Understanding Adoption Intention of Mobile Shopping Applications

2021 ◽  
Vol 13 (2) ◽  
pp. 31-47
Author(s):  
Malik Khlaif Gharaibeh ◽  
Natheer Khlaif Gharaibeh
Keyword(s):  
Perceived Risk ◽  
Diffusion Theory ◽  
New Technology ◽  
Relative Advantage ◽  
Intention To Use ◽  
Innovation Diffusion Theory ◽  
Mobile Shopping ◽  
Robust Model ◽  
Perceived Enjoyment ◽  
Main Determinants

This paper empirically explains the main determinants impacting user's intention to shop via mobile application in Jordan. This study modified innovation diffusion theory (IDT) and incorporates two new factors: perceived enjoyment and perceived risk. Data were obtained from 450 customers by using regression analysis for testing seven hypotheses. The results showed that relative advantage, compatibility, trialability, and observability are significantly associated with consumer decisions to adopt mobile shopping applications. Perceived enjoyment and perceived risk have a non-significant effect on the intention to use. Interestingly, complexity was found to be positively related to intention to use. This research confirms that IDT is a robust model when studying new technology or innovation like mobile shopping. The findings from this study are helpful for software engineers, retailers, service developers, and mobile marketers to raise the usage rate of this service among people.

Investigating Determinants and Interaction Quality Effects on Tourists' Intention to Use Mobile Tourism Guide

2015 ◽  
Vol 12 (01) ◽  
pp. 1550005 ◽  
Author(s):  
Numtip Trakulmaykee ◽  
Parichard Benrit
Keyword(s):  
Data Analysis ◽  
Theoretical Model ◽  
Least Squares ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Intention To Use ◽  
Interaction Quality ◽  
Innovation Diffusion Theory ◽  
Innovation Characteristics ◽  
The Relationship

This study investigates model of tourist intention in the context of mobile tourism guide (MTG). We extend the innovation diffusion theory with the interaction quality construct. Partial least squares is used for data analysis. The results show four innovation characteristics such as relative advantage, compatibility, complexity and trialability significantly related to international tourists' intention to use MTG. Furthermore, the interaction quality has an impact on the relationship between lack of complexity and tourists' intention to use MTG. We propose theoretical model for mobile research and provides an important guideline for development and implementation.

scholarly journals Adoption of Internet Banking: Theory of the Diffusion of Innovation

2010 ◽  
Author(s):  
Khalil Md Nor ◽  
J. Michael Pearson ◽  
Altaf Ahmad
Keyword(s):  
Diffusion Of Innovation ◽  
Structural Equation ◽  
Diffusion Theory ◽  
New Technology ◽  
Internet Banking ◽  
Relative Advantage ◽  
Mba Students ◽  
Test Part ◽  
Innovation Diffusion Theory ◽  
Equation Modelling

The innovation diffusion theory (IDT) could be considered as one of the earliest theories that attempts to explore factors that influence an individual to adopt an innovation or a new technology. The theory suggests five key beliefs that influence the adoption of any innovation: relative advantage, complexity, compatibility, trialability, and observability. The purpose of this study was to test part of IDT’s attributes empirically. We used Internet banking as the innovation or the targeted technology. We surveyed 1164 business and MBA students in four public universities in Malaysia. Structural equation modelling  was used to analyse the data. The results showed that relative advantage, compatibility, and trialability have a significant effect on att itude. Consequently, attitude significantly aff ects the intention to use Internet banking. Based on the findings, implications to practice  

scholarly journals Predictors of physicians’ intentions to use clinical practice guidelines on antimicrobial in tertiary general hospitals of China: a structural equation modeling approach

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Qingwen Deng ◽  
Zhichao Zeng ◽  
Yuhang Zheng ◽  
Junhong Lu ◽  
Wenbin Liu
Keyword(s):  
Perceived Risk ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Top Management ◽  
Intention To Use ◽  
Management Support ◽  
General Hospitals ◽  
Top Management Support

Abstract Background With inappropriate use of antimicrobials becoming a great public health concern globally, the issue of applying clinical practice guidelines (CPGs) to regulate the rational use of antimicrobials has attracted increasing attention. Taking tertiary general hospitals in China for example, this study aimed to identify factors to investigate the comprehensive influencing mechanism for physicians’ intention to use CPGs on antimicrobials. Methods Based on the integration of Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), and Technology-Organization-Environment framework (TOE), a questionnaire survey was conducted covering potential determinants of affecting physicians’ intentions to use CPGs on antimicrobials at the individual level (attitude, subjective norms and perceived risk), technical level (relative advantage and ease of use), and organizational level (top management support and organizational implementation). Data were collected from 644 physicians in tertiary general hospitals in eastern, central and western China, which were obtained by multi-stage random sampling. The structural equation modeling (SEM) was used to link three-level factors with physicians’ behavioral intentions. Results The majority of the participants (94.57%) showed a positive tendency toward intention to use CPGs on antimicrobials. The reliability and validity analysis showed the questionnaire developed from the theoretical model was acceptable. SEM results revealed physicians’ intentions to use CPGs on antimicrobials was associated with attitude (β = 0.166, p < 0.05), subjective norms (β = 0.244, p < 0.05), perceived risk (β = − 0.113, p < 0.05), relative advantage (β = 0.307, p < 0.01), top management support (β = 0.200, p < 0.05) and organizational implementation (β = 0.176, p < 0.05). Besides, subjective norms, perceived risk, relative advantage, ease of use, and top management support showed their mediating effects from large to small on the intentions, which were 0.215, 0.140, 0.103, 0.088, − 0.020, respectively. Conclusions This study revealed the significance of multifaceted factors to enhance the intention to use CPGs on antimicrobials. These findings will not only contribute to the development of targeted intervention strategies on promoting the use of CPGs on antimicrobials, but also provide insights for future studies about physicians’ adoption behaviors on certain health services or products.

DETERMINAN MINAT INDIVIDU MENGGUNAKAN LAYANAN FINANCIAL TECHNOLOGY LINKAJA DENGAN KERANGKA INNOVATION DIFFUSION THEORY

2020 ◽  
Vol 4 (6) ◽  
pp. 951-966
Author(s):  
Brigitta Priscilla DivinaRianti ◽  
Brady Rikumahu
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Probability Sampling ◽  
Innovation Diffusion Theory ◽  
Financial Technology

Determinan Minat Individu Menggunakan Layanan Financial Technology LinkAja dengan Kerangka Innovation Diffusion Theory. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat individu menggunakan atau mengadopsi layanan fintech LinkAja dengan kerangka Innovation Diffusion Theory (IDT). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sampel penelitian sebanyak 400 pengguna layanan fintech LinkAja di Indonesia yang diperoleh dengan teknik probability sampling. Analisis data dengan menggunakan aplikasi IBM SPSS statistics 20. Hasil penelitian ini menunjukkan bahwa faktor relative advantage, compatibility, trialability, dan observability berpengaruh secara signifikan terhadap niat mengadopsi layanan financial technology LinkAja, sedangkan complexity tidak memiliki pengaruh yang signifikan terhadap niat mengadopsi LinkAja.

Applying innovation attributes to predict purchase intention for the eco-labeled products

2019 ◽  
Vol 11 (4) ◽  
pp. 583-599
Author(s):  
Sahar Hosseinikhah Choshaly
Keyword(s):  
Innovation Diffusion ◽  
Purchase Intention ◽  
Structural Model ◽  
Diffusion Theory ◽  
Measurement Model ◽  
Shopping Mall ◽  
Relative Advantage ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Context Specific

Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

2017 ◽  
Vol 35 (1) ◽  
pp. 186-206 ◽  
Author(s):  
Kuo-Lun Hsiao
Keyword(s):  
Online Survey ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Growth Strategies ◽  
New Product Adoption ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Further Development ◽  
Adoption Intention

Purpose The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined. Design/methodology/approach The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques. Findings The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches. Practical implications The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development. Originality/value This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.

scholarly journals Investigating Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During Coronavirus (COVID-19) Outbreak in Jabodetabek Area

The Winners ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Rano Kartono ◽  
Jane Kartika Tjahjadi
Keyword(s):  
Data Collection ◽  
Mobile Applications ◽  
Perceived Risk ◽  
Sampling Method ◽  
Reasoned Action ◽  
Food Delivery ◽  
Relative Advantage ◽  
Intention To Use ◽  
Factors Affecting ◽  
Delivery Services

Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions to use online food delivery services during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. The research adopted TRA (Theory of Reasoned Action) that integrated perceived trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. The data collection was conducted through quantitative, non-probability, purposive sampling method using online questionnaires, that were spread out to all people who have experienced in using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were valid 127 questionnaires used to analyze the data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find that perceived trustworthiness, perceived relative advantage and perceived risk positively affect consumers’ attitudes toward using. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services during Coronavirus outbreak in Jabodetabek area. However, perceived risk negatively affects intention to use online food delivery services during Coronavirus (COVID-19) outbreak in Jabodetabek area.

scholarly journals Adoption of 3D printing technology: an Innovation Diffusion Theory perspective

2019 ◽  
Vol 7 (1) ◽  
pp. 87-103 ◽  
Author(s):  
Zericho R Marak ◽  
Ashish Tiwari ◽  
Shalini Tiwari
Keyword(s):  
3D Printing ◽  
Diffusion Theory ◽  
New Technology ◽  
Ease Of Use ◽  
Consumer Electronics ◽  
Relative Advantage ◽  
Survey Method ◽  
Printing Technology ◽  
Factors Affecting ◽  
3D Printing Technology

While every new technology faces multiple challenges during market penetration, some technologies could be viewed by the adopters very differently than most others. The 3D Printing also called as Additive Manufacturing (AM), has been in the market for over a decade now, and is touted to be the next revolution in the industry. Technology has found wide applications in various industries, such as consumer electronics, automotive, medical devices, manufacturing and among many others. However, less is known with regards to the adoption and diffusion of 3D Printing technology, especially from the emerging economies. Using a survey method, this study aims to examine the adoption of 3D Printing technology in select industries in India. We found Relative Advantage, Ease of Use and Trialability to be significant. Whereas, Compatibility and Observability emerged as non-significant. We also explored the challenges with respect to 3D Printing Adoption. The knowledge of the major challenges along with the significant factors affecting adoption can help the manufacturers and suppliers of 3D Printing technology to focus on for increasing the rate of adoption.

scholarly journals Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed

2021 ◽  
Vol 316 ◽  
pp. 02003
Author(s):  
Witono Adiyoga
Keyword(s):  
Behavioral Control ◽  
Diffusion Theory ◽  
Detailed Examination ◽  
Relative Advantage ◽  
Adoption Studies ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Behavioral Preferences ◽  
Innovation Attributes

True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot farmers in Cirebon and Brebes involved in participatory on-farm trials. All innovation attributes, i.e. relative advantage, compatibility, complexity, triability and observability are perceived as positive by farmers. Farmers’ attitudes toward TSS suggest a favorable evaluation of TSS innovation. Concerning subjective norms, farmers believe that researchers/extension workers encourage their behavior to adopt TSS. In terms of behavioral control, farmers perceive the ease of performing TSS adoption. Meanwhile, farmers also indicate a high intention to perform the behavior of adopting TSS. This pre-adoption case study has generated some hypotheses for further detailed examination and test. Those hypotheses address important research needs, such as understanding TSS innovation attributes as perceived by farmers, the antecedents of farmers’ attitudes toward TSS, and the role of farmers’ behavioral preferences toward intentions to adopt TSS. It is recommended to integrate the innovation diffusion theory with the theory of planned behavior as the framework for future adoption studies using survey research method.

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