EXPRESS: How Does the Adoption of Ad Blockers Affect News Consumption?

2022 ◽  
pp. 002224372210761
Author(s):  
Shunyao Yan ◽  
Klaus M. Miller ◽  
Bernd Skiera
Keyword(s):  
Online News ◽  
Consumption Behavior ◽  
Positive Effects ◽  
News Consumption ◽  
News Website ◽  
Revenue Models ◽  
Repeat Visits

Ad blockers allow users to browse websites without viewing ads. Online news publishers that rely on advertising income tend to perceive users' adoption of ad blockers purely as a threat to revenue. Yet, this perception ignores the possibility that avoiding ads—which users presumably dislike—may affect users' online news consumption behavior in positive ways. Using 3.1 million visits from 79,856 registered users on a news website, this research finds that ad blocker adoption has robust positive effects on the quantity and variety of articles users consume. Specifically, ad blocker adoption increases the number of articles that users read by 21.5%-43.3%, and it increases the number of content categories that users consume by 13.4%-29.1%. These effects are stronger for less-experienced users. The increase in news consumption stems from increases in repeat visits to the news website, rather than in the number of page impressions per visit. These post-adoption visits tend to start from direct navigation to the news website, rather than from referral sources. The authors discuss how news publishers could benefit from these findings, including exploring revenue models that consider users' desire to avoid ads.

The Impact of Social vs. Nonsocial Referring Channels on Online News Consumption

2020 ◽  
Author(s):  
Sagit Bar-Gill ◽  
Yael Inbar ◽  
Shachar Reichman
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Online News ◽  
Clickstream Data ◽  
News Consumption ◽  
Online Newspaper ◽  
News Website ◽  
The Impact ◽  
News Sharing ◽  
Sharing Behavior

The digitization of news markets has created a key role for online referring channels. This research combines field and laboratory experiments and analysis of large-scale clickstream data to study the effects of social versus nonsocial referral sources on news consumption in a referred news website visit. We theorize that referrer-specific browsing modes and referrer-induced news consumption thresholds interact to impact news consumption in referred visits to an online newspaper and that news sharing motivations invoked by the referral source impact sharing behavior in these referred visits. We find that social media referrals promote directed news consumption—visits with fewer articles, shorter durations, yet higher reading completion rates—compared with nonsocial referrals. Furthermore, social referrals invoke weaker informational sharing motivations relative to nonsocial referrals, thus leading to a lower news sharing propensity relative to nonsocial referrals. The results highlight how news consumption changes when an increasing amount of traffic is referred by social media, provide insights applicable to news outlets’ strategies, and speak to ongoing debates regarding biases arising from social media’s growing importance as an avenue for news consumption. This paper was accepted by Anandhi Bharadwaj, information systems.

Een typologie van jonge nieuwsgebruikers in een multimediaal landschap

2011 ◽  
Vol 39 (1) ◽  
Author(s):  
Anna Van Cauwenberge ◽  
Hans Beentjes ◽  
Leen d’Haenens
Keyword(s):  
Cluster Analysis ◽  
News Media ◽  
Television News ◽  
Online News ◽  
Low Countries ◽  
Low Level ◽  
News Consumption ◽  
Combined Use ◽  
Different Types ◽  
Online News Sites

A typology of young news users in the Low Countries A typology of young news users in the Low Countries This article investigates different types of young news users (15-34 years) in the Low Countries. Therefore a survey among 1200 Flemish and Dutch youngsters and adolescents was conducted, analyzing the combined use of media platforms for news consumption and time spent with these news carriers. The cluster analysis identified five types of news users: the sound and vision group, characterized by the use of mainly audiovisual news platforms, combined with online news sites; the e-news users, who give most prominence to online news sites but also rely on traditional news platforms, the all rounders, depending on a range of off- and online news channels; the traditionalists, who spent most time with offline news media; and the dabblers, a group with an overall low level of news consumption. Our results indicate that Flemish and Dutch youngsters combine online and traditional news platforms for their news gathering, giving most prominence to traditional news media, especially television news.

Zie ik het of zie ik het niet?

2021 ◽  
Vol 49 (1) ◽  
pp. 51-83
Author(s):  
Jorre Vannieuwenhuyze ◽  
Karen Donders ◽  
Ike Picone
Keyword(s):  
European Union ◽  
Government Regulation ◽  
Video On Demand ◽  
The European Union ◽  
Content Type ◽  
Consumption Behavior ◽  
Local Content ◽  
Positive Effects ◽  
On Demand ◽  
The Impact

Abstract Do I see or not? A study on the impact of placement on program consumption in an on-demand environment The European Union (2018) stipulates that Member States can implement rules to ensure the findability and visibility of local content in video- on- demand environments. Indeed, several countries are concerned that their own audiovisual programs or journalistic products will be consumed less in such environments. It is argued that, in such environments, media users completely decide themselves about their consumption agency, but such statements are also contested. In this research we analyze the impact of placement on the consumption of audiovisual programs in the video-on-demand environments of the Flemish broadcasters VRT and DPG. From experimental research we conclude that there is indeed a significant impact of placement on consumption behavior and that, in other words, manipulations by intermediary gatekeepers can have potentially negative and positive effects on the consumption of local content. Government regulation would therefore be a useful tool to safeguard the importance of proximity of content.

The Backbone Structure of Audience Networks: A New Approach to Comparing Online News Consumption Across Countries

2018 ◽  
Vol 36 (2) ◽  
pp. 227-240 ◽  
Author(s):  
Sílvia Majó-Vázquez ◽  
Rasmus K. Nielsen ◽  
Sandra González-Bailón
Keyword(s):  
Online News ◽  
New Approach ◽  
News Consumption ◽  
Backbone Structure

scholarly journals A STUDY OF TENSES USED IN ENGLISH ONLINE NEWS WEBSITE

2016 ◽  
Vol 4 (7) ◽  
pp. 248-258
Author(s):  
Jittra Muta ◽  
Nutprapha Dennis
Keyword(s):  
Online News ◽  
Past Tense ◽  
Present Perfect ◽  
Future Tense ◽  
Breaking News ◽  
Research Instrument ◽  
News Website ◽  
Research Findings ◽  
Present Tense ◽  
Data Collections

The purposes of this study were to analyze and describe English tenses used in an online news website and to examine which types of English tenses are frequently used in an online news website. The material in this study was 20 news in Mini-Lessons from B r e a k I n g N e w s E n g l i s h .c o m. The research instrument was a checklist which determines and categorizes English tenses as past tense, present tense, and future tense. The data collections were analyzed with the frequency and percentage. The research findings of the study showed that all using of English tenses in the 20 news from the Mini-Lessons were 279 sentences; past tense were 155 sentences (56%), present tense were 120 sentences (43%), and future tense were 4 sentences (1%). The most English tenses aspect of the news were past simple tense and present tense; past simple tense, present simple tense, present perfect tense, and present progressive tense, respectively. In contrast, breaking news used the least English tenses aspect of the news was past perfect tense, future simple tense, past progressive tense, present perfect progressive tense, and future perfect tense, while there were no used past perfect progressive tense, future progressive tense, future perfect tense, and future perfect progressive tense in the 20 selected breaking news.

Tell China's Story Well?

2015 ◽  
Vol 5 (1) ◽  
pp. 26-40
Author(s):  
Bingjuan Xiong
Keyword(s):  
New Media ◽  
Media Framing ◽  
International Communication ◽  
Online News ◽  
Chinese Society ◽  
Media Discourse ◽  
Human Communication ◽  
Media Frames ◽  
News Website ◽  
China Daily

The development of new media transforms human communication experiences in ways that are socially, culturally, and politically meaningful. This study investigates the Chinese government's use of new media in response to an international communication crisis, the Ai Weiwei case, in 2011. Through a discourse analysis of China's official online news website, China Daily, as well as Twitter posts, most salient media frames in China's online media discourse are identified. The results suggest that online contestation of media framing in China's official media discourse contributes to the formation of new cultural expectations and norms in Chinese society and challenges the government's ability to tell its own stories without dispute. The author argues that new media foster online discussion and stimulate public debate of China's accountability and transparency in interacting with domestic and global audiences during crisis communication.

Partisan selective exposure in online news consumption: evidence from the 2016 presidential campaign

2019 ◽  
pp. 1-17 ◽  
Author(s):  
Erik Peterson ◽  
Sharad Goel ◽  
Shanto Iyengar
Keyword(s):  
National Sample ◽  
Selective Exposure ◽  
Online News ◽  
Presidential Campaign ◽  
Absolute Level ◽  
Presidential Candidates ◽  
Political News ◽  
News Consumption ◽  
Contemporary Media ◽  
Election News

Abstract Where do partisans get their election news in the contemporary media environment? We track the online news consumption of a national sample during the 2016 presidential campaign. We find levels of partisan isolation in news exposure are two to three times greater than in prior studies, although the absolute level of isolation remains modest. The partisan divide for election-related news exceeds the divide for non-political news. This tendency of partisans to follow like-minded news providers occurs despite the relatively small differences in the partisan slant of the content offered by the majority of sources they visited. Finally, we find that partisans who gravitated to congenial news providers did not shift their evaluations of the presidential candidates during the campaign.

A matter of cultural distinction: News consumption in the online media landscape

2016 ◽  
Vol 32 (2) ◽  
pp. 116-130 ◽  
Author(s):  
Jonas Ohlsson ◽  
Johan Lindell ◽  
Sofia Arkhede
Keyword(s):  
Cultural Capital ◽  
National Survey ◽  
Online News ◽  
Online Media ◽  
Relative Lack ◽  
News Consumption ◽  
News Sources ◽  
Reverse Pattern ◽  
The World

The world of online news is a world where news consumers must make choices among a plethora of different news sources. Previous research points towards a fragmentation of news consumption across the citizenry. However, not enough attention has been paid to class, in particular cultural capital, and how it shapes how groups in society develop preferences for different categories of online news. Drawing upon a representative national survey in Sweden ( N = 11,108), a country historically known for its egalitarian news consumption, we show that cultural capital engenders patterns of taste and distaste for different online national news providers. This is manifested in that those rich in cultural capital are more inclined to consume ‘quality’ news and to neglect ‘popular’ news. A relative lack of cultural capital is associated with a somewhat reverse pattern. News consumption in the online media landscape is a matter of cultural distinction.

scholarly journals Roles of Regulation and Lifestyle on Indonesian Coffee Consumption Behavior Across Generations

2021 ◽  
Vol 16 (6) ◽  
pp. 1153-1162
Author(s):  
Adi Prasetya Utama ◽  
Ujang Sumarwan ◽  
Arif Imam Suroso ◽  
Mukhamad Najib
Keyword(s):  
Search Behavior ◽  
Coffee Consumption ◽  
Consumption Behavior ◽  
Beverage Consumption ◽  
Positive Effects ◽  
The People ◽  
Share Model ◽  
Better Regulation ◽  
Regulation Approach ◽  
Model Approach

Coffee beverage consumption has become more important in the recent years and has touched the lifestyles of the old and young people. The research of coffee consumption, especially in relation to the lifestyles of the people, therefore needs to be intensified. The purpose of this study was to compare the contribution of regulation and lifestyle in determining coffee drink consumption among old and young consumers. The theory adopted was the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data were collected online in April-May 2020, and obtained 413 valid respondent data, which consist of 207 old respondents and 206 young respondents. The results showed that the lifestyle variable had positive effects on attitude and search behavior of both young and old generations. The lifestyle variable also had significant effects on coffee consumption for both generations. The regulation variable had positive effects on attitude and action of young coffee consumers, but it had no effect on attitude, search and action of old consumers. The research suggests that, to increase coffee consumption, better regulation approach should consider the age of the consumer. Especially, more attention should be paid for the regulation on coffee marketing for older generation.

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