The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education

2020 ◽  
Vol 30 (2) ◽  
pp. 239-255 ◽  
Author(s):  
Tornike Khoshtaria ◽  
Davit Datuashvili ◽  
Arian Matin
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Brand Equity ◽  
University Reputation ◽  
The Impact

Psychological, Pedagogical and Drganizational Peculiarities of the Development of Students’ Volitional Qualities as a Factor of Success in Learning

2021 ◽  
Author(s):  
Nadiia Vientseva ◽  
◽  
Oleva Karapetrova
Keyword(s):  
Higher Education ◽  
Theoretical Analysis ◽  
Empirical Study ◽  
University Students ◽  
Education Institution ◽  
Educational Material ◽  
Academic Achievements ◽  
The Impact ◽  
The Relationship ◽  
Development Of Students

The article reports the results of the empirical study of the impact of volitional qualities development on the level of academic achievements of higher education institution students. The article gives a theoretical analysis of the main types of volitional qualities that affect the assimilation of educational material by students. There was established the level of their development and the relationship with academic achievements. The article also identifies the main psycho-pedagogical and organizational peculiarities that affect the success of mastering the knowledge by university students. The psychological and pedagogical recommendations for forming, developing and supporting the volitional sphere of students are developed.

scholarly journals “It's a very different world”: work transition and employability of higher education graduates

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sílvia Monteiro ◽  
Leandro Almeida ◽  
Adela García-Aracil
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Labour Market ◽  
Holistic Approach ◽  
Transition Process ◽  
Shared Responsibility ◽  
Content Type ◽  
Work Transition ◽  
Dynamic Perspective ◽  
The Impact

PurposeThis study addresses the specific topic of transition between higher education and the world of work, taking differences naturally inherent to the individual and to the surrounding micro and macro contexts. With a holistic approach, this paper aimed to provide a deeper understanding about the university-to-work transition process in a period of turbulence and continuous changes in the labour market.Design/methodology/approachThe three research questions that guide this qualitative study are as follows: (1) What are the factors that facilitate the transition to the labour market? (2) What are the factors that constrain the transition to the labour market? (3) What are graduates' perceptions of their employability? To answer these questions, eleven graduates were interviewed about facilitators and barriers of the transition process and perceptions of employability. Data collected from the interviews were then related to categories previously defined from the literature review. Version 12.0 of the NVivo software was used to support the process of data analysis.FindingsOverall, participants' discourse refer to a multidimensional and dynamic perspective of factors related with work transition and employability. The obtained results indicate that the lack of career agency during graduation and professional experiences, together with late career exploration processes, represent possible barriers of transition, especially in study fields with targeted job offers. Likewise, experiences promoting the development of competencies through supportive practice from teachers, mentors and colleagues are referred as facilitators of transition.Practical implicationsOne of the most consistent outcomes of the interviews conducted concerns the importance of a stronger focus on developing practical experiences during higher education studies. This empirical study demonstrated how this type of experience can mitigate the impact of the transition from university to the labour market.Originality/valueThis empirical study demonstrated how work being integrated into learning in curricula can mitigate the impact of the transition from university to the labour market. It offers important insights about possible strategies that could be adopted to promote graduates' employability from a perspective of shared responsibility.

Assessing the Effects of University Reputation and City Image on International Student Destination Choice: Evidence from a Flagship University in Taipei

2021 ◽  
pp. 001312452110138
Author(s):  
Ai-hsuan Sandra Ma
Keyword(s):  
Higher Education ◽  
International Student ◽  
Policy Implications ◽  
Destination Image ◽  
Destination Choice ◽  
City Image ◽  
University Reputation ◽  
Flagship University ◽  
Asian Context ◽  
The Impact

University reputation and destination image are key factors shaping the choice to study in developed Western countries. While East Asia is emerging as a new contender in the international higher education market, little is known about how international students perceive and are attracted to the higher education institutions in this region. Moreover, while the destination image was represented by the host country image in most studies, the effect of city image on study destination choice should be given more attention due to the geographic and social embeddedness of universities in cities. This study drew the survey data from a flagship university in Taipei to examine the impact of university reputation and city image on international student destination choice, and employed factor analysis to identify the dimensions of university reputation and city image. The analysis confirms university reputation and city image as important elements in international student destination choice in the Asian context. It further identifies four factors creating discrepant weighting of these two elements in study destination choice: degree/non-degree program, level of study, type of international student identity, and region of origin. Theoretical and policy implications of findings are discussed at the end of the paper.

scholarly journals AN EMPIRICAL STUDY OF TOTAL QUALITY MANAGEMENT ACCOUNTING IN HIGHER EDUCATION: STUDENTS AS CUSTOMERS PERSPECTIVE

2017 ◽  
Vol 5 (7) ◽  
pp. 520-529
Author(s):  
Palak Kakkar
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Empirical Study ◽  
Total Quality Management ◽  
Management Accounting ◽  
Total Quality ◽  
Education Students ◽  
Policy Makers ◽  
The Impact ◽  
Students As Customers

With increased globalisation and competitiveness in the markets, the firms are in consistent search for new methods to satisfy their customers. The concept of TQM renders useful insight to achieve the said objective. Moreover, the concept is multi-disciplinary and is well suited to the Indian concept as well. Higher Education is an important sector that needs to cater to the need of quality education in the wake of plethora of options available to the students worldwide and also to satisfy the Accredition and assessment needs by agencies like NAAC. Thus, an attempt has been made to study the impact of Total Quality Management accounting in the Higher Education Sector. The paper has been divided into seven parts. While the first and second part deals with the introduction and conceptual framework respectively, the third part focuses on the various concepts of research methodology. The results of the empirical study have been reported in the fourth part. The fifth part deals with the suggestions for the policy makers followed by the research gaps so identified. The last part deals with the conclusion.

Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vikrant Kaushal ◽  
Deepak Jaiswal ◽  
Rishi Kant ◽  
Nurmahmud Ali
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Private University ◽  
Content Type ◽  
Northern India ◽  
University Reputation ◽  
Education Market ◽  
Subsequent Effect ◽  
Essential Contribution ◽  
The Impact

PurposeThe study aims to explore and test the integrated relationships between university reputation and its key antecedents. In doing so, theoretically derived antecedents of university reputation were examined. The study reports the complex interplay among image, quality, value, satisfaction and attachment and their subsequent effect on reputation.Design/methodology/approachA quantitative method was used to achieve research objectives. Data collected from students enrolled in major private university in Northern India were analysed to test the proposed model directly and indirectly using structural equation modelling (SEM).FindingsThe findings confirmed most of the hypothesised relationships. Prominently, image construct was found to be significantly affecting students' quality perceptions along with satisfaction, attachment, value and importantly reputation. The study found evidence for the impact of students' attachment on university reputation. Findings also indicated the presence of several indirect relationships among the considered dimensions.Research limitations/implicationsCurrent research offers implications for universities that are met with the perpetual challenge of survival in the competitive higher education (HE) marketplace. Findings from the study not only help build theory on university reputation but make essential contribution towards guiding managers in developing effective strategies by building reputation via concentrating on the most crucial determinants.Originality/valueAlthough research in HE marketing is growing, effects of student attachment towards building reputation has not garnered attention, which is theoretically a vital construct. The paper presents new framework to realise university reputation with the help of integrated relationships among select dimensions in the setting of an emerging HE market.

scholarly journals The Influence of Brand Equity and STP Towards Pricing Strategy and the Impact on Decision Making

2018 ◽  
Vol 7 (4.34) ◽  
pp. 318
Author(s):  
Ryan Kurniawan ◽  
Mohd Haizam Mohd Saudi ◽  
Zeffanya Raphael Wijaya
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Brand Equity ◽  
Driving Forces ◽  
Pricing Strategy ◽  
Point Scale ◽  
The People ◽  
New Students ◽  
The Impact

This research was conducted to find out the influence of brand equity, STP, pricing strategy, and decision making to increase the number of new students every year at the Excellent Class Wiyata Indonesia Management Institute (IMWI) located in Sukabumi City. This is because higher education is one of the driving forces of success of a nation to move forward and able to compete with other nations, then a university should be able to run a quality operational and service, as mandated by law. This research uses an explanatory method, a questionnaire with 5-point scale used to collect data, in order to measure indicators of variables studied. The sample obtained is 163 students, with calculation using Slovin formula, (1) there is an influence of brand equity and STP on decision making, either partially or simultaneously, (2) there is influence of brand equity and STP on pricing strategy, (3) there is an intervening pricing strategy towards decision making. The results of this study are very important for the IMWI Rector to evaluate how to increase the number of students and IMWI images in the minds of the people.  

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