A Penny Is Worth a Thousand? Investigating the Relationship Between Social Media and Penny Stocks

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

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Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

10.2196/preprints.25007 ◽

2020 ◽

Author(s):

Hee Yun Lee ◽

Yan Luo ◽

Cho Rong Won ◽

Jiyoung Lee ◽

Jeongwon Baik

Keyword(s):

Social Media ◽

Depressive Symptoms ◽

Social Networking Sites ◽

Inverse Relationship ◽

Age Groups ◽

Cross Sectional Survey ◽

Cross Sectional ◽

Use Of Social Media ◽

The Relationship ◽

Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

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Quantified Nostalgia: Social Media, Metrics, and Memory

Social Media + Society ◽

10.1177/20563051211008822 ◽

2021 ◽

Vol 7 (2) ◽

pp. 205630512110088

Author(s):

Benjamin N. Jacobsen ◽

David Beer

Keyword(s):

Social Media ◽

Focus Group ◽

Qualitative Interviews ◽

The Past ◽

Group Data ◽

Focus Group Data ◽

Social Media Platforms ◽

Memory Practices ◽

The Relationship

As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media, metrics, and memory. It examines how metrics shape remembrance of the past within social media. Drawing on qualitative interviews as well as focus group data, the article examines the ways in which metrics are implicated in memory making and memory practices. This article explores the effect of social media “likes” on people’s memory attachments and emotional associations with the past. The article then examines how memory features incentivize users to keep remembering through accumulation. It also examines how numerating engagements leads to a sense of competition in how the digital past is approached and experienced. Finally, the article explores the tensions that arise in quantifying people’s engagements with their memories. This article proposes the notion of quantified nostalgia in order to examine how metrics are variously performative in memory making, and how regimes of ordinary measures can figure in the engagement and reconstruction of the digital past in multiple ways.

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Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

Sustainability ◽

10.3390/su13042277 ◽

2021 ◽

Vol 13 (4) ◽

pp. 2277

Author(s):

Blend Ibrahim ◽

Ahmad Aljarah ◽

Dima Sawaftah

Keyword(s):

Social Media ◽

Brand Loyalty ◽

Social Media Marketing ◽

Equation Modeling ◽

Brand Trust ◽

Mediation Effects ◽

Revisit Intention ◽

Marketing Activities ◽

The Relationship ◽

Coffee Shops

Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops in Northern Cyprus. Empirical evidence was collected from 415 undergraduate students who follow specific coffee shops on Facebook, and a structural equation modeling approach was applied. The results showed a significant positive influence of SMMA on brand loyalty, brand trust, and revisit intention. The findings show that SMMA are a stronger predictor of revisit intention than brand loyalty and brand trust. Furthermore, brand loyalty and brand trust are significant mediators in the relationship between SMMA and revisit intention. Additionally, the sequential mediation effects of brand loyalty and brand trust in the relationship between SMMA and revisit intention are supported. Overall, with effective SMMA from coffee shops on Facebook, the customer grows confidence in the brand, which increases the level of brand loyalty. This, in turn, encourages revisit intention of the customer. As a result, brand executives on social media platforms (in this case, Facebook) should promote specific SMMA for their brands and engage in such activities to creates brand trust and brand loyalty. These findings contribute to the literature by examining the relationship between SMMA and revisit intention and exploring how SMMA affect revisit intention by adding brand loyalty and brand trust as mediators.

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Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16040036 ◽

2020 ◽

Vol 16 (4) ◽

pp. 602-617

Author(s):

Sukanya Sharma ◽

Saumya Singh ◽

Fedric Kujur ◽

Gairik Das

Keyword(s):

Social Media ◽

Purchase Intention ◽

Shopping Behavior ◽

Social Media Marketing ◽

The Internet ◽

Digital Era ◽

Brand Relationship ◽

The Social ◽

Marketing Activities ◽

The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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The dangers of blind trust: Examining the interplay among social media news use, misinformation identification, and news trust on conspiracy beliefs

Public Understanding of Science ◽

10.1177/0963662521998025 ◽

2021 ◽

pp. 096366252199802

Author(s):

Xizhu Xiao ◽

Porismita Borah ◽

Yan Su

Keyword(s):

Social Media ◽

National Survey ◽

Conspiracy Theories ◽

News Consumption ◽

Conspiracy Beliefs ◽

Moderation Model ◽

The Relationship ◽

Significant Moderator ◽

News Use

Since the beginning of the COVID-19 pandemic, misinformation has been circulating on social media and multiple conspiracy theories have since become quite popular. We conducted a U.S. national survey for three main purposes. First, we aim to examine the association between social media news consumption and conspiracy beliefs specific to COVID-19 and general conspiracy beliefs. Second, we investigate the influence of an important moderator, social media news trust, that has been overlooked in prior studies. Third, we further propose a moderated moderation model by including misinformation identification. Our findings show that social media news use was associated with higher conspiracy beliefs, and trust in social media news was found to be a significant moderator of the relationship between social media news use and conspiracy beliefs. Moreover, our findings show that misinformation identification moderated the relationship between social media news use and trust. Implications are discussed.

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Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

Social Science Computer Review ◽

10.1177/08944393211032940 ◽

2021 ◽

pp. 089443932110329

Author(s):

Paul Dodemaide ◽

Mark Merolli ◽

Nicole Hill ◽

Lynette Joubert

Keyword(s):

Quality Of Life ◽

Social Media ◽

Young Adults ◽

Well Being ◽

Evidence Base ◽

Social And Emotional ◽

Perceived Quality Of Life ◽

Use Of Social Media ◽

The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

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