contribute to the business model research area from a customer-centric perspective.

scholarly journals Antecedents of Relationship Learning in Business-Non-Profit Organization Collaboration Agreements

2019 ◽  
Vol 12 (1) ◽  
pp. 269 ◽  
Author(s):  
María Jesús Barroso-Méndez ◽  
Clementina Galera-Casquet ◽  
Víctor Valero-Amaro ◽  
María Teresa Nevado-Gil
Keyword(s):  
Relationship Marketing ◽  
Value Creation ◽  
Relevant Literature ◽  
Research Model ◽  
Non Profit ◽  
A Value ◽  
Proposed Model ◽  
Depth Analysis ◽  
Non Profit Organizations ◽  
Main Determinants

The literature has highlighted that relationship learning constitutes a value creation pathway in business and non-profit collaborations. However, this process has not been studied in detail. The main objective of this study was to carry out an in-depth analysis of relationship learning by examining the main factors that favor its development. For this, a research model was developed based on the relevant literature in the field of Relationship Marketing and Inter-Organizational Learning. The hypotheses were tested with data collected from 102 Spanish firms in collaboration relationships with non-profit organizations. The results reveal the importance of four relational variables in the direct and indirect explanation of relationship learning—values shared by the partners, trust, commitment, and cooperation. First, shared values form a key antecedent of trust and commitment, these in turn are fundamental precursors of the partners’ cooperation, and commitment and cooperation showed themselves to be the main determinants of relationship learning between firms and non-profit organizations. The proposed model could enrich the relevant literature and provide better understanding of the relational aspects that businesses and non-profit organizations should work on if they wish to improve their level of relationship learning.

Exploring the Factors Influencing Continuance Usage of Over-the-Top Services

2020 ◽  
Vol 16 (4) ◽  
pp. 118-138
Author(s):  
Po-Chien Chang ◽  
Horng-Yan Chang
Keyword(s):  
Perceived Value ◽  
Traditional Media ◽  
Social Community ◽  
Content Selection ◽  
A Value ◽  
The Social ◽  
Perceived Interactivity ◽  
Continuance Usage ◽  
Antecedents And Consequences ◽  
Over The Top

Over-the-top (OTT) TV services are pervasive in local and global markets. Compared with traditional media consumption, OTT platforms afford users more control over content selection at a cheaper price. However, discussions of OTT services are limited and do not reveal the antecedents and consequences of OTT use from individual perspectives. Therefore, this study developed an empirical model by integrating perceived interactivity, perceived value, satisfaction, and continuance usage. After collecting data from 230 OTT users, we confirmed most of the researcher's proposed hypotheses and that perceived platform interactivity is the most critical indicator of OTT use. OTT users may prefer interacting with content and the social community from a value perspective. Perceived interactivity and perceived value are strong indicators of satisfaction and continuance usage of OTT services. Implications for academics and practitioners are discussed.

scholarly journals An apple a day – how the platform economy impacts value creation in the healthcare market

2021 ◽  
Author(s):  
Alexander Gleiss ◽  
Marco Kohlhagen ◽  
Key Pousttchi
Keyword(s):  
Value Creation ◽  
New Technologies ◽  
Healthcare Industry ◽  
Digital Platforms ◽  
Value Network ◽  
Healthcare Market ◽  
Network Analyses ◽  
The Social ◽  
Research Gap ◽  
Platform Economy

AbstractThe healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market.

scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

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