scholarly journals Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

2020 ◽  
pp. 027614672096368
Author(s):  
Gene Laczniak ◽  
Clifford Shultz

In this conceptual article, the authors use a macro-level analysis and normative ethical theory to delineate and to explicate a doctrine of socially responsible marketing (SRM). Applying a theory-in-formation approach, we postulate a literature-informed definition of SRM. We discuss why a macro and normative-ethical rather than a micro and positive-descriptive perspective is essential to justifying the elements of SRM. We explore and explain why the roots of an authentic doctrine of SRM can be discerned from the literatures of marketing history, corporate social responsibility, institutional economics and moral philosophy. In so doing, the mandate to engage in socially responsible marketing is shown to be anchored in a social contract. This conception offers three essential elements of SRM—corporate citizenship, stakeholder orientation and social/ecological sustainability—each of which augers a pro-social rather than instrumental-financial approach to marketing practice. We recommend a specific normative-ethical standard, embodied in distributive justice, to best evaluate SRM. We counsel adopting a macromarketing perspective of constructive engagement for those seeking responsible marketing for a better society and world. Finally, we offer a short research agenda for advancing Marketing’s embrace of SRM.

2021 ◽  
pp. 002367722110144
Author(s):  
Thomas Bertelsen ◽  
Kirstine Øvlisen

The term Culture of Care, within the scientific community using laboratory animals, is being used more and more frequently after it was introduced in the EU Directive 2010/63/EU, where it is phrased as a ‘climate of care’, which became effective in national legislation from January 2013. However, there is a risk that the term could become a meaningless phrase if no agreed local definition of the term exists at the animal facility (called establishment in the EU Directive). This paper presents a comprehensive survey tool that provides a means to describe what the Culture of Care in an establishment looks like. The tool is one of the elements that can contribute to the overall picture of the culture; however, it cannot stand alone. Together with an evaluation of the effectiveness of the Culture of Care (e.g. key performance indicators) and a description of the outcomes and achievements in terms of animal welfare and the 3Rs (Replace, Reduce, Refine), the survey tool will constitute a comprehensive picture. The survey tool offers a multilevel and comprehensive view of different subcultures, presenting details on mindset and behaviour of the employees and the different relations within the culture, thus enabling the initiation of improvement projects if required. The tool addresses essential elements of a co-operative culture in terms of what we think, what we do and how we work together.


2019 ◽  
Vol 65 (2) ◽  
pp. 21-29
Author(s):  
Ana Jurić ◽  
Aleksandra Zupanc ◽  
Tjaša Štrukelj

AbstractThe central aim of the article is company governance, i.e., researching governance of a company that does not want to be only financially successful but also direct its governance toward socially responsible governance. The article begins with the definition of “theoretical backgrounds,” in which social responsibility in regard to company governance improvement in quality is explained. The article then focuses on the measurement of the quality of company governance; in the research, the selected tool chosen to evaluate the governance of the chosen company regarding social responsibility, i.e., SEECGAN index, is used. Further, the case study of a Slovenian public limited liability company is used. One of the important research findings is the recognition that the addressed part of the SEECGAN index needs to be innovated and further developed. Additional questions for the completion of the index used presents the added value of the article. This article has two limitations: 1) it focuses only on the tool chosen to evaluate the governance of the chosen company regarding social responsibility; 2) the case study is based on publicly accessible data.


2020 ◽  
Vol 17 (3-4) ◽  
Author(s):  
Béla Csitei

After clarifying the concepts of automated and autonomous vehicles, the purpose of the study is to investigate how reasonable the criminal sanction is arising from accidents caused by autonomous vehicles. The next question to be answered is that the definition of the crime according to the Hungarian law may be applied in case of traffic related criminal offences caused by automated and autonomous vehicles. During my research I paid special attention to two essential elements of criminal offence, namely the human act and guilt. Furthermore, I strived for finding solution for the next problem, as well: if the traffic related criminal offence is committed by driving an autonomous vehicle, how to define the subject of criminal liability.


2021 ◽  
Author(s):  
Viktor Pischulov

The textbook deals with the development of representations of economic theory within the framework of the methodology of institutional economics. The main views of the representatives of this trend are analyzed. Special attention is paid to the construction of models of economic reality, the definition of the main concepts used in the course of institutional economics, and the formation of a system of these concepts. For teachers, students, postgraduates, researchers and practitioners studying institutional economics.


2021 ◽  
Vol 38 (38) ◽  
pp. 122-137
Author(s):  
Darko Trifunovic ◽  
Juliusz Piwowarski

This article generally contains two parts. One is a theoretical approach to dealing with the phenomenon of terrorism as well as international terrorism. Within the first part, a unique definition of the concept of security science is given, without which it is not possible to properly perceive or investigate security threats and risks within which terrorism is one of the significant threats. The second part deals with models of terrorist activities with special attention to the webspace and the significant role that terrorists attach to the increasing use of the Internet for their purposes. The theoretical part leads to the conclusion that there are five essential elements whose presence, if detected in one territory or state, indicates the existence of a mechanism that produces or creates new jihad warriors. The paper also gives a unique forecast of the degree of endangerment on the example of a territory, which gives scientists who investigate these threats a new direction of research.


Author(s):  
Joseph E. Davis

The Introduction sets out the major themes of the book. These include medicine’s role in the moral and cultural agendas of contemporary society, challenges to the biomedical model represented by new regimes of disease and disorder, and the limitations of principlist bioethics for moving in a more holistic direction. In the working definition of the book, “reductionism” suggests a mechanistic and narrowly somatic understanding of disease, monocausal theories of disease, and an exclusive preoccupation with cure to the neglect of prevention. Meanwhile, “holism” refers to a contextual understanding of disease causation, intervention, or practice. A systemic concern with the whole organism, a focus on the interconnected effects of the larger environment, and ethical concerns with the clinical encounter, can all be characterized as holistic. The Introduction situates the struggle between these perspectives in historical context, and calls for a renewed focus on the social determinants of health and a more holistic ethical perspective.


Author(s):  
Maria Fernanda Augusto

Nowadays, geographic information and spatial aspects are essential elements for the definition of companies' strategies. With the use of different sources data, companies were able to obtain insights that they could not obtain without the spatial component and were able to use them to optimize their business. Then, geographic marketing presents itself as an added value for companies, one of the key factors being its role in supporting decision making. The main attributes of geographic marketing or GeoMarketing allow us to identify and present through digital maps the behavior and trends of certain variables based on characteristics of a market. The meticulous study of spatial and demographic information generated by GeoMarketing are crucial for important strategic adjustments in the business plan, such as definitions related to the location considered ideal for the business, target audience, price and growth prospects, among other factors. In this context, GeoMarketing will be introduced, exploring its scope, applicability, and relevance of its use in support of the decision-making process.


Author(s):  
Stefan Voigt

This chapter offers a look at transformation processes from the perspective of the new institutional economics (NIE). It briefly describes the main pillars of this research area, including its assumptions, the definition of institutions, and their interplay. It is shown that the NIE can contribute to explaining the outcome of transformation processes by pointing at the different institutions relied upon during transition. In the section surveying the large literature on institutions and transition, special focus is laid on the role of constitutions for political transformation, property rights for economic transformation, and internal or informal institutions as institutions largely exempt from deliberate transformation which can, hence, constitute an important constraint in transformation processes. The chapter concludes by pointing out some research gaps.


1999 ◽  
Vol 48 (1) ◽  
pp. 49-59
Author(s):  
Willem J. Eijk

Notwithstanding its impressive achievements in combating crimes against humanity, the Universal Declaration of Human Rights offers no sufficient basis for medical ethics. It does not provide a clear definition of the human being who is subject of human rights, thus giving room for philosophical anthropologies according to which fetuses or neonates are no human persons yet or at most ‘marginal persons’. Because the Declaration likewise fails to define the concept of right, it can be interpreted from the perspective of classical theories of right as well as from that of the ‘choice theory of right’. If, as the last states, the right to life would include the right to dispose of it, the Declaration could serve to defend euthanasia, assisted suicide and manipulative medical and surgical interventions as well.


2001 ◽  
Vol 45 (1) ◽  
pp. 191-201
Author(s):  
Rüdiger Wink

Abstract Despite a long tradition of dealing with problems of optimal intergenerational allocation, economists are rarely integrated into debates about strategies to cope with decisions with long-term effects. Cost-benefitanalyses as typical economic methods to evaluate long-term investment strategies mostly neglect the need for basic normative decisions, e.g. about the definition of future generations and their interests. This paper presents first steps of an institutional economics' framework to overcorne these shortcornings and to improve the opportunities of an integrated interdisciplinary approach.


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