Effects of Communication Mode on Social Presence, Virtual Presence, and Performance in Collaborative Virtual Environments

2005 ◽  
Vol 14 (4) ◽  
pp. 434-449 ◽  
Author(s):  
Eva-Lotta Sallnäs

How does communication mode affect people's experience of social presence, presence, and performance, and how does it affect their actual collaboration in a virtual environment? In a first experiment, subjects communicated by text-chat, audio conference, or video conference in a desktop collaborative virtual environment (CVE). Both perceived social presence and presence were shown to be lower in the text-chat condition than in the audio- and video-conference conditions. People spent a longer time performing a decision-making task together, spoke fewer words in total, and also spoke fewer words per second in the text-chat environment. Finally, more words per second were spoken in the audio-conference than in the video-conference condition. In a second experiment, collaboration in a CVE audio- and a CVE video condition was compared to collaboration in a Web audio-conference and a Web video-conference condition. Results showed that presence was rated higher in the two video than in the two audio conditions and especially in the Web video condition. People spent more time in the video than in the audio conditions and more words per second were spoken in the Web than in the CVE conditions. In conclusion, it was found that both the communication media used and the environment in which collaboration takes place (CVE or Web) make a difference for how subjects experience interaction and for their communication behavior.

2003 ◽  
Vol 02 (02) ◽  
pp. 229-246 ◽  
Author(s):  
T. KESAVADAS ◽  
M. ERNZER

This paper describes an interactive virtual environment for modeling and designing factories and shop floors. The factory building tool is developed as an open architecture in which various modules can be utilized to quickly implement factory design algorithms ranging from plant layout to factory flow analysis. Software modules and utilities have been implemented to allow easy set-up of the visual interface. In this paper, this virtual factory is used to implement cellular manufacturing (CM) system. CM has traditionally been a very complicated system to implement in practice. However successful implementation of the system has improved productivity immersely. Several issues involved in implementing CM within our virtual factory machine modeling and interface designs for defining the cells, are discussed. The mathematical clustering algorithm called Modified Boolean Method was implemented to automatically generate complex virtual environments. The virtual factory makes the process of CM-based factory design a very easy and intuitive process. Though the cell formation problem is NP-complete in 2D space, issues related to human factors and ergonomics can be better perceived in a 3D virtual environment. It also leads to further optimization with respect to maintainability and performance, and thus help get better solutions, which are not visible unless the factory is built. Our virtual factory interface also allows easy reassignment of machines and parts, subcontracting of bottleneck parts and rearranging of machines within the same design environment, making this a productive industrial tool. 3D virtual factory can also be automatically generated from the Part Machine interface called the Virtual Matrix Interface.


2019 ◽  
Vol 9 (4) ◽  
pp. 190-194
Author(s):  
BALUSAMY S ◽  
VENKATASUBRAMANIAM A ◽  
GIRI N

Until the late 1990’s the only form of media known to businesses were television, newspapers and radio, however in the early 2000s, a revolution in media was witnessed and the world was introduced to Social Media. Social Media is a just like any other Form of media is a tool used for communication but at the larger scale for social interaction using highly accessible and scalable Communication techniques. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. In today’s’ scenario consumers judge a company based on their online presence, hence companies can innovate and simultaneously create a strong social presence by always catering to their customers’ needs and concerns.Internationally, companies have adopted Social Media as an essential tool for their marketing campaign; however the same is not adapted in India to a large extent. What are the benefits of Social media? What are the examples of Social media? This study understands the benefits,impact and importance of Social Media on business performance and growth.


2021 ◽  
Vol 37 (4) ◽  
pp. 273-294
Author(s):  
Nuredayu Omar ◽  
◽  
Salafiah Mohd Ali ◽  

Studies related to non-verbal communication in virtual space need to be explored as a result of changes in communication processes that largely rely on online interaction due to the COVID-19 pandemic. Undoubtedly, it has extended the scope of understanding an individual’s virtual presence and the effectiveness of non-verbal communication practices. In this study, non-verbal communication is explored in the process of online teaching and learning. Social Presence Theory has been used in understanding the practice of lecturers to establish relationships through their virtual presence and build closeness with students during online teaching and learning. In-depth interviews were conducted with a total of ten students of Universiti Utara Malaysia (UUM). This study has found that lecturers can establish relationships and closeness with students through non-verbal communication cues such as kinesic, proxemic, chronemic, and paralinguistic. Lecturers who practice effective non-verbal communication enable a positive effect on students in terms of motivation to learn, focus in learning sessions, create interest in understanding topics, and feel at ease in learning. However, the lecturers' non-verbal communication has had a negative effect if the lecturer is unable to build a good relationship especially in terms of chronemic and facial expressions cues. It will cause students to be unmotivated and experience emotional stress. In conclusion, non-verbal communication is still vital in the process of establishing a social presence and building relationships even online. The practice of non-verbal communication during the individual social presence in virtual space needs to be explored in other contexts such as in organisations. Keywords: Non-verbal communication, online learning, qualitative, Social Presence Theory, Covid-19.


Author(s):  
William H.A. Johnson

Survey data and case studies of collaborative R&D projects are used to analyze the relative usage of communication modes [e.g., face-to-face (F2F), categorized as soft modes, versus written, categorized as hard modes]. Incremental (versus radical) innovation projects tended to use more written communication, as did those in which project managers defined the significant problems. Those with high ambiguity or equivocality did not rely more on F2F, but predictably, conflict and goal changes negatively impacted communication and performance. Despite managers’ insistence that F2F communication is critical, only the use of written communication was associated with project success. Soft communication modes (F2F) may be needed to set direction in projects involving radical innovation, or any other project in which goals are unclear and not well agreed upon. However, when the innovation is incremental, and goals are understood and accepted, the use of hard communication modes (written) is no deterrent to success.


Author(s):  
Xin Li ◽  
Guang Rong ◽  
Michelle Carter ◽  
Jason Bennett Thatcher

With the growth of product search engines such as pricegrabber.com, web vendors have many more casual visitors. This research examines how web vendors may foster “swift trust” as a means to convert casual visitors to paying customers. We examine whether perceptions of website’s appearance features (normality, social presence and third-party links) and functionality features (security, privacy, effort expectancy and performance expectancy) positively relate to swift trust in a web vendor. Using a quasi-experimental research design, we empirically test the proposed relationships. Based on an analysis of 224 respondents, we found appearance and functionality features explained 61% of the variance in swift trust. The paper concludes with a discussion of findings and implications.


Author(s):  
Daniel A. Craig ◽  
Jungtae Kim

Anxiety has long been considered a hindrance to both language learning and performance. To address this issue in oral language testing, it has been suggested that the use of Information & Communication Technologies (ICT) to distance the test-taker from the interviewer could reduce anxiety levels and, thus, improve performance. Research has been undertaken on the use of synchronous and asynchronous text chat to lower anxiety and increase communication. However, research on the use of videoconferencing is largely unknown in the same areas. Thus, this study undertakes the challenge by comparing forty students’ anxiety levels when they took an oral test face-to-face and via an online videoconferencing medium. The students were from a private, mid-sized, Korean university, and they were interviewed and rated by two interviewers under both face-to-face and video conference conditions, as well as surveyed for state anxiety. The findings in this study will be used to guide the design of future distance assessment instruments as well as inform educational research in this field.


Author(s):  
Sean D. Williams

This chapter explores collaborative writing in virtual teams, and, particularly, trust formation in virtual writing teams, to help those who create or work in virtual writing teams to understand the importance of trust. In order to build the case for trust as the key component in teams, the chapter presents important background on teams as a general concept. In particular, it considers the constituents of quality teams, which include small team size, diverse team membership, interdependent relationships, shared team vision, articulated processes, and performance orientation. The chapter then elaborates on the role of trust in teams, presenting it as the key feature for any type of team environment. Based on this background, the chapter then differentiates the general concept of teams from virtual teams in particular, arguing that virtual teams must address specific considerations in order to build trust. Such considerations include the composition of the team, where team members possess a propensity to trust; the proper use of technology in the virtual team, so that the medium matches the communicative need; and social presence, or the ways that virtual teams can build trust by using communication behaviors to demonstrate to others that they share understanding. The chapter combines the general team considerations with the virtual team considerations into a rubric for building strong virtual teams based upon four major categories: team traits, team actions, individual traits, and environment traits. The chapter concludes with suggestions for future study.


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