scholarly journals The Recommending Agricultural Product Sales Promotion Mode in E-Commerce Using Deep Reinforcement Learning with Contextual Multiarmed Bandit Algorithms

2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Jyh-Yih Hsu ◽  
Wei-Kuo Tseng ◽  
Jia-You Hsieh ◽  
Chao-Jen Chang ◽  
Huan Chen

In recent years, sales of agricultural products in Taiwan have been transformed into electronic marketing, and agricultural products with better consumer orientation have been recommended, and farmers’ income has been improved through sales websites. In the past, A/B testing was used to determine the degree of preference for website solutions, which required a large number of tests for evaluation, and could not respond to environmental variables that made it difficult to predict the actual recommendation in advance. Therefore, in this study, the reinforcement learning model combined with different contextual Multiarmed Bandit algorithms can be tested in data sets of different complexity, which can actually perform well in changing products. It is helpful to predict the preferences of the promotion model.

Author(s):  
Linyan Hu ◽  

With Agriculture occupies a high proportion of the national economy. National economic growth is mainly based on agricultural economic development. Optimizing agricultural product marketing strategies can greatly increase agricultural product sales, increase farmers’ income, help farmers find employment, and promote rural economic development. Therefore, studying how to optimize the marketing strategy of agricultural products has great value and practical significance. This article analyzes the main problems in the current agricultural product marketing through the research of the current situation of agricultural product marketing and the existing model, and then proposes the strategy of optimizing agricultural product marketing, and strives to accelerate the development of the rural economy, construct modern agriculture, and promote the implementation of the rural revitalization strategy. Finally, make a general recommendation on the effective measures to ensure the optimization strategy of the marketing model and how to implement it smoothly.


2021 ◽  
Vol 235 ◽  
pp. 01044
Author(s):  
Guoqiang Liu ◽  
Bizhong Zhang ◽  
Xinhong Fu ◽  
Ruixin Zhang

Based on the microscopic survey data of 100 vegetable cooperatives in Sichuan Province, this paper empirically analyzes the influence of brand certification on cooperatives participating in the ecommerce by binary logistic regression model. The results show that the proportion of Sichuan vegetable cooperatives participating in the e-commerce is generally lower, which needs further improvement. Brand certification has a positive role in promoting cooperatives to participate in the e-commerce, with a marginal contribution of 19.7%. In addition, government sales support has a positive impact on the cooperative ecommerce, which is an important guarantee for promoting cooperatives to participate in the e-commerce. While the difficulty of agricultural product sales has a negative impact on the cooperative e-commerce, and the more difficult the agricultural products are sold, the higher the probability that the cooperative will participate in the e-commerce. Thus, this article puts forward policy suggestions such as actively promoting cooperatives to participate in brand certification, promoting cooperatives to participate in the e-commerce according to local conditions and strengthening government sales support.


Author(s):  
Yongtao Shen ◽  
Boonsub Panichakarn

Agriculture is widely treated as a base of national economy. The product provides the basic need for human, and its safety and stability are exposed to the constant attention of everyone. With the progress of human science and technology, more and more resources can be extracted from nature, and agricultural products nowadays are not be limited to food, but also be used as raw materials for fuel or other products. Meanwhile, trade between the two regions is often due to a comparative advantage in the production of a product, such as better technology, easier access to raw materials and the like (Dollar & Kraay, 2004). Therefore, agricultural product trade is a very important topic. This study believes that supply chains are an effective way to increase the value of agricultural product trade, for example effectively collaborating makes agricultural products available to end-consumers as quickly as possible. Supply chain management aims to satisfy consumer demands and improve the competitiveness (Dias & Ierapetritou, 2017) in various industries (Oelze et al., 2018). However, there is still blank between agricultural product trade and supply chain academically, figuring out what is agricultural product trade supply chain and what is related to this chain would be essential.


2018 ◽  
Vol 14 (1) ◽  
pp. 45-50
Author(s):  
Indah Ratih Anggriyani ◽  
Dariani Matualage ◽  
Esther Ria Matulessy

One of the potential of the seven districts underdeveloped areas in West Papua Province is agriculture. In order to develop agricultural potential, an overview of agricultural products is needed including the similarity of regional characteristics and the relative position of the region. The similarity of regional characteristics to agricultural product can be known by cluster analysis. The relative posistion of the area with agricultural  results is known by biplot analysis. Bintuni Bay Regency, South Sorong Regency, Tambrauw Regency and Maybrat Regency have the same characteristics in producing agriculture while Teluk Wondama Regency, Sorong Regency and Raja Ampat Regency have different characteristics. The relative position of agricultural products with the regency is Sorong Regency producing the highest number of food crops while the largest producer of horticulture fruits and vegetables are Teluk Wondama Regency and Raja Ampat Regency.


2020 ◽  
Vol 5 (4) ◽  
pp. 244
Author(s):  
Meiling Zeng

<p>At present, the strategy of “One Belt and One Road” can promote the development of China’s foreign trade of agricultural products, for agriculture’s “going out” has created favorable conditions. From the current situation of China’s agricultural trade, this strategy has an important impact on a series of problems existing in China’s agricultural export trade, such as high export risk, imperfect trade circulation system, single export structure and foreign trade mode of agricultural products. At the same time, it also helps to realize the diversification of China’s imports. Therefore, under the background of the implementation of “One Belt and One Road” strategy, in order to promote the “going out” of China’s agricultural products, China should reduce the export risk of agricultural product, improve the trade circulation system and optimize the export structure and foreign trade mode of agricultural products.</p>


Author(s):  
Александр Пахомов ◽  
Василий Дарбасов ◽  
Михаил Охлопков ◽  
Екатерина Федорова ◽  
Михаил Соломонов

Статья написана в связи с выходом в 2018 г. последней редакции постановления Правительства Российской Федерации «О государственных закупочных интервенциях сельско-хозяйственной продукции». Целью исследования является обоснование продвижения государственного регулирования рынка местной сельскохозяйственной продукции в виде закупочных интервенций в регионах. Проведен анализ существующих зарубежных и отечественных государственных закупочных интервенций, дано обоснование закупочных интервенций в регионе, а также выработаны предложения по продвижению закупочных интервенций с федерального центра в регионы. This article was written in connection with a September 2018 release of the latest edition of a Regulation of the Russian Fed-eration Government on government purchasing interventions of agricultural products. An aim of the authors of the article is substantiation of promotion of the state regulation of a market of the local agricultural products in the form of the purchasing interventions in regions. The authors analyzed the existing for-eign and domestic government purchasing interventions, comments on the latest version of the Regulation of the Russian Federation Government on the govern-ment purchasing interventions, the substantiation of the purchasing interventions in the region and de-velopment of proposals to promote the purchasing interventions from the federal center to the regions. Relevance of the promotion of the purchasing interventions from the federal center to the regions fol-lows from Russian particularity: remoteness of the regions from the center, weak regional transport infrastructure, necessity to replicate a federal technology of the state regulation of the agricultural product market in the regions of the Russian Federation. In the Republic of Sakha (Yakutia), repeated attempts were made to create compensation funds of the regulation of agricultural product prices. However, in the region there is no full-fledged intervention fund effectively influencing sales of the agri-cultural products. Consequently, in conditions of the Republic, where a shortage of the agricultural products, raw materials and food is acute, implementation of the commodity intervention is the neces-sary condition for the regulation of the agricultural market. For the Republic of Sakha (Yakutia), in our opinion, it is advisable to carry out the commodity interventions concerning beef, meat of young horses, venison, fish, dairy products, game, fruits of wild plants and even for rough and succulent fodder for livestock. The latter are relevant due to droughts and floods that regularly occur in a area of the region. Manufacturing costs of the local products will always be higher than the ones of imported food, given the harsh natural and climatic conditions, the remoteness of agricultural commodity producers from the sale markets in the conditions of absence of the transport infrastructure. In this regard, the prices of the local products should be regulated by the state in order to support the local producers. Obviously, the government regulation should not replace market functions or impede operation of its laws. Its main task is to mitigate undesirable consequences of manifestations of market power. One of the main regula-tory methods is the commodity intervention.


2020 ◽  
Author(s):  
Ben Lonnqvist ◽  
Micha Elsner ◽  
Amelia R. Hunt ◽  
Alasdair D F Clarke

Experiments on the efficiency of human search sometimes reveal large differences between individual participants. We argue that reward-driven task-specific learning may account for some of this variation. In a computational reinforcement learning model of this process, a wide variety of strategies emerge, despite all simulated participants having the same visual acuity. We conduct a visual search experiment, and replicate previous findings that participant preferences about where to search are highly varied, with a distribution comparable to the simulated results. Thus, task-specific learning is an under-explored mechanism by which large inter-participant differences can arise.


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