Investigating Determinants and Interaction Quality Effects on Tourists' Intention to Use Mobile Tourism Guide

2015 ◽  
Vol 12 (01) ◽  
pp. 1550005 ◽  
Author(s):  
Numtip Trakulmaykee ◽  
Parichard Benrit
Keyword(s):  
Data Analysis ◽  
Theoretical Model ◽  
Least Squares ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Intention To Use ◽  
Interaction Quality ◽  
Innovation Diffusion Theory ◽  
Innovation Characteristics ◽  
The Relationship

This study investigates model of tourist intention in the context of mobile tourism guide (MTG). We extend the innovation diffusion theory with the interaction quality construct. Partial least squares is used for data analysis. The results show four innovation characteristics such as relative advantage, compatibility, complexity and trialability significantly related to international tourists' intention to use MTG. Furthermore, the interaction quality has an impact on the relationship between lack of complexity and tourists' intention to use MTG. We propose theoretical model for mobile research and provides an important guideline for development and implementation.

Understanding Adoption Intention of Mobile Shopping Applications

2021 ◽  
Vol 13 (2) ◽  
pp. 31-47
Author(s):  
Malik Khlaif Gharaibeh ◽  
Natheer Khlaif Gharaibeh
Keyword(s):  
Perceived Risk ◽  
Diffusion Theory ◽  
New Technology ◽  
Relative Advantage ◽  
Intention To Use ◽  
Innovation Diffusion Theory ◽  
Mobile Shopping ◽  
Robust Model ◽  
Perceived Enjoyment ◽  
Main Determinants

This paper empirically explains the main determinants impacting user's intention to shop via mobile application in Jordan. This study modified innovation diffusion theory (IDT) and incorporates two new factors: perceived enjoyment and perceived risk. Data were obtained from 450 customers by using regression analysis for testing seven hypotheses. The results showed that relative advantage, compatibility, trialability, and observability are significantly associated with consumer decisions to adopt mobile shopping applications. Perceived enjoyment and perceived risk have a non-significant effect on the intention to use. Interestingly, complexity was found to be positively related to intention to use. This research confirms that IDT is a robust model when studying new technology or innovation like mobile shopping. The findings from this study are helpful for software engineers, retailers, service developers, and mobile marketers to raise the usage rate of this service among people.

scholarly journals DETERMINANTS OF TECHNOLOGY ADOPTION AMONG MALAYSIAN SMES: AN IDT PERSPECTIVE

2013 ◽  
Author(s):  
Thurasamy Ramayah ◽  
Osman Bin Mohamad ◽  
Azizah Omar ◽  
Malliga Marimuthu ◽  
Jasmine Yeap Ai Leen
Keyword(s):  
Technology Adoption ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Information And Communications Technology ◽  
Raw Material ◽  
Relative Advantage ◽  
Competitive Advantages ◽  
Related Services ◽  
Innovation Diffusion Theory ◽  
Innovation Characteristics

Traditional competitive advantages such as raw material availability, inexpensive labour and proximity to local markets are fast losing their importance to other factors such as technology adoption. In order to survive, it is imperative that organizations incorporate technology into their daily operations. Still, technological adoption and information and communications technology penetration among the Malaysian SME industry is yet to reach a much desired level. Hence, this paper aims to reveal the factors that drive technology adoption among SMEs in Malaysia using the perceived innovation characteristics outlined in the Innovation Diffusion Theory (IDT). Data was gathered from manufacturing and manufacturing-related services; SMEs scattered throughout the country and analyzed using the partial least squares technique. The analysis revealed that innovation characteristics such as perceived relative advantage, observability and image are positively-related to the adoption of a technology while compatibility and ease of use do not influence adoption. Interestingly, though trialability was found to have a significant impact on adoption, its effect turned out to be a negative one instead of a positive hypothesized relationship. The findings are further discussed and elaborated.  

DETERMINAN MINAT INDIVIDU MENGGUNAKAN LAYANAN FINANCIAL TECHNOLOGY LINKAJA DENGAN KERANGKA INNOVATION DIFFUSION THEORY

2020 ◽  
Vol 4 (6) ◽  
pp. 951-966
Author(s):  
Brigitta Priscilla DivinaRianti ◽  
Brady Rikumahu
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Probability Sampling ◽  
Innovation Diffusion Theory ◽  
Financial Technology

Determinan Minat Individu Menggunakan Layanan Financial Technology LinkAja dengan Kerangka Innovation Diffusion Theory. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat individu menggunakan atau mengadopsi layanan fintech LinkAja dengan kerangka Innovation Diffusion Theory (IDT). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sampel penelitian sebanyak 400 pengguna layanan fintech LinkAja di Indonesia yang diperoleh dengan teknik probability sampling. Analisis data dengan menggunakan aplikasi IBM SPSS statistics 20. Hasil penelitian ini menunjukkan bahwa faktor relative advantage, compatibility, trialability, dan observability berpengaruh secara signifikan terhadap niat mengadopsi layanan financial technology LinkAja, sedangkan complexity tidak memiliki pengaruh yang signifikan terhadap niat mengadopsi LinkAja.

Applying innovation attributes to predict purchase intention for the eco-labeled products

2019 ◽  
Vol 11 (4) ◽  
pp. 583-599
Author(s):  
Sahar Hosseinikhah Choshaly
Keyword(s):  
Innovation Diffusion ◽  
Purchase Intention ◽  
Structural Model ◽  
Diffusion Theory ◽  
Measurement Model ◽  
Shopping Mall ◽  
Relative Advantage ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Context Specific

Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

Accessibility, Security, Trust, Service Quality, and Satisfaction the Most Significant Antecedents Affects Online Banking Users

2019 ◽  
Vol 16 (12) ◽  
pp. 4985-4990
Author(s):  
Jamal Mohammed Esmail Alekam ◽  
Sany Sanuri bin Mohd. Mokhtar ◽  
Salniza Bt Md. Salleh
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Online Banking ◽  
Future Research ◽  
Intention To Use ◽  
Young Generation ◽  
Electronic Document ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
The Relationship

Online banking adoption among young generation, antecedents, and consequences is the current and important issue, therefore the objective of this research is to analysis, the antecedents and consequences of Intention and Satisfaction that affect online banking adoption. This research was carried out because lack of studies in this area, however, this research have examined the influence of security, trust, on the intention to use online banking and examine the relationship between intention to use online banking and adoption of online banking. In addition satisfaction on the adoption of online banks among young generation. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis. The findings revealed a strong significant relationship between the variables. The study concludes with a discussion on the contributions, limitations as well as suggestions for future research. This electronic document is a “live” template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.

What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

2017 ◽  
Vol 35 (1) ◽  
pp. 186-206 ◽  
Author(s):  
Kuo-Lun Hsiao
Keyword(s):  
Online Survey ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Growth Strategies ◽  
New Product Adoption ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Further Development ◽  
Adoption Intention

Purpose The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined. Design/methodology/approach The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques. Findings The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches. Practical implications The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development. Originality/value This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.

scholarly journals Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed

2021 ◽  
Vol 316 ◽  
pp. 02003
Author(s):  
Witono Adiyoga
Keyword(s):  
Behavioral Control ◽  
Diffusion Theory ◽  
Detailed Examination ◽  
Relative Advantage ◽  
Adoption Studies ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Behavioral Preferences ◽  
Innovation Attributes

True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot farmers in Cirebon and Brebes involved in participatory on-farm trials. All innovation attributes, i.e. relative advantage, compatibility, complexity, triability and observability are perceived as positive by farmers. Farmers’ attitudes toward TSS suggest a favorable evaluation of TSS innovation. Concerning subjective norms, farmers believe that researchers/extension workers encourage their behavior to adopt TSS. In terms of behavioral control, farmers perceive the ease of performing TSS adoption. Meanwhile, farmers also indicate a high intention to perform the behavior of adopting TSS. This pre-adoption case study has generated some hypotheses for further detailed examination and test. Those hypotheses address important research needs, such as understanding TSS innovation attributes as perceived by farmers, the antecedents of farmers’ attitudes toward TSS, and the role of farmers’ behavioral preferences toward intentions to adopt TSS. It is recommended to integrate the innovation diffusion theory with the theory of planned behavior as the framework for future adoption studies using survey research method.

Investigating drivers of internet giving behaviour in Malaysia

2016 ◽  
Vol 28 (2) ◽  
Author(s):  
Hanudin Amin
Keyword(s):  
Design Methodology ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Innovation Diffusion Theory ◽  
Proposed Model ◽  
Bank Managers ◽  
Facilitating Conditions ◽  
Consumer Model ◽  
Mediator Variable ◽  
Practical Implications

Purpose The purpose of this study is to explore drivers influencing internet giving behaviour among bank customers in Malaysia. Design/methodology/approach Using the theory of interpersonal behaviour (TIB) and the innovation diffusion theory (IDT) as a baseline theory, this study proposes a conceptual model of internet giving behaviour in Malaysia. Data from the 372 usable questionnaires are analysed using partial least squares (PLS). Findings PLS results reveal that affect, social factors, facilitating conditions, relative advantage, complexity and compatibility are significantly related to internet giving behaviour, revealing the appropriateness of the TIB and the IDT in the context of internet giving in Malaysia. The proposed relationship between internet giving behaviour and religious satisfaction is also fruitful. Research limitations/implications The samples of this study are confined to Malaysian respondents. Further testing of the proposed model across different countries is needed to determine the generalisability of this study’s findings. Further testing on other factors is also needed to extend the finding. In addition, future studies should consider a mediator variable that helps to enrich the finding. Practical implications Results obtained provide directions to bank managers at improving internet giving services to their customers. Internet giving tends to be used by individuals if the factors investigated in the current study are considered. Originality/value This study examines internet giving behaviour with an enhanced consumer model includes the TIB, the IDT and religious satisfaction. With the support of the TIB and the IDT in this study, the model could be applied as a useful theoretical framework to investigate other giving areas.

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