Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide

2021 ◽  
pp. 027614672110543
Author(s):  
Melissa Archpru Akaka ◽  
Stephen L. Vargo ◽  
Angeline Nariswari ◽  
Matthew O'Brien
Keyword(s):  
Institutional Arrangements ◽  
Dyadic Relationships ◽  
Multiple Perspectives ◽  
Sustainable Solutions ◽  
Dominant Logic ◽  
Societal Challenges ◽  
The World ◽  
Value Cocreation ◽  
Service Ecosystems ◽  
Multiple Levels

Macromarketing is often contrasted with micro-views of dyadic relationships, such as firm/customer interactions and transactional exchange. However, developing solutions for “wicked” social problems that are often viewed through a macro lens requires an approach that considers multiple perspectives at aggregated levels of interaction. We propose a framework for bridging the micro-macro divide by applying a metatheoretical lens, based on service-dominant logic and its service-ecosystems view. This approach highlights the importance of studying value cocreation practices as a microfoundation of macrostructures and highlights the need for studying institutions and institutional arrangements at varying levels of granularity. We argue for consideration of a meso-level, which is conceptually nested between micro-actions and macro-structures and allows researchers to investigate the emergence of markets as institutionalized, and potentially sustainable solutions. Exploring multiple levels of interaction can aid researchers and practitioners in understanding the complexity of wicked problems and cocreating solutions for major societal challenges faced in the world today.

Converging on a New Theoretical Foundation for Selling

2018 ◽  
Vol 82 (2) ◽  
pp. 1-18 ◽  
Author(s):  
Nathaniel N. Hartmann ◽  
Heiko Wieland ◽  
Stephen L. Vargo
Keyword(s):  
Value Creation ◽  
Theoretical Foundation ◽  
Social Systems ◽  
Sales Performance ◽  
Institutional Arrangements ◽  
Institutional Perspective ◽  
Dominant Logic ◽  
Service Ecosystems ◽  
Human Actors ◽  
Over Time

This article demonstrates that the sales literature is converging on a systemic and institutional perspective that recognizes that selling and value creation unfold over time and are embedded in broader social systems. This convergence illustrates that selling needs a more robust theoretical foundation. To contribute to this foundation, the authors draw on institutional theory and service-dominant logic to advance a service ecosystems perspective. This perspective leads them to redefine selling in terms of the interaction between actors aimed at creating and maintaining thin crossing points—the locations at which service can be efficiently exchanged for service—through the ongoing alignment of institutional arrangements and the optimization of relationships. This definition underscores how broad sets of human actors engage in selling processes, regardless of the roles that characterize them (e.g., firm, customer, stakeholder). A service ecosystems perspective reveals (1) that selling continues to be an essential activity, (2) how broader sets of actors participate in selling processes, and (3) how this participation may be changing. It leads to novel insights and questions regarding gaining and maintaining business, managing intrafirm and broad external selling actors, and sales performance.

Lived Catholicity

2019 ◽  
Vol 3 (1-2) ◽  
pp. 149-163
Author(s):  
Jeffrey S. Kirch
Keyword(s):  
Pope Francis ◽  
The World ◽  
Key Concepts ◽  
Multiple Levels ◽  
The Church

Both Pope Francis and Robert Schreiter recognize that the world has been profoundly affected by conflict, globalization, and the breakdown of relationships on multiple levels. They also assert that the Church must address these situations. The ecclesiologies of both Schreiter and Francis offer effective tools for this work. This article will examine several key, shared concepts within their ecclesiologies. Specifically, their understandings of the missionary nature of the Church and their robust understanding of catholicity prove to be key concepts in the Church's response to a world marred by sin.

Collaboration platforms in water management

2011 ◽  
Vol 6 (3) ◽  
Author(s):  
C. E. Hidaka ◽  
H. R. Kolar ◽  
R. P. Williams ◽  
P. G. Hartswick ◽  
S. B. Foong
Keyword(s):  
Water Management ◽  
Information Technology ◽  
Water Resources ◽  
Data Sources ◽  
Effective Management ◽  
Holistic View ◽  
The World ◽  
Technical Architecture ◽  
Multiple Levels ◽  
Collaboration Platforms

In many parts of the world, management of water resources and infrastructures is fragmented between agencies at multiple levels – state, provincial, and local – and sometimes between functions within individual agencies. Consequently it is often impossible to take a holistic view of the issues at hand to enable effective management of the resource or infrastructure – either because of the overhead of managing the coordination required, and/or because of politics between the different stakeholders. In their work for IBM, the authors created a concept of an information technology (IT)-enabled “collaboration platform” that integrates different water data sources with IT tools to enable multiple entities to maintain and share a “common operating picture.” This greatly assists with coordination and reduces politics to manageable levels. In this paper, the authors describe the collaboration platform and its benefits by reference to examples of such platforms in use, and propose a reference technical architecture for creating collaboration platforms.

India as a Hub of Innovations for the Millions (I4M)

2018 ◽  
Author(s):  
Vijay Mahajan
Keyword(s):  
Quality Of Life ◽  
Young People ◽  
New Products ◽  
High Growth ◽  
Institutional Arrangements ◽  
Base Of The Pyramid ◽  
Large Economy ◽  
The World

This chapter deals with Indian ‘innovations for the millions’ (I4M)—new products, processes, and institutional arrangements—that sustainably improve the quality of life of those at the base of the pyramid. Taking ten examples which originated from the private, public, NGO and cooperative sectors, the chapter suggests that these innovations are a response of the ‘elite of calling’ to the Indian paradox – high growth in a large economy, co-existing with a very large number at the base of the pyramid. The chapter argues that a more supportive ecosystem needs to be built to foster I4M, including reforms in regulation and taxation, and attracting bright young people. If that happens Indian I4M can serve billions at the base of the pyramid around the world.

scholarly journals Life during the pandemic: an international photo-elicitation study with medical students

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
M. Dworkin ◽  
T. Akintayo ◽  
D. Calem ◽  
C. Doran ◽  
A. Guth ◽  
...  
Keyword(s):  
Medical Students ◽  
Interpersonal Relationships ◽  
Photo Elicitation ◽  
Societal Implications ◽  
Global Health Research ◽  
Learning Program ◽  
Elicitation Study ◽  
The World ◽  
Multiple Levels ◽  
The Impact

Abstract Background The SARS-CoV-2 (COVID-19) pandemic is a global event with unprecedented impact on individuals and communities around the world. The purpose of this study is to use a modified photo-elicitation methodology to examine the impact of the COVID-19 pandemic on the lives of medical students and their communities around the world. Methods Participating medical students were asked to take photographs for 14 days. In lieu of an interview, which is customary for photo-elicitation projects, participants were asked to share a reflection (a paragraph or two) for each photograph they contributed to the study. Results Between April 27th, 2020 and May 11th, 2020 26 students from 19 medical schools across 13 countries shared photographs and reflections. Qualitative analysis of written reflections revealed that medical students felt the impact of the pandemic on several levels 1) individual, 2) interpersonal, 3) educational, and 4) societal. Conclusions The COVID-19 pandemic has impacted the lives of medical students on multiple levels. As individuals, students felt emotional distress but found resilience through physical activity and the establishment of new routines. Many students felt isolated as their interpersonal relationships were confined due to social distancing measures. These feelings could be combated with new educational initiatives focused on group collaboration. Lastly, students reflecting on the larger societal implications were concerned with the economic ramifications of the virus and its impact on their future. This study brought together students from several different countries to engage in an applied learning program as a model for equitable global health research.

The Great Eastern Crisis (1875–1878) as a global humanitarian moment

2021 ◽  
pp. 1-26
Author(s):  
Adrian Ruprecht
Keyword(s):  
Civil Society ◽  
Institutional Arrangements ◽  
Red Cross ◽  
Colonial India ◽  
The Balkans ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The World ◽  
Global Spread ◽  
Global Movement

Abstract This article explores the global spread of the Red Cross and Red Crescent movement to colonial India. By looking at the Great Eastern Crisis (1875–78) and the intense public ferment the events in the Balkans created in Britain, Switzerland, Russia and India, this article illustrates how humanitarian ideas and practices, as well as institutional arrangements for the care for wounded soldiers, were appropriated and shared amongst the different religious internationals and pan-movements from the late 1870s onwards. The Great Eastern Crisis, this article contends, marks a global humanitarian moment. It transformed the initially mainly European and Christian Red Cross into a truly global movement that included non-sovereign colonial India and the Islamic religious international. Far from just being at the receiving end, non-European peoples were crucial in creating global and transnational humanitarianism, global civil society and the world of non-governmental organizations during the last third of the nineteenth century.

scholarly journals 明中葉知識體系建構的多元取向：從李夢陽〈刻《戰國策》序〉談起

2018 ◽  
Vol 31 (31) ◽  
pp. 171-190
Author(s):  
王昌偉 王昌偉
Keyword(s):  
Intellectual History ◽  
Song Dynasty ◽  
Close Reading ◽  
Multiple Perspectives ◽  
Good Case ◽  
Warring States ◽  
The Song Dynasty ◽  
The World ◽  
The Ideal

<p>嘉靖2年（1523），巡按河南的王溱（生卒年不詳）打算刊刻《戰國策》，為此特別請文學復古運動的領導者李夢陽（1473-1530）作序。通過對序文及李夢陽相關著作的細讀，本文旨在說明，從表面看來，李夢陽似乎是以衛道之士的口吻，通過作序的方式批判《戰國策》為畔經離道之書，事實上這篇序文實含有多重視角。要理解李夢陽這篇序文的學術思想史意義，我們必須把它放置在明中葉以還「雜學」或諸子學興起的背景下考慮。跟宋代以來的理學家強調士人學術應該統一在宏大和具普遍意義的「道」之下的傾向不同，明中葉以後的思想家對世界的理解，則是以多元和分別為基礎，強調萬物的分殊和差異。本文將說明，李夢陽序《戰國策》的多重視角，正反映了明代中葉知識界重視多元性和差異性多於普遍性的特點。</p> <p>&nbsp;</p><p>Li Meng-yang (1473-1530), a leader of mid-Ming literary archaist movement, was invited in 1523 by the inspector of Henan Wang Zhen to write a preface for a reprint of the Intrigues of the Warring States that the latter intended to publish. Through a close reading of the preface and Li&rsquo;s other works, this paper argues that while Li seems to have, on the surface, taken a moral high round and castigated the Intrigues for deviating from the orthodox teachings of the Classics, he preface actually encourages the readers to approach the text from multiple perspectives. We have to situate the preface in the context of the rise of &ldquo;miscellaneous learnings&rdquo; and the &ldquo;learnings of the masters&rdquo; in the mid-Ming period in order to appreciate its significance in intellectual history. Departing from the ways the Neo-Confucians since the Song dynasty envisioned literati learning to be a focused pursuit of a grand and universal Way, intellectuals from the mid-Ming onwards began with an assumption of multiplicity and diversity and emphasized disparities among all things. The multiple perspectives that Li Meng-yang exhibits in his preface to the Intrigues is a good case for showing that mid-Ming intellectuals were more inclined to see the world as complex and diverse, rather than to pursue the ideal of universality.</p> <p>&nbsp;</p>

scholarly journals INVESTIGATION OF PLATE WASTE IN UNIVERSITY REFECTO

2020 ◽  
Author(s):  
Melisa Ozbiltekin-Pala ◽  
◽  
Gülmüş Börühan ◽  
Keyword(s):  
Food Waste ◽  
Food Services ◽  
Crucial Issue ◽  
Observation Study ◽  
Plate Waste ◽  
Mass Consumption ◽  
Sustainable Solutions ◽  
Raising Awareness ◽  
The World ◽  
Observation Method

Food waste is a crucial global problem in the world. It is also a crucial issue for food services, consumers etc. Food is wasted throughout the entire food chain. At the consumer level, 35 percent of wasted food occurs. One of the main causes of food waste at consumer level is determined as “plate waste”. Although, the issue needs sustainable solutions to decrease food waste, there is no permanent solutions in mass consumption places about food waste such as refectories, cafeterias. The aim of the study is to analyse the amount of plate waste in Yaşar University (YU) refectories in İzmir by observation method and to find ways of minimizing food waste in YU, providing sustainability and contributing to the development of circular economy and raising awareness about food waste problem. For this research, the food waste at the YU refectories in Izmir was analysed by observation method. For 1-week observation study, a total of 3883 trays were examined throughout the Main campus and T blocks. It is determined that the biggest percentage is the main course and more than 50 percent of trays consist of waste in YU refectories.

Unique Features of the Networks

2017 ◽  
Author(s):  
Sara Dolnicar
Keyword(s):  
Conceptual Model ◽  
Building Blocks ◽  
Peer To Peer ◽  
Short Term ◽  
Societal Challenges ◽  
The World ◽  
Accommodation Sector

Peer-to-peer accommodation networks have rocked the established accommodation sector, dramatically increasing the variety of accommodation options available to people around the world. They have also created a number of societal challenges never expected to result from a short-term accommodation trading platform. Something about peer-to-peer accommodation networks is very different from anything we have seen before, although they consist of building blocks which are not new at all. This chapter explores some of the unique features of Airbnb – the leading international peer-to-peer accommodation network – and proposes a conceptual model of elements contributing to Airbnb’s success.

Multiple Perspectives for Poverty Reduction

2018 ◽  
pp. 523-542 ◽  
Author(s):  
Francesco Sofo ◽  
Alison Wicks ◽  
Michelle Sofo ◽  
Riyana Miranti ◽  
Luke Taylor-Ide
Keyword(s):  
Sustainable Development ◽  
Poverty Reduction ◽  
Agricultural Development ◽  
Success Factors ◽  
Developing Economies ◽  
Multiple Perspectives ◽  
The World ◽  
World Poverty ◽  
Development Goals ◽  
International Fund

The 193 United Nations member countries, focused on halving world poverty by 2015, set eight Millennium Development Goals. A new 2030 agenda for sustainable development has replaced the failed goals; it comprises 17 new sustainable development goals including ending poverty. 1.2 billion people (about 20% of the world's population) cannot fulfil most basic daily needs to live without fear, hunger, or suffering. The International Fund for Agricultural Development (IFAD) estimates that more than one billion people in the world live on less than US$1 a day while 2.7 billion struggle to survive on less than US$2 per day. The chapter strategically examines four perspectives (economic, sociological, occupational, and educational) to identify some of the key success factors to ensure the viability of new micro-businesses. A theoretical framework that incorporates these perspectives and the SEED–SCALE methodology is proposed, demonstrating how the establishment of new micro-businesses may be used to reduce poverty in developing economies.

Sign in / Sign up

Export Citation Format

Share Document