Assessing the Effects of University Reputation and City Image on International Student Destination Choice: Evidence from a Flagship University in Taipei

2021 ◽  
pp. 001312452110138
Author(s):  
Ai-hsuan Sandra Ma

University reputation and destination image are key factors shaping the choice to study in developed Western countries. While East Asia is emerging as a new contender in the international higher education market, little is known about how international students perceive and are attracted to the higher education institutions in this region. Moreover, while the destination image was represented by the host country image in most studies, the effect of city image on study destination choice should be given more attention due to the geographic and social embeddedness of universities in cities. This study drew the survey data from a flagship university in Taipei to examine the impact of university reputation and city image on international student destination choice, and employed factor analysis to identify the dimensions of university reputation and city image. The analysis confirms university reputation and city image as important elements in international student destination choice in the Asian context. It further identifies four factors creating discrepant weighting of these two elements in study destination choice: degree/non-degree program, level of study, type of international student identity, and region of origin. Theoretical and policy implications of findings are discussed at the end of the paper.

2007 ◽  
Vol 26 (1) ◽  
pp. 6-17 ◽  
Author(s):  
Diana Woodward

PurposeThe “work‐life balance” literature is mainly concerned with the provision and up‐take of flexible employment patterns. The purpose of this qualitative study of women managers' coping strategies for reconciling work with their other roles and responsibilities is to provide a complementary perspective.Design/methodology/approachSemi‐structured extended interviews were carried out with 16 women managers of academic or “support” departments in eight UK post‐1992 universities, about their working practices and how they sought to integrate work with other parts of their lives.FindingsThese women reported high workloads, requiring long working hours, which consumed time and energy otherwise available for other relationships and commitments and their own leisure. Various strategies were adopted to manage the situation, including establishing rigid boundaries between work and non‐work, and shifting these boundaries in favour of work when necessary. Temporal, spatial and symbolic distinctions were used to contain work. Women without dependent children were more likely to be able to redefine boundaries when necessary to favour work.Research limitations/implicationsAs a small and possibly unrepresentative sample of UK women managers in higher education, the study could usefully be extended through comparisons with male peers, and with women managers in other sectors. (It is the preliminary phase of a comparative study of women employed in universities in the UK and Japan.) However, the findings broadly replicate other studies.Practical implicationsThere are policy implications for universities, which need feedback from staff about the impact of equal opportunities initiatives to inform further progress.Originality/valueThis study provides qualitative information on women working in non‐traditional key posts in higher education, who are well‐placed to challenge organisational cultures and act as role models.


2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Lisa Bardill Moscaritolo ◽  
Brett Perozzi ◽  
Birgit Schreiber ◽  
Thierry Luescher

The Covid-19 pandemic caused unique challenges to international students. Student Affairs and Services (SAS) across the higher education sector played a key role in supporting students and institutions during the pandemic. This article reports the findings of an exploratory survey with SAS practitioners from around the globe on the ways in which SAS responded to the pandemic and sought to mitigate the impact of the pandemic on students in general and international students specifically. The results demonstrate that international students were among the primary groups of students impacted by the pandemic. Specific challenges identified include mental wellbeing, inability to return home, financial hardships, fear, and uncertainty. Discrimination of certain groups was also noted. SAS intervened to assist international students in navigating these challenges across world regions, including services declared essential for international student support. Finally, financial implications and the future of international student support are explored.


2021 ◽  
Vol 29 ◽  
pp. 43
Author(s):  
Adam T. Clark ◽  
Dianna Lippincott ◽  
Jeongeun Kim

This study frames intensive English language programs (IEPs) in institutions of higher education as potential vehicles for social justice among marginalized international students. In this study we examine the differences in academic achievement between international students who enter a university through an English proficiency test and those who pass through an IEP. We compared both populations through nearly 900 cases, out of a sample of 4888, who had similar language proficiency at the time of enrolling at a large research-intensive university in the Southwest of the United States. The results revealed great similarity between the populations of students indicating that as an intervention-style program, the IEP was successful in meeting the linguistic and academic needs of the students. The study also revealed potential implications for higher education policy in ensuring both program quality and benefit to students. The paper also raises issues of equity in terms of the lack of analysis in long-term outcomes for these types of programs compared to other interventions, the need for expansion of international student data collection by institutions of higher education and overall transparency in pre-university programs.


2018 ◽  
Vol 22 (3) ◽  
pp. 225-241 ◽  
Author(s):  
Anna Robinson-Pant ◽  
Anna Magyar

The internationalization and marketization of higher education has resulted in U.K. universities’ increasing reliance on recruitment agents to boost international student numbers. This places agents and agencies in a position of considerable influence with regard to the educational choices that students make. These institutional and individual relationships have been investigated from a marketing perspective, contributing knowledge about the influence of recruitment agents on student decision making. However, this approach has limitations with regard to understanding the impact of agents on an international student’s subsequent experience in U.K. higher education. The article suggests that theoretical work on mobility, migration, and ethnographies of communication, including the geopolitics of text production, can provide useful lenses for analyzing how agents help international students navigate the journey into and through U.K. higher education. The notion of “cultural mediator” is introduced to analyze the role played by agents alongside that of commercial broker. We argue that future research, shaped by these alternative theoretical perspectives, may help to bridge the apparent gap in understanding between those working in international offices and those involved in teaching in an internationalized university.


Tourism ◽  
2020 ◽  
Vol 68 (1) ◽  
pp. 83-99
Author(s):  
Manuela Guerreiro ◽  
Júlio Mendes ◽  
Carlos Fortuna ◽  
Patrícia Pinto

In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. This study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two different moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). The proposed model was estimated and tested using structural equation modelling (SEM). The comparison of data from the two moments indicates different patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among different image components in two different moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the affective component of image and behavioural intentions among tourists


2006 ◽  
Vol 20 (6) ◽  
pp. 433-440 ◽  
Author(s):  
Brychan Thomas ◽  
Gary Packham ◽  
Christopher Miller

This paper presents the views of key policy makers concerning innovation and entrepreneurship in Wales. The development of innovation in SMEs and the policy implications for economic regeneration are also analysed. The role of a variety of actors (including users and suppliers) is considered, as is the impact of networks of SMEs linked together in patterns of cooperation and affiliation. Qualitative research methods include policy literature analysis, an interview survey and a discussion of the policy implications for the economic regeneration of Wales. In light of the results of the study, the authors set out the key points of significance for innovation, entrepreneurship, higher education and economic regeneration policy making in Wales.


Dynamics in the higher education, internalisation and global economic turmoil drastically influences the research outcomes with implications to the global ranking of higher education institutions (HEIs) and the universities. National education policies and the ranking of higher education institutions (HEIs) are entwined and mutually influence each other. In recent times, the global ranking by various organisations like QS, THE, and government agencies become proxy to conclude the excellence of a university. National Global, regional and national socio-economic-political concerns are influencing the functioning of universities with respect to international student recruitments. International student admissions also greatly contribute to the funds for the university and economy of the nations, simultaneously. This research paper is an investigative study of value creation in the university education systems and the impact of ranking and higher education policies. In this paper, authors have highlighted a couple of key points. First of all, the universities have to acclimatize as per the global rankings standards and reinforce to become value creation centers, with more responsible towards the demands of society. The authors have highlighted about the convolution and challenges universities are facing and measures to deal with. The conscientious approach to the facades of new knowledge areas in the new global socio-economic milieu gives a tangible and relevance to the execution of responsible research and innovation with value co-creation in university systems.


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