A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

The authors develop a new survey-based method for measuring and understanding a brand's equity in a product category and evaluating the equity of the brand's extension into a different but related product category. It uses a customer-based definition of brand equity as the added value endowed by the brand to the product as perceived by a consumer. It measures brand equity as the difference between an individual consumer's overall brand preference and his or her brand preference on the basis of objectively measured product attribute levels. To understand the sources of brand equity, the approach divides brand equity into attribute-based and nonattribute-based components. The method provides the market share premium and the price premium attributable to brand equity. The survey-based results from applying the method to the toothpaste and mouthwash categories show that the proposed approach has good reliability, convergent validity, and predictive validity.

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Market order heuristics: The effects of product category duration and volatility on brand preference

PsycEXTRA Dataset ◽

10.1037/e620972012-032 ◽

2011 ◽

Author(s):

Carolyn Garrity ◽

Dora Schmit ◽

Ronald Niedrich

Keyword(s):

Product Category ◽

Brand Preference ◽

Market Order

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The Distinction between [P] and [S]

10.23943/princeton/9780691161006.003.0018 ◽

2017 ◽

Author(s):

Galen Strawson

Keyword(s):

Personal Identity ◽

Radical Change ◽

Legal Responsibility ◽

The Difference ◽

Definition Of ◽

Over Time

This chapter examines the difference between John Locke's definition of a person [P], considered as a kind of thing, and his definition of a subject of experience of a certain sophisticated sort [S]. It first discusses the equation [P] = [S], where [S] is assumed to be a continuing thing that is able to survive radical change of substantial realization, as well as Locke's position about consciousness in relation to [P]'s identity or existence over time as [S]. It argues that Locke is not guilty of circularity because he is not proposing consciousness as the determinant of [S]'s identity over time, but only of [S]'s moral and legal responsibility over time. Finally, it suggests that the terms “Person” and “Personal identity” pull apart, in Locke's scheme of things, but in a perfectly coherent way.

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L'anglicisme dans la langue française

Digital Press Social Sciences and Humanities ◽

10.29037/digitalpress.43286 ◽

2019 ◽

Vol 3 ◽

pp. 00013

Author(s):

Danny Susanto

Keyword(s):

English Language ◽

Oil Industry ◽

English Word ◽

Public Institutions ◽

Font Size ◽

The World ◽

French Speaking ◽

The Difference ◽

Definition Of ◽

Bibliographic Study

The purpose of this study is to analyze the phenomenon known as “anglicism”: a loan made to the English language by another language. Anglicism arose either from the adoption of an English word as a result of a translation defect despite the existence of an equivalent term in the language of the speaker, or from a wrong translation, as a word-by-word translation. Said phenomenon is very common nowadays and most languages of the world including making use of some linguistic concepts such as anglicism, neologism, syntax, morphology etc, this article addresses various aspects related to Anglicisms in French through a bibliographic study: the definition of Anglicism, the origin of Anglicisms in French and the current situation, the areas most affected by Anglicism, the different categories of Anglicism, the difference between French Anglicism in France and French-speaking Canada, the attitude of French-speaking society towards to the Anglicisms and their efforts to stop this phenomenon. The study shows that the areas affected are, among others, trade, travel, parliamentary and judicial institutions, sports, rail, industrial production and most recently film, industrial production, sport, oil industry, information technology, science and technology. Various initiatives have been implemented either by public institutions or by individuals who share concerns about the increasingly felt threat of the omnipresence of Anglicism in everyday life.

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Impact of Brand Equity on Brand Preference towards Purchase Intention: A Case of Motor Vehicle Market in Sri Lanka

10.31357/fmscmst.2014.00257 ◽

2014 ◽

Author(s):

W.M.I. Nilmini

Keyword(s):

Sri Lanka ◽

Brand Equity ◽

Purchase Intention ◽

Motor Vehicle ◽

Brand Preference ◽

Vehicle Market

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What makes the difference? Employee social media brand engagement

Journal of Business and Industrial Marketing ◽

10.1108/jbim-09-2018-0279 ◽

2019 ◽

Vol 34 (7) ◽

pp. 1459-1467 ◽

Cited By ~ 1

Author(s):

Sherese Y. Duncan ◽

Raeesah Chohan ◽

João José Ferreira

Keyword(s):

Social Media ◽

Brand Equity ◽

Positive Emotions ◽

Content Type ◽

Word Use ◽

Brand Engagement ◽

Analytical Thinking ◽

Industry Competition ◽

The Difference ◽

Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

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Understanding Social Impact and Value Creation in Hybrid Organizations: The Case of Italian Civil Service

Sustainability ◽

10.3390/su13074058 ◽

2021 ◽

Vol 13 (7) ◽

pp. 4058

Author(s):

Paolo Esposito ◽

Valerio Brescia ◽

Chiara Fantauzzi ◽

Rocco Frondizi

Keyword(s):

Value Chain ◽

Social Impact ◽

Civil Service ◽

Added Value ◽

Hybrid Organizations ◽

Case Study Analysis ◽

Public Resources ◽

Five Elements ◽

Definition Of ◽

The Impact

The aim of this paper is twofold: first, it aims to analyze what kind of value is generated by hybrid organizations and how; second, it aims to understand the role of social impact assessment (SIA) in the measurement of added value, especially in terms of social and economic change generated by hybrids. Hybrid organizations are a debated topic in literature and have different strengths in responding to needs, mainly in the public interest. Nevertheless, there are not many studies that identify the impact and change generated by these organizations. After highlighting the gap in the literature, the study proposes an innovative approach that combines SIA, interview, interventionist approach and documental analysis. The breakdown of SIA through the five elements of the value chain (inputs, activities, outputs, outcomes, and impact) guarantees a linear definition of the value generated through change with procedural objectivity capable of grasping hybrid organizations’ complexity. The value generated or absorbed is the change generated by the impact measured based on the incidence of public resources allocated. Through the SIA and counterfactual approach, the civil service case study analysis highlights how the value generated by public resources can be measured or more clearly displayed in the measurement process itself.

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Validity and reliability of the Self-Care Activities Screening Scale (SASS-14) during COVID-19 lockdown

Health and Quality of Life Outcomes ◽

10.1186/s12955-020-01607-6 ◽

2021 ◽

Vol 19 (1) ◽

Author(s):

Martín Martínez ◽

Elkin O. Luis ◽

Edwin Yair Oliveros ◽

Pablo Fernández-Berrocal ◽

Ainize Sarrionandia ◽

...

Keyword(s):

General Population ◽

Perceived Stress ◽

Convergent Validity ◽

Self Care ◽

Internal Validity ◽

Well Being ◽

Validity And Reliability ◽

Good Reliability ◽

Confirmatory Factor Analyses ◽

Health Consciousness

Abstract Background In a context where there is no treatment for the current COVID-19 virus, the combination of self-care behaviours together with confinement, are strategies to decrease the risk of contagion and remain healthy. However, there are no self-care measures to screen self-care activities in general population and which, could be briefly in a lockdown situation. This research aims to build and validate a psychometric tool to screen self-care activities in general population. Methods Firstly, an exploratory factor analysis was performed in a sample of 226 participants to discover the underlying factorial structure and to reduce the number of items in the original tool into a significant pool of items related to self-care. Later a confirmatory factor analyses were performed in a new sample of 261 participants to test for the fit and goodness of factor solutions. Internal validity, reliability, and convergent validity between its score with perceived stress and psychological well-being measures were examined on this sample. Results The exploratory analyses suggested a four-factor solution, corresponding to health consciousness, nutrition and physical activity, sleep, and intra-personal and inter-personal coping skills (14 items). Then, the four-factor structure was confirmed as the best model fit for self-care activities. The tool demonstrated good reliability, predictive validity of individuals’ perception of coping with COVID-19 lockdown, and convergent validity with well-being and perceived stress. Conclusions This screening tool could be helpful to address future evaluations and interventions to promote healthy behaviours. Likewise, this tool can be targeted to specific population self-care’s needs during a scalable situation.

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FEM Simulations for the Optimization of the Inlet Gate System in Rapid Investment Casting Process for the Realization of Heat Exchangers

International Journal of Metalcasting ◽

10.1007/s40962-021-00668-7 ◽

2021 ◽

Author(s):

D. Almonti ◽

G. Baiocco ◽

E. Mingione ◽

N. Ucciardello

Keyword(s):

Investment Casting ◽

Heat Exchangers ◽

Complex Geometry ◽

Heat Pipes ◽

Casting Process ◽

Added Value ◽

Cad Models ◽

Gate System ◽

Definition Of ◽

Metallic Parts

AbstractOver the last decades, additive manufacturing (AM) has become the principal production technology for prototypes and components with high added value. In the production of metallic parts, AM allows producing complex geometry with a single process. Also, AM admits a joining of elements that could not be realized with traditional methods. In addition, AM allows the manufacturing of components that could not be realized using other types of processes like reticular structures in heat exchangers. A solid mold investment casting that uses printed patterns overcomes typical limitations of additive processes such as expensive machinery and challenging process parameter settings. Indeed, rapid investment casting provides for a foundry epoxy pattern reproducing the component to exploit in the lost wax casting process. In this paper, aluminium radiators with flat heat pipes seamlessly connected with a cellular structure were conceived and produced. This paper aims at defining and investigating the principal foundry parameters to achieve a defect-free heat exchanger. For this purpose, different device CAD models were designed, considering four pipes’ thickness and length. Finite element method numerical simulations were performed to optimize the design of the casting process. Three different gate configurations were investigated for each length. The numerical investigations led to the definition of a castability range depending on flat heat pipes geometry and casting parameters. The optimal gate configuration was applied in the realization of AM patterns and casting processes

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Switch Strategy from Direct Aspiration First Pass Technique to Solumbra Improves Technical Outcome in Endovascularly Treated Stroke

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18052670 ◽

2021 ◽

Vol 18 (5) ◽

pp. 2670

Author(s):

Enrico Pampana ◽

Sebastiano Fabiano ◽

Gianluca De Rubeis ◽

Luca Bertaccini ◽

Alessandro Stasolla ◽

...

Keyword(s):

Added Value ◽

Stroke Patients ◽

First Line ◽

Anterior Circulation ◽

First Pass ◽

Procedural Time ◽

The Mean ◽

The Difference ◽

Number Of Passes ◽

Switch Strategy

Background: The major endovascular mechanic thrombectomy (MT) techniques are: Stent-Retriever (SR), aspiration first pass technique (ADAPT) and Solumbra (Aspiration + SR), which are interchangeable (defined as switching strategy (SS)). The purpose of this study is to report the added value of switching from ADAPT to Solumbra in unsuccessful revascularization stroke patients. Methods: This is a retrospective, single center, pragmatic, cohort study. From December 2017 to November 2019, 935 consecutive patients were admitted to the Stroke Unit and 176/935 (18.8%) were eligible for MT. In 135/176 (76.7%) patients, ADAPT was used as the first-line strategy. SS was defined as the difference between first technique adopted and the final technique. Revascularization was evaluated with modified Thrombolysis In Cerebral Infarction (TICI) with success defined as mTICI ≥ 2b. Procedural time (PT) and time to reperfusion (TTR) were recorded. Results: Stroke involved: Anterior circulation in 121/135 (89.6%) patients and posterior circulation in 14/135 (10.4%) patients. ADAPT was the most common first-line technique vs. both SR and Solumbra (135/176 (76.7%) vs. 10/176 (5.7%) vs. 31/176 (17.6%), respectively). In 28/135 (20.7%) patients, the mTICI was ≤ 2a requiring switch to Solumbra. The vessel’s diameter positively predicted SS result (odd ratio (OR) 1.12, confidence of interval (CI) 95% 1.03–1.22; p = 0.006). The mean number of passes before SS was 2.0 ± 1.2. ADAPT to Solumbra improved successful revascularization by 13.3% (107/135 (79.3%) vs. 125/135 (92.6%)). PT was superior for SS comparing with ADAPT (71.1 min (CI 95% 53.2–109.0) vs. 40.0 min (CI 95% 35.0–45.2); p = 0.0004), although, TTR was similar (324.1 min (CI 95% 311.4–387.0) vs. 311.4 min (CI 95% 285.5–338.7); p = 0.23). Conclusion: Successful revascularization was improved by 13.3% after switching form ADAPT to Solumbra (final mTICI ≥ 2b was 92.6%). Vessel’s diameter positively predicted recourse to SS.

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Identity, Community and Belonging in gcc States

Sociology of Islam ◽

10.1163/22131418-00604004 ◽

2018 ◽

Vol 6 (4) ◽

pp. 401-428

Author(s):

Miriam R. Lowi

Keyword(s):

Religious Affiliation ◽

Protective Role ◽

The Other ◽

National Project ◽

Scholarly Literature ◽

National Community ◽

The Difference ◽

Definition Of

Studies of identity and belonging in Gulf monarchies tend to privilege tribal or religious affiliation, if not the protective role of the ruler as paterfamilias. I focus instead on the ubiquitous foreigner and explore ways in which s/he contributes to the definition of national community in contemporary gcc states. Building upon and moving beyond the scholarly literature on imported labor in the Gulf, I suggest that the different ‘categories’ of foreigners impact identity and the consolidation of a community of privilege, in keeping with the national project of ruling families. Furthermore, I argue that the ‘European,’ the non-gcc Arab, and the predominantly Asian (and increasingly African) laborer play similar, but also distinct roles in the delineation of national community: while they are differentially incorporated in ways that protect the ‘nation’ and appease the citizen-subject, varying degrees of marginality reflect Gulf society’s perceptions or aspirations of the difference between itself and ‘the other(s).’

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