Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts

2019 ◽  
Vol 63 (12) ◽  
pp. 1603-1623 ◽  
Author(s):  
Yi-Ru Regina Chen ◽  
Yang Cheng ◽  
Chun-Ju Flora Hung-Baesecke ◽  
Yan Jin
Keyword(s):  
United States ◽  
Social Media ◽  
Attribution Theory ◽  
Structural Equation ◽  
Disaster Relief ◽  
The United States ◽  
Equation Modeling ◽  
National Study ◽  
Mainland Chinese ◽  
The Social

With globalization, corporations increasingly have to consider both domestic stakeholders and overseas stakeholders (i.e., international publics) in their corporate social responsibility (CSR) practice. Digitalization empowers international publics to scrutinize and react to a (multinational) corporation’s CSR strategy, further affecting corporate outcomes of CSR practice. Drawing on the social media context and attribution theory, this study investigated international publics’ reactions to corporate disaster relief, an emerging type of mobile-enhanced CSR (i.e., mCSR) practice, in the United States and China by looking at individuals’ engagement with mobile social media during disasters, attribution of CSR motives, and level of CSR skepticism. Using structural equation modeling analysis, the survey data of randomly recruited Americans ( n = 816) and mainland Chinese ( n = 430) suggested that mobile social media engagement reinforces the values-, strategic-, and stakeholder-driven motives of mCSR in the United States and China. Egoistic-driven CSR motives elicited publics’ skepticism toward mCSR, while values- and stakeholder-driven motives inhibited skepticism in both countries. However, the effect of strategic-driven motives on skepticism was inconsistent internationally. Last, CSR skepticism triggered negative relational outcomes between the mCSR-performing corporation and various stakeholders in both countries. This study advances CSR and attribution theory and contributes to the practice of CSR, public relations, and international business in the social media and disaster response context.

Muslim Women’s Purchasing Behaviors Toward Modest Activewear in the United States

2020 ◽  
pp. 0887302X2092657
Author(s):  
Chanmi Hwang ◽  
Tae Ho Kim
Keyword(s):  
United States ◽  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
The United States ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Intent To Purchase ◽  
The Social ◽  
Study Results

This study examines Muslim women’s purchasing behaviors toward modest activewear in the United States and tests the underlying mechanism of intent to purchase activewear, based on the theory of planned behavior (TPB). A sample of veiled Muslim women ( N = 328) participated in this study. Results from structural equation modeling revealed that perceived aesthetic attributes and compatibility with regard to apparel functionality, expressiveness, and aesthetics are significant predictors of attitude toward purchasing activewear. Attitude and subjective norm are significantly related to intent to purchase modest activewear, and religiosity indirectly influences purchase intention through the social norm. This research extends the TPB and contributes to the growing body of research on Muslim consumers’ purchasing behavior and to the growing modest apparel market and pro-hijab movement in the industry.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

scholarly journals Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India

2016 ◽  
Vol 8 (3) ◽  
pp. 43 ◽  
Author(s):  
Noni Zaharia ◽  
Kurt C. Mayer Jr. ◽  
Eric Hungenberg ◽  
Dianna Gray ◽  
David Stotlar
Keyword(s):  
United States ◽  
United Kingdom ◽  
Structural Equation ◽  
The United States ◽  
Purchase Intentions ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Sport Sponsorship ◽  
Multiple Group ◽  
The United Kingdom

<p>This study sought to develop and test a cross-national sport sponsorship model. Sponsorship and Hofstede’s cultural dimensions theories were utilized for the theoretical framework for this study. A survey was conducted with 522 Chelsea FC soccer club’s fans from the United States, the United Kingdom, and India in the area of sponsorship through a jersey sponsorship. Single and multiple-group confirmatory factor analysis and structural equation modeling were used to analyze the global sport sponsorship model. The results acknowledged the measurement and structural invariance of a global model for five sport sponsorship outcomes (i.e., sponsorship awareness, sponsorship fit, attitude toward the sponsor, gratitude, and purchase intentions), controlling for age, gender, education, household income and the household’s decision maker. The statistical analyses indicated that structural relationships among the analyzed sponsorship outcomes were invariant among all three countries. The effect of sponsorship fit predicted the presence of purchase intentions, while the attitude toward the sponsor was the strongest predictor of purchase intentions.</p>

Sleep Among Children

2019 ◽  
pp. 93-118 ◽  
Author(s):  
Judith Owens ◽  
Monica Ordway
Keyword(s):  
United States ◽  
Social Media ◽  
Screen Time ◽  
The United States ◽  
Sleep Health ◽  
Developmental Issues ◽  
Infancy And Childhood ◽  
The Social ◽  
Relationship Of ◽  
The Relationship

This chapter focuses on the developmental issues that impact sleep during infancy and childhood and link to adult sleep. For example, it examines differences in sleep across childhood as well as the relationship of pediatric and adult sleep health and specific issues such as mother–child bedsharing. The chapter discusses the social determinants of sleep for children—for example, increasing screen time and social media involvement, impact of bedtime routines, the mismatch of school hours to the biology of sleep in teenagers (e.g., highlighting that a reason that high schools start at 8 AM in the United States is so that parents can drop them off before they take off on their long commutes to work).

A Cross-National Study of Mobile Internet Services

2009 ◽  
Vol 17 (4) ◽  
pp. 29-54 ◽  
Author(s):  
Dong Hee Shin
Keyword(s):  
Structural Equation ◽  
Uses And Gratifications ◽  
The United States ◽  
Mobile User ◽  
Mobile Internet ◽  
Relational Model ◽  
Equation Modeling ◽  
National Study ◽  
Mobile Service ◽  
Internet Service

This study surveyed mobile users in the United States and Korea to determine the key differences between the two countries. Survey questions, developed in two languages, were presented in each country to explore the influences of informativeness, entertainment, interactivity, and availability on mobile user dimensions. The study design methods were based on the revision of a uses and gratifications approach, and a relational model of antecedents and consequences was tested with a structural equation modeling approach. Mobile Internet service uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on the differences in the composition of motives in the two countries. Based on the results of this study, practical implications for marketing strategies in mobile service markets and theoretical implications for cross-country studies are recommended accordingly.

scholarly journals Influences on Attitudes Regarding Potential COVID-19 Vaccination in the United States

Vaccines ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 582 ◽  
Author(s):  
Kendall Pogue ◽  
Jamie L. Jensen ◽  
Carter K. Stancil ◽  
Daniel G. Ferguson ◽  
Savannah J. Hughes ◽  
...  
Keyword(s):  
United States ◽  
Structural Equation Modeling ◽  
Side Effects ◽  
Structural Equation ◽  
The United States ◽  
Equation Modeling ◽  
Vaccine Acceptance ◽  
The World ◽  
Short And Long Term

The COVID-19 pandemic continues to ravage the world, with the United States being highly affected. A vaccine provides the best hope for a permanent solution to controlling the pandemic. However, to be effective, a vaccine must be accepted and used by a large majority of the population. The aim of this study was to understand the attitudes towards and obstacles facing vaccination with a potential COVID-19 vaccine. To measure these attitudes a survey was administered to 316 respondents across the United States by a survey corporation. Structural equation modeling was used to analyze the relationships of several factors with attitudes toward potential COVID-19 vaccination. Prior vaccine usage and attitudes predicted attitudes towards COVID-19 vaccination. Assessment of the severity of COVID-19 for the United States was also predictive. Approximately 68% of all respondents were supportive of being vaccinated for COVID-19, but side effects, efficacy and length of testing remained concerns. Longer testing, increased efficacy and development in the United States were significantly associated with increased vaccine acceptance. Messages promoting COVID-19 vaccination should seek to alleviate the concerns of those who are already vaccine-hesitant. Messaging directed at the benefits of vaccination for the United States as a country would address the second predictive factor. Enough time should be taken to allay concerns about both short- and long-term side effects before a vaccine is released.

Mobile Banking Adoption in the United States

2015 ◽  
Vol 7 (3) ◽  
pp. 18-30 ◽  
Author(s):  
Michel N. Engwanda
Keyword(s):  
United States ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Diffusion Theory ◽  
The United States ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Innovation Diffusion Theory ◽  
Quantitative Correlational Study ◽  
Acceptance Model

Mobile banking penetration has been relatively low even though smartphones are the most dominant forms of mobile computing in the United States. This quantitative correlational study is focused on how consumers ‘perceptions affect their intention to use mobile banking in the United States. Among U.S. consumers with smartphones, Internet access, and a bank account; 68% used Internet, 33% used telephone-based banking, and only 21% engaged in some type of mobile banking activities in 2011. The web-based survey used in this study was derived from the technology acceptance model extended by the innovation diffusion theory. Data were collected by e-mail from a random sample of 398 people in the United States. The structural equation modeling (SEM) technique was used to analyze data. The results indicated that, perceived compatibility, credibility, and costs were the significant predictors of mobile banking adoption in the United States.

Protecting the Next Generation

2015 ◽  
Vol 21 (3) ◽  
pp. 173-188 ◽  
Author(s):  
Beth Sundstrom ◽  
Laura A. Carr ◽  
Andrea L. DeMaria ◽  
Jeffrey E. Korte ◽  
Susan C. Modesitt ◽  
...  
Keyword(s):  
United States ◽  
Social Marketing ◽  
Hpv Vaccine ◽  
Structural Equation ◽  
Hpv Vaccination ◽  
The United States ◽  
Equation Modeling ◽  
Perceived Threat ◽  
Cues To Action ◽  
Fit Index

This study guides social marketing campaigns to increase human papillomavirus (HPV) vaccination among young women by elaborating the health belief model (HBM). A self-administered, anonymous, web-based questionnaire was e-mailed to all entering female college students at a large, public university in the mid-Atlantic region of the United States. Findings elaborate the HBM constructs of perceived threat, benefits, barriers, and cues to action. Almost all participants had heard about the HPV vaccine and the majority of first-year students had received at least one shot in the vaccination series. Results expand understandings of perceived threat in relation to the HPV vaccine by explicating misinformation and knowledge gaps. Participants indicated that parents and physicians were their most trusted sources of vaccine information. Television and Internet cues to action were negatively associated with HPV vaccination among these women. Structural equation modeling results affirmed the HBM’s fit (comparative fit index = 0.935, normative fit index = 0.921, and root mean square error of approximation = 0.077). This finding suggests the importance of multimodal sources of information, expanding the dichotomous internal and external cues to action. Perceptions of vaccine safety remained a significant barrier to the uptake of HPV vaccination among participants. Racial disparities between White and non-White students could have a considerable impact on the established inequality in HPV vaccination rates in the United States. Results inform future social marketing campaign messages and strategies based on the HBM.

scholarly journals Are social media bad for your employees? : effects of at-work break activities on recovery experiences, job satisfaction, and life satisfaction

2019 ◽  
Author(s):  
◽  
Yi-Sung Cheng
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Life Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Job Demands ◽  
The United States ◽  
Equation Modeling ◽  
Recovery Experiences ◽  
Antecedents And Consequences

Despite the alleged importance of work breaks, little is known about antecedents and consequences of social media break activities besides non-social media break activities. Since individuals use social media to contact friends and families, find information, and be entertained, this study theorized that engaging in social media break activities while at work can help employees to experience psychological detachment and relaxation during work hours. The purpose of this study was to explore this growingly popular topic of social media use at work by focusing on job demands that may explain why employees perceive social media are vital for them at work. Further, this study seeks to understand when and how employees use social media at work to experience recovery, which, in turn, increases their job satisfaction and life satisfaction. Questionnaires were collected from current hospitality non-managerial and managerial employees in the United States. Structural equation modeling was employed to analyze data. Results of the study confirm that at-work break activities including social and non-social media break activities can be a channel for employees to experience recovery and deal with job demands. Moreover, the results suggest that when employees reported their perceptions of recovery experiences, positive perceptions had a positive impact on job satisfaction and life satisfaction. The findings also indicate that employees who are happy at work have a high life satisfaction. The results fill an empirical gap in the theoretical literature on at-work break activities and recovery. This study offers further insight and empirical evidence about the positive outcomes of both social and non-social media break activities to researchers, practitioners, and human resource professionals.

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